Research Article
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A Qualititive Research on the Relationship between Storytelling and Effective Leadership

Year 2022, Volume: 5 Issue: 2, 278 - 297, 30.10.2022
https://doi.org/10.38057/bifd.1183107

Abstract

One of the most powerful methods of directing human resources, which is the most important factor in ensuring the success of organizations, is to motivate employees and ensure their commitment to the organization with effective leadership skills. There are many methods and tools in the literature that increase the influence of leaders on their followers. Among these tools, storytelling is one of the tools that appeals to people's emotions, not their rational minds, and has the most impact on followers. When used correctly, it helps the leader to explain the ideas, share the knowledge with them, create a shared vision and resolve conflicts peacefully. The aim of the research is to examine the relationship between storytelling and effective leadership and to reveal its organizational effects. The sample of the study consists of 7 managers working in different fields and managing teams in private companies in İstanbul. The data constituting the scope of the research were obtained by the interview technique, which is a technique frequently used in qualitative research methods. In addition, semi-structured interview technique was used in this research.

References

  • Gabriel, Y. (2000). Storytelling in Organizations, Facts, Fictions, and Fantasies, Administrative Science Quarterly 47(1), Oxford Univ. Press, 10.2307/3094897
  • Alterio, M., & McDrury, J. (2003). Learning through storytelling in higher education: Using reflection and experience to improve learning. Routledge.
  • Auvinen, T., Aaltio, I., & Blomqvist, K. (2013). Constructing leadership by storytelling- the meaning of trust and narratives. Leadership and Organization Development Journal, 34(6), 496-514.
  • Baldoni, J. (2003). Great communication secrets of great leaders. New York: McGraw-Hill
  • Boal, K. B., & Scultz, P. L. (2007). Storytelling time and evolution: The role of strategic leadership in complex adaptive systems. The Leadership Quarterly, 18(4), 411-418.
  • Boje, D. M. (1991). The storytelling organization: A study of story performance in an office-supply firm. Administrative Science Quarterly, 36(1), 106-126.
  • Buchanan, D., & Dawson, P. M. (2007). Discourse and audience: organizational change as multi-story process. Journal of Management Studies, 44 (5), 669-686.
  • Cogner, J.A., & Kanungo, R. N. (1987). "Toward a behavioral theory of charismatic leadership in organizational settings". Academy of Management Review, 12(4), 637-47.
  • Denning, S. (2004). Telling tales. Harvard Business Review, 82(5), 122-129.
  • Denning, S. (2005). The leader’s guide to storytelling. San Francisco, USA: Jossey-Bass
  • Denning, S. (2011). The leader's guide to storytelling: Mastering the art and discipline of business narrative. San Francisco, CA: Jossey-Bass.
  • Dirks, K. T. (2000). Trust in leadership and team performance: Evidence from NCAA basketball. Journal of Applied Psychology, 85(6), 1004–1012
  • Dirks, K. T., & Ferrin, D. L. (2002). Trust in leadership: Meta-analytic findings and implications for research and practice. Journal of Applied Psychology, 87(4), 611–628.
  • Downe-Wamboldt, B. (1992). Content analysis: Method, applications and issues. Health Care for Women International, 13, 313-321.
  • Fisher, W. R. (1984). Narration as human communication paradigm: The case of public moral argument. Communication Monographs, 51(1), 1-22.
  • Gill, R. (2011). Theory and practice of leadership. London: Sage Publications.
  • Guber, P. (2011). Telling purposeful stories: An organization's most under-utilized competency. People ve Strategy, 34(1), 4-5.
  • Judge, T. A., LePine, J. A., & Rich, B. L. (2006). Loving yourself abundantly: Relationship of the narcissistic personality to self- and other perceptions of workplace deviance, leadership, and task and contextual performance. Journal of Applied Psychology, 91(4), 762–776
  • Koçel, T. (2007), İşletme yöneticiliği, yönetim ve organizasyon, organizasyonlarda davranış, klasik-modern-çağdaş ve güncel yaklaşımlar. İstanbul: Beta Basım. 11. Basım.
  • Kouzes, J. & Posner, B. (2002). The leadership challenge. San Francisco, CA: Jossey-Bass.
  • Lipman, D. (1999). Improving your storytelling. Atlanta: August House Publishers.
  • Mládková, L. (2013). Leadership and storytelling. Procedia - Social and Behavioral Sciences, 75, 83-90.
  • Mládková, L. (2010). Tacit knowledge sharing through storytelling. In 6th International Scientific Conference Bussiness and Management, 884-890. 2010. ISSN 2029-4441.
  • Rancière, J. (1991). The ignorant schoolmaster: Five lessons in intellectual emancipation (K. Ross, Trans.). Stanford, CA: Stanford University Press.
  • Randall, D., & Harms, A. (2012). Using stories for advantage: the art and process of narrative. Strategy & Leadership, 40 (1), 21-26.
  • Schreier, M. (2012). Qualitative content analysis in practice. Thousand Oaks, CA: Sage publications
  • Soleimani, H., & Akbari, M. (2013). The effect of storytelling on children's learning English vocabulary: A case in Iran. International Research Journal of Applied and Basic Sciences, 4(11), 4005-4014
  • Weick, K. E., & Browning, L. D. (1986). Argument and narration in organizational communication. Journal of Management, 12(2), 243–259
  • Yukl, G. (2012). Effective leadership behavior: What we know and what questions need more attention. Academy of Management Perspectives, 26(4), 66–85.

