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TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA

Year 2018, Issue: 57, 280 - 295, 18.08.2018

Abstract

Elektronik ağızdan ağıza iletişim (E-WOM), üretici
ve satıcıdan bağımsız olarak ürün ya da hizmeti kullanan kişilerin sanal
ortamda yapmış olduğu yorum ve görüşlere dayanan bir iletişim uygulamasıdır.
Günümüzde tüketiciler ürün ya da hizmeti satın alma kararı verirken, bu ürün
veya hizmeti daha önce kullanan diğer tüketicilerin görüş ve önerilerine önem
vermekte ve elektronik ağızdan ağıza iletişimi önemli bir bilgi kaynağı olarak
görmektedirler. Elektronik ağızdan ağıza iletişim, turizm sektöründe bağımsız
ve objektif yorum ve değerlendirmeler içermesi nedeniyle tüketiciler tarafından
daha güvenilir kabul edilmekte ve bundan dolayı turistik tüketicilerin satın
alma karar sürecinde özellikle elektronik ağızdan ağıza iletişimden daha fazla
etkilendikleri görülmektedir. Bu noktadan hareketle bu çalışmada elektronik
ağızdan ağıza iletişimi etkileyen faktörlerin (kaynak güvenilirliği, kullanıcı
deneyimi, kullanım yararı ve E-WOM etkisi) akademisyenlerin demografik
özelliklerine göre farklılaşıp farklılaşmadığının turizm sektörü bağlamında
araştırılması amaçlanmıştır. Araştırmanın verileri Kütahya Dumlupınar
Üniversitesi ve Bilecik Şeyh Edebali Üniversitesinde görev yapan 329
akademisyenden anket yolu ile toplanmış ve istatistiksel yöntemler kullanılarak
analiz edilmiştir. Yapılan analizler sonucunda E-WOM’u etkileyen faktörler ile
akademisyenlerin cinsiyetleri, yaşları, medeni durumları ve çalışma süreleri
arasında anlamlı bir farklılık bulunamamıştır. Bununla birlikte, ­E-WOM
faktörleri ile akademisyenlerin daha önce çevrimiçi tatil ürünü satın alma
durumları arasında anlamlı farklılıklar olduğu belirlenmiştir. 

