Research Article
BibTex RIS Cite

Year 2023, Volume: 1 Issue: 1, 30 - 43, 23.03.2023

Mehmet Zahid Ecevit

Abstract

Keywords

Sustainable Fashion Fast Fashion Green Marketing Greenwashing

References

  • Adamkiewicz, J., Kochanska, E., Adamkiewicz, I., & Łukasik, R. M. (2022). Greenwashing and sustainable fashion industry. Current Opinion in Green and Sustainable Chemistry, 100710. https://doi.org/10.1016/j.cogsc.2022.100710
  • Alexa, L., Apetreı, A., & Pîslaru, M. (2021). Fast Fashıon–An Industry At The Intersectıon Of Green Marketıng Wıth Greenwashıng. https://doi.org/10.2478/9788366675735-042
  • Anguelov, N. (2015). The dirty side of the garment industry: Fast fashion and its negative impact on the environment and society. New York, NY: CRC Press.
  • Bayram M. & YAYLI A. (2009). Otel Web Sitelerinin İçerik Analizi Yöntemiyle Değerlendirilmesi. Elektronik Sosyal Bilimler Dergisi, C.88, S. 347-379
  • Bianchi, C., & Gonzalez, M. (2021). Exploring sustainable fashion consumption among eco-conscious women in Chile. The International Review of Retail, Distribution and Consumer Research, 31(4), 375-392. https://doi.org/10.1080/09593969.2021.1903529
  • Black, S. (2008). Eco chic: The fashion paradox. London, UK: Black Dog Publishing. ISBN: 978-1906155094. Blas Riesgo, S., Lavanga, M., & Codina, M. (2022). Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers. International Journal of Fashion Design, Technology and Education, 1-13. https://doi.org/10.1080/17543266.2022.2089239
  • Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489-500. https://doi.org/10.1007/s10551-012-1360-0
  • Connell, K. and Kozar, J. (2014), “Environmentally sustainable clothing consumption: knowledge, attitudes, and behavior”, in Roadmap to Sustainable Textiles and Clothing, Springer, pp. 41-61.
  • Cooper, T. (2005). Slower consumption reflections on product life spans and the “throwaway society”. Journal of Industrial Ecology, 9(1-2), 51–67. https://doi.org/10.1162/1088198054084671
  • de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. D. L. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), 1-12. https://doi.org/10.1186/s12302-020-0300-3
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87. https://doi.org/10.1525/cmr.2011.54.1.64
  • Defra (2006). Sustainable consumption and production: encouraging sustainable consumption.
  • Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., & McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: Behavioral Reasoning Theory perspective. Sustainable Production and Consumption, 18, 200-209. https://doi.org/10.1016/j.spc.2019.02.009
  • Farley G. J. F., , J., & Hill, C. (2015). Sustainable fashion: Past, present and future. Bloomsbury Publishing. Fuller, D.A., 1999. Sustainable Marketing: Managerial e Ecological Issues. SAGE Publications, Inc., London, UK.
  • Garau, C., & Ranchhod, A. (2005). International eco-friendly marketing: A comparative study of British and Romanian Firms. International Marketing Review, 22(5), 547–561.
  • Gilg, A., & Barr, S. (2006). Behavioural attitudes towards water saving? Evidence from a study of environmental actions. Ecological Economics, 57(3), 400–414.
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.
  • Han, J., Seo, Y., & Ko, E. (2017). Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application. Journal of Business Research, 74, 162-167. https://doi.org/10.1016/j.jbusres.2016.10.029
  • Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J. II, & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6, 94–110. https://doi.org/10.1002/cb.210
  • Jackson, T., & Shaw, D. (2008). Mastering fashion marketing. London, UK: Palgrave Macmillan.
  • Jacobs, K., Petersen, L., Horisch, J., & Battenfeld, D. (2018). Green thinking but thoughtless buying? An empirical extension of the value-attitude-behavior hierarchy in sus- tainable clothing. Journal of Cleaner Production, 203, 1155–1169. https://doi.org/10.1016/j.jclepro.2018.07.320
  • Kim, E. H., & Lyon, T. P. (2015). Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure. Organization Science, 26(3), 705-723. https://doi.org/10.1287/orsc.2014.0949
  • Kunzing, Robert, The end of trash, National Geographic, 2020, 46-69
  • Lee, S. (2008). Drivers for the participation of small and medium-sized suppliers in green supply chain initiatives. Supply Chain Management, 13(3), 185–198. https://doi.org/10.1108/13598540810871235