Hikaye Anlatıcılığı ve Etkili Liderlik İlişkisi Üzerine Nitel Bir Çalışma

Year 2022, Volume: 5 Issue: 2, 278 - 297, 30.10.2022
https://doi.org/10.38057/bifd.1183107

Abstract

Örgütlerin başarıya ulaşmasını sağlamada en önemli faktör olan insan kaynağını yönlendirmenin, en güçlü yöntemlerinden biri etkin liderlik becerisi ile çalışanların motive edilmesi ve örgüte bağlılığının sağlanmasıdır. Literatürde, liderlerin takipçileri üzerindeki etkisini artıran birçok yöntem ve araç bulunmaktadır. Bu araçlar içerisinde, hikaye anlatıcılığı, insanların rasyonel akıllarına değil, duygularına hitap eden ve takipçiler üzerinde en çok etkisi bulunan araçlardan biridir. Hikaye anlatıcılığı etkin bir şekilde kullanıldığında liderin fikirlerini karşısındakine açıklamasına, bilgisini onlarla paylaşmasına, ortak bir vizyon oluşturmasına ve çatışmaları barışçıl bir şekilde çözmesine yardımcı olmaktadır. Araştırmanın amacı, hikaye anlatıcılığı ile etkili liderlik arasındaki ilişkinin incelenip, örgütsel etkilerinin ortaya konulmasıdır. Çalışmanın örneklemini İstanbul ilinde bulunan, özel şirketlerin farklı alanlarında görev yapan ve ekip yöneten 7 yönetici oluşturmaktadır. Araştırmanın kapsamını oluşturan veriler, nitel araştırma yöntemlerinde sıklıkla başvurulan bir teknik olan görüşme tekniği ile elde edilmiştir. Araştırmada görüşme türlerinden yarı yapılandırılmış görüşme tekniği kullanılmıştır. Araştırmanın sonucu, alan yazında yer alan çalışmalar ile paralellik göstermekte, özellikle astları ile olan iletişimlerinde liderlerin sıklıkla hikaye anlatıcılığına başvurduğu ve örgütte liderlik etkilerini arttırdıkları gözlemlenmiştir.

