Research Article
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The Effect of Reverse Logistics on Re-Purchasing Intention in Electronic Commerce and the Mediating Role of the Perceived Risk Variable: A Research in the Apparel Sector

Year 2023, Volume: 6 Issue: 2, 244 - 276, 28.10.2023
https://doi.org/10.38057/bifd.1351901

Abstract

The increase in the use of information and communication technologies and the internet has led to an increase in the use of electronic commerce by consumers. The purpose of this article is to reveal how the service provided by the companies and the risk perceived by the consumers in the return process of the ready-to-wear products purchased by the consumers using electronic commerce affect the consumers at the point of repurchase. In this direction, 363 questionnaire forms were collected from consumers online and the collected data were analyzed with SPSS 26 and AMOS 24 package programs. First, reliability and explanatory factor analysis (EFA) were tested with SPSS program, then confirmatory factor analysis (CFA) and hypothesis tests were performed with AMOS program in accordance with the structural equation model. According to the analysis results of the hypothesis test, 5 of the 10 hypotheses were supported and the remaining 5 hypotheses were not supported. As a result, it has been determined that service procurement, one of the subcomponents of reverse logistics, and the mediating variable perceived risk have an effect on repurchase intention. It is also concluded that perceived risk has a mediating role between service purchase and repurchase intention.

