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Halkla İlişkiler Uygulamalarında FoMO’nun (Gelişmeleri Kaçırma Korkusu) Satın Alma Davranışına Etkisi

Year 2022, Volume: 15 Issue: 2, 528 - 557, 15.10.2022
https://doi.org/10.18094/josc.1116808

Abstract

Teknoloji çok uzun zamandır büyük bir hızla gelişimine devam etmektedir ve bu gelişim yaşamın her alanında ortaya yeni dinamikler çıkarmaktadır. Artık teknoloji olgusundan ve teknolojik araçlardan bağımsız bir alan neredeyse kalmamıştır. Bu bağlamda halkla ilişkiler uygulamaları da insanların satın alma davranışlarını farklı araçlar ve uygulamalar vasıtasıyla etkilemeye çalışmaktadır. Halkla ilişkiler sadece bir tanıtım ve imaj faaliyeti olarak değerlendirilemeyeceği için, bu çalışmada meselenin satın alma pratikleriyle ilişkisi kurulmaktadır. İnsanların satın alma davranışları ise belirli yöntemlerle etki altına alınmaktadır. Bu makalenin amacı halkla ilişkiler uygulamalarında yeni bir kavram olan gelişmeleri kaçırma korkusunun (FoMO) bireylerin satın alma davranışına etkisini Trendyol örneği üzerinden incelemektir. Bu çalışmada tüketicinin başkalarının aktivitelerini ve yaşam deneyimlerini kaçırma korkusunun satın alma davranışını ne ölçüde etkilediği ele alınmaktadır. Aynı zamanda demografik yapının satın alma davranışlarını nasıl etkilediği de incelenmektedir. Çalışmanın yöntemini istatistiksel açıdan yapısal eşitlik modellemesi oluşturmaktadır. Sonuçta elde edilen bulgular, gelişmeleri kaçırma korkusunun artmasının satın alma davranışını etkilediğini göstermektedir. Bunun, cinsiyete göre farklılık göstermediği, fakat eğitim düzeyine ve gelir kaynağına göre farklılık gösterdiği gözlemlenmiştir.