References

  • Gabriel, Y. (2000). Storytelling in Organizations, Facts, Fictions, and Fantasies, Administrative Science Quarterly 47(1), Oxford Univ. Press, 10.2307/3094897
  • Alterio, M., & McDrury, J. (2003). Learning through storytelling in higher education: Using reflection and experience to improve learning. Routledge.
  • Auvinen, T., Aaltio, I., & Blomqvist, K. (2013). Constructing leadership by storytelling- the meaning of trust and narratives. Leadership and Organization Development Journal, 34(6), 496-514.
  • Baldoni, J. (2003). Great communication secrets of great leaders. New York: McGraw-Hill
  • Boal, K. B., & Scultz, P. L. (2007). Storytelling time and evolution: The role of strategic leadership in complex adaptive systems. The Leadership Quarterly, 18(4), 411-418.
  • Boje, D. M. (1991). The storytelling organization: A study of story performance in an office-supply firm. Administrative Science Quarterly, 36(1), 106-126.
  • Buchanan, D., & Dawson, P. M. (2007). Discourse and audience: organizational change as multi-story process. Journal of Management Studies, 44 (5), 669-686.
  • Cogner, J.A., & Kanungo, R. N. (1987). "Toward a behavioral theory of charismatic leadership in organizational settings". Academy of Management Review, 12(4), 637-47.
  • Denning, S. (2004). Telling tales. Harvard Business Review, 82(5), 122-129.
  • Denning, S. (2005). The leader’s guide to storytelling. San Francisco, USA: Jossey-Bass
  • Denning, S. (2011). The leader's guide to storytelling: Mastering the art and discipline of business narrative. San Francisco, CA: Jossey-Bass.
  • Dirks, K. T. (2000). Trust in leadership and team performance: Evidence from NCAA basketball. Journal of Applied Psychology, 85(6), 1004–1012
  • Dirks, K. T., & Ferrin, D. L. (2002). Trust in leadership: Meta-analytic findings and implications for research and practice. Journal of Applied Psychology, 87(4), 611–628.
  • Downe-Wamboldt, B. (1992). Content analysis: Method, applications and issues. Health Care for Women International, 13, 313-321.
  • Fisher, W. R. (1984). Narration as human communication paradigm: The case of public moral argument. Communication Monographs, 51(1), 1-22.
  • Gill, R. (2011). Theory and practice of leadership. London: Sage Publications.
  • Guber, P. (2011). Telling purposeful stories: An organization's most under-utilized competency. People ve Strategy, 34(1), 4-5.
  • Judge, T. A., LePine, J. A., & Rich, B. L. (2006). Loving yourself abundantly: Relationship of the narcissistic personality to self- and other perceptions of workplace deviance, leadership, and task and contextual performance. Journal of Applied Psychology, 91(4), 762–776
  • Koçel, T. (2007), İşletme yöneticiliği, yönetim ve organizasyon, organizasyonlarda davranış, klasik-modern-çağdaş ve güncel yaklaşımlar. İstanbul: Beta Basım. 11. Basım.
  • Kouzes, J. & Posner, B. (2002). The leadership challenge. San Francisco, CA: Jossey-Bass.
  • Lipman, D. (1999). Improving your storytelling. Atlanta: August House Publishers.
  • Mládková, L. (2013). Leadership and storytelling. Procedia - Social and Behavioral Sciences, 75, 83-90.
  • Mládková, L. (2010). Tacit knowledge sharing through storytelling. In 6th International Scientific Conference Bussiness and Management, 884-890. 2010. ISSN 2029-4441.
  • Rancière, J. (1991). The ignorant schoolmaster: Five lessons in intellectual emancipation (K. Ross, Trans.). Stanford, CA: Stanford University Press.
  • Randall, D., & Harms, A. (2012). Using stories for advantage: the art and process of narrative. Strategy & Leadership, 40 (1), 21-26.
  • Schreier, M. (2012). Qualitative content analysis in practice. Thousand Oaks, CA: Sage publications
  • Soleimani, H., & Akbari, M. (2013). The effect of storytelling on children's learning English vocabulary: A case in Iran. International Research Journal of Applied and Basic Sciences, 4(11), 4005-4014
  • Weick, K. E., & Browning, L. D. (1986). Argument and narration in organizational communication. Journal of Management, 12(2), 243–259
  • Yukl, G. (2012). Effective leadership behavior: What we know and what questions need more attention. Academy of Management Perspectives, 26(4), 66–85.
There are 29 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Article
Authors

Büşra Müceldili 0000-0003-2770-6137

Ilgı Duran 0000-0003-1702-6023

Publication Date October 30, 2022
Acceptance Date October 23, 2022
Published in Issue Year 2022 Volume: 5 Issue: 2

Cite

APA Müceldili, B., & Duran, I. (2022). Hikaye Anlatıcılığı ve Etkili Liderlik İlişkisi Üzerine Nitel Bir Çalışma. Bucak İşletme Fakültesi Dergisi, 5(2), 278-297. https://doi.org/10.38057/bifd.1183107