  • Lu, X., Sheng, T., Zhou, X., Shen, C., & Fang, B. (2022). How Does Young Consumers’ Greenwashing Perception Impact Their Green Purchase Intention in the Fast Fashion Industry? An Analysis from the Perspective of Perceived Risk Theory. Sustainability, 14(20), 13473. https://doi.org/10.3390/su142013473
  • Lundblad, L., & Davies, I. A. (2016). The values and motivations behind sustainable fashion consumption. Journal of Consumer Behaviour, 15(2), 149-162. https://doi.org/10.1002/cb.1559
  • Lyon, T. P., & Maxwell, J. W. (2011). Greenwash: Corporate environmental disclosure under threat of audit. Journal of Economics & Management Strategy, 20(1), 3-41.
  • Marciniak, A. (2009). Greenwashing as an example of ecological marketing misleading practices. Comparative Economic Research, 12(1-2), 49-59. https://doi.org/10.2478/v10103-009-0003-x
  • McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212–222. https://doi.org/10.1111/ijcs.12169
  • McNeill, L., & Venter, B. (2019). Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43(4), 368-378. https://doi.org/10.1111/ijcs.12516
  • Metlioğlu, H. H., & YAKIN, V. (2021). Tekstilde Sürdürülebilirlik: Hızlı Moda Markalarının Sürdürülebilirlik Stratejileri. OPUS International Journal of Society Researches, 18(Yönetim ve Organizasyon Özel Sayısı), 1883-1908. https://doi.org/10.26466/opus.873787
  • Mitchell, L., & Ramey, W. (2011). Look how green I am! An individual-level explanation for greenwashing. Journal of Applied Business and Economics, 12(6), 40-45.
  • Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustain- ability is now the key driver of innovation. Harvard Business Review, 87, 56–64.
  • Niinimäki, K. (2010), “Eco-clothing, consumer identity and ideology”, Sustainable Development, Vol. 18 No. 3, pp. 150-162. https://doi.org/10.1002/sd.455
  • Orminski, J., Tandoc Jr, E. C., & Detenber, B. H. (2021). #sustainablefashion–a conceptual framework for sustainable fashion discourse on Twitter. Environmental Communication, 15(1), 115-132. https://doi.org/10.1080/17524032.2020.1802321
  • Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of business ethics, 102(1), 15. https://doi.org/10.1007/s10551-011-0901-2
  • Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623-628. https://doi.org/10.1016/j.jbusres.2018.08.025
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Sailer, A., Wilfing, H., & Straus, E. (2022). Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram. Sustainability, 14(3), 1494. https://doi.org/10.3390/su14031494
  • Segev, S., Fernandes, J., & Hong, C. (2016). Is your product really green? A content analysis to reassess green advertising. Journal of Advertising, 45(1), 85-93. http://dx.doi.org/10.1080/00913367.2015.1083918
  • Shen, B., Wang, Y., Lo, C.K.Y., Shum, M., 2012. The impact of ethical fashion on consumer purchase behavior. J. Fash. Mark. Manag. 16 (2), 234–245. https://doi.org/10.1108/13612021211222842
  • Singal, R., Garg, A., Singla, S., & Bhadal, I. E. T. (2013). Green marketing: challenges and opportunities. International Journal of Innovations in Engineering and Technology, 2(1), 470-474.
  • Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53–80. https://doi.org/10.1111/j.1468-2370.2007.00202.x
  • TerraChoice Environmental Marketing, Inc. (2007). The" Six Sins of GreenwashingTM": A Study of Environmental Claims in North American Consumer Markets. TerraChoice Environmental Marketing, Incorporated.
  • Vachon, S., & Klassen, R. D. (2007). Supply chain management and environmental technologies: The role of integration. International Journal of Production Research, 45(2), 401–423. https://doi.org/10.1080/00207540600597781
  • Vandermerwe, S., & Oliff, M. D. (1990). Customers drive cor- porations. Long Range Planning, 23(6), 10–16. https://doi.org/10.1016/0024-6301(90)90096-M
  • Vries, G., Terwel, B. W., Ellemers, N., & Daamen, D. D. (2015). Sustainability or profitability? How communicated motives for environmental policy affect public perceptions of corporate greenwashing. Corporate Social Responsibility and Environmental Management, 22(3), 142-154. https://doi.org/10.1002/csr.1327
  • Wallander, M., 2012. T-shirt blues: The environmental impact of a T- shirt,. Rtrieved from https://www.huffingtonpost.com/mattias-wallander/t- shirt-environment_b_1643892.html
  • Yaprak, B., & Güzel, D. (2020). Determining The Factors Affecting Consumers’ Purchase Intention For Counterfeit Products: A Research On Garment Industry. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Deergisi.