References

  • AbdElaziz, M.E. ve Mayouf, M.A.A. (2016). The Influence of Hotel Customer Demographics on Their Trust on E-WOM, Journal of Faculty of Tourism and Hotels, Fayoum University, 10(2), 391-407.
  • Akyüz, A. (2013). Determinant Factors Influencing E-WOM. Mediterranean Journal of Social Sciences, 4(11), 159-166.
  • Bart, Y., Shankar, V., Sultan, F., ve Urban, G. L. (2005). Are The Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study. Journal of Marketing, 69(4), 133-152.
  • Bataineh, A.Q. (2015). The Impact of Perceived E-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126-136.
  • Baysal, A. (2006). Marka Mitolojisi: Ağızdan Ağıza Reklam, Yeni Pazarlama Trendleri. İstanbul: MediaCat Yayınları.
  • Buhalis, D. ve Law, R. (2008). Progress in Information Technology and Tourism Management: 20 Years On and 10 Years After the Internet: The State of E-tourism Research. Tourism Management, 29(4), 609-623.
  • Card, J. A., Chen, C.Y., ve Cole, S.T. (2003). Online Travel Products Shopping: Differences Between Shoppers and Nonshoppers. Journal of Travel Research, 42(2), 133-139.
  • Cengiz, E. ve Aslan, Z. (2014). Sosyal Forum Sitelerinde Paylaşılan Öneri ve Yorumların Satın Alma Davranışı Üzerine Etkisi: Facebook Örneği. Gümüşhane Üniversitesi Sosyal Bilimler Elektronik Dergisi, 9, 76-89.
  • Chang, H.H. ve Wu, L.H. (2014). An Examination Of Negative E-WOM Adoption: Brand Commitment as a Moderator. Decision Support Systems, 59, 206-218.
  • Chauhan, A.,Kaur, A. ve Medury, Y. (2015). Tourists Propensity for WOM and E-WOM Across Selective Destinations of India”. Proceedings of The Twelfth AIMS International Conference on Management içinde (s.1901-1910). Kozhikode, Kerala, India.
  • Cheem, A. vePapatla, P. (2010). Relative Importance of Online Versus Offline Information for Internet Purchases: Product Category and Internet Experience Effects. Journal of Business Research, 63(9-10), 979-985.
  • Cheung, M.K.C. ve Thadani, D.R. (2012). The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model”. Decision Support Systems, 54(1), 461-470.
  • Çakır, V. ve Çakır, V. (2007). Televizyon Reklamlarının Algılanan Değeri ve Reklam Tutumu İlişkisi: Bir Yapısal Eşitlik Modeli. İstanbul Üniversitesi İletişim Fakültesi Dergisi, 30, 37-59.
  • Çakır, F., Aybar, N. Ve Akel, G. (2017). E-WOM’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi, Adnan Menderes Üniversitesi. Sosyal Bilimler Enstitüsü Dergisi, 4(4), 110-127.
  • Çetin, G. ve Dinçer, F.İ. (2014). Electronic Word of Mouth Among Hotel Guests: Demographic and Tripographic Factors. Bilgi Ekonomisi ve Yönetimi Dergisi, 9(2), 35-41.
  • Doh, S.J. ve Hwang, J.S. (2009). How Consumers Evaluate E-WOM (Electronic Word of-Mouth) Messages. Cyberpsychology & Behavior, 12(2), 193-197.
  • Erkan, İ. ve Chris, E. (2016). The Influence of E-WOM in Social Media on Consumers’ Purchase Intentions: An Extended Approach to Information Adoption. Computers in Human Behavior, 61, 47-55.
  • Fan, Y.W. ve Miao, Y.F. (2012). Effect of Electronic Word-of-Mouth on Consumer Purchase Intention: The Perspective of Gender Differences. International Journal of Electronic Business Management, 10(3), 175-181.
  • Fillieri, R. ve McLeay, F. (2013). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44-57.
  • Gürce, M.Y. ve Benli, M. (2017). Online Tüketici Yorumlarının Satın Alma Niyetine Etkisi: Genç Tüketicilere Yönelik Bir Araştırma. Journal of Current Researches on Business and Economics, 7(1), 133-150.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2009). Multivariate Data Analysis (7th ed.). NJ: Prentice Hall.
  • Hamouda, M. ve Tabbane, R.S. (2013). Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product.: International Journal of Online Marketing, 3(2), 20-37.
  • Hennig-Thurau, T.,Gwinner, K.P., Walsh, G. ve Gremler, D.D. (2004). Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?. Journal of Interactive Marketing, 18(1), 38-52.
