Research Article
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Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective

Year 2023, Volume: 23 Issue: 3, 471 - 488, 24.07.2023
https://doi.org/10.21121/eab.1186463

Abstract

The primary objective of this study is to explore the diversification of airline business models in Turkey in four decades and show the link between the reasons and logic behind the diversification from the institutional logic perspective. For this purpose, airline business models were examined, and critical events in the organizational field were explored based on secondary data. The case study research was conducted to explore the link between the diversifications of the business model and institutional logic. The unit of analysis in this study is multiple cases, and gathered data were examined with the content analysis method. The results show that multiple institutional logics (state and commercial logic) in the field can pave the way or prevent diversifying airline business models. Multiple logics shape the regulations and approaches of the state and other organizations in the field, and these changes may play a role as a barrier or driver for diversification. Each barrier and driver may affect each airline's business model differently. This study contributes to business models and institutional logics literature by providing evidence of the effect of the pattern of approaches of the actors on the airline business models and by showing the relations between these approaches and institutional logic.

Supporting Institution

This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors

Project Number

N/A

Thanks

I would like to thank Prof. Dr. Şükrü Özen and Asst. Prof. Dr. Luis Martin-Domingo for their constructive comments on earlier version of this article.

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Year 2023, Volume: 23 Issue: 3, 471 - 488, 24.07.2023
https://doi.org/10.21121/eab.1186463

Abstract

Project Number

N/A

References

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  • Elçin, S., Cengiz, S., & Sirel, E. (2007). Türkiye iç hatlar yolcu uçuşları piyasasında düzenleme, serbestleştirme ve rekabet (Türkiye’de rekabetçilik ve düzenleme: Türkiye’de rekabetçilik, yatırım iklimi ve rekabet politikasının rolü içinde, Issue. https://www.tepav.org.tr/upload/files/1271231405r7942.Turkiye_de_Rekabetcilik_ve_Duzenleme.pdf
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  • Gerede, E. (2010). The Evolution of Turkish Air Transport Industry: Significant Developments and the Impacts of 1983 Liberalization. Journal of Management Economics, 17(2).
  • Gerede, E. (2011). Türkiye’deki Havayolu Taşımacılığına İlişkin Ekonomik Düzenlemelerin Havayolu İşletmelerine Etkisinin Değerlendirilmesi. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi,, 9(2), 505-537.
  • Gerede, E., & Orhan, G. (2015). Türk Havayolu Taşımacılığındaki Ekonomik Düzenlemelerin Gelişim Süreci. In Havayolu Taşımacılığı ve Ekonomik Düzenlemeler Teori ve Türkiye Uygulaması SHGM Yayınları
  • Gittell, J. H. (2005). Southwest airlines way. Mcgraw-hill Education-Europe.
  • Göktepe, H. (2007). Hava taşımacılığı sektöründe rekabet hukuku kurallarının uygulanması. Sosyal Bilimler Dergisi.
  • Greenwood, R., Díaz, A. M., Li, S. X., & Lorente, J. C. J. O. s. (2010). The multiplicity of institutional logics and the heterogeneity of organizational responses. 21(2), 521-539. https://doi.org/https://doi.org/10.1287/orsc.1090.0453
  • Hassu, M. (2004). Rekabet hukuku ve hava taşımacılığı sektörü. Rekabet Kurumu.
  • Havaş. (2019). Havaş Tarihçe. Retrieved 17.05.2019 from http://www.havas.net/tr/Hakkimizda/Pages/Tarihce.aspx
  • Hürkuş. (2020). Türkiye’nin İlk Sivil Havayolu Şirketi “Hürkuş Havayolları”. https://tayyarecivecihi.com/vecihi-hurkus/kronoloji/
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There are 89 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Research Article
Authors

Leyla Adiloğlu Yalçınkaya 0000-0001-7656-0352

Project Number N/A
Early Pub Date July 4, 2023
Publication Date July 24, 2023
Acceptance Date May 12, 2023
Published in Issue Year 2023 Volume: 23 Issue: 3

Cite

APA Adiloğlu Yalçınkaya, L. (2023). Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective. Ege Academic Review, 23(3), 471-488. https://doi.org/10.21121/eab.1186463
AMA Adiloğlu Yalçınkaya L. Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective. ear. July 2023;23(3):471-488. doi:10.21121/eab.1186463
Chicago Adiloğlu Yalçınkaya, Leyla. “Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective”. Ege Academic Review 23, no. 3 (July 2023): 471-88. https://doi.org/10.21121/eab.1186463.
EndNote Adiloğlu Yalçınkaya L (July 1, 2023) Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective. Ege Academic Review 23 3 471–488.
IEEE L. Adiloğlu Yalçınkaya, “Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective”, ear, vol. 23, no. 3, pp. 471–488, 2023, doi: 10.21121/eab.1186463.
ISNAD Adiloğlu Yalçınkaya, Leyla. “Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective”. Ege Academic Review 23/3 (July 2023), 471-488. https://doi.org/10.21121/eab.1186463.
JAMA Adiloğlu Yalçınkaya L. Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective. ear. 2023;23:471–488.
MLA Adiloğlu Yalçınkaya, Leyla. “Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective”. Ege Academic Review, vol. 23, no. 3, 2023, pp. 471-88, doi:10.21121/eab.1186463.
Vancouver Adiloğlu Yalçınkaya L. Drivers and Barriers in the Diversification of Airline Business Models in Turkey (1980-2020): An Institutional Logic Perspective. ear. 2023;23(3):471-88.