References

  • Acun, N., Kapıkıran, Ş., & Kabasakal, Z. (2013). Curiosity and exploration ccale II: Exploratory and confirmatory factor analyses and reliability study. Turkish Psychological Writings, 16(31), 74-85.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2010). Research methods in social sciences: SPSS applied (2.bs.). Sakarya Publishing.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. https://doi.org/10.1037/0022-3514.51.6.1173
  • Bollen, K. A. (1989). Measurement models: the relation between latent and observed variables. structural equations with latent variables. doi:10.1002/9781118619179.
  • Boshoff, C. (2002). Service Advertising: An exploratory study of risk perceptions. Journal of Service Research, 4(4), 290-298.
  • Cheng, F.-F., Liu, T.-Y.& Wu, C.-S. (2013, May 29-31). Perceived risks and risk reduction strategies in online group-buying. Proceeding of 2013 International Conference on Technology Innovation and Industrial Management, Phuket, Thailand (ss.18-25).
  • Civelek, M. (2018). Structural equation modeling methodology, Beta Publishing.
  • Çakırer, M. A. (2013). Electronic commerce. Bursa.Ekin Publishing House.
  • Demirel, Ö. N., & Gökçen, H. (2008). Logistics network design for reclaimed manufacturing systems: A literature survey. Gazi University Journal of Engineering and Architecture Faculty, 23(4), 903-912.
  • Dikkaya, M., & Aytekin, İ., (2018). Global e-commerce and Türkiye. Journal of Economics, Business, Politics and International Relations, 4(1-2), 66-88.
  • Electronic Commerce Guide (2020). Elektronik ticaret hakkında genel bilgiler. http://www.elektronikticaretrehberi.com/e-ticaret_genel_bilgiler.php#bolum_1.1
  • Elibol, H., & Kesici B. (2004). "Çağdaş işletmecilik açısından e-commerce", Selçuk University Journal of Institute of Social Sciences, 11, 303-329.
  • Erdem A., & Efiloğlu, Ö. (2005). Electronic commerce in the information age. Gazi University Technical Education Faculty Ankara. (ss.1-19). https://Docplayer.Biz.Tr/1124885-Bilgi-Caginda-Elektronik-Ticaret-O-Ayhan-Erdem-Ozlem-Efiloglu.Html.
  • Ergan, S., & Akyol, A. (2018). Reverse logistics in e-retaling. In handbook of research on supply chain management for sustainable development (ss. 305-330). IGI Global.
  • Ergan, S., (2017). The effect of reverse logistics activities on consumer behavior in e-perakendecilik [Unpublished doctoral thesis]. Trakya University, Institute of Social Sciences, Edirne.
  • Erkan, M. (2012). E-commerce age. Optimist Publishing and Distribution (4.bs.).
  • ETBIS, (2021), Elektronik ticaret bilgi sistemi https://www.eticaret.gov.tr/dnnqthgzvawtdxraybsaacxtymawm/content/FileManager/Dosyalar/2021%20Y%C4%B1l%C4%B1%20E-Ticaret%20B%C3%BClteni.pdf
  • Gürbüz, S. & Şahin, F. (2018). Research methods in social sciences philosophy-method-analysis (5. bs.). Seçkin Publishing.
  • Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing.
  • Export.co (2020). E ticaret türleri- elektronik ticaret iş modelleri https://www.ihracat.co/2017/01/e-ticaret-turleri-elektronik-ticaret-is.html
  • Ilhan, M., & Cetin, B. (2014). Comparing the analysis results of the structural equation models (SEM) conducted using LISREL and AMOS. Journal of Measurement and Evaluation In Education And Psychology-Epod, 5(2), 26-42.
  • Jayaraman, V., Patterson, R. A., & Rolland, E. (2003). The design of reverse distribution networks: models and solution procedures. European Journal Of Operational Research, 150(1), 128-149.
  • Kim, L. H., Qu, H., & Kim, D. J. (2009). A study of perceived risk and risk reduction of purchasing air-tickets online. Journal of Travel & Tourism Marketing, 26(3), 203-224.
  • Laroche, M., McDougall, G. H., Bergeron, J., & Yang, Z. (2004). Exploring how intangibility affects perceived risk. Journal of Service Research, 6(4), 373-389.
  • Li, Lei, Chi, Ting, Hao, Tongtong, & Yu, Tao. (2018). Customer demand analysis of the electronic commerce supply chain using big data. Annals of Operations Research, 268(1-2), 113-128.
  • Liu, F. (2007). Reverse logistics matters: ımpact of resource commitment on reverse logistics and customer loyalty [Unpublished doctoral thesis]. University of Maastricht, Faculty of Business Administration.
  • Prahinski, C., & Kocabasoglu, C. (2006). Empirical research opportunities in reverse supply chains. Omega, 34(6), 519-532.
  • Ravi, V., & Shankar, R. (2005). Analysis of ınteractions among the barriers of reverse logistics. Technological Forecasting and Social Change, 72(8), 1011-1029.
  • Reitz, A. R. (2012). Online consumer engagement: Understanding the antecedents and outcomes (Order No. 3523724). ProQuest Dissertations & Theses Global. (1038158077). https://www.proquest.com/dissertations-theses/online-consumer-engagement-understanding/docview/1038158077/se-2
  • Rogers, D. S., & Tibben-Lembke, R. S. (1998). Going backwards: Reverse logistics trends and practices. Reverse Logistics Executive Council.Reno
  • Roselius, T. (1971). Consumer rankings of risk reduction methods. Journal of Marketing, 35(1), 56-61.
  • Sarkis, J., Darnall, N. M., Nehman, G. I., & Priest, J. W. (1995). The role of supply chain management within the industrial ecosystem. In Proceedings of the 1995 IEEE International Symposium on Electronics and the Environment ISEE (Cat. No. 95CH35718) (ss. 229-234). IEEE.
  • Sarkis, Joseph. Meade, Laura M., & Talluri, Srinivas. (2004). "E-logistics and the natural environment", supply chain management. An International Journal, 9 (4), 303-312. Https://Doi.Org/10.1108/13598540410550055
  • Seçer, İ. (2013). Practical Data Analysis with SPSS and LISREL: Analysis and Reporting, Ankara: Anı Publishing..
  • Tekin, E. (2014). E-logistics and e-logistics applications in pharmaceutical distribution [Unpublished Master's Thesis]. Selçuk University Institute of Social Sciences, Konya.
  • Tekin, M., Etlioğlu, M., & Tekin, E. (2017). Elektronik lojistik ve öğrenme. The International New Issues in Social Sciences, 5(5), 361-384.
  • Terzi, N. & Gökçe, C. (2017, May 24-25). ''The development of e-commerce in the world and Türkiye and the impact of e-commerce marketing strategies on Turkish economy'', Global Business Research Congress (GBRC). The council supply chain management professionals (2013). CSCMP Supply Chain Management Definitions and Glossary, Online: https://cscmp.org/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms.aspx?hkey=60879588-f65f-4ab5-8c4b-6878815ef921
  • Tsai, H. T., & Huang, H. C. (2006). Determinants of e-repurchase intentions: an integrative model of quadruple retention drivers. Information & Management, 44(3), 231-239.
  • TÜBİSAD (2020). '' E-commerce market size in Türkiye 2019'' Http://Www.Tubisad.Org.Tr/Tr/Images/Pdf/Tubisad_ETicaret_2019_Pazar_Buyuklugu_Raporu.Pdf
  • TÜBİSAD (2021). "The transformative power of the economy: E-commerce impact analysis 2020 report. https://www.tubisad.org.tr/tr/bilgi-bankasi/sunumlar-liste/TUBISAD-Raporlar/40/0/0
  • TÜSİAD (2019). ''Development of e-commerce, overcoming borders and new norms. Https://Www2.Deloitte.Com/Content/Dam/Deloitte/Tr/Documents/Consumer-Business/E-Ticaretin-Gelisimisinirlarin-Asilmasi-Ve-Yeni-Normlar.Pdf
  • Wang, J., Yang, D., Guo, Q., & Huo, Y. (2004). Taking advantage of e-logistics to strengthen the competitive advantage of enterprises in China.
  • Wearesocial. (2022). Another year of bumper growth. https://wearesocial.com/uk/blog/2022/01/digital-2022-another-year-of-bumper-growth-2/
  • Zhang, L., Tan, W., Xu, Y., & Tan, G. (2012). Dimensions of consumers' perceived risk and their influences on online consumers' purchasing behavior. Communications in information science and management engineering, 2(7).

