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A Current Overview of the Communication Studies in Türkiye: An Bibliometric Analysis and a Content Analysis

Year 2024, Volume: 19 Issue: 1, 23 - 45, 20.04.2024

Damla Karşu Cesur Doğuşcan Göker Can Bora Gelberi

https://doi.org/10.17550/akademikincelemeler.1321544

Abstract

Studies that focus on the existing literature to determine the progress, direction, and current trends in the field are called self-reflective studies. As a self-reflective study on the field of communication, the present study examined the research articles published between 2020 and 2022 in Connectist: Istanbul University Journal of Communication Sciences, Ilef Journal, and Turkish Journal of Communication Research, which are the only communication journals indexed by ESCI in Turkey, in two consecutive stages, first bibliometric analysis and then content analysis. Therefore, this research, conducted in February and April 2023, attempted to obtain a current view of the field through Turkey’s leading communication journals. In this context, 210 articles were determined as the research sample among the journal articles. Considering the extant communication literature, the absence of comparative bibliometric analysis and content analysis of research articles in relevant journals indicates the originality of the research. The analysis revealed that (1) social media and COVID-19 keywords were highlighted; blockchain, artificial intelligence, pandemic communication, disinformation, sustainability, sustainable communication, civil society, and uses and gratifications keywords received attention in recent studies, (2) primarily centered around digital media, (3) the number of articles using funding was quite low, (4) the articles were mostly originating from Turkey and written in Turkish, (5) the majority of the articles belonged to the field of Communication Studies, (6) almost all of the articles consisted of single research, (7) qualitative research method and content analysis research technique, and (8) in terms of sampling, secondary data and purposive sampling method were more frequently preferred.

Keywords

Self-Reflective Studies Communication Research ESCI Index Communication Journals Bibliometric Analysis Content Analysis

