Research Article
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Domestic and Foreign Tourist Experience: The Case of Gallipoli Nationality Based Analysis

Year 2019, Volume: 30 Issue: 3, 163 - 173, 06.12.2019
https://doi.org/10.17123/atad.656006

Abstract

The aim of this study is to evaluate the experience of the tourists who have visited the same destinations in the same time period and have similar experiences, and to find out whether there is any difference between the experiences of the groups of domestic and foreign tourists. The research was carried out on the local and foreign tourists visiting the Gallipoli and stayed there at least one night. The sample of the study consisted of 652 participants, 409 of which were domestic tourists and 243 foreign tourists. The data were collected by face to face survey technique. The results of the study show that there are differences between the experiences of local and foreign tourists who visited the Gallipoli in the same time period. It is observed that local tourists have experienced more emotional experience than foreign tourists in the destination.

References

  • Addis, Michela ve Morris B. Holbrook (2001). On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity, Journal of Consumer Behaviour,1(1): 50-66.
  • Agapito, D., Valle, P. ve Mendes, J. (2014). The Sensory Dimension of Tourist Experiences: Capturing Meaningful Sensory-Informed Themes in Southwest Portugal, Tourism Management, 42: 224-237.
  • Becken, S. ve Wilson, J. (2007). Trip Planning and Decision Making of Self-Drive Tourists- Quasi-Experimental Approach, Journal of Travel & Tourism Marketing, 20(3-4): 47-62.
  • Berry, Leonard L., Carbone, Lewis P. ve Haeckel, Stephan H. (2002). Managing the Total Customer Experience, Sloan Management Review, 43(3): 85-90.
  • Bieger, T. ve Laesser, C. (2004). Information Sources for Travel Decisions: Toward a Source Process Model, Journal of Travel Research, 42(4): 357–371.
  • Birdir, K., Dalgıç, A., Güler, O. ve Kayaalp, Y. (2015). Hüzün Turizmi: Gelibolu Yarımadası Tarihi Milli Parkını Ziyaret Eden Yabancı, Journal of Tourism and Gastronomy Studies, 3(4): 12- 23.
  • Bitner, M. J. (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees, The Journal of Marketing, 56(2): 57-71.
  • Carbone, L. P. ve Haeckel, S. H. (1994). Engineering Customer Experiences, Marketing Management, 3(3): 8-19.
  • Crompton, J. L. (1979). Motivations for Pleasure Vacation, Annals of tourism research, 6(4): 408-424.
  • Çetin G. (2012). Konaklama İşletmelerinde Müşteri Deneyiminin Sadakat ve Tavsiye Davranışına Etkisi. (Basılmamış Doktora Tezi). İstanbul: İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı.
  • Dann, G. M. S. (1977). Anomie, Ego-Enhancement and Tourism, Annals of tourism research, 4(4): 184-194.
  • Diţoiu, M.-C. ve Cǎruntu, A.-L. (2014). Sensory Experiences Regarding Five-Dimensional Brand Destination, Procedia-Social and Behavioral Sciences, 109: 301–306.
  • Fyall, A. ve Leask, A. (2006). Destination Marketing: Future Issues—Strategic Challenges, Tourism and Hospitality Research, 7(1): 50–63.
  • Gretzel, U., Fesenmaier, D. R., Formica, S. ve O’Leary, J. T. (2006). Searching for the Future: Challenges Faced by Destination Marketing Organizations, Journal of Travel Research, 45(2):116-126.
  • Gronau, W. (2017). Encouraging Behavioural Change Towards Sustainable Tourism: A German Approach to Free Public Transport for Tourists, Journal of Sustainable Tourism, 25(2): 265–275.
  • Hirschman, C. E. ve Holbrook, B. M. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions, Journal of Marketing, 46 (3): 92-101.
  • Holbrook, B. Moris ve Hirschman, C. Elizabeth (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, 9(2): 132-140.
  • Hosany, S. ve Gilbert, D. (2010). Measuring Tourists’ Emotional Experiences Toward Hedonic Holiday Destinations, Journal of Travel Research, 49(4): 513-526.
  • Hosany, S. ve Witham, M. (2010). Dimensions of Cruisers’ Experiences, Satisfaction and Intention to Recommend, Journal of Travel Research, 49(3): 351-364.
  • Iso-Ahola, S. E. (1982). Toward a Social Psychological Theory of Tourism Motivation: A Rejoinder, Annals of Tourism Research, 9(2): 256–262.
  • Kim, K., Hallab, Z. ve Kim, J. N. (2012). The Moderating Effect of Travel Experience in a Destination on the Relationship Between the Destination Image and the Intention to Revisit, Journal of Hospitality Marketing & Management, 21(5): 486–505.
  • Kim, W. G. ve Moon, Y. J. (2009). Customers’ Cognitive, Emotional, and Actionable Response to the Servicescape: A Test of the Moderating Effect of the Restaurant Type, International Journal of Hospitality Management, 28(1): 144-156.
  • Kozak, M. ve Rimmington, M. (2000). Tourist Satisfaction With Mallorca, Spain, as an Off-Season Holiday Destination, Journal of Travel Research, 38(3): 260-269.
  • Krejcie, R. V. ve Morgan, D. W. (1970). Determining Sample Size For Research Activities, Educational and Psychological Measurement, 30(3): 607-610.
  • Lee, S., Jeon, S. ve Kim, D. (2011). The Impact of Tour Quality and Tourist Satisfaction on Tourist Loyalty: The Case of Chinese Tourists in Korea, Tourism Management, 32(5): 1115-1124.
  • Loi, K.I. (2008). Gaming and Entertainment Tourist Destinations: A World of Similarities and Differences, Tourism Recreation Research, 33(2): 165-183.
  • Oral, S. ve Çelik, A. (2013). Türkiye’yi Ziyaret Eden Turistlerin Estetik Deneyimleri Üzerine Bir Araştırma, İşletme Araştırmaları Dergisi, 5(4): 170-190.
  • Oh, H., Fiore, A. M. ve Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications, Journal of Travel Research, 46(2):119–132.
  • Pine, B. J. ve Gilmore, J. H. (1999). The Experience Economy: Work is Theatre and Every Business a Stage, Cambridge, MA: Harvard Business School Press.
  • Ritchie, J. R. Brent ve Hudson, Simon (2009). Understanding and Meeting the Challenges of Consumer/Tourist Experience Research, International Journal of Tourism Research, 11:111-126.
  • Ross, E. L. D. ve Iso-Ahola, S. E. (1991). Sightseeing Tourists’ Motivation and Satisfaction, Annals of Tourism Research, 18(2): 226-237.
  • Schmitt, B. H. (1999). Experiential Marketing, Journal of Marketing Management,15(1-3): 53-67.
  • Sirakaya, E. ve Woodside, A. G. (2005). Building and Testing Theories of Decision Making by Travellers, Tourism Management, 26(6): 815-832.
  • Tian-Cole, S. ve Cromption, J. (2003). A Conceptualization of the Relationships between Service Quality and Visitor Satisfaction, and Their Links to Destination Selection, Leisure Studies, 22(1): 65-80.
  • Tung, V. W. S. ve Ritchie, J. R. B. (2011). Exploring the Essence of Memorable Tourism Experiences, Annals of Tourism Research, 38(4):1367-1386.
  • Ujang, N. ve Muslim, Z. (2014). Walkability and Attachment to Tourism Places in the City of Kuala Lumpur, Malaysia, Athens Journal of Tourism, 1(1): 53-66.
  • Walls, A., Okumuş F., Wang Y. ve Kwun, D. J. (2011). Understanding the Consumer Experience: An Exploratory Study of Luxury Hotels, Journal of Hospitality Marketing and Management, 20(2): 166-197.
  • Williams, A. (2006). Tourism and Hospitality Marketing: Fantasy, Feeling and Fun, International Journal of Contemporary Hospitality Management, 18(6): 482-495.
  • Yoon, Y. ve Uysal, M. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model, Tourism Management, 26(1): 45-56.
  • Yüksel, A. ve Yüksel, F. (2001). The Expectancy-Disconfirmation Paradigm: A Critique, Journal of Hospitality & Tourism Research, 25(2): 107-131.

Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz

Year 2019, Volume: 30 Issue: 3, 163 - 173, 06.12.2019
https://doi.org/10.17123/atad.656006

Abstract

Bu çalışmanın amacı, aynı destinasyonu aynı zaman diliminde ziyaret eden ve benzer deneyimler yaşayan turistlerin destinasyonda yaşadıkları deneyimin değerlendirmesini yapmak ve yerli ve yabancı turist gruplarının yaşadıkları deneyimler arasında bir farklılık olup olmadığını ortaya koymaktır. Araştırma, Çanakkale – Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden ve burada en az bir gece konaklama yapan yerli ve yabancı turistler üzerinde yapılmıştır. Araştırmanın örneklemini 409 yerli turist ve 243 yabancı turist olmak üzere toplam 652 katılımcı oluşturmaktadır. Araştırma verileri yüz yüze anket tekniği kullanılarak toplanmıştır. Araştırmanın sonuçları, aynı zaman diliminde Gelibolu Yarımadası Tarihi Milli Parkı’nı ziyaret eden yerli ve yabancı turistlerin yaşadıkları deneyimler arasında bazı farklılıklar olduğunu ortaya koymaktadır. Yerli turistlerin destinasyonda yabancı turistlere göre daha duygusal bir deneyim yaşadıkları görülmektedir.