Year 2023, Volume: 1 Issue: 1, 30 - 43, 23.03.2023

Mehmet Zahid Ecevit

Abstract

Keywords

Sustainable Fashion Fast Fashion Green Marketing Greenwashing

References

  • Adamkiewicz, J., Kochanska, E., Adamkiewicz, I., & Łukasik, R. M. (2022). Greenwashing and sustainable fashion industry. Current Opinion in Green and Sustainable Chemistry, 100710. https://doi.org/10.1016/j.cogsc.2022.100710
  • Alexa, L., Apetreı, A., & Pîslaru, M. (2021). Fast Fashıon–An Industry At The Intersectıon Of Green Marketıng Wıth Greenwashıng. https://doi.org/10.2478/9788366675735-042
  • Anguelov, N. (2015). The dirty side of the garment industry: Fast fashion and its negative impact on the environment and society. New York, NY: CRC Press.
  • Bayram M. & YAYLI A. (2009). Otel Web Sitelerinin İçerik Analizi Yöntemiyle Değerlendirilmesi. Elektronik Sosyal Bilimler Dergisi, C.88, S. 347-379
  • Bianchi, C., & Gonzalez, M. (2021). Exploring sustainable fashion consumption among eco-conscious women in Chile. The International Review of Retail, Distribution and Consumer Research, 31(4), 375-392. https://doi.org/10.1080/09593969.2021.1903529
  • Black, S. (2008). Eco chic: The fashion paradox. London, UK: Black Dog Publishing. ISBN: 978-1906155094. Blas Riesgo, S., Lavanga, M., & Codina, M. (2022). Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers. International Journal of Fashion Design, Technology and Education, 1-13. https://doi.org/10.1080/17543266.2022.2089239
  • Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489-500. https://doi.org/10.1007/s10551-012-1360-0
  • Connell, K. and Kozar, J. (2014), “Environmentally sustainable clothing consumption: knowledge, attitudes, and behavior”, in Roadmap to Sustainable Textiles and Clothing, Springer, pp. 41-61.
  • Cooper, T. (2005). Slower consumption reflections on product life spans and the “throwaway society”. Journal of Industrial Ecology, 9(1-2), 51–67. https://doi.org/10.1162/1088198054084671
  • de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. D. L. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), 1-12. https://doi.org/10.1186/s12302-020-0300-3
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87. https://doi.org/10.1525/cmr.2011.54.1.64
  • Defra (2006). Sustainable consumption and production: encouraging sustainable consumption.
  • Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., & McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: Behavioral Reasoning Theory perspective. Sustainable Production and Consumption, 18, 200-209. https://doi.org/10.1016/j.spc.2019.02.009
  • Farley G. J. F., , J., & Hill, C. (2015). Sustainable fashion: Past, present and future. Bloomsbury Publishing. Fuller, D.A., 1999. Sustainable Marketing: Managerial e Ecological Issues. SAGE Publications, Inc., London, UK.
  • Garau, C., & Ranchhod, A. (2005). International eco-friendly marketing: A comparative study of British and Romanian Firms. International Marketing Review, 22(5), 547–561.
  • Gilg, A., & Barr, S. (2006). Behavioural attitudes towards water saving? Evidence from a study of environmental actions. Ecological Economics, 57(3), 400–414.
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.
  • Han, J., Seo, Y., & Ko, E. (2017). Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application. Journal of Business Research, 74, 162-167. https://doi.org/10.1016/j.jbusres.2016.10.029
  • Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J. II, & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6, 94–110. https://doi.org/10.1002/cb.210
  • Jackson, T., & Shaw, D. (2008). Mastering fashion marketing. London, UK: Palgrave Macmillan.
  • Jacobs, K., Petersen, L., Horisch, J., & Battenfeld, D. (2018). Green thinking but thoughtless buying? An empirical extension of the value-attitude-behavior hierarchy in sus- tainable clothing. Journal of Cleaner Production, 203, 1155–1169. https://doi.org/10.1016/j.jclepro.2018.07.320
  • Kim, E. H., & Lyon, T. P. (2015). Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure. Organization Science, 26(3), 705-723. https://doi.org/10.1287/orsc.2014.0949
  • Kunzing, Robert, The end of trash, National Geographic, 2020, 46-69
  • Lee, S. (2008). Drivers for the participation of small and medium-sized suppliers in green supply chain initiatives. Supply Chain Management, 13(3), 185–198. https://doi.org/10.1108/13598540810871235
