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User experience of e-commerce platforms for women: Turkish Case

Year 2019, Volume , Issue 30, 79 - 90, 26.06.2019
https://doi.org/10.16878/gsuilet.578312

Abstract

E-Ticaret platformları, insan-bilgisayar etkileşiminin hızlı büyüyen alanlarından biridir. Artan sayıda platform ve etkileşim fırsatlarıyla E-ticaret platformları günlük yaşamımızda önemli bir yer tutuyor. Geleneksel ticarette olduğu gibi, e-ticaret platformları da hedef müşterilerinin ihtiyaçlarına göre oluşturulmaktadır. Kitlesel kullanım için faarklı platformlar var, ancak çeşitli kullanıcı grupları için özel platformlar da var. Türkiye’de belirli cinsiyetlere adanmış bu tür platformlar oldukça popülerdir, ancak yine de kullanıcıların çoğu toplu e-ticaret platformlarını tercih etmektedir. Bu projede; Bir öğe satın alırken arama sürecinde cinsiyetlerin farklı ihtiyaçlarını anlamak için, platformlardan bağımsız olarak cinsiyetlerin e-ticaret kullanımı araştırıldı.

References

  • http://www.tubisad.org.tr/Tr/Library/Sayfalar/Reports.aspx
  • http://finans.milliyet.com.tr/haber-detay/gundem2/14/18000/18281/
  • http://www.tuik.gov.tr/Start.do
  • Yang, B. , Lester,D. :Gender differences in e-commerce, Applied Economics, Vol. 37, Iss. 18, 2005
  • Hasan, B.: Emerging and scripted roles in computer-supported collaborative learning, Computers in Human Behavior, 26
  • Yujong H.: The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation, Computers in Human Behavior, Volume 26, Issue 6, November 2010
  • SHELLY RODGERS and MARY ANN HARRIS (2003). Gender and E-Commerce: An Exploratory Study. Journal of Advertising Research, 43, Kolsaker A, Payne C. Engendering trust in e-commerce: A study of gender-based concerns. Marketing Intelligence & Planning 2002;20
  • Morville, P. 2005. Ambient Findability. O’Reilly, Sebastopol, CA.
  • Nielsen, Jakob (1994). Usability Engineering. San Diego: Academic Press.
  • Philip E. Agre, Designing genres for new media, in Steve Jones, ed, CyberSociety 2.0: Re- visiting CMC and Community, Sage, 1998 Moth. D.: Do Companies Understand the Customer Journey? https://econsultancy.com/blog/66322-do-companies-understand-the-customer-journey, 2015
  • Simpson, J.: Only 17% of Brands have the Ability to Fully Analyse the Customer Journey. https://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey, 2015
  • Appleseed, J.: 6 Use Cases for Compatibility Databases on E-Commerce Sites. http://baymard.com/blog/ecommerce-compatibility-databases (2015)
  • Holst, C.: The Current State of E-Commerce Search. https://www.smashingmagazine.com/2014/08/the-current-state-of-e-commerce-search/ (2014)
  • Holst, C.: The Current State of E-Commerce Filtering. https://www.smashingmagazine.com/2015/04/the-current-state-of-e-commerce-filtering/ (2015)
  • Pay, K.: How to Use Persuasion throughout the Ecommerce Customer Journey. https://econsultancy.com/blog/66756-how-to-use-persuasion-throughout-the-ecommerce-customer-journey/ (2015)
  • Walker, T.: How To Boost eCommerce Sales With Upselling. http://conversionxl.com/upselling-techniques/ (2014) Appleseed, J.: Users’ Perception of Product Ratings (New Qualitative & Quantitative Findings). http://baymard.com/blog/user-perception-of-product-ratings (2015)
  • Ajzen, I., & Fishbein, M. (Eds.). Understanding attitudes and predicting social behaviour. New Jersey: Prentice-Hall. (1980)

User experience of e-commerce platforms for women: Turkish Case

Year 2019, Volume , Issue 30, 79 - 90, 26.06.2019
https://doi.org/10.16878/gsuilet.578312