References

  • Akgöz, S., Ercan, İ., & Kan, İ. (2004). Meta-analizi. Uludağ Üniversitesi Tıp Fakültesi Dergisi, 30(2), 107-112.
  • Arslan, H. (1992). Epistemik cemaat -bir bilim sosyolojisi denemesi. Paradigma- Meta Bilimler Dizisi.
  • Asan, A. (2017). Uluslararası bilimsel dergi indeksleri, önemleri ve Türkiye kaynaklı dergilerin durumu: Bölüm 1: Bilimsel Dergi İndeksleri. Acta Medica Alanya, 1(1), 33-42.
  • Baş, M., & Aksoy, G. (2021). Marka Yönetimi ile ilgili yazılan ulusal lisansüstü tezlerin bibliyometrik analizi. İçinde Usaysad Derg (C. 7, Sayı 1). http://dergipark.gov.tr/usaysad
  • Beard, F. K. (2002). Peer evaluation and readership of influential contributions to the advertising literature. Journal of Advertising, 31(4), 65-75. https://doi.org/10.1080/00913367.2002.10673686
  • Bozkuş, K. (2019). Web of Science indekslerinde taranan eğitim alanındaki Türkiye kaynaklı yayınların bibliometrik analizi. https://www.researchgate.net/publication/335293160
  • Can, A. (2014). SPSS ile bilimsel araştırma sürecinde nicel veri analizi. Pegem Akademi.
  • Cesur Karşu, D. (2022). To be real, or not to be real, that is the question: A content analysis of augmented reality articles in advertising and marketing journals from 2017 to 2021. Media & Culture, The Journal of Cultural Studies and Media, 2(1), 66-86.
  • Chang, C. (2017). Methodological ıssues in advertising research: Current status, shifts, and trends. Journal of Advertising, 46(1), 2-20. https://doi.org/10.1080/00913367.2016.1274924
  • Cho, C. H., & Khang, H. K. (2006). The state of internet-related research in communications, marketing, and advertising: 1994-2003. Journal of Advertising, 35(3), 143-163. https://doi.org/10.2753/JOA0091-3367350309
  • Çelik, H., & Ekşi, H. (2018). Nitel desenler, gömülü teori (2. bs). Edam.
  • Donthu, N., Kumar, S., Pattnaik, D., & Lim, W. M. (2021). A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing. Psychology and Marketing, 38(5), 834-865. https://doi.org/10.1002/mar.21472
  • Eisend, M. (2017). Meta-analysis in advertising research. Journal of Advertising, 46(1), 21-35. https://doi.org/10.1080/00913367.2016.1210064
  • Feeley, T. H. (2008). A bibliometric analysis of communication journals from 2002 to 2005. Human Communication Research, 34(3), 505-520. https://doi.org/10.1111/j.1468-2958.2008.00330.x
  • Feng, Y., Zhu, Q., & Lai, K. H. (2017). Corporate social responsibility for supply chain management: A literature review and bibliometric analysis. Içinde Journal of Cleaner Production (C. 158, ss. 296-307). Elsevier Ltd. https://doi.org/10.1016/j.jclepro.2017.05.018
  • Ford, J. B., Bezbaruah, S., Mukherji, P., Jain, V., & Merchant, A. (2021). A decade (2008–2019) of advertising research productivity: A bibliometric review. Journal of Business Research, 136, 137-163. https://doi.org/10.1016/j.jbusres.2021.07.030
  • Ghorbani, Z., Kargaran, S., Saberi, A., Haghighinasab, M., Jamali, S. M., & Ale Ebrahim, N. (2022). Trends and patterns in digital marketing research: Bibliometric analysis. Journal of Marketing Analytics, 10(2), 158-172. https://doi.org/10.1057/s41270-021-00116-9
  • Glesne, C. (2013). Nitel araştırmalara giriş (A. Ersoy & P. Yalçınoğlu, Ed.; 2. bs). Anı Yayıncılık.
  • Guo, F., Ye, G., Hudders, L., Lv, W., Li, M., & Duffy, V. G. (2019). Product placement in mass media: A review and bibliometric analysis. Journal of Advertising, 48(2), 215-231. https://doi.org/10.1080/00913367.2019.1567409
  • Hartmann, T., Krakowiak, K. M., & Tsay-Vogel, M. (2014). How violent video games communicate violence: A literature review and content analysis of moral disengagement factors. Communication Monographs, 81(3), 310-332. https://doi.org/10.1080/03637751.2014.922206
  • Kamhawi, R., & Weaver, D. (2003). Mass Communication Research Trends from 1980 to 1999. Journalism & Mass Communication Quarterly, 80(1).
