Abstract
Çalışma, dijital çağın sağlık alanındaki bilgi paylaşımını ve erişimini nasıl dönüştürdüğünü ele alarak, bu değişimde sosyal medya platformlarının oynadığı merkezi rolü vurgulamaktadır. Sağlıkla ilgili bilgi ve deneyim paylaşımlarının giderek artan bir şekilde sosyal medya üzerinden gerçekleştiği, bu platformların günlük yaşantımızın ayrılmaz bir parçası haline geldiği belirtilmiştir. Özellikle pozitif tıp ve tamamlayıcı tıp konularında, geleneksel tıbbın dışında kalan tedavi yöntemleri ve sağlıklı yaşam uygulamaları, sosyal medya kullanıcılarının ilgisini çeken ve çeşitli etkileşimleri tetikleyen başlıca konular arasındadır. Analiz sürecinde, bu bağlamda iki farklı Youtube videosuna odaklanılarak, pozitif tıp ve tamamlayıcı tıp paylaşımlarının tematik farklılıkları ve izleyici yorumlarındaki çeşitliliği incelenmiştir. Çalışmanın temel bulgularına göre, bel fıtığı tedavisi arayan kullanıcılar genellikle pozitif tıp tedavi yöntemlerine ilgi göstermektedir. Tamamlayıcı tıp videolarına yapılan yorumlarda daha fazla farklı çözüm önerisi bulunması dikkat çekicidir. Bu durum, kullanıcıların tamamlayıcı tıp yöntemlerine, pozitif tıp yöntemlerine göre daha mesafeli durdukları şeklinde yorumlanabilir. Sonuç olarak, bel fıtığı tedavisi arayan kullanıcıların büyük bir kısmının pozitif tıp yöntemlerine ilgi gösterdiği ancak tamamlayıcı tıp yöntemlerinin de önemli bir yer tuttuğu sonucuna ulaşılmıştır. Bu bulgular, sosyal medya platformlarının sağlıkla ilgili tercihleri etkilemede önemli bir araç olduğunu göstermektedir. Gelecekteki çalışmaların, kullanıcıların demografik özelliklerini inceleyerek daha hedeflenmiş sağlık stratejileri geliştirmeye odaklanması önerilmektedir.
Keywords
Thanks
Çalışmaya yönlendiren, destek sunan değerli hocam Prof. Dr. Hasan Güllüpunar'a teşşekkür ederim.
References
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A Qualitative Analysis on Positive Health Medicine and Complementary Medicine Shares on Social Media
Abstract
The study focuses on how the digital age has transformed the sharing and access of information in the field of health, emphasizing the central role played by social media platforms in this change. It has been noted that the sharing of information and experiences related to health is increasingly taking place through social media, and these platforms have become an integral part of our daily lives. Especially in the fields of positive health and complementary medicine, treatment methods outside of traditional medicine and practices for healthy living are among the primary topics that attract the interest of social media users and trigger various interactions. During the analysis process, the thematic differences in positive health and complementary medicine shares, as well as the diversity in viewer comments, were examined by focusing on two different Youtube videos in this context. According to the main findings of the study, users seeking treatment for herniated disc generally show interest in positive health methods. The presence of a greater variety of alternative solution suggestions in the comments made under complementary medicine video is noteworthy. This situation can be interpreted as users being somewhat more distant to complementary medicine methods compared to positive health methods. In conclusion, it has been determined that a significant portion of users seeking herniated disc treatment shows interest in positive health methods, while complementary medicine methods also hold a significant place. These findings indicate that social media platforms play a significant role in influencing preferences related to health. It is recommended that future studies focus on developing more targeted health strategies by examining the demographic characteristics of users.
References
- Afful-Dadzie, E., Afful-Dadzie, A., & Egala, S. B. (2021). Social Media in Health Communication: A Literature Review of Information Quality. Health Information Management Journal, 20(10), 15. https://doi.org/10.1177/1833358321992683
- Alter, A. (2017). Irresistible: The Rise of Addictive Technology and The Business of Keeping Us Hooked (1. bs). Penguin Press.
- Ambrose, T. (2022). Doctors Could Soon Face Action Over ‘Misleading’ Social Media Posts. https://www.theguardian.com/uk-news/2022/apr/26/doctors- who-mislead-on-social-media-could-soon-face-regulatory-action. (19.10.2023)
- Amedie, J. (2015). The Impact of Social Media on Society. Pop Culture Intersections, 2, 1-20.