  • Lu, X., Sheng, T., Zhou, X., Shen, C., & Fang, B. (2022). How Does Young Consumers’ Greenwashing Perception Impact Their Green Purchase Intention in the Fast Fashion Industry? An Analysis from the Perspective of Perceived Risk Theory. Sustainability, 14(20), 13473. https://doi.org/10.3390/su142013473
  • Lundblad, L., & Davies, I. A. (2016). The values and motivations behind sustainable fashion consumption. Journal of Consumer Behaviour, 15(2), 149-162. https://doi.org/10.1002/cb.1559
  • Lyon, T. P., & Maxwell, J. W. (2011). Greenwash: Corporate environmental disclosure under threat of audit. Journal of Economics & Management Strategy, 20(1), 3-41.
  • Marciniak, A. (2009). Greenwashing as an example of ecological marketing misleading practices. Comparative Economic Research, 12(1-2), 49-59. https://doi.org/10.2478/v10103-009-0003-x
  • McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212–222. https://doi.org/10.1111/ijcs.12169
  • McNeill, L., & Venter, B. (2019). Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43(4), 368-378. https://doi.org/10.1111/ijcs.12516
  • Metlioğlu, H. H., & YAKIN, V. (2021). Tekstilde Sürdürülebilirlik: Hızlı Moda Markalarının Sürdürülebilirlik Stratejileri. OPUS International Journal of Society Researches, 18(Yönetim ve Organizasyon Özel Sayısı), 1883-1908. https://doi.org/10.26466/opus.873787
  • Mitchell, L., & Ramey, W. (2011). Look how green I am! An individual-level explanation for greenwashing. Journal of Applied Business and Economics, 12(6), 40-45.
  • Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustain- ability is now the key driver of innovation. Harvard Business Review, 87, 56–64.
  • Niinimäki, K. (2010), “Eco-clothing, consumer identity and ideology”, Sustainable Development, Vol. 18 No. 3, pp. 150-162. https://doi.org/10.1002/sd.455
  • Orminski, J., Tandoc Jr, E. C., & Detenber, B. H. (2021). #sustainablefashion–a conceptual framework for sustainable fashion discourse on Twitter. Environmental Communication, 15(1), 115-132. https://doi.org/10.1080/17524032.2020.1802321
  • Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of business ethics, 102(1), 15. https://doi.org/10.1007/s10551-011-0901-2
  • Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623-628. https://doi.org/10.1016/j.jbusres.2018.08.025
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Sailer, A., Wilfing, H., & Straus, E. (2022). Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram. Sustainability, 14(3), 1494. https://doi.org/10.3390/su14031494
  • Segev, S., Fernandes, J., & Hong, C. (2016). Is your product really green? A content analysis to reassess green advertising. Journal of Advertising, 45(1), 85-93. http://dx.doi.org/10.1080/00913367.2015.1083918
  • Shen, B., Wang, Y., Lo, C.K.Y., Shum, M., 2012. The impact of ethical fashion on consumer purchase behavior. J. Fash. Mark. Manag. 16 (2), 234–245. https://doi.org/10.1108/13612021211222842
  • Singal, R., Garg, A., Singla, S., & Bhadal, I. E. T. (2013). Green marketing: challenges and opportunities. International Journal of Innovations in Engineering and Technology, 2(1), 470-474.
  • Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53–80. https://doi.org/10.1111/j.1468-2370.2007.00202.x
  • TerraChoice Environmental Marketing, Inc. (2007). The" Six Sins of GreenwashingTM": A Study of Environmental Claims in North American Consumer Markets. TerraChoice Environmental Marketing, Incorporated.
  • Vachon, S., & Klassen, R. D. (2007). Supply chain management and environmental technologies: The role of integration. International Journal of Production Research, 45(2), 401–423. https://doi.org/10.1080/00207540600597781
  • Vandermerwe, S., & Oliff, M. D. (1990). Customers drive cor- porations. Long Range Planning, 23(6), 10–16. https://doi.org/10.1016/0024-6301(90)90096-M
  • Vries, G., Terwel, B. W., Ellemers, N., & Daamen, D. D. (2015). Sustainability or profitability? How communicated motives for environmental policy affect public perceptions of corporate greenwashing. Corporate Social Responsibility and Environmental Management, 22(3), 142-154. https://doi.org/10.1002/csr.1327
  • Wallander, M., 2012. T-shirt blues: The environmental impact of a T- shirt,. Rtrieved from https://www.huffingtonpost.com/mattias-wallander/t- shirt-environment_b_1643892.html
  • Yaprak, B., & Güzel, D. (2020). Determining The Factors Affecting Consumers’ Purchase Intention For Counterfeit Products: A Research On Garment Industry. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Deergisi.

