Research Article
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Year 2023, Volume: 8 Issue: 2, 158 - 174, 31.07.2023

Abstract

References

  • Binler, A. (2015). Evaluation of Turkey in terms of Medical Tourism and Policy Recommendations. Ministry of Development, General Directorate of Social Sectors and Coordination, Specialization Thesis.
  • Gokdayi I. and Polat M. (2015). A Study on the Feasibility of Medical Tourism in Isparta, KMU Journal of Social and Economic Research, 17 (29), p. 9-16.
  • İçöz, O. (2009). “Medical Tourism in the Scope of Health Tourism and Turkey's Possibilities”, Yaşar University Press, C:IV, No:14: 2257-2279.
  • Karamustafa K., Güllü K., Acar N. and Ulama Ş., (2010). Market Orientation Practices in Hospitality Businesses, Detay Publishing, 1st Edition, Ankara.
  • Karamustafa K., Ulama S. and Erbaş E., (2009). Competitiveness Analysis of Kozaklı District in Terms of Thermal Tourism, 10th National Tourism Congress, Mersin.
  • Karamustafa, K., (2016). “Turkey's Health Tourism Potential: Problems and Solutions”. Natural 2016: Turkey Natural Nutrition and Healthy Living Days Oral Presentation, 14-17 April 2016, Antalya.
  • Karsavuran, S., S. Kaya, HH Yıldırım and Ö. Ozer. (2013). “Turkey Medical Tourism Evaluation Report”. Republic of Turkey Ministry of Health General Directorate of Health Services, Department of Health Tourism.
  • Kiremit, A.S. (2008). “Medical Tourism as an Alternative in the Development of Tourism: Research in a Healthcare Institution”, Unpublished Master's Thesis, Gazi University Institute of Educational Sciences.
  • Özsarı, SH, and Karatana, Ö. (2013), “The Situation of Turkey in terms of Health Tourism”, Journal Kartal TR, 24(2), pp: 136-144.
  • MINISTRY OF HEALTH(2019) https://saglikturizmi.saglik.gov.tr/TR,25360/yetkili-sagliktesisleri-ve-araci-kuruluslar.html (Access 31.04.2019).
  • SATURK (2016), Health Tourism in All Aspects, Azerbaijan Country Report. TR Ministry of Health, General Directorate of Health Promotion, Ankara. http://www.saturk.gov.tr/images/pdf/stur/azerbaycan.pdf , Last Accessed (31.04.2019).
  • SATURK Importance of Turkey in Health Tourism (2016), http://www.saturk.gov.tr/tyst.php , Last Accessed (31.03.2019).
  • Tontus, O. H., & Nebioglu, S. (2018). Turkey as a Health Tourism Destination: Reviewing of 2015-2016 Data. J Tourism Hospit, 7(336), pp: 2167-0269. Republic of Turkey Ministry of Health General Directorate of Health Services, Department of
  • Health Tourism (2013). “Turkey Medical Tourism Evaluation Report”, http://dosyasb.saglik.gov.tr/Eklenti/535,turkiye-dikal-turizm-degerlenen-raporu2013pdf.pdf (Access 31.04.2019).
  • Unur, K., Buzcu, Z., Oguz, S.C. (2012). “The Case of Adana Province for Medical Tourism in Turkey”, 1st Eastern Mediterranean Tourism Symposium, Çağ University Publications No:19, Faculty of Economics and Administrative Sciences Publications No:6, Mersin, 327- 340.
  • Yavuz, MC (2011). “Health Tourism in the World and Adana Destination”, Adana Health Tourism Association Publishing House, Adana.
  • Yigit, V. (2016). “Factors Affecting the Development of Medical Tourism in Public Hospitals” Süleyman Demirel University Visionary Journal, Year: 2016, Volume: 7, Issue: 15, pp.107- 119

Local Tours In Achieving Competitive Superiority In Medical Tourism: The Case Of Aksaray

Year 2023, Volume: 8 Issue: 2, 158 - 174, 31.07.2023

Abstract

Aim: The main purpose of this research is to examine the importance of local tours in order to gain
competitive advantage in the medical tourism sector.
Methods: In-depth interview technique, one of the qualitative research methods, was used in the
data collection process. The research was carried out on the entire Aksaray province universe and
the interviews were held in Aksaray province center. Data were collected in April 2019. Within
the scope of the study, interviews were held with Aksaray University officials, Aksaray Training
and Research Hospital officials, Aksaray Chamber of Commerce and Industry, Aksaray Provincial
Tourism Directorate, Aksaray Provincial Health Directorate, representatives of private hospitals
throughout the province and travel agencies with a total of 20 participants
Results: 55% of the participants are represented by public institutions and organizations, 40% by
private institutions and organizations and 5% by non-governmental organizations. According to
the data obtained, it was concluded that Aksaray province has health tourism potential and local
tours are an attractive option in medical tourism. Aksaray's tourism potential is supported by its
historical and cultural elements. However, the lack of development of medical tourism is due to
reasons such as lack of projects, unconsciousness, lack of investment and funding. Aksaray has
the equipment that can provide competitive power in the field of medical tourism and is suitable
for development.
Conclusion: Aksaray's tourism potential needs to be integrated with health tourism, coordination
among stakeholders and a strategic plan should be created. It is obvious that Aksaray will develop
more economically and socially if it fully utilizes its potential in the field of medical tourism.

References

  • Binler, A. (2015). Evaluation of Turkey in terms of Medical Tourism and Policy Recommendations. Ministry of Development, General Directorate of Social Sectors and Coordination, Specialization Thesis.
  • Gokdayi I. and Polat M. (2015). A Study on the Feasibility of Medical Tourism in Isparta, KMU Journal of Social and Economic Research, 17 (29), p. 9-16.
  • İçöz, O. (2009). “Medical Tourism in the Scope of Health Tourism and Turkey's Possibilities”, Yaşar University Press, C:IV, No:14: 2257-2279.
  • Karamustafa K., Güllü K., Acar N. and Ulama Ş., (2010). Market Orientation Practices in Hospitality Businesses, Detay Publishing, 1st Edition, Ankara.
  • Karamustafa K., Ulama S. and Erbaş E., (2009). Competitiveness Analysis of Kozaklı District in Terms of Thermal Tourism, 10th National Tourism Congress, Mersin.
  • Karamustafa, K., (2016). “Turkey's Health Tourism Potential: Problems and Solutions”. Natural 2016: Turkey Natural Nutrition and Healthy Living Days Oral Presentation, 14-17 April 2016, Antalya.
  • Karsavuran, S., S. Kaya, HH Yıldırım and Ö. Ozer. (2013). “Turkey Medical Tourism Evaluation Report”. Republic of Turkey Ministry of Health General Directorate of Health Services, Department of Health Tourism.
  • Kiremit, A.S. (2008). “Medical Tourism as an Alternative in the Development of Tourism: Research in a Healthcare Institution”, Unpublished Master's Thesis, Gazi University Institute of Educational Sciences.
  • Özsarı, SH, and Karatana, Ö. (2013), “The Situation of Turkey in terms of Health Tourism”, Journal Kartal TR, 24(2), pp: 136-144.
  • MINISTRY OF HEALTH(2019) https://saglikturizmi.saglik.gov.tr/TR,25360/yetkili-sagliktesisleri-ve-araci-kuruluslar.html (Access 31.04.2019).
  • SATURK (2016), Health Tourism in All Aspects, Azerbaijan Country Report. TR Ministry of Health, General Directorate of Health Promotion, Ankara. http://www.saturk.gov.tr/images/pdf/stur/azerbaycan.pdf , Last Accessed (31.04.2019).
  • SATURK Importance of Turkey in Health Tourism (2016), http://www.saturk.gov.tr/tyst.php , Last Accessed (31.03.2019).
  • Tontus, O. H., & Nebioglu, S. (2018). Turkey as a Health Tourism Destination: Reviewing of 2015-2016 Data. J Tourism Hospit, 7(336), pp: 2167-0269. Republic of Turkey Ministry of Health General Directorate of Health Services, Department of
  • Health Tourism (2013). “Turkey Medical Tourism Evaluation Report”, http://dosyasb.saglik.gov.tr/Eklenti/535,turkiye-dikal-turizm-degerlenen-raporu2013pdf.pdf (Access 31.04.2019).
  • Unur, K., Buzcu, Z., Oguz, S.C. (2012). “The Case of Adana Province for Medical Tourism in Turkey”, 1st Eastern Mediterranean Tourism Symposium, Çağ University Publications No:19, Faculty of Economics and Administrative Sciences Publications No:6, Mersin, 327- 340.
  • Yavuz, MC (2011). “Health Tourism in the World and Adana Destination”, Adana Health Tourism Association Publishing House, Adana.
  • Yigit, V. (2016). “Factors Affecting the Development of Medical Tourism in Public Hospitals” Süleyman Demirel University Visionary Journal, Year: 2016, Volume: 7, Issue: 15, pp.107- 119
There are 17 citations in total.

Details

Primary Language English
Subjects Health Management
Journal Section Makaleler
Authors

Emre Karasu 0000-0002-5638-8994

Lale Karasu 0000-0001-9278-8779

Publication Date July 31, 2023
Submission Date June 16, 2023
Acceptance Date July 14, 2023
Published in Issue Year 2023 Volume: 8 Issue: 2

Cite

APA Karasu, E., & Karasu, L. (2023). Local Tours In Achieving Competitive Superiority In Medical Tourism: The Case Of Aksaray. International Journal of Health Management and Tourism, 8(2), 158-174.