  • Herr, P. M.,Kardes, F. R., ve Kim, J. (1991). Effects of Word-Of-Mouth And Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(3), 454-462.
  • Jeong, H. J.,& Koo, D. M. (2015). Combined Effects of Valence and Attributes of E-WOM on Consumer Judgment for Message and Product: The Moderating Effect of Brand Community Type. Internet Research, 25(1), 2-29.
  • Kalpaklıoğlu, N.Ü. (2015). Bir Pazarlama İletişimi Unsuru Olarak E-WOM’un Turizm Ürünleri Tercihine Etkisi. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 2(1), 66-90.
  • Karabulut, A.N. ve Bulut, Z.A. (2016). Extending our Understanding of Consumers’ E-WOM Behaviour: Gender and Generation Differences. Proceedings of 18th International Scientific Conference on Economic and Social Development – Building Resilient Society içinde (s.154-161). Zagreb, Croatia.
  • Lee, G. ve Tussyadiah, L. (2010). Textual and Visual Information in E-WOM: A Gap Between Preferences in Information Search and Diffusion. Information Technology & Tourism, 12(4), 351-361.
  • Liu, R.R. ve Zhang, W. (2010). Informational Influence of Online Customer Feedback: An Empirical Study. Journal of Database Marketing & Customer Strategy Management, 17(2), 120-131.
  • Lopez, M. ve Sicilia, M. (2014). Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28-43.
  • Mishra, A. ve Satish, S.M. (2016). E-WOM: Extant Research Review and Future Research Avenues. The Journal for Decision Makers, 41(3), 222-233.
  • Mudambi, S. M., ve Schuff, D. (2010). What Makes A Helpful Online Review? A Study of Customer Reviews on Amazon.com. MIS Quarterly, 34(1), 185-200.
  • Park, C. ve Lee, T.M. (2009). Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of US and Korean Consumers, Journal of Interactive Marketing, 23(4), 332-340.
  • Park, C.,Wang,Y., Yao,Y., ve Kang, Y.R. (2011). Factors Influencing E-WOM Effects: Using Experience, Credibility and Susceptibility. International Journal of Social Science and Humanity, 1(1), 74-79.
  • Sarıışık, M. ve Özbay, G. (2012). Elektronik Ağızdan Ağıza İletişim ve Turizm Endüstrisindeki Uygulamalara İlişkin Bir Yazın İncelemesi. Uluslararası Yönetim İktisat ve İşletme Dergisi, 8(16), 1-22.
  • Silverman, G. (2006). Ağızdan Ağıza Pazarlama (Çev. Ender Orfanlı), İstanbul: MediaCat Yayınları.
  • Swarbrooke, J. ve Horner, S. (2007). Consumer Behaviour in Tourism (2nd ed.). Oxford: Butterworth- Heinemann,.
  • Tabachnick, B.G. ve Fidell. L.S. (2013). Using Multivariate Statistics (6th ed.). Boston: Pearson.
  • Teng, S., Khong, K.W., Goh, W.W. ve Chong, A. (2014). Examining The Antecedents of Persuasive E-WOM Messages in Social Media. Online Information Review, 38(6), 746-768.
  • Wathen, C.N. ve Burkell, J. (2002). Believe it or Not: Factors Influencing Credibility on the Web. Journal of the American Society for Information Science and Technology, 53(2), 134-144.
  • Walther, B.J. (1992). Interpersonal Effects in Computer Mediated Interaction: A Relational Perspectives. Communication Research, 19(1), 52-90.Westbrook, R.A. (1987). Product/Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258-270.
  • Willemsen, L.M., Neijens, P.C., Bronner, B. ve de Ridder, J.A. (2011). Highly Recommended the Content Characteristics and Perceived Usefulness of Online Consumer Reviews. Journal of Computer-Mediated Communication, 17, 19-38.
  • Zeng, B. ve Gerritsen, R. (2014). What Do We Know About Social Media in Tourism? A Review. Tourism Management Perspectives, 10, 27-36.
  • Zhao, X.R., Guo, X. ve Law. R. (2015). The Influence of Online Reviews to Online Hotel Booking Intentions. International Journal of Contemporary Hospitality Management, Journal of Faculty of Tourism and Hotels, 27(6), 1343-1364.
  • Zhu, F. ve Zhang, X. (2010). Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Journal of Marketing, 74(2), 133-148.
  • Živković, R.,Gajić, J. ve Brdar, I. (2014). The Impact of Social Media on Tourism. Proceedings of International Scientific Conference on Impact of Internet on Business Activities in Serbia and Worldwide, içinde (s.758-761). Belgrade, Serbia.