Sustainability Promises of Turkish origin Apparel Brands in the Context of Greenwashing

Year 2023, Volume: 1 Issue: 1, 30 - 43, 23.03.2023

Mehmet Zahid Ecevit

Abstract

The fashion industry is vital in terms of the employment and endorsement it creates. However, in recent years, fashion brands have come to the fore with the damage it causes to the environment and ecosystem. The reasons, such as the increase in the environmental awareness of the consumers and the supranational regulations, force all businesses, from the manufacturers operating in the fashion industry to the intermediaries, to engage in green activities. Due to the pressures on businesses and the contribution of green marketing activities to the brand image, companies see greenwashing activities as a way out. This paper aims to investigate the sustainability activities of Turkish origin apparel brands. In addition, the research is aimed to examine the brands that carry out sustainable activities according to the greenwashing criteria. As a result of the research, it has been determined that only 5 of the 25 apparel brands of Turkish origin conduct sustainability activities consistently. As a result of the research, it was also revealed that only one brand could be consistently described as "green," and the other four brands are partially contaminated with greenwashing.

Keywords

Sustainable Fashion Fast Fashion Green Marketing Greenwashing

References

  • Adamkiewicz, J., Kochanska, E., Adamkiewicz, I., & Łukasik, R. M. (2022). Greenwashing and sustainable fashion industry. Current Opinion in Green and Sustainable Chemistry, 100710. https://doi.org/10.1016/j.cogsc.2022.100710
  • Alexa, L., Apetreı, A., & Pîslaru, M. (2021). Fast Fashıon–An Industry At The Intersectıon Of Green Marketıng Wıth Greenwashıng. https://doi.org/10.2478/9788366675735-042
  • Anguelov, N. (2015). The dirty side of the garment industry: Fast fashion and its negative impact on the environment and society. New York, NY: CRC Press.
  • Bayram M. & YAYLI A. (2009). Otel Web Sitelerinin İçerik Analizi Yöntemiyle Değerlendirilmesi. Elektronik Sosyal Bilimler Dergisi, C.88, S. 347-379
  • Bianchi, C., & Gonzalez, M. (2021). Exploring sustainable fashion consumption among eco-conscious women in Chile. The International Review of Retail, Distribution and Consumer Research, 31(4), 375-392. https://doi.org/10.1080/09593969.2021.1903529
  • Black, S. (2008). Eco chic: The fashion paradox. London, UK: Black Dog Publishing. ISBN: 978-1906155094. Blas Riesgo, S., Lavanga, M., & Codina, M. (2022). Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers. International Journal of Fashion Design, Technology and Education, 1-13. https://doi.org/10.1080/17543266.2022.2089239
  • Chen, Y. S., & Chang, C. H. (2013). Greenwash and green trust: The mediation effects of green consumer confusion and green perceived risk. Journal of Business Ethics, 114(3), 489-500. https://doi.org/10.1007/s10551-012-1360-0
  • Connell, K. and Kozar, J. (2014), “Environmentally sustainable clothing consumption: knowledge, attitudes, and behavior”, in Roadmap to Sustainable Textiles and Clothing, Springer, pp. 41-61.
  • Cooper, T. (2005). Slower consumption reflections on product life spans and the “throwaway society”. Journal of Industrial Ecology, 9(1-2), 51–67. https://doi.org/10.1162/1088198054084671
  • de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. D. L. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), 1-12. https://doi.org/10.1186/s12302-020-0300-3
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87. https://doi.org/10.1525/cmr.2011.54.1.64
  • Defra (2006). Sustainable consumption and production: encouraging sustainable consumption.