  • Karagöz, E. (2010). Sosyal bilimlerde kuram oluşum süreci ve iletişim: İletişim kuramlarının felsefi sosyolojik dayanakları. Derin Yayınevi.
  • Kılıç, S. (2015). Kappa test. Journal of Mood Disorders, 5(3), 142. https://doi.org/10.5455/jmood.20150920115439
  • Kim, J., Kang, S., & Lee, K. H. (2021). Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research, 130, 552-563. https://doi.org/10.1016/j.jbusres.2019.09.043
  • Kim, J., & McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112. https://doi.org/10.2753/JOA0091-3367370108
  • Kim, K., Hayes, J. L., Avant, J. A., & Reid, L. N. (2014). Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010. Journal of Advertising, 43(3), 296-316. https://doi.org/10.1080/00913367.2013.857620
  • Kurtuluş, K. (2010). Araştırma yöntemleri. Türkmen Kitabevi.
  • Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002). Content analysis in mass communication: Assessment and reporting of ıntercoder reliability. Human Communication Research, 28(4), 587-604. https://doi.org/10.1111/j.1468-2958.2002.tb00826.x
  • Martínez-López, F. J., Merigó, J. M., Valenzuela-Fernández, L., & Nicolás, C. (2018). Fifty years of the European journal of marketing: A bibliometric analysis. Içinde European Journal of Marketing (C. 52, Sayı 1-2, ss. 439-468). Emerald Group Holdings Ltd. https://doi.org/10.1108/EJM-11-2017-0853
  • Merigó, J. M., Blanco-Mesa, F., Gil-Lafuente, A. M., & Yager, R. R. (2017). Thirty years of the ınternational journal of ıntelligent systems: A bibliometric review. International Journal of Intelligent Systems, 32(5), 526-554. https://doi.org/10.1002/int.21859
  • Meyer, M., & Molyneux-Hodgson, S. (2010). Introduction: The dynamics of epistemic communities. Sociological Research Online, 15(2), 109-115. https://doi.org/10.5153/sro.2154
  • Öktem, N., & Karagöz, E. (2015). Sosyal bilimlerde yöntem. Astana Yayınları.
  • Punch, K. F. (2005). Sosyal araştırmalara giriş (D. Bayrak, H. B. Araslan, & Z. Akyüz, Ed.). Siyasal Kitabevi.
  • Reeves, B., & Borgman, C. L. (1983). A bibliometric evaluation of core journals in communication research. Içinde Human Communication Research (C. 10, Sayı 1).
  • Sage. (t.y.). Increasing citations and improving your impact factor. Geliş tarihi 11 Nisan 2023, gönderen https://uk.sagepub.com/en-gb/eur/increasing-citations-and-improving-your-impact-factor
  • Segado-Boj, F., Martín-Quevedo, J., & Fernández-Gómez, E. (2021). Research on Television Series: A Bibliometric Analysis. Serials Librarian, 81(3-4), 265-281. https://doi.org/10.1080/0361526X.2021.2011820
  • So, C. Y. K. (1988). Citation patterns of core communication journals an assessment of the developmental status of communication. Symposium on Mass and interpersonal Communication, Human Communication Research, 15(2), 236-255.
  • Türkiye Cumhuriyeti Üniversitelerarası Kurul Başkanlığı. (2023). Kod Bilim Alanı Koşul No Tablo 11-Sosyal, Beşeri ve İdari Bilimler Temel Alanı. https://www.uak.gov.tr/Documents/docentlik/2018-ekim-donemi/basvuru-sartlari/TA_Tablo11_2018E_081018.pdf
  • Wilson, E. J., & Sherrell, D. L. (1993). Source effects in communication and persuasion research: A meta-analysis of effect size. Journal of the Academy of Marketing Science, 21, 101-112.
  • Yale, L., & Gilly, M. C. (1988). Trends in advertising research: A look at the content of marketing-oriented journals from 1976 to 1985. Journal of Advertising, 12-22.
  • Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial ımplications. Journal of Advertising, 50(2), 160-178. https://doi.org/10.1080/00913367.2020.1857888
  • Yoo, K., Joo, E., Choi, H., Reid, L., & Kim, J. (2015). Trends in the use of statistics in major advertising journals over four decades. International Journal of Advertising, 34(3), 549-572. https://doi.org/10.1080/02650487.2015.