References

  • Addis, Michela ve Morris B. Holbrook (2001). On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity, Journal of Consumer Behaviour,1(1): 50-66.
  • Agapito, D., Valle, P. ve Mendes, J. (2014). The Sensory Dimension of Tourist Experiences: Capturing Meaningful Sensory-Informed Themes in Southwest Portugal, Tourism Management, 42: 224-237.
  • Becken, S. ve Wilson, J. (2007). Trip Planning and Decision Making of Self-Drive Tourists- Quasi-Experimental Approach, Journal of Travel & Tourism Marketing, 20(3-4): 47-62.
  • Berry, Leonard L., Carbone, Lewis P. ve Haeckel, Stephan H. (2002). Managing the Total Customer Experience, Sloan Management Review, 43(3): 85-90.
  • Bieger, T. ve Laesser, C. (2004). Information Sources for Travel Decisions: Toward a Source Process Model, Journal of Travel Research, 42(4): 357–371.
  • Birdir, K., Dalgıç, A., Güler, O. ve Kayaalp, Y. (2015). Hüzün Turizmi: Gelibolu Yarımadası Tarihi Milli Parkını Ziyaret Eden Yabancı, Journal of Tourism and Gastronomy Studies, 3(4): 12- 23.
  • Bitner, M. J. (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees, The Journal of Marketing, 56(2): 57-71.
  • Carbone, L. P. ve Haeckel, S. H. (1994). Engineering Customer Experiences, Marketing Management, 3(3): 8-19.
  • Crompton, J. L. (1979). Motivations for Pleasure Vacation, Annals of tourism research, 6(4): 408-424.
  • Çetin G. (2012). Konaklama İşletmelerinde Müşteri Deneyiminin Sadakat ve Tavsiye Davranışına Etkisi. (Basılmamış Doktora Tezi). İstanbul: İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı.
  • Dann, G. M. S. (1977). Anomie, Ego-Enhancement and Tourism, Annals of tourism research, 4(4): 184-194.
  • Diţoiu, M.-C. ve Cǎruntu, A.-L. (2014). Sensory Experiences Regarding Five-Dimensional Brand Destination, Procedia-Social and Behavioral Sciences, 109: 301–306.
  • Fyall, A. ve Leask, A. (2006). Destination Marketing: Future Issues—Strategic Challenges, Tourism and Hospitality Research, 7(1): 50–63.
  • Gretzel, U., Fesenmaier, D. R., Formica, S. ve O’Leary, J. T. (2006). Searching for the Future: Challenges Faced by Destination Marketing Organizations, Journal of Travel Research, 45(2):116-126.
  • Gronau, W. (2017). Encouraging Behavioural Change Towards Sustainable Tourism: A German Approach to Free Public Transport for Tourists, Journal of Sustainable Tourism, 25(2): 265–275.
  • Hirschman, C. E. ve Holbrook, B. M. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions, Journal of Marketing, 46 (3): 92-101.
  • Holbrook, B. Moris ve Hirschman, C. Elizabeth (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, 9(2): 132-140.
  • Hosany, S. ve Gilbert, D. (2010). Measuring Tourists’ Emotional Experiences Toward Hedonic Holiday Destinations, Journal of Travel Research, 49(4): 513-526.
  • Hosany, S. ve Witham, M. (2010). Dimensions of Cruisers’ Experiences, Satisfaction and Intention to Recommend, Journal of Travel Research, 49(3): 351-364.
  • Iso-Ahola, S. E. (1982). Toward a Social Psychological Theory of Tourism Motivation: A Rejoinder, Annals of Tourism Research, 9(2): 256–262.
  • Kim, K., Hallab, Z. ve Kim, J. N. (2012). The Moderating Effect of Travel Experience in a Destination on the Relationship Between the Destination Image and the Intention to Revisit, Journal of Hospitality Marketing & Management, 21(5): 486–505.
  • Kim, W. G. ve Moon, Y. J. (2009). Customers’ Cognitive, Emotional, and Actionable Response to the Servicescape: A Test of the Moderating Effect of the Restaurant Type, International Journal of Hospitality Management, 28(1): 144-156.
  • Kozak, M. ve Rimmington, M. (2000). Tourist Satisfaction With Mallorca, Spain, as an Off-Season Holiday Destination, Journal of Travel Research, 38(3): 260-269.
  • Krejcie, R. V. ve Morgan, D. W. (1970). Determining Sample Size For Research Activities, Educational and Psychological Measurement, 30(3): 607-610.
  • Lee, S., Jeon, S. ve Kim, D. (2011). The Impact of Tour Quality and Tourist Satisfaction on Tourist Loyalty: The Case of Chinese Tourists in Korea, Tourism Management, 32(5): 1115-1124.
  • Loi, K.I. (2008). Gaming and Entertainment Tourist Destinations: A World of Similarities and Differences, Tourism Recreation Research, 33(2): 165-183.
  • Oral, S. ve Çelik, A. (2013). Türkiye’yi Ziyaret Eden Turistlerin Estetik Deneyimleri Üzerine Bir Araştırma, İşletme Araştırmaları Dergisi, 5(4): 170-190.
  • Oh, H., Fiore, A. M. ve Jeoung, M. (2007). Measuring Experience Economy Concepts: Tourism Applications, Journal of Travel Research, 46(2):119–132.
  • Pine, B. J. ve Gilmore, J. H. (1999). The Experience Economy: Work is Theatre and Every Business a Stage, Cambridge, MA: Harvard Business School Press.
  • Ritchie, J. R. Brent ve Hudson, Simon (2009). Understanding and Meeting the Challenges of Consumer/Tourist Experience Research, International Journal of Tourism Research, 11:111-126.
  • Ross, E. L. D. ve Iso-Ahola, S. E. (1991). Sightseeing Tourists’ Motivation and Satisfaction, Annals of Tourism Research, 18(2): 226-237.
  • Schmitt, B. H. (1999). Experiential Marketing, Journal of Marketing Management,15(1-3): 53-67.
  • Sirakaya, E. ve Woodside, A. G. (2005). Building and Testing Theories of Decision Making by Travellers, Tourism Management, 26(6): 815-832.
  • Tian-Cole, S. ve Cromption, J. (2003). A Conceptualization of the Relationships between Service Quality and Visitor Satisfaction, and Their Links to Destination Selection, Leisure Studies, 22(1): 65-80.
  • Tung, V. W. S. ve Ritchie, J. R. B. (2011). Exploring the Essence of Memorable Tourism Experiences, Annals of Tourism Research, 38(4):1367-1386.
  • Ujang, N. ve Muslim, Z. (2014). Walkability and Attachment to Tourism Places in the City of Kuala Lumpur, Malaysia, Athens Journal of Tourism, 1(1): 53-66.
  • Walls, A., Okumuş F., Wang Y. ve Kwun, D. J. (2011). Understanding the Consumer Experience: An Exploratory Study of Luxury Hotels, Journal of Hospitality Marketing and Management, 20(2): 166-197.
  • Williams, A. (2006). Tourism and Hospitality Marketing: Fantasy, Feeling and Fun, International Journal of Contemporary Hospitality Management, 18(6): 482-495.
  • Yoon, Y. ve Uysal, M. (2005). An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model, Tourism Management, 26(1): 45-56.
  • Yüksel, A. ve Yüksel, F. (2001). The Expectancy-Disconfirmation Paradigm: A Critique, Journal of Hospitality & Tourism Research, 25(2): 107-131.
There are 40 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Neslihan Cavlak 0000-0002-6712-971X