Elektronik Ticarette Tersine Lojistik Faaliyetlerinin Yeniden Satın Alma Niyetine Etkisi ve Algılanan Risk Değişkeninin Aracılık Rolü: Hazır Giyim Sektöründe Bir Araştırma

Year 2023, Volume: 6 Issue: 2, 244 - 276, 28.10.2023
https://doi.org/10.38057/bifd.1351901

Abstract

Bilgi ve iletişim teknolojilerinin ve internet kullanımın artması tüketicilerin elektronik ticareti kullanma oranlarının da artmasına neden olmuştur. Bu makalenin amacı tüketicilerin elektronik ticareti kullanarak satın aldıkları hazır giyim ürünlerine yönelik gerçekleştirdikleri iade işlemlerinde firmalar tarafından sağlanan hizmetin ve bu süreçte algıladıkları riskin tüketicileri yeniden satın alma noktasında nasıl etkilediğini ortaya çıkarmaktır. Bu doğrultuda tüketicilerden çevrimiçi olarak 363 adet anket formu toplanmış ve toplanan veriler SPSS 26 ve AMOS 24 paket programları ile analizleri gerçekleştirilmiştir. İlk olarak SPSS programı ile güvenilirlik ve açıklayıcı faktör analizi (AFA) test edilmiş daha sonra yapısal eşitlik modeline uygun olarak AMOS programı ile doğrulayıcı faktör analizi (DFA) ve hipotez testleri gerçekleştirilmiştir. Hipotez testinin analiz sonuçlarına göre toplam 10 hipotezin 5 tanesi desteklenmiş geriye kalan 5 tane hipotezin ise desteklenmediği ortaya çıkmıştır. Sonuç olarak tersine lojistik alt bileşenlerinden hizmet alımının ve aracı değişken algılanan riskin yeniden satın alma niyetine etkisinin olduğu tespit edilmiştir. Ayrıca algılanan riskin, hizmet alımı ve yeniden satın alma niyeti arasında aracılık rolü olduğu sonucuna varılmıştır.

