Erdem Özkan profile image
Erdem Özkan Asst. Prof. Dr. İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI
Publication 8 Review 16 CrossRef Cited 10 TR Dizin Cited 9
8 Publication
16 Review
10 CrossRef Cited
9 TR Dizin Cited

Research Fields

Marketing Digital Marketing Service Marketing Customer Relationship Management Marketing Research Methodology Marketing Communications Marketing Management Advertisement Sales Management Consumer Behaviour Consumer-Oriented Product or Service Development Product and Brand Management Marketing (Other)

Institution

İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME BÖLÜMÜ, PAZARLAMA ANABİLİM DALI

Publications

Tüketici Bilgi Kaynaklarının Kredibilitesi: Deneysel Bir Araştırma
Authors: Erdem Özkan , Ahmet Şekerkaya
DOI: 10.15659/ppad.14.2.257
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Publications

6

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4520

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