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The Effects of Self-Esteem and Online Privacy Concern on Generations’ Attitudes Towards Instagram

Year 2023, Issue: 43, 134 - 160, 30.12.2023
https://doi.org/10.31123/akil.1303174

Abstract

This article examines the interplay of generational differences, self-esteem, and online privacy concerns and how these factors shape attitudes towards Instagram. The data collected from 482 respondents have been investigated for mediation analysis based on the least squares method. Ordinary least square and regression models are used together as the method of the article. It has been determined that generation directly affects attitudes. Y generation individuals have more positive attributes towards Instagram than generation X. Similarly, generation Z has more positive Instagram attributes than generation X. The interactions between predictors are also significant. As self-esteem decreases from generation X to Y, their positive attitudes tend to increase. This is also true for the Z compared to the X. The effect of social generation difference has also been discovered for online identity-Instagram privacy concern. This effect has been detected between the “X to Z” and “Y to Z” generations. Compared to the X, the Z generation has fewer online identity-Instagram privacy concern. Therefore, while social generation differences have a direct and significant effect on the attitude towards Instagram, self-esteem and privacy concerns also play important roles as mediating variables. In the article, the “Online Privacy Concern Scale” has been revised as the “Online Identity-Instagram Privacy Concern Scale”, and the “Social Media Addiction Scale Adult Form” has been revised as the “Scale of Attitude towards Instagram”, based on validity and reliability tests.

References

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Benlik Saygısı ve Çevrimiçi Mahremiyet Kaygısının Kuşakların Instagram Tutumları Üzerindeki Etkisi

Year 2023, Issue: 43, 134 - 160, 30.12.2023
https://doi.org/10.31123/akil.1303174

Abstract

Bu makale, kuşak farkları, özsaygı ve çevrimiçi gizlilik endişelerinin etkileşimini ve bu faktörlerin Instagram'a yönelik tutumları nasıl şekillendirdiğini incelemektedir. 482 katılımcıdan toplanan veriler, en küçük kareler yöntemine dayalı aracılık analizi ile incelenmiştir. Makalenin yöntemi olarak sıradan en küçük kare ve regresyon modeli birlikte kullanılmıştır. Kuşağın tutumları doğrudan etkilediği tespit edilmiştir. Y kuşağı bireyleri, X kuşağına kıyasla Instagram’a karşı daha olumlu niteliklere sahiptir. Benzer şekilde Z kuşağı, X kuşağına kıyasla daha olumlu Instagram özelliklerine sahiptir. Belirleyiciler arasındaki etkileşimler de önemlidir. Benlik saygısı X kuşağından Y kuşağına düştükçe, olumlu tutumları artma eğilimindedir. Bu, X ile karşılaştırıldığında Z için de geçerlidir. Sosyal kuşak farkının etkisi, çevrimiçi kimlik-Instagram mahremiyet kaygısı için de keşfedilmiştir. Bu etki, “X’ten Z’ye” ve “Y’den Z’ye” nesiller arasında tespit edilmiştir. X ile karşılaştırıldığında, Z kuşağı daha az çevrimiçi kimlik-Instagram mahremiyet kaygısına sahiptir. Bu nedenle sosyal kuşak farklılıkları Instagram’a yönelik tutum üzerinde doğrudan ve anlamlı bir etkiye sahipken, benlik saygısı ve mahremiyet kaygıları da aracı değişkenler olarak önemli rol oynamaktadır. Makalede, “Çevrimiçi Mahremiyet Endişesi Ölçeği”, “Çevrimiçi Kimlik-Instagram Mahremiyet Endişesi Ölçeği” olarak revize edilmiş ve “Sosyal Medya Bağımlılığı Ölçeği Yetişkin Formu”, “Instagram'a Karşı Tutum Ölçeği” olarak, geçerlik ve güvenirlik testleri temelinde revize edilmiştir.