References

  • Acun, N., Kapıkıran, Ş., & Kabasakal, Z. (2013). Curiosity and exploration ccale II: Exploratory and confirmatory factor analyses and reliability study. Turkish Psychological Writings, 16(31), 74-85.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2010). Research methods in social sciences: SPSS applied (2.bs.). Sakarya Publishing.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. https://doi.org/10.1037/0022-3514.51.6.1173
  • Bollen, K. A. (1989). Measurement models: the relation between latent and observed variables. structural equations with latent variables. doi:10.1002/9781118619179.
  • Boshoff, C. (2002). Service Advertising: An exploratory study of risk perceptions. Journal of Service Research, 4(4), 290-298.
  • Cheng, F.-F., Liu, T.-Y.& Wu, C.-S. (2013, May 29-31). Perceived risks and risk reduction strategies in online group-buying. Proceeding of 2013 International Conference on Technology Innovation and Industrial Management, Phuket, Thailand (ss.18-25).
  • Civelek, M. (2018). Structural equation modeling methodology, Beta Publishing.
  • Çakırer, M. A. (2013). Electronic commerce. Bursa.Ekin Publishing House.
  • Demirel, Ö. N., & Gökçen, H. (2008). Logistics network design for reclaimed manufacturing systems: A literature survey. Gazi University Journal of Engineering and Architecture Faculty, 23(4), 903-912.
  • Dikkaya, M., & Aytekin, İ., (2018). Global e-commerce and Türkiye. Journal of Economics, Business, Politics and International Relations, 4(1-2), 66-88.
  • Electronic Commerce Guide (2020). Elektronik ticaret hakkında genel bilgiler. http://www.elektronikticaretrehberi.com/e-ticaret_genel_bilgiler.php#bolum_1.1
  • Elibol, H., & Kesici B. (2004). "Çağdaş işletmecilik açısından e-commerce", Selçuk University Journal of Institute of Social Sciences, 11, 303-329.
  • Erdem A., & Efiloğlu, Ö. (2005). Electronic commerce in the information age. Gazi University Technical Education Faculty Ankara. (ss.1-19). https://Docplayer.Biz.Tr/1124885-Bilgi-Caginda-Elektronik-Ticaret-O-Ayhan-Erdem-Ozlem-Efiloglu.Html.
  • Ergan, S., & Akyol, A. (2018). Reverse logistics in e-retaling. In handbook of research on supply chain management for sustainable development (ss. 305-330). IGI Global.
  • Ergan, S., (2017). The effect of reverse logistics activities on consumer behavior in e-perakendecilik [Unpublished doctoral thesis]. Trakya University, Institute of Social Sciences, Edirne.
  • Erkan, M. (2012). E-commerce age. Optimist Publishing and Distribution (4.bs.).
  • ETBIS, (2021), Elektronik ticaret bilgi sistemi https://www.eticaret.gov.tr/dnnqthgzvawtdxraybsaacxtymawm/content/FileManager/Dosyalar/2021%20Y%C4%B1l%C4%B1%20E-Ticaret%20B%C3%BClteni.pdf
  • Gürbüz, S. & Şahin, F. (2018). Research methods in social sciences philosophy-method-analysis (5. bs.). Seçkin Publishing.
  • Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing.
  • Export.co (2020). E ticaret türleri- elektronik ticaret iş modelleri https://www.ihracat.co/2017/01/e-ticaret-turleri-elektronik-ticaret-is.html
  • Ilhan, M., & Cetin, B. (2014). Comparing the analysis results of the structural equation models (SEM) conducted using LISREL and AMOS. Journal of Measurement and Evaluation In Education And Psychology-Epod, 5(2), 26-42.
  • Jayaraman, V., Patterson, R. A., & Rolland, E. (2003). The design of reverse distribution networks: models and solution procedures. European Journal Of Operational Research, 150(1), 128-149.
  • Kim, L. H., Qu, H., & Kim, D. J. (2009). A study of perceived risk and risk reduction of purchasing air-tickets online. Journal of Travel & Tourism Marketing, 26(3), 203-224.
  • Laroche, M., McDougall, G. H., Bergeron, J., & Yang, Z. (2004). Exploring how intangibility affects perceived risk. Journal of Service Research, 6(4), 373-389.
  • Li, Lei, Chi, Ting, Hao, Tongtong, & Yu, Tao. (2018). Customer demand analysis of the electronic commerce supply chain using big data. Annals of Operations Research, 268(1-2), 113-128.
  • Liu, F. (2007). Reverse logistics matters: ımpact of resource commitment on reverse logistics and customer loyalty [Unpublished doctoral thesis]. University of Maastricht, Faculty of Business Administration.
