Researchers Dilara Erşen
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Dilara Erşen Res. Assist. YEDİTEPE ÜNİVERSİTESİ
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Research Fields

Marketing Digital Marketing Product and Brand Management

Institution

YEDİTEPE ÜNİVERSİTESİ

Publications

The Effect of Electronic Word of Mouth on Brand Loyalty through Brand Trust within the Scope of Information Adoption Model: A Research on Online Consumers
Authors: Dilara Erşen , Nevin Karabıyık Yerden , Mehmet Öztek
Published: 2020 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.696855
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Articles published in
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
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