Year 2016, Volume , Issue 24, Pages 145 - 164 2016-06-29

Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements

Alparslan NAS [1]


Critical studies on Orientalism interrogates the hierarchies of power constructed between the East and the West. It has been stated that orientalist discourse has been instrumentalized by the West as a vehicle to sustain hegemony over the East. Approaching the notion of Orientalism from a national perspective, this article aims to critically analyze the manifestation of Turkey’s center-perphery relations in the advertising discourse. For this purpose, this article undertakes a critical discourse analysis of two Turkish Airlines advertisements about the opening of Iğdır and Ordu-Giresun Airports in Turkey’s peripheral provinces. Accompanied by the discourses of nationalist and consumerist ideologies, this article argues that advertisements constitue an orientalist discourse that situates the peripheral other vis-à-vis the Western self, represented by the technological, modern, developed and civilizational values of Turkish Airlines.
şarkiyatçılık, Türkiye, doğu, batı, reklam, söylem
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Journal Section Articles
Authors

Author: Alparslan NAS

Dates

Publication Date : June 29, 2016

Bibtex @ { gsuilet258975, journal = {Galatasaray Üniversitesi İletişim Dergisi}, issn = {1305-2411}, eissn = {2548-124X}, address = {}, publisher = {Galatasaray University}, year = {2016}, volume = {}, pages = {145 - 164}, doi = {10.16878/gsuilet.258975}, title = {Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements}, key = {cite}, author = {NAS, Alparslan} }
APA NAS, A . (2016). Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements. Galatasaray Üniversitesi İletişim Dergisi , (24) , 145-164 . DOI: 10.16878/gsuilet.258975
MLA NAS, A . "Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements". Galatasaray Üniversitesi İletişim Dergisi (2016 ): 145-164 <http://iletisimdergisi.gsu.edu.tr/en/issue/24432/258975>
Chicago NAS, A . "Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements". Galatasaray Üniversitesi İletişim Dergisi (2016 ): 145-164
RIS TY - JOUR T1 - Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements AU - Alparslan NAS Y1 - 2016 PY - 2016 N1 - doi: 10.16878/gsuilet.258975 DO - 10.16878/gsuilet.258975 T2 - Galatasaray Üniversitesi İletişim Dergisi JF - Journal JO - JOR SP - 145 EP - 164 VL - IS - 24 SN - 1305-2411-2548-124X M3 - doi: 10.16878/gsuilet.258975 UR - https://doi.org/10.16878/gsuilet.258975 Y2 - 2019 ER -
EndNote %0 Galatasaray Üniversitesi İletişim Dergisi Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements %A Alparslan NAS %T Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements %D 2016 %J Galatasaray Üniversitesi İletişim Dergisi %P 1305-2411-2548-124X %V %N 24 %R doi: 10.16878/gsuilet.258975 %U 10.16878/gsuilet.258975
ISNAD NAS, Alparslan . "Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements". Galatasaray Üniversitesi İletişim Dergisi / 24 (June 2016): 145-164 . https://doi.org/10.16878/gsuilet.258975
AMA NAS A . Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements. Galatasaray Üniversitesi İletişim Dergisi. 2016; (24): 145-164.
Vancouver NAS A . Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements. Galatasaray Üniversitesi İletişim Dergisi. 2016; (24): 164-145.