Demographic Investigation on the Factors Affecting Electronic Word of Mouth For the Tourism Sector: A Case Study For the Academicians

Year 2018, Issue: 57, 280 - 295, 18.08.2018

Abstract

Electronic word of mouth (E-WOM) is the application of communication
based on the comments made by the product or service users without
dependence on sellers and producers. The consumers do care the remarks of the
product or service users before making a decision on purchasing it. So, they
accept E-WOM as an important information source. Since E-WOM includes objective
and independent comments in the tourism sector, the consumers treat E-WOM as
more trustable source. In this study, it is aimed to investigate whether the factors (source credibility, usage usefulness, usage experience, E-WOM effect) affecting E-WOM changes with the demographic
characteristics of academicians or not. Data
of the investigation
were collected from the academicians working in Kutahya Dumlupinar and Bilecik
Seyh Edebali Universities. For this aim, the technique of questionnaire was used on a number of 329
academicians. These collected data the were analyzed
by the statistical methods. As conclusion, it was not determined any
meaningful differences between the
factors affecting E-WOM and gender, marital status, ages and working life of the academicians.  Beside this, it was determined that there are
meaningful differences between E-WOM factors and the case of previously purchased
and non-purchased online holiday by the academicians.  

References

  • AbdElaziz, M.E. ve Mayouf, M.A.A. (2016). The Influence of Hotel Customer Demographics on Their Trust on E-WOM, Journal of Faculty of Tourism and Hotels, Fayoum University, 10(2), 391-407.
  • Akyüz, A. (2013). Determinant Factors Influencing E-WOM. Mediterranean Journal of Social Sciences, 4(11), 159-166.
  • Bart, Y., Shankar, V., Sultan, F., ve Urban, G. L. (2005). Are The Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study. Journal of Marketing, 69(4), 133-152.
  • Bataineh, A.Q. (2015). The Impact of Perceived E-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126-136.
  • Baysal, A. (2006). Marka Mitolojisi: Ağızdan Ağıza Reklam, Yeni Pazarlama Trendleri. İstanbul: MediaCat Yayınları.
  • Buhalis, D. ve Law, R. (2008). Progress in Information Technology and Tourism Management: 20 Years On and 10 Years After the Internet: The State of E-tourism Research. Tourism Management, 29(4), 609-623.
  • Card, J. A., Chen, C.Y., ve Cole, S.T. (2003). Online Travel Products Shopping: Differences Between Shoppers and Nonshoppers. Journal of Travel Research, 42(2), 133-139.
  • Cengiz, E. ve Aslan, Z. (2014). Sosyal Forum Sitelerinde Paylaşılan Öneri ve Yorumların Satın Alma Davranışı Üzerine Etkisi: Facebook Örneği. Gümüşhane Üniversitesi Sosyal Bilimler Elektronik Dergisi, 9, 76-89.
  • Chang, H.H. ve Wu, L.H. (2014). An Examination Of Negative E-WOM Adoption: Brand Commitment as a Moderator. Decision Support Systems, 59, 206-218.
  • Chauhan, A.,Kaur, A. ve Medury, Y. (2015). Tourists Propensity for WOM and E-WOM Across Selective Destinations of India”. Proceedings of The Twelfth AIMS International Conference on Management içinde (s.1901-1910). Kozhikode, Kerala, India.
  • Cheem, A. vePapatla, P. (2010). Relative Importance of Online Versus Offline Information for Internet Purchases: Product Category and Internet Experience Effects. Journal of Business Research, 63(9-10), 979-985.
  • Cheung, M.K.C. ve Thadani, D.R. (2012). The Impact of Electronic Word-of-Mouth Communication: A Literature Analysis and Integrative Model”. Decision Support Systems, 54(1), 461-470.
  • Çakır, V. ve Çakır, V. (2007). Televizyon Reklamlarının Algılanan Değeri ve Reklam Tutumu İlişkisi: Bir Yapısal Eşitlik Modeli. İstanbul Üniversitesi İletişim Fakültesi Dergisi, 30, 37-59.
  • Çakır, F., Aybar, N. Ve Akel, G. (2017). E-WOM’un Tüketicilerin Tatil Satın Alma Niyetine Etkisi, Adnan Menderes Üniversitesi. Sosyal Bilimler Enstitüsü Dergisi, 4(4), 110-127.
  • Çetin, G. ve Dinçer, F.İ. (2014). Electronic Word of Mouth Among Hotel Guests: Demographic and Tripographic Factors. Bilgi Ekonomisi ve Yönetimi Dergisi, 9(2), 35-41.
  • Doh, S.J. ve Hwang, J.S. (2009). How Consumers Evaluate E-WOM (Electronic Word of-Mouth) Messages. Cyberpsychology & Behavior, 12(2), 193-197.
  • Erkan, İ. ve Chris, E. (2016). The Influence of E-WOM in Social Media on Consumers’ Purchase Intentions: An Extended Approach to Information Adoption. Computers in Human Behavior, 61, 47-55.
  • Fan, Y.W. ve Miao, Y.F. (2012). Effect of Electronic Word-of-Mouth on Consumer Purchase Intention: The Perspective of Gender Differences. International Journal of Electronic Business Management, 10(3), 175-181.
  • Fillieri, R. ve McLeay, F. (2013). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44-57.
