Gülay ÖZTÜRK Prof. Dr. İstanbul Ticaret Üniversitesi İletişim Fakültesi Halkla İlişkiler ve Reklamcılık Bölümü
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Research Fields

Public Relations Digital Marketing Advertising Digital Advertising Advertising Campaigns

Bio

Prof.Dr.Rukiye Gulay Ozturk was born in 1981, in Istanbul. She received her bachelor’s degree from Marmara University, at the Department of Public Relations and Publicity in 2004 and her master’s degree and PhD from the same university at the Deparment of Advertising & Publicity. After PhD, she went to Georgetown University CCT Faculty in Washington DC as a short-term scholar with Postdoctoral Research Scholarship of TUBITAK for her post-doc research. She is working as an Associate Prof Dr. And Head of Public Relations and Advertising Department at Istanbul Commerce University. The research areas that she is interested in include advertising, digital advertising, emotions, product placements, tourism advertising, brand and strategic planning. In addtion to this she has a lot of international and national scientific publications in the matter of advertising and public relations.

Institution

İstanbul Ticaret Üniversitesi İletişim Fakültesi Halkla İlişkiler ve Reklamcılık Bölümü

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REKLAMDA KULLANILAN ERKEKLİK MİTLERİ VE ERKEK TÜKETİCİNİN YENİDEN ÜRETİMİ
Authors: Gülay ÖZTÜRK
DOI: 10.46928/iticusbe.769797
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