Abstract

E-Ticaret platformları, insan-bilgisayar etkileşiminin hızlı büyüyen alanlarından biridir. Artan sayıda platform ve etkileşim fırsatlarıyla E-ticaret platformları günlük yaşamımızda önemli bir yer tutuyor. Geleneksel ticarette olduğu gibi, e-ticaret platformları da hedef müşterilerinin ihtiyaçlarına göre oluşturulmaktadır. Kitlesel kullanım için faarklı platformlar var, ancak çeşitli kullanıcı grupları için özel platformlar da var. Türkiye’de belirli cinsiyetlere adanmış bu tür platformlar oldukça popülerdir, ancak yine de kullanıcıların çoğu toplu e-ticaret platformlarını tercih etmektedir. Bu projede; Bir öğe satın alırken arama sürecinde cinsiyetlerin farklı ihtiyaçlarını anlamak için, platformlardan bağımsız olarak cinsiyetlerin e-ticaret kullanımı araştırıldı.

References

  • http://www.tubisad.org.tr/Tr/Library/Sayfalar/Reports.aspx
  • http://finans.milliyet.com.tr/haber-detay/gundem2/14/18000/18281/
  • http://www.tuik.gov.tr/Start.do
  • Yang, B. , Lester,D. :Gender differences in e-commerce, Applied Economics, Vol. 37, Iss. 18, 2005
  • Hasan, B.: Emerging and scripted roles in computer-supported collaborative learning, Computers in Human Behavior, 26
  • Yujong H.: The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation, Computers in Human Behavior, Volume 26, Issue 6, November 2010
  • SHELLY RODGERS and MARY ANN HARRIS (2003). Gender and E-Commerce: An Exploratory Study. Journal of Advertising Research, 43, Kolsaker A, Payne C. Engendering trust in e-commerce: A study of gender-based concerns. Marketing Intelligence & Planning 2002;20
  • Morville, P. 2005. Ambient Findability. O’Reilly, Sebastopol, CA.
  • Nielsen, Jakob (1994). Usability Engineering. San Diego: Academic Press.
  • Philip E. Agre, Designing genres for new media, in Steve Jones, ed, CyberSociety 2.0: Re- visiting CMC and Community, Sage, 1998 Moth. D.: Do Companies Understand the Customer Journey? https://econsultancy.com/blog/66322-do-companies-understand-the-customer-journey, 2015
  • Simpson, J.: Only 17% of Brands have the Ability to Fully Analyse the Customer Journey. https://econsultancy.com/blog/66913-only-17-of-brands-have-the-ability-to-fully-analyse-the-customer-journey, 2015
  • Appleseed, J.: 6 Use Cases for Compatibility Databases on E-Commerce Sites. http://baymard.com/blog/ecommerce-compatibility-databases (2015)
  • Holst, C.: The Current State of E-Commerce Search. https://www.smashingmagazine.com/2014/08/the-current-state-of-e-commerce-search/ (2014)
  • Holst, C.: The Current State of E-Commerce Filtering. https://www.smashingmagazine.com/2015/04/the-current-state-of-e-commerce-filtering/ (2015)
  • Pay, K.: How to Use Persuasion throughout the Ecommerce Customer Journey. https://econsultancy.com/blog/66756-how-to-use-persuasion-throughout-the-ecommerce-customer-journey/ (2015)
  • Walker, T.: How To Boost eCommerce Sales With Upselling. http://conversionxl.com/upselling-techniques/ (2014) Appleseed, J.: Users’ Perception of Product Ratings (New Qualitative & Quantitative Findings). http://baymard.com/blog/user-perception-of-product-ratings (2015)
  • Ajzen, I., & Fishbein, M. (Eds.). Understanding attitudes and predicting social behaviour. New Jersey: Prentice-Hall. (1980)

Details

Primary Language English
Subjects Social
Journal Section Articles
Authors

Özgürol ÖZTÜRK This is me
GALATASARAY ÜNİVERSİTESİ
Türkiye

Publication Date June 26, 2019
Published in Issue Year 2019, Volume , Issue 30

Cite

APA Öztürk, Ö. (2019). User experience of e-commerce platforms for women: Turkish Case . Galatasaray Üniversitesi İletişim Dergisi , (30) , 79-90 . DOI: 10.16878/gsuilet.578312

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