avatar
Nurhan Zeynep Tosun Prof. Dr. FENERBAHÇE ÜNİVERSİTESİ
Publication 10 Review 11 CrossRef Cited 7
10 Publication
11 Review
7 CrossRef Cited

Research Fields

Communication and Media Studies

Bio

Prof. Dr. Nurhan Babür Tosun graduated from Marmara University Faculty of Communication. In 1985, she received her Masters degree in Radio and TV. She finished her Doctorate in Public Relations. She became associate professor and professor in the Department of Public Relations and Advertising at the Faculty of Communications. She is now at Marmara University Faculty of Communications Department of Advertising and Promotion. Her research areas Integrated Marketing Communication, Brand Communication, Advertising and Brand Management.

Institution

FENERBAHÇE ÜNİVERSİTESİ

Popular Publications

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
DOI: 10.17829/turcom.869143
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 3978

2

3

3978

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 4286

1

1

4286

0

1

590

0

1

1046

1

1

545

Publications

The Reflections of Gastronomic Experience on Brand Loyalty
DOI: 10.17829/turcom.1050108
FAVORITE 0 TOTAL DOWNLOAD COUNT 1152

0

1152

0

653

1

1046

3

3978

1

590

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
DOI: 10.18094/josc.596261
FAVORITE 0 TOTAL DOWNLOAD COUNT 2388

0

2388

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
FAVORITE 1 TOTAL DOWNLOAD COUNT 4286

1

4286

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Published: 2016 , Oneri
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3093

0

3093

Publications

1

1

545

The Reflections of Gastronomic Experience on Brand Loyalty
DOI: 10.17829/turcom.1050108
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1152

1

0

1152

Consumer Attitudes in the Context of the Concept of Planned Obsolescence
DOI: 10.17829/turcom.869143
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 3978

2

3

3978

EMOTIONAL SATISFACTION PROVIDED BY RATIONAL UTILITY
Authors: Yelda Ülker , Mevlüt Sedat Dönmez, Nurhan Tosun
DOI: 10.18094/josc.596261
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2388

1

0

2388

THE PARANORMALITY OF CONSUMPTION: THE RELATIONSHIP BETWEEN CONSPICUOUS CONSUMPTION AND PARANORMAL BELIEFS
Published: 2018 , Oneri
DOI: 10.14783/maruoneri.vi.349988
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 4286

1

1

4286

EFFECT OF USING PARODY ON BRAND IMAGE IN ADVERTISING
Published: 2016 , Oneri
DOI: -
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 3093

1

0

3093

Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.