  • Gürce, M.Y. ve Benli, M. (2017). Online Tüketici Yorumlarının Satın Alma Niyetine Etkisi: Genç Tüketicilere Yönelik Bir Araştırma. Journal of Current Researches on Business and Economics, 7(1), 133-150.
  • Hair, J. F., Black, W. C., Babin, B. J. ve Anderson, R. E. (2009). Multivariate Data Analysis (7th ed.). NJ: Prentice Hall.
  • Hamouda, M. ve Tabbane, R.S. (2013). Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product.: International Journal of Online Marketing, 3(2), 20-37.
  • Hennig-Thurau, T.,Gwinner, K.P., Walsh, G. ve Gremler, D.D. (2004). Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?. Journal of Interactive Marketing, 18(1), 38-52.
  • Herr, P. M.,Kardes, F. R., ve Kim, J. (1991). Effects of Word-Of-Mouth And Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective. Journal of Consumer Research, 17(3), 454-462.
  • Jeong, H. J.,& Koo, D. M. (2015). Combined Effects of Valence and Attributes of E-WOM on Consumer Judgment for Message and Product: The Moderating Effect of Brand Community Type. Internet Research, 25(1), 2-29.
  • Kalpaklıoğlu, N.Ü. (2015). Bir Pazarlama İletişimi Unsuru Olarak E-WOM’un Turizm Ürünleri Tercihine Etkisi. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 2(1), 66-90.
  • Karabulut, A.N. ve Bulut, Z.A. (2016). Extending our Understanding of Consumers’ E-WOM Behaviour: Gender and Generation Differences. Proceedings of 18th International Scientific Conference on Economic and Social Development – Building Resilient Society içinde (s.154-161). Zagreb, Croatia.
  • Lee, G. ve Tussyadiah, L. (2010). Textual and Visual Information in E-WOM: A Gap Between Preferences in Information Search and Diffusion. Information Technology & Tourism, 12(4), 351-361.
  • Liu, R.R. ve Zhang, W. (2010). Informational Influence of Online Customer Feedback: An Empirical Study. Journal of Database Marketing & Customer Strategy Management, 17(2), 120-131.
  • Lopez, M. ve Sicilia, M. (2014). Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28-43.
  • Mishra, A. ve Satish, S.M. (2016). E-WOM: Extant Research Review and Future Research Avenues. The Journal for Decision Makers, 41(3), 222-233.
  • Mudambi, S. M., ve Schuff, D. (2010). What Makes A Helpful Online Review? A Study of Customer Reviews on Amazon.com. MIS Quarterly, 34(1), 185-200.
  • Park, C. ve Lee, T.M. (2009). Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of US and Korean Consumers, Journal of Interactive Marketing, 23(4), 332-340.
  • Park, C.,Wang,Y., Yao,Y., ve Kang, Y.R. (2011). Factors Influencing E-WOM Effects: Using Experience, Credibility and Susceptibility. International Journal of Social Science and Humanity, 1(1), 74-79.
  • Sarıışık, M. ve Özbay, G. (2012). Elektronik Ağızdan Ağıza İletişim ve Turizm Endüstrisindeki Uygulamalara İlişkin Bir Yazın İncelemesi. Uluslararası Yönetim İktisat ve İşletme Dergisi, 8(16), 1-22.
  • Silverman, G. (2006). Ağızdan Ağıza Pazarlama (Çev. Ender Orfanlı), İstanbul: MediaCat Yayınları.
  • Swarbrooke, J. ve Horner, S. (2007). Consumer Behaviour in Tourism (2nd ed.). Oxford: Butterworth- Heinemann,.
  • Tabachnick, B.G. ve Fidell. L.S. (2013). Using Multivariate Statistics (6th ed.). Boston: Pearson.
  • Teng, S., Khong, K.W., Goh, W.W. ve Chong, A. (2014). Examining The Antecedents of Persuasive E-WOM Messages in Social Media. Online Information Review, 38(6), 746-768.
  • Wathen, C.N. ve Burkell, J. (2002). Believe it or Not: Factors Influencing Credibility on the Web. Journal of the American Society for Information Science and Technology, 53(2), 134-144.
  • Walther, B.J. (1992). Interpersonal Effects in Computer Mediated Interaction: A Relational Perspectives. Communication Research, 19(1), 52-90.Westbrook, R.A. (1987). Product/Consumption-Based Affective Responses and Postpurchase Processes. Journal of Marketing Research, 24(3), 258-270.
  • Willemsen, L.M., Neijens, P.C., Bronner, B. ve de Ridder, J.A. (2011). Highly Recommended the Content Characteristics and Perceived Usefulness of Online Consumer Reviews. Journal of Computer-Mediated Communication, 17, 19-38.
  • Zeng, B. ve Gerritsen, R. (2014). What Do We Know About Social Media in Tourism? A Review. Tourism Management Perspectives, 10, 27-36.
  • Zhao, X.R., Guo, X. ve Law. R. (2015). The Influence of Online Reviews to Online Hotel Booking Intentions. International Journal of Contemporary Hospitality Management, Journal of Faculty of Tourism and Hotels, 27(6), 1343-1364.
  • Zhu, F. ve Zhang, X. (2010). Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics. Journal of Marketing, 74(2), 133-148.
  • Živković, R.,Gajić, J. ve Brdar, I. (2014). The Impact of Social Media on Tourism. Proceedings of International Scientific Conference on Impact of Internet on Business Activities in Serbia and Worldwide, içinde (s.758-761). Belgrade, Serbia.
There are 46 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Aslı Ergenekon Arslan