  • Prahinski, C., & Kocabasoglu, C. (2006). Empirical research opportunities in reverse supply chains. Omega, 34(6), 519-532.
  • Ravi, V., & Shankar, R. (2005). Analysis of ınteractions among the barriers of reverse logistics. Technological Forecasting and Social Change, 72(8), 1011-1029.
  • Reitz, A. R. (2012). Online consumer engagement: Understanding the antecedents and outcomes (Order No. 3523724). ProQuest Dissertations & Theses Global. (1038158077). https://www.proquest.com/dissertations-theses/online-consumer-engagement-understanding/docview/1038158077/se-2
  • Rogers, D. S., & Tibben-Lembke, R. S. (1998). Going backwards: Reverse logistics trends and practices. Reverse Logistics Executive Council.Reno
  • Roselius, T. (1971). Consumer rankings of risk reduction methods. Journal of Marketing, 35(1), 56-61.
  • Sarkis, J., Darnall, N. M., Nehman, G. I., & Priest, J. W. (1995). The role of supply chain management within the industrial ecosystem. In Proceedings of the 1995 IEEE International Symposium on Electronics and the Environment ISEE (Cat. No. 95CH35718) (ss. 229-234). IEEE.
  • Sarkis, Joseph. Meade, Laura M., & Talluri, Srinivas. (2004). "E-logistics and the natural environment", supply chain management. An International Journal, 9 (4), 303-312. Https://Doi.Org/10.1108/13598540410550055
  • Seçer, İ. (2013). Practical Data Analysis with SPSS and LISREL: Analysis and Reporting, Ankara: Anı Publishing..
  • Tekin, E. (2014). E-logistics and e-logistics applications in pharmaceutical distribution [Unpublished Master's Thesis]. Selçuk University Institute of Social Sciences, Konya.
  • Tekin, M., Etlioğlu, M., & Tekin, E. (2017). Elektronik lojistik ve öğrenme. The International New Issues in Social Sciences, 5(5), 361-384.
  • Terzi, N. & Gökçe, C. (2017, May 24-25). ''The development of e-commerce in the world and Türkiye and the impact of e-commerce marketing strategies on Turkish economy'', Global Business Research Congress (GBRC). The council supply chain management professionals (2013). CSCMP Supply Chain Management Definitions and Glossary, Online: https://cscmp.org/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms.aspx?hkey=60879588-f65f-4ab5-8c4b-6878815ef921
  • Tsai, H. T., & Huang, H. C. (2006). Determinants of e-repurchase intentions: an integrative model of quadruple retention drivers. Information & Management, 44(3), 231-239.
  • TÜBİSAD (2020). '' E-commerce market size in Türkiye 2019'' Http://Www.Tubisad.Org.Tr/Tr/Images/Pdf/Tubisad_ETicaret_2019_Pazar_Buyuklugu_Raporu.Pdf
  • TÜBİSAD (2021). "The transformative power of the economy: E-commerce impact analysis 2020 report. https://www.tubisad.org.tr/tr/bilgi-bankasi/sunumlar-liste/TUBISAD-Raporlar/40/0/0
  • TÜSİAD (2019). ''Development of e-commerce, overcoming borders and new norms. Https://Www2.Deloitte.Com/Content/Dam/Deloitte/Tr/Documents/Consumer-Business/E-Ticaretin-Gelisimisinirlarin-Asilmasi-Ve-Yeni-Normlar.Pdf
  • Wang, J., Yang, D., Guo, Q., & Huo, Y. (2004). Taking advantage of e-logistics to strengthen the competitive advantage of enterprises in China.
  • Wearesocial. (2022). Another year of bumper growth. https://wearesocial.com/uk/blog/2022/01/digital-2022-another-year-of-bumper-growth-2/
  • Zhang, L., Tan, W., Xu, Y., & Tan, G. (2012). Dimensions of consumers' perceived risk and their influences on online consumers' purchasing behavior. Communications in information science and management engineering, 2(7).
There are 44 citations in total.

Details

Primary Language English
Subjects Digital Marketing
Journal Section Research Article
Authors

Mehmet Karadağ 0000-0003-3776-3848

Yasin Gültekin 0000-0002-0161-8748

Early Pub Date October 28, 2023
Publication Date October 28, 2023
Acceptance Date September 29, 2023
Published in Issue Year 2023 Volume: 6 Issue: 2

Cite

APA Karadağ, M., & Gültekin, Y. (2023). The Effect of Reverse Logistics on Re-Purchasing Intention in Electronic Commerce and the Mediating Role of the Perceived Risk Variable: A Research in the Apparel Sector. Bucak İşletme Fakültesi Dergisi, 6(2), 244-276. https://doi.org/10.38057/bifd.1351901