Türkiye’deki İletişim Araştırmalarına Güncel Bir Bakış: Bir Bibliyometrik İnceleme ve İçerik Analizi

Year 2024, Volume: 19 Issue: 1, 23 - 45, 20.04.2024

Damla Karşu Cesur Doğuşcan Göker Can Bora Gelberi

https://doi.org/10.17550/akademikincelemeler.1321544

Abstract

Mevcut literatüre odaklanarak alandaki ilerlemeyi, yönünü ve güncel eğilimleri tespit etmeye çalışan araştırmalar öz yansıtıcı çalışmalar olarak adlandırılmaktadır. İletişim alanına yönelen öz yansıtıcı bir çalışma olarak bu araştırmada Türkiye’de yayınlanan ve ESCI indeksinde taranan Connectist: Istanbul University Journal of Communication Sciences, İlef Dergisi ve Türkiye İletişim Araştırmaları Dergisi ele alınarak 2020-2022 yılları arasında yayınlanan araştırma makaleleri önce bibliyometrik analiz, ardından içerik analizi tekniği ile iki aşamada incelemiştir. Böylece 2023 Şubat-Nisan tarihleri arasında gerçekleşen bu araştırmada Türkiye’nin iletişim alanında önde gelen dergileri üzerinden alanın güncel bir görünümü elde edilmeye çalışılmıştır. Bu kapsamda toplam 210 makale araştırmanın örneklemi olarak belirlenmiştir. İletişim alanında yapılan çalışmalar göz önüne alındığında, ilgili dergilerdeki araştırma makalelerine yönelik karşılaştırmalı olarak gerçekleşen bibliyometrik analiz ve içerik analizine rastlanmaması araştırmanın özgünlüğünü ifade eder. Gerçekleştirilen analizler neticesinde; (1) sosyal medya ve COVID-19 anahtar kelimelerinin ön plana çıktığı; blockchain, yapay zekâ, pandemi iletişimi, dezenformasyon, sürdürülebilirlik, sürdürülebilir iletişim, sivil toplum ile kullanımlar ve doyumlar anahtar kelimelerinin dikkat çektiği, (2) çoğunlukla dijital medyaya odaklanıldığı, (3) fon kullanan makale sayısının oldukça az olduğu, (4) makalelerin çoğunlukla Türkiye menşeli olduğu ve Türkçe yazıldığı, (5) büyük çoğunluğun İletişim Çalışmaları alanına ait olduğu, (6) makalelerin neredeyse tamama yakınının tek bir araştırmadan oluştuğu, (7) nitel araştırma yöntemi ile içerik analizi araştırma tekniğinin ve (8) örneklem bağlamında ise ikincil verilerin ve amaçlı örnekleme yönteminin daha sık tercih edildiği bulgulanmıştır.

Keywords

Öz Yansıtıcı Çalışmalar İletişim Araştırmaları ESCI İndeks İletişim Dergileri Bibliyometrik Analiz İçerik Analizi