  • Diddi, S., Yan, R. N., Bloodhart, B., Bajtelsmit, V., & McShane, K. (2019). Exploring young adult consumers’ sustainable clothing consumption intention-behavior gap: Behavioral Reasoning Theory perspective. Sustainable Production and Consumption, 18, 200-209. https://doi.org/10.1016/j.spc.2019.02.009
  • Farley G. J. F., , J., & Hill, C. (2015). Sustainable fashion: Past, present and future. Bloomsbury Publishing. Fuller, D.A., 1999. Sustainable Marketing: Managerial e Ecological Issues. SAGE Publications, Inc., London, UK.
  • Garau, C., & Ranchhod, A. (2005). International eco-friendly marketing: A comparative study of British and Romanian Firms. International Marketing Review, 22(5), 547–561.
  • Gilg, A., & Barr, S. (2006). Behavioural attitudes towards water saving? Evidence from a study of environmental actions. Ecological Economics, 57(3), 400–414.
  • Gordon, R., Carrigan, M., & Hastings, G. (2011). A framework for sustainable marketing. Marketing Theory, 11(2), 143–163.
  • Han, J., Seo, Y., & Ko, E. (2017). Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application. Journal of Business Research, 74, 162-167. https://doi.org/10.1016/j.jbusres.2016.10.029
  • Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J. II, & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6, 94–110. https://doi.org/10.1002/cb.210
  • Jackson, T., & Shaw, D. (2008). Mastering fashion marketing. London, UK: Palgrave Macmillan.
  • Jacobs, K., Petersen, L., Horisch, J., & Battenfeld, D. (2018). Green thinking but thoughtless buying? An empirical extension of the value-attitude-behavior hierarchy in sus- tainable clothing. Journal of Cleaner Production, 203, 1155–1169. https://doi.org/10.1016/j.jclepro.2018.07.320
  • Kim, E. H., & Lyon, T. P. (2015). Greenwash vs. brownwash: Exaggeration and undue modesty in corporate sustainability disclosure. Organization Science, 26(3), 705-723. https://doi.org/10.1287/orsc.2014.0949
  • Kunzing, Robert, The end of trash, National Geographic, 2020, 46-69
  • Lee, S. (2008). Drivers for the participation of small and medium-sized suppliers in green supply chain initiatives. Supply Chain Management, 13(3), 185–198. https://doi.org/10.1108/13598540810871235
  • Lu, X., Sheng, T., Zhou, X., Shen, C., & Fang, B. (2022). How Does Young Consumers’ Greenwashing Perception Impact Their Green Purchase Intention in the Fast Fashion Industry? An Analysis from the Perspective of Perceived Risk Theory. Sustainability, 14(20), 13473. https://doi.org/10.3390/su142013473
  • Lundblad, L., & Davies, I. A. (2016). The values and motivations behind sustainable fashion consumption. Journal of Consumer Behaviour, 15(2), 149-162. https://doi.org/10.1002/cb.1559
  • Lyon, T. P., & Maxwell, J. W. (2011). Greenwash: Corporate environmental disclosure under threat of audit. Journal of Economics & Management Strategy, 20(1), 3-41.
  • Marciniak, A. (2009). Greenwashing as an example of ecological marketing misleading practices. Comparative Economic Research, 12(1-2), 49-59. https://doi.org/10.2478/v10103-009-0003-x
  • McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212–222. https://doi.org/10.1111/ijcs.12169
  • McNeill, L., & Venter, B. (2019). Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43(4), 368-378. https://doi.org/10.1111/ijcs.12516
  • Metlioğlu, H. H., & YAKIN, V. (2021). Tekstilde Sürdürülebilirlik: Hızlı Moda Markalarının Sürdürülebilirlik Stratejileri. OPUS International Journal of Society Researches, 18(Yönetim ve Organizasyon Özel Sayısı), 1883-1908. https://doi.org/10.26466/opus.873787
