Zehra BOZBAY Assoc. Prof. Dr. İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 13 Cited 8 Review 12
13 Publication
8 Cited
12 Review

Research Fields

Marketing Marketing Studies Consumer Behaviours International Marketing Product and Brand Management

Institution

İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Publications

0

CITED

1

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