References

  • Akgöz, S., Ercan, İ., & Kan, İ. (2004). Meta-analizi. Uludağ Üniversitesi Tıp Fakültesi Dergisi, 30(2), 107-112.
  • Arslan, H. (1992). Epistemik cemaat -bir bilim sosyolojisi denemesi. Paradigma- Meta Bilimler Dizisi.
  • Asan, A. (2017). Uluslararası bilimsel dergi indeksleri, önemleri ve Türkiye kaynaklı dergilerin durumu: Bölüm 1: Bilimsel Dergi İndeksleri. Acta Medica Alanya, 1(1), 33-42.
  • Baş, M., & Aksoy, G. (2021). Marka Yönetimi ile ilgili yazılan ulusal lisansüstü tezlerin bibliyometrik analizi. İçinde Usaysad Derg (C. 7, Sayı 1). http://dergipark.gov.tr/usaysad
  • Beard, F. K. (2002). Peer evaluation and readership of influential contributions to the advertising literature. Journal of Advertising, 31(4), 65-75. https://doi.org/10.1080/00913367.2002.10673686
  • Bozkuş, K. (2019). Web of Science indekslerinde taranan eğitim alanındaki Türkiye kaynaklı yayınların bibliometrik analizi. https://www.researchgate.net/publication/335293160
  • Can, A. (2014). SPSS ile bilimsel araştırma sürecinde nicel veri analizi. Pegem Akademi.
  • Cesur Karşu, D. (2022). To be real, or not to be real, that is the question: A content analysis of augmented reality articles in advertising and marketing journals from 2017 to 2021. Media & Culture, The Journal of Cultural Studies and Media, 2(1), 66-86.
  • Chang, C. (2017). Methodological ıssues in advertising research: Current status, shifts, and trends. Journal of Advertising, 46(1), 2-20. https://doi.org/10.1080/00913367.2016.1274924
  • Cho, C. H., & Khang, H. K. (2006). The state of internet-related research in communications, marketing, and advertising: 1994-2003. Journal of Advertising, 35(3), 143-163. https://doi.org/10.2753/JOA0091-3367350309
  • Çelik, H., & Ekşi, H. (2018). Nitel desenler, gömülü teori (2. bs). Edam.
  • Donthu, N., Kumar, S., Pattnaik, D., & Lim, W. M. (2021). A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing. Psychology and Marketing, 38(5), 834-865. https://doi.org/10.1002/mar.21472
  • Eisend, M. (2017). Meta-analysis in advertising research. Journal of Advertising, 46(1), 21-35. https://doi.org/10.1080/00913367.2016.1210064
  • Feeley, T. H. (2008). A bibliometric analysis of communication journals from 2002 to 2005. Human Communication Research, 34(3), 505-520. https://doi.org/10.1111/j.1468-2958.2008.00330.x
  • Feng, Y., Zhu, Q., & Lai, K. H. (2017). Corporate social responsibility for supply chain management: A literature review and bibliometric analysis. Içinde Journal of Cleaner Production (C. 158, ss. 296-307). Elsevier Ltd. https://doi.org/10.1016/j.jclepro.2017.05.018
  • Ford, J. B., Bezbaruah, S., Mukherji, P., Jain, V., & Merchant, A. (2021). A decade (2008–2019) of advertising research productivity: A bibliometric review. Journal of Business Research, 136, 137-163. https://doi.org/10.1016/j.jbusres.2021.07.030
  • Ghorbani, Z., Kargaran, S., Saberi, A., Haghighinasab, M., Jamali, S. M., & Ale Ebrahim, N. (2022). Trends and patterns in digital marketing research: Bibliometric analysis. Journal of Marketing Analytics, 10(2), 158-172. https://doi.org/10.1057/s41270-021-00116-9
  • Glesne, C. (2013). Nitel araştırmalara giriş (A. Ersoy & P. Yalçınoğlu, Ed.; 2. bs). Anı Yayıncılık.
  • Guo, F., Ye, G., Hudders, L., Lv, W., Li, M., & Duffy, V. G. (2019). Product placement in mass media: A review and bibliometric analysis. Journal of Advertising, 48(2), 215-231. https://doi.org/10.1080/00913367.2019.1567409
  • Hartmann, T., Krakowiak, K. M., & Tsay-Vogel, M. (2014). How violent video games communicate violence: A literature review and content analysis of moral disengagement factors. Communication Monographs, 81(3), 310-332. https://doi.org/10.1080/03637751.2014.922206
  • Kamhawi, R., & Weaver, D. (2003). Mass Communication Research Trends from 1980 to 1999. Journalism & Mass Communication Quarterly, 80(1).
  • Karagöz, E. (2010). Sosyal bilimlerde kuram oluşum süreci ve iletişim: İletişim kuramlarının felsefi sosyolojik dayanakları. Derin Yayınevi.
  • Kılıç, S. (2015). Kappa test. Journal of Mood Disorders, 5(3), 142. https://doi.org/10.5455/jmood.20150920115439