Ömer Zafer Güven

Publication Date August 18, 2018
Published in Issue Year 2018 Issue: 57

Cite

APA Ergenekon Arslan, A., & Güven, Ö. Z. (2018). TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi(57), 280-295.
AMA Ergenekon Arslan A, Güven ÖZ. TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. August 2018;(57):280-295.
Chicago Ergenekon Arslan, Aslı, and Ömer Zafer Güven. “TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 57 (August 2018): 280-95.
EndNote Ergenekon Arslan A, Güven ÖZ (August 1, 2018) TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 57 280–295.
IEEE A. Ergenekon Arslan and Ö. Z. Güven, “TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA”, Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 57, pp. 280–295, August 2018.
ISNAD Ergenekon Arslan, Aslı - Güven, Ömer Zafer. “TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 57 (August 2018), 280-295.
JAMA Ergenekon Arslan A, Güven ÖZ. TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2018;:280–295.
MLA Ergenekon Arslan, Aslı and Ömer Zafer Güven. “TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, no. 57, 2018, pp. 280-95.
Vancouver Ergenekon Arslan A, Güven ÖZ. TURİZM SEKTÖRÜNDE ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİMİ ETKİLEYEN FAKTÖRLERİN DEMOGRAFİK ÖZELLİKLER AÇISINDAN İNCELENMESİ: AKADEMİSYENLER ÜZERİNDE BİR UYGULAMA. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi. 2018(57):280-95.

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