Abstract
Behavioral economics has developed as an alternative view of the orthodox economy and has not seen the core stream in the innovation process. However, behavioral economics may actively contribute to new product development through its smart methods. This paper demonstrates how behavioral economics may contribute to the innovation process. The 5-steps method are developed: Business outcomes, personas, user needs, behavioral brainstorming, and hypothesizing. In a class activity, we test the process of learning management systems with students. The behavioral methods are explained. Team members interview with administration, teachers, and students. They provide insights and ideas by realizing how behavioral economics has much to offer a business world in which most management ideas and best practices are freely available to be replicated and exploited. Leaders now look to innovation as the primary source of differentiation and competitive advantage; they would succeed incorporating behavioral economics into the innovative process.
References
- American Achievers (2016). ExcelinEd and America Achieve Course Unlocks PISA Data for Districts. http://americaachieves.org/excelined-and-america-achieves-course-unlocks-pisa-data-for-districts/
- Ariely, D. (2011). The Upside of Irrationality. Harper Perennial.
- Ariely, D. (2013). The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves. Harper Perennial; Reprint edition.
- Banerjee, A. (1992). A simple model of herd behavior. Quarterly Journal of Economics, 107, 797-817.
Abstract
References
- American Achievers (2016). ExcelinEd and America Achieve Course Unlocks PISA Data for Districts. http://americaachieves.org/excelined-and-america-achieves-course-unlocks-pisa-data-for-districts/
- Ariely, D. (2011). The Upside of Irrationality. Harper Perennial.
- Ariely, D. (2013). The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves. Harper Perennial; Reprint edition.
- Banerjee, A. (1992). A simple model of herd behavior. Quarterly Journal of Economics, 107, 797-817.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Economics |
| Journal Section | Makaleler |
| Authors | |
| Publication Date | November 30, 2020 |
| Submission Date | August 31, 2020 |
| Acceptance Date | November 3, 2020 |
| Published in Issue | Year 2020 Volume: 11 Issue: 22 |
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Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Mayıs ve Kasım aylarında olmak üzere yılda iki defa yayımlanan, beş yılını doldurmuş çift kör hakemli uluslararası bir dergidir. Dergimiz 06.04.2015 tarihinden itibaren EBSCO Host’ta, Akademia Sosyal Bilimler İndeksi (ASOS), SOBIAD ve Google akademik indeksinde taranmaktadır. TR Dizin indeksinde taranması için de girişimlerde bulunulmuş olup değerlendirilme süreci devam etmektedir.
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