  • Kim, J., Kang, S., & Lee, K. H. (2021). Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research, 130, 552-563. https://doi.org/10.1016/j.jbusres.2019.09.043
  • Kim, J., & McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112. https://doi.org/10.2753/JOA0091-3367370108
  • Kim, K., Hayes, J. L., Avant, J. A., & Reid, L. N. (2014). Trends in advertising research: A longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010. Journal of Advertising, 43(3), 296-316. https://doi.org/10.1080/00913367.2013.857620
  • Kurtuluş, K. (2010). Araştırma yöntemleri. Türkmen Kitabevi.
  • Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002). Content analysis in mass communication: Assessment and reporting of ıntercoder reliability. Human Communication Research, 28(4), 587-604. https://doi.org/10.1111/j.1468-2958.2002.tb00826.x
  • Martínez-López, F. J., Merigó, J. M., Valenzuela-Fernández, L., & Nicolás, C. (2018). Fifty years of the European journal of marketing: A bibliometric analysis. Içinde European Journal of Marketing (C. 52, Sayı 1-2, ss. 439-468). Emerald Group Holdings Ltd. https://doi.org/10.1108/EJM-11-2017-0853
  • Merigó, J. M., Blanco-Mesa, F., Gil-Lafuente, A. M., & Yager, R. R. (2017). Thirty years of the ınternational journal of ıntelligent systems: A bibliometric review. International Journal of Intelligent Systems, 32(5), 526-554. https://doi.org/10.1002/int.21859
  • Meyer, M., & Molyneux-Hodgson, S. (2010). Introduction: The dynamics of epistemic communities. Sociological Research Online, 15(2), 109-115. https://doi.org/10.5153/sro.2154
  • Öktem, N., & Karagöz, E. (2015). Sosyal bilimlerde yöntem. Astana Yayınları.
  • Punch, K. F. (2005). Sosyal araştırmalara giriş (D. Bayrak, H. B. Araslan, & Z. Akyüz, Ed.). Siyasal Kitabevi.
  • Reeves, B., & Borgman, C. L. (1983). A bibliometric evaluation of core journals in communication research. Içinde Human Communication Research (C. 10, Sayı 1).
  • Sage. (t.y.). Increasing citations and improving your impact factor. Geliş tarihi 11 Nisan 2023, gönderen https://uk.sagepub.com/en-gb/eur/increasing-citations-and-improving-your-impact-factor
  • Segado-Boj, F., Martín-Quevedo, J., & Fernández-Gómez, E. (2021). Research on Television Series: A Bibliometric Analysis. Serials Librarian, 81(3-4), 265-281. https://doi.org/10.1080/0361526X.2021.2011820
  • So, C. Y. K. (1988). Citation patterns of core communication journals an assessment of the developmental status of communication. Symposium on Mass and interpersonal Communication, Human Communication Research, 15(2), 236-255.
  • Türkiye Cumhuriyeti Üniversitelerarası Kurul Başkanlığı. (2023). Kod Bilim Alanı Koşul No Tablo 11-Sosyal, Beşeri ve İdari Bilimler Temel Alanı. https://www.uak.gov.tr/Documents/docentlik/2018-ekim-donemi/basvuru-sartlari/TA_Tablo11_2018E_081018.pdf
  • Wilson, E. J., & Sherrell, D. L. (1993). Source effects in communication and persuasion research: A meta-analysis of effect size. Journal of the Academy of Marketing Science, 21, 101-112.
  • Yale, L., & Gilly, M. C. (1988). Trends in advertising research: A look at the content of marketing-oriented journals from 1976 to 1985. Journal of Advertising, 12-22.
  • Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial ımplications. Journal of Advertising, 50(2), 160-178. https://doi.org/10.1080/00913367.2020.1857888
  • Yoo, K., Joo, E., Choi, H., Reid, L., & Kim, J. (2015). Trends in the use of statistics in major advertising journals over four decades. International Journal of Advertising, 34(3), 549-572. https://doi.org/10.1080/02650487.2015.
There are 42 citations in total.

Details

Primary Language Turkish
Subjects Communication Sociology
Journal Section Reserch Articles
Authors

Damla Karşu Cesur 0000-0002-5876-5618

Doğuşcan Göker 0000-0003-1446-7528

Can Bora Gelberi 0000-0002-7320-7112

Early Pub Date April 4, 2024
Publication Date April 20, 2024
Submission Date July 1, 2023
Published in Issue Year 2024 Volume: 19 Issue: 1

Cite

APA Karşu Cesur, D., Göker, D., & Gelberi, C. B. (2024). Türkiye’deki İletişim Araştırmalarına Güncel Bir Bakış: Bir Bibliyometrik İnceleme ve İçerik Analizi. Akademik İncelemeler Dergisi, 19(1), 23-45. https://doi.org/10.17550/akademikincelemeler.1321544
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