- Apuke, O. D., & Omar, B. (2021). Social Media Affordances and Information Abundance: Enabling Fake News Sharing During the COVID-19 Health Crisis. Health Informatics Journal, 2. https://doi.org/10.1177/14604582211021470
- Arpacı, Ö. (2021). Sağlık Bakanlığı Tarafından Kabul Edilen Geleneksel ve Tamamlayıcı Tıp Uygulamaları ve Bunların Hukuka Uygunluğunun Değerlendirilmesi. Dokuz Eylül Üniversitesi Hukuk Fakültesi Dergisi, 23(2), 1248-1251. https://doi.org/10.33717/deuhfd.998230
- Chen, J., & Wang, Y. (2021). Social Media Use for Health Purposes: Systematic Review. Journal of Medical Interest Research, 23(5), 16. https://doi.org/10.2196/17917
- DiFonzo, N., & Bordia, P. (2007). Rumor Psychology Social and Organizational Approaches. American Psychological Association.
- Hill, A. (2023). Social Media Triggers Children to Dislike Their Own Bodies, Says Study. https://www.theguardian.com/society/2023/jan/01/social-media- triggers-children-to-dislike-their-own-bodies-says-study. (19.10.2023).
- Işık, G. Ç., Aytar, H., Çevik, Y., Emektar, E., & Balıkçı, H. (2019). The Impact of Social Media News on the Health Perception of Society. Annals of Medical Research, 26(11), 2578. https://doi.org/10.5455/annalsmedres.2019.09.514
- Kanchan, S., & Gaidhane, A. (2023). Social Media Role and Its Impact on Public Health: A Narrative Review. Cureus, 15(1). https://doi.org/10.7759/cureus.33737
- Li, H., & Sakamoto, Y. (2014). Social Impacts in Social Media: An Examination of Perceived Truthfulness and Sharing of Information. Computers in Human Behavior, 41, 285-286. http://dx.doi.org/10.1016/j.chb.2014.08.009
- Lim, W. M. (2016). Social Media in Medical and Health Care: Opportunities and Challenges. Marketing Intelligence & Planning, 34(7), 26. http://dx.doi.org/10.1108/MIP-06-2015-0120
- OhHyun Jung Oh, H. J., & Lee, H. (2019). When Do People Verify and Share Health Rumors on Social Media? The Effects of Message Importance, Health Anxiety, and Health Literacy. Journal of Health Communication, 2. https://doi.org/10.1080/10810730.2019.1677824
- Palys, T. (2008). Purposive sampling. In L. M. Given (Ed.) The Sage Encyclopedia of Qualitative Research Methods. (Vol.2). Sage: Los Angeles, pp. 697-8.
- Primack, B. A., Shensa, A., Sidani, J. E., Whaite, E. O., Lin, L. Y., Rosen, D., Colditz, J. B., Radovic, A., & Miller, E. (2017). Social Media Use and Perceived Social Isolation Among Young Adults in the U.S. American Journal of Preventive Medicine, 53(1), 1-2.
- Somer, P., & Lutz-Vatanoğlu, E. E. (2017). Geleneksel ve Tamamlayıcı Tıp Uygulamaları Yönetmeliği’nin Hukuki ve Etik Açıdan Değerlendirilmesi. Anadolu Kliniği, 22(1), 60. https://doi.org/10.21673/anadoluklin.284478
- Verma, G., Bhardwaj, A., Aledavood, T., Choudhury, M. D., & Kumar, S. (2022). Examining the Impact of Sharing COVID‑19 Misinformation Online on Mental Health. Nature Scientific Reports-Nature Portfolio, 12(8045), 7. https://doi.org/10.1038/s41598-022-11488-y
- Wu, T. (2017). The Attention Merchants: Epic Struggle to Get Inside Our Heads (1. bs). Atlantic Books.
- Zeeni, N., Kharma, A. J., & Mattar, L. (2021). Social Media Use Impacts Body Image and Eating Behavior in Pregnant Women. Current Psychology, 8. https://doi.org/10.1007/s12144-021-01848-8
- Zsila, A., & Reyes, M. E. S. (2023). Pros & Cons: Impacts of Social Media on Mental Health. BMC Psychology, 11(201).
- Zuboff, S. (2019). The Age of Surveillance Capitalism-The Fight For a Human Future at the New Frontier of Power (1. bs). Hachette Book Group.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Journalism, Journalism Studies |
| Journal Section | Research Articles |
| Authors | |
| Early Pub Date | March 30, 2024 |
| Publication Date | March 31, 2024 |
| Submission Date | February 11, 2024 |
| Acceptance Date | March 8, 2024 |
| Published in Issue | Year 2024 Volume: 4 Issue: 1 |