  • Mitchell, L., & Ramey, W. (2011). Look how green I am! An individual-level explanation for greenwashing. Journal of Applied Business and Economics, 12(6), 40-45.
  • Nidumolu, R., Prahalad, C. K., & Rangaswami, M. R. (2009). Why sustain- ability is now the key driver of innovation. Harvard Business Review, 87, 56–64.
  • Niinimäki, K. (2010), “Eco-clothing, consumer identity and ideology”, Sustainable Development, Vol. 18 No. 3, pp. 150-162. https://doi.org/10.1002/sd.455
  • Orminski, J., Tandoc Jr, E. C., & Detenber, B. H. (2021). #sustainablefashion–a conceptual framework for sustainable fashion discourse on Twitter. Environmental Communication, 15(1), 115-132. https://doi.org/10.1080/17524032.2020.1802321
  • Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of business ethics, 102(1), 15. https://doi.org/10.1007/s10551-011-0901-2
  • Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623-628. https://doi.org/10.1016/j.jbusres.2018.08.025
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357–370.
  • Sailer, A., Wilfing, H., & Straus, E. (2022). Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram. Sustainability, 14(3), 1494. https://doi.org/10.3390/su14031494
  • Segev, S., Fernandes, J., & Hong, C. (2016). Is your product really green? A content analysis to reassess green advertising. Journal of Advertising, 45(1), 85-93. http://dx.doi.org/10.1080/00913367.2015.1083918
  • Shen, B., Wang, Y., Lo, C.K.Y., Shum, M., 2012. The impact of ethical fashion on consumer purchase behavior. J. Fash. Mark. Manag. 16 (2), 234–245. https://doi.org/10.1108/13612021211222842
  • Singal, R., Garg, A., Singla, S., & Bhadal, I. E. T. (2013). Green marketing: challenges and opportunities. International Journal of Innovations in Engineering and Technology, 2(1), 470-474.
  • Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53–80. https://doi.org/10.1111/j.1468-2370.2007.00202.x
  • TerraChoice Environmental Marketing, Inc. (2007). The" Six Sins of GreenwashingTM": A Study of Environmental Claims in North American Consumer Markets. TerraChoice Environmental Marketing, Incorporated.
  • Vachon, S., & Klassen, R. D. (2007). Supply chain management and environmental technologies: The role of integration. International Journal of Production Research, 45(2), 401–423. https://doi.org/10.1080/00207540600597781
  • Vandermerwe, S., & Oliff, M. D. (1990). Customers drive cor- porations. Long Range Planning, 23(6), 10–16. https://doi.org/10.1016/0024-6301(90)90096-M
  • Vries, G., Terwel, B. W., Ellemers, N., & Daamen, D. D. (2015). Sustainability or profitability? How communicated motives for environmental policy affect public perceptions of corporate greenwashing. Corporate Social Responsibility and Environmental Management, 22(3), 142-154. https://doi.org/10.1002/csr.1327
  • Wallander, M., 2012. T-shirt blues: The environmental impact of a T- shirt,. Rtrieved from https://www.huffingtonpost.com/mattias-wallander/t- shirt-environment_b_1643892.html
  • Yaprak, B., & Güzel, D. (2020). Determining The Factors Affecting Consumers’ Purchase Intention For Counterfeit Products: A Research On Garment Industry. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Deergisi.
There are 49 citations in total.

Details

Primary Language English
Subjects Behaviour-Personality Assessment in Psychology
Journal Section Research Articles
Authors

Mehmet Zahid Ecevit 0000-0003-2388-3355

Publication Date March 23, 2023
Submission Date December 1, 2022
Published in Issue Year 2023 Volume: 1 Issue: 1

Cite

APA Ecevit, M. Z. (2023). Sustainability Promises of Turkish origin Apparel Brands in the Context of Greenwashing. GSU Managerial and Social Sciences Letters, 1(1), 30-43.
 Download Cover Image