References

  • Abel, J. P., Buff, C. L., & Burr, S. A. (2016). Social media and the fear of missing out: Scale development and assessment. Journal of Business & Economics Research (JBER), 14(1), 33-44.
  • Argan, M., & Tokay Argan, M. (2019). Toward a new understanding of FoMO:‘FOMSUMERISM’. Pazarlama Teorisi ve Uygulamaları Dergisi, 5(2), 277-302.
  • Asna, A. (1993). Halkla ilişkiler. Istanbul, Turkey: Der Yayınları.
  • Beyens, I., Frison, E., & Eggermont, S. (2016). “I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress. Computers in Human Behavior, 64, 1-8.
  • Błachnio, A., & Przepiorka, A. (2018). Be aware! If you start using Facebook problematically you will feel lonely. Social Science Computer Review, 37(2), 270-278.
  • Black, D. (2001). Compulsive buying disorder: Definition, assessment, epidemiology and. CNS Drugs, 15(1), 17-27.
  • Byun, S. E., & Sternquist, B. (2011). Fast fashion and in-store hoarding: The drivers, moderator, and consequences. Clothing and Textiles Research Journal, 29(3), 187-201.
  • Castells, M. (2001). The internet galaxy. New York, NY: Oxford University Press.
  • Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse buying research: A literature analysis. Information & Management, 54(2), 204-2017.
  • Creswell, J. W. (2014). Araştırma Deseni: Nitel, nicel araştırma deseni ve karma yöntem yaklaşımları. (S. B. Demir, Trans.) Ankara, Turkey: Eğiten Kitap.
  • Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective public relations. Englewood Cliffs: Prentice-Hall.
  • Çelik, I. K., Eru, O., & Cop, R. (2019). The effects of consumers FoMO tendencies on impulse buying and the effects of impulse buying on post-purchase regret: An investigation on retail stores. Broad Research in Artificial Intelligence and Neuroscience, 10(3), 124-138.
  • Dal, N. E., & Şahin, Ö. (2018). Elektronik ticarette güven oluşturan faktörlerin satınalma niyeti ile ilişkisi: Trendyol alışveriş sitesi müşterileri ile bir araştırma. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 5(12), 240-259.
  • Dawson, S., & Kim, M. (2009). External and internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20-34.
  • Doğan, Ş. (2021). Dijital pazarlamada internet arama motorlarının kullanımı: Morhipo ve Trendyol sitelerinin karşılaştırmalı analizi. İNİF E- Dergi, 6(1), 123-139.
  • Dykman, A. (2012). The fear of missing out. Retrieved 30.11.2021, from https://www.forbes.com/sites/moneybuilder/2012/03/21/the-fear-of-missing-out/?sh=12dcba9046bd
  • Elhai, J. D., Levine, J. C., Alghraibeh, A. M., Alafnan, A. A., Aldraiweesh, A. A., & Hall, B. J. (2018). Fear of missing out: Testing relationships with negative affectivity. Computers in Human Behavior, 89, 289-298.
  • Fuchs, C. (2015). Power in the age of social media. Heathwood Journal of Critical Theory, 1(1), 1-29.
  • Gil, F., Chamarro, A., & Oberst, U. (2015). Addiction to online social networks: A question of “fear of missing out”? 2nd International Conference on Behavioral Addictions (p. 1-66). Budapest, Hungary: Journal of Behavioral Addictions.
  • Gökler, M. E., Aydin, R., & Metintas, S. (2016). Dijital ortamlarda gelismeleri kaçırma korkusu ölçeginin Türkçe sürümünün geçerlilik ve güvenilirliginin degerlendirilmesi. Anadolu Psikiyatri Dergisi, (17), 53.
  • Griffiths, M. D., & Kuss, D. (2017). Adolescent social media addiction. Education and Health, 35(3), 49-52.
  • Grunig, J. E. (1984). Managing public relations. New York, NY: Rinehart and Winston.
  • Grunig, J. E. (2005). Halkla ilişkiler ve iletişim yönetiminde mükemmellik. (E. Özsayar, Trans.) Istanbul, Turkey: Rota Yayınları.
  • Gürbüz, S. (2019). AMOS ile yapısal eşitlik modellemesi, temel ilkeler ve uygulamalı analizler. Istanbul, Turkey: Seçkin Yayıncılık.
  • Hato, B. (2013). (Compulsive) Mobile phone checking behavior out of fear of missing out: Development, psychometric properties and test-retest reliability of a c-fomo-scale. ANR, 610304.
  • Herman, D. (2000). Introducing short-term brands: A new branding tool for a new consumer reality. Journal of Brand Management, 7(5), 330-340.
  • Hodkinson, C. (2016). Fear of missing out (FoMO) marketing appeals: A conceptual model. Journal of Marketing Communications, 1-24.
  • Hutjens, M. (2012). The influence of fear on the buying behaviour of consumers in case of an animal disease outbreak. Retrieved 01.14.2022, from Wageningen University 900703378120 - MCB: https://edepot.wur.nl/318026
  • İşlek, M. (2012). Sosyal medyanın tüketici davranışlarına etkileri: Türkiye’deki sosyal medya kullanıcıları üzerine bir araştırma. (Unpublished master's thesis). Karamanoğlu Mehmetbey University, Social Sciences Institute.
  • JWTIntelligence. (2012). Fear of missing out (FoMO). Retrieved 14.12.2021, from https://www.slideshare.net/jwtintelligence/the-fear-of-missing-out-fomo-march-2012-update
