Maltepe Üniversitesi İletişim Fakültesi Dergisi

Abstract

Online shopping poses risks that are not present in traditional store shopping. Issues such as protecting personal and financial information, meeting the needs of the purchased product, being able to adequately inspect the product, returning it and delivery may be perceived as risks. The risks perceived by consumers in the United States of America (USA) and the risks perceived by consumers in Turkey were compared in this study. Data was collected from consumers in the USA and Turkey through a survey delivered to consumers over the internet. As a result of the research, the areas in which the risk perceptions are between the consumers of the two countries and the demographic variables of the difference were compared. In terms of material loss averages, it has been observed that consumers in Turkey perceive a lower risk of financial loss than consumers in the USA. It has been observed that consumers in the U.S. use credit cards securely at a slightly higher rate than consumers in Turkey. While it was observed that marital status did not make a difference in terms of financial loss risks among consumers in Turkey, it was observed that among consumers in the USA, married consumers perceived a lower risk of financial loss compared to single consumers.