Ruziye Cop 0000-0002-2053-2157

Publication Date December 6, 2019
Published in Issue Year 2019 Volume: 30 Issue: 3

Cite

APA Cavlak, N., & Cop, R. (2019). Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz. Anatolia: Turizm Araştırmaları Dergisi, 30(3), 163-173. https://doi.org/10.17123/atad.656006
AMA Cavlak N, Cop R. Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz. Anatolia: Turizm Araştırmaları Dergisi. December 2019;30(3):163-173. doi:10.17123/atad.656006
Chicago Cavlak, Neslihan, and Ruziye Cop. “Yerli Ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz”. Anatolia: Turizm Araştırmaları Dergisi 30, no. 3 (December 2019): 163-73. https://doi.org/10.17123/atad.656006.
EndNote Cavlak N, Cop R (December 1, 2019) Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz. Anatolia: Turizm Araştırmaları Dergisi 30 3 163–173.
IEEE N. Cavlak and R. Cop, “Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz”, Anatolia: Turizm Araştırmaları Dergisi, vol. 30, no. 3, pp. 163–173, 2019, doi: 10.17123/atad.656006.
ISNAD Cavlak, Neslihan - Cop, Ruziye. “Yerli Ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz”. Anatolia: Turizm Araştırmaları Dergisi 30/3 (December 2019), 163-173. https://doi.org/10.17123/atad.656006.
JAMA Cavlak N, Cop R. Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz. Anatolia: Turizm Araştırmaları Dergisi. 2019;30:163–173.
MLA Cavlak, Neslihan and Ruziye Cop. “Yerli Ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz”. Anatolia: Turizm Araştırmaları Dergisi, vol. 30, no. 3, 2019, pp. 163-7, doi:10.17123/atad.656006.
Vancouver Cavlak N, Cop R. Yerli ve Yabancı Turist Deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı Milliyet Temelinde Bir Analiz. Anatolia: Turizm Araştırmaları Dergisi. 2019;30(3):163-7.