References

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  • Ansons, T. L., Wan, F., & Leboe, J. P. (2010). The influence of immersion on product placement effectiveness: A synthesis and review of product placement in traditional and digital media. In Handbook of Research on Digital Media and Advertising: User Generated Content Consumption. https://doi.org/10.4018/978-1-60566-792-8.ch005
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  • Baybek, H., & Yavuz, S. (2005). Muğla Üniversitesi Öğrencilerinin Benlik Saygılarının İncelenmesi. Muğla Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 14.
  • Bergström, A. (2015). Online privacy concerns: A broad approach to understanding the concerns of different groups for different uses. Computers in Human Behavior, 53. https://doi.org/10.1016/j.chb.2015.07.025
  • Blank, G., Bolsover, G., & Dubois, E. (2018). A New Privacy Paradox: Young People and Privacy on Social Network Sites. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2479938
  • Boyd, D. (2007). Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life. MIT Press.
  • Buchanan, T., Paine, C., Joinson, A. N., & Reips, U. D. (2007). Development of measures of online privacy concern and protection for use on the Internet. Journal of the American Society for Information Science and Technology, 58(2). https://doi.org/10.1002/asi.20459
  • Casale, S., Fioravanti, G., Bocci Benucci, S., Falone, A., Ricca, V., & Rotella, F. (2022). A meta-analysis on the association between self-esteem and problematic smartphone use. Computers in Human Behavior, 134. https://doi.org/10.1016/j.chb.2022.107302
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  • Chen, H. (2010). Advertising And Generational Identity: A Theoretical Model.
  • Chen, W., & Lee, K. H. (2013). Sharing, liking, commenting, and distressed? the pathway between Facebook interaction and psychological distress. Cyberpsychology, Behavior, and Social Networking, 16(10). https://doi.org/10.1089/cyber.2012.0272
  • Ciarrochi, J., & Bilich, L. (2006). Acceptance and Commitment Therapy - Measures package - Process measures of potential relevance to ACT. October, 31(5).
  • Cingel, D. P., Carter, M. C., & Krause, H. V. (2022). Social media and self-esteem. In Current Opinion in Psychology (Vol. 45). Elsevier B.V. https://doi.org/10.1016/j.copsyc.2022.101304
  • Çuhadaroğlu, F. (1986). Adolesanlarda benlik saygısı. Hacettepe Üniversitesi Tıp Fakültesi Psikiyatri Anabilim Dalı.
  • Dinkha, J., Mitchell, C., Zogheib, B., & Abdulhadi, A. (2022). The Online Looking Glass: The Study of Self Esteem and Narcissism on Instagram within a Patriarchal and Collectivist Society. Athens Journal of Social Sciences, 9(3), 273–296. https://doi.org/10.30958/ajss.9-3-4
  • Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of facebook “friends:” Social capital and college students’ use of online social network sites. Journal of Computer-Mediated Communication, 12(4). https://doi.org/10.1111/j.1083-6101.2007.00367.x
  • Feng, Y., & Xie, W. (2014). Teens’ concern for privacy when using social networking sites: An analysis of socialization agents and relationships with privacy-protecting behaviors. Computers in Human Behavior, 33, 153–162. https://doi.org/10.1016/j.chb.2014.01.009
  • Field, A. (2013). Discovering statistics using IBM SPSS statistics. In Statistics (Vol. 58).
  • Griffiths, M. (1999). Internet addiction: Fact or fiction? The Psychologist, 12(5).
  • Groth, G. G., Longo, L. M., & Martin, J. L. (2017). Social media and college student risk behaviors: A mini-review. In Addictive Behaviors (Vol. 65). https://doi.org/10.1016/j.addbeh.2016.10.003
  • Gürbüz, S. (2019). Sosyal bilimlerde aracı, düzenleyici ve durumsal etki analizleri. Seçkin Yayıncılık.
  • Hayes, A. F. (2018). Introduction to Mediation, Moderation, and Conditional Process Analysis (D. A. Kenny & T. D. Little, Eds.; Second). The Guilford Press.
  • Hill, A., & Denman, L. (2016). Adolescent Self Esteem and Instagram: An Examination of Posting Behavior. Concordia Journal of Communication Research, 3. https://doi.org/10.54416/ntge5234
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Details

Primary Language English
Subjects Communication and Media Studies
Journal Section Articles
Authors

Müge Bekman 0000-0002-8400-0993

Eyüp Al 0000-0003-1201-6299

Early Pub Date December 30, 2023
Publication Date December 30, 2023
Submission Date May 26, 2023
Published in Issue Year 2023 Issue: 43

Cite

APA Bekman, M., & Al, E. (2023). The Effects of Self-Esteem and Online Privacy Concern on Generations’ Attitudes Towards Instagram. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(43), 134-160. https://doi.org/10.31123/akil.1303174