  • Kanjer, H., & Bhatia, S. (2018). Impact of online shopping expertise on consumers' online shopping behavior. Sansmaran Research Journal, 1-7.
  • Karasar, N. (2009). Bilimsel araştırma yöntemi: Kavramlar-ilkeler-teknikler. Ankara, Turkey: Nobel Yayın Dağıtım.
  • Kaur, K., Kunasegaran, M., Singh, J., Salome, A., & Sandhu. S. K. (2020). Impact of the first phase of movement control order during the covid-19 pandemic in Malaysia on purchasing behavior of malaysian consumers. Journal of Humanities and Social Sciences Research, 131-144.
  • Kaya, M. (2020). Satın alma davranışında yorumların rolü: Trendyol müşterileri üzerinden bir değerlendirme. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 7(1), 49-67.
  • Kılıç, S. (2016). Cronbach's alpha reliability coefficient. Psychiatry and Behavioral Sciences, 6(1), 47-48.
  • Koran, L., Faber, R., & Aboujaoude, E. (2006). Estimated prevalence of compulsive. American Journal of Psychiatric, (163), 1806-1812.
  • Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610.
  • Levy, P. (2001). Cyberculture. Minneapolis: University of Minnesota Press.
  • Manchiraju, S., Sadachar, A., & Ridgway, J. L. (2016). The compulsive online shopping. International Journal of Mental Health and Addiction, 14(6), 1-15.
  • Manovich, L. (2001). The language of new media. Cambridge: MIT Press.
  • Miller, S. (2012). Fear of missing out: Are you a slave to FOMO?Retrieved from ABC News:. Retrieved 01.12.2022, from https://abcnews.go.com/health/wellness/fear-missing-slave-fomo/story?id=16629972&singlePage=true#.T_Tg48015.wF.
  • Pazarlis, P., Katsigiannopoulos, K., Papazisis, G., Bolimou, S., & Garyfallos, G. (2008). Compulsive buying: A review. Annals of General Psychiatry, 7(1), 273.
  • Pérez-Latre, F. J., Portilla, I., & Blanco, C. S. (2011). Social networks, media and audiences: A literature review. Comunicación Y Sociedad, 24(1), 63.
  • Perriault, J. (2016). Genel sunum: İletişim bilimlerinin bilinmeyen kaynakları. In J. Perriault, (Ed.). İletişim bilimlerinin unutulmuş kökenleri (9-25). (H. Köse, Trans.) İstanbul: Ayrıntı Yayınları.
  • Phillips, D., & Young, P. (2009). Online public relations: A practical guide to developing an online strategy in the world of social media. London: CIPR.
  • Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334. Przybylski, A., Murayama, K., DeHaan, C., & Gladwell, V. (2013). Motivational, emotional and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841-1848.
  • Reagle, J. (2015). Following the Joneses: FoMO and conspicuous sociality. First Monday, 20(10).
  • Roberts, D., Manolis, C., & Tanner Jr, J. F. (2008). Interpersonal influence and adolescent materialism and compulsive buying. Social Influence, 3(2), 114-131.
  • Rozgonjuk, D., Elhai, J. D., Ryan , T., & Scott, G. G. (2019). Fear of missing out is associated with disrupted activities from receiving smartphone notifications and surface learning in college students. Computer & Education, 1(40).
  • Stead, H., & Bibby, P. A. (2017). Personality, fear of missing out and problematic internet use and their relationship to subjective well-being. Computer in Behavior, 76, 534-540.
  • Steinfield, C., Ellison, N., Lampe, C., & Vitak, J. (2013). Online social network sites and the concept of social capital. In F. L. Lee., L. Leung., J. S. Qiu., & D. Chu, (Ed.). Frontiers in new media research (115-131). New York: Routledge.
  • Şahin, E., Çağlıyan, V., & Başer, H. H. (2017). Sosyal medya pazarlamasının tüketici satın alma davranışına etkisi: Selçuk Üniversitesi İ.İ.B.F. örneği. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 10(4), 67-86.
  • Tandoc, E. C., Ferrucci, P., & Duffy, M. (2015). Facebook use, envy, and depression among college students: Is facebooking depressing? Computers in Human Behavior, (43), 139-146.
  • Tanrıkulu, E., & Bakır, N. O. (2021). Tüketicilerin çevrimiçi alişverişteki faydacı ve hedonik alışveriş değerinin algılanan fayda ve risk üzerindeki etkisi: Trendyol ve Zara tüketicileri üzerine bir araştırma. Öneri Dergisi, 16(56), 634-667.
  • Tomczyk, Ł., & Selmanagic-Lizde, E. (2018). Fear of missing out (FoMO) among youth in Bosnia and Herzegovina - scale and selected mechanisms. Children and Youth Services Review, 88, 541-549.
  • Trendyol. (2019). Retrieved 14.12.2021, from https://cdn.dsmcdn.com/ty101/web-static-pages/yilda-200-milyon-urun-satisi-gerceklestirdigini-aciklayan-trendyol-un-one-cikan-sayilari.pdf
  • Trendyol. (2020). Retrieved 14.12.2021, from https://cdn.dsmcdn.com/web/static- pages/Trendyol_un_2020_de_istihdam_etkisi_1_1_milyon_kisi.pdf
  • Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The effects of personality traits and website quality on online impulse buying. Procedia-Social and Behavioral Sciences, (175), 98-105.

The Effect of FoMO (Fear of Missing Out) on Purchasing Behavior in Public Relations Practices

Year 2022, Volume: 15 Issue: 2, 528 - 557, 15.10.2022
https://doi.org/10.18094/josc.1116808

Abstract

Technology has been developing rapidly for a very long time, and this development creates new dynamics in all areas of life. Now, there is almost no area independent from the phenomenon of technology and technological tools. In this context, public relations practices also try to influence people’s purchasing behavior through different tools and applications. Since public relations cannot be considered only as a promotional and image activity, the relationship of the issue with purchasing practices is established in this study. On the other hand, people’s buying behavior is influenced by certain methods. The aim of this article is to examine the effect of fear of missing out (FoMO) on developments, which is a new concept in public relations practices, on individuals’ purchasing behavior through the example of Trendyol. In this study, the extent to which the consumer's FoMO on the activities and life experiences of others affects their purchasing behavior is discussed. At the same time, how demographic structure affects purchasing behavior is also examined. The method of the study is structural equation modeling from a statistical point of view. The results of the study show that the increase in the fear of missing out affects purchasing behavior. It has been observed that this does not differ according to gender but differs according to education level and income source.
Keywords: Public Relations, Fear of Missing Out (FoMO), Purchasing Behavior

References

  • Abel, J. P., Buff, C. L., & Burr, S. A. (2016). Social media and the fear of missing out: Scale development and assessment. Journal of Business & Economics Research (JBER), 14(1), 33-44.
  • Argan, M., & Tokay Argan, M. (2019). Toward a new understanding of FoMO:‘FOMSUMERISM’. Pazarlama Teorisi ve Uygulamaları Dergisi, 5(2), 277-302.
  • Asna, A. (1993). Halkla ilişkiler. Istanbul, Turkey: Der Yayınları.
  • Beyens, I., Frison, E., & Eggermont, S. (2016). “I don’t want to miss a thing”: Adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress. Computers in Human Behavior, 64, 1-8.
  • Błachnio, A., & Przepiorka, A. (2018). Be aware! If you start using Facebook problematically you will feel lonely. Social Science Computer Review, 37(2), 270-278.
  • Black, D. (2001). Compulsive buying disorder: Definition, assessment, epidemiology and. CNS Drugs, 15(1), 17-27.
  • Byun, S. E., & Sternquist, B. (2011). Fast fashion and in-store hoarding: The drivers, moderator, and consequences. Clothing and Textiles Research Journal, 29(3), 187-201.
  • Castells, M. (2001). The internet galaxy. New York, NY: Oxford University Press.
  • Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse buying research: A literature analysis. Information & Management, 54(2), 204-2017.
  • Creswell, J. W. (2014). Araştırma Deseni: Nitel, nicel araştırma deseni ve karma yöntem yaklaşımları. (S. B. Demir, Trans.) Ankara, Turkey: Eğiten Kitap.
  • Cutlip, S. M., Center, A. H., & Broom, G. M. (1985). Effective public relations. Englewood Cliffs: Prentice-Hall.
  • Çelik, I. K., Eru, O., & Cop, R. (2019). The effects of consumers FoMO tendencies on impulse buying and the effects of impulse buying on post-purchase regret: An investigation on retail stores. Broad Research in Artificial Intelligence and Neuroscience, 10(3), 124-138.
  • Dal, N. E., & Şahin, Ö. (2018). Elektronik ticarette güven oluşturan faktörlerin satınalma niyeti ile ilişkisi: Trendyol alışveriş sitesi müşterileri ile bir araştırma. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 5(12), 240-259.
  • Dawson, S., & Kim, M. (2009). External and internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20-34.
  • Doğan, Ş. (2021). Dijital pazarlamada internet arama motorlarının kullanımı: Morhipo ve Trendyol sitelerinin karşılaştırmalı analizi. İNİF E- Dergi, 6(1), 123-139.
  • Dykman, A. (2012). The fear of missing out. Retrieved 30.11.2021, from https://www.forbes.com/sites/moneybuilder/2012/03/21/the-fear-of-missing-out/?sh=12dcba9046bd
  • Elhai, J. D., Levine, J. C., Alghraibeh, A. M., Alafnan, A. A., Aldraiweesh, A. A., & Hall, B. J. (2018). Fear of missing out: Testing relationships with negative affectivity. Computers in Human Behavior, 89, 289-298.
  • Fuchs, C. (2015). Power in the age of social media. Heathwood Journal of Critical Theory, 1(1), 1-29.
  • Gil, F., Chamarro, A., & Oberst, U. (2015). Addiction to online social networks: A question of “fear of missing out”? 2nd International Conference on Behavioral Addictions (p. 1-66). Budapest, Hungary: Journal of Behavioral Addictions.
  • Gökler, M. E., Aydin, R., & Metintas, S. (2016). Dijital ortamlarda gelismeleri kaçırma korkusu ölçeginin Türkçe sürümünün geçerlilik ve güvenilirliginin degerlendirilmesi. Anadolu Psikiyatri Dergisi, (17), 53.
  • Griffiths, M. D., & Kuss, D. (2017). Adolescent social media addiction. Education and Health, 35(3), 49-52.
  • Grunig, J. E. (1984). Managing public relations. New York, NY: Rinehart and Winston.
  • Grunig, J. E. (2005). Halkla ilişkiler ve iletişim yönetiminde mükemmellik. (E. Özsayar, Trans.) Istanbul, Turkey: Rota Yayınları.
  • Gürbüz, S. (2019). AMOS ile yapısal eşitlik modellemesi, temel ilkeler ve uygulamalı analizler. Istanbul, Turkey: Seçkin Yayıncılık.
  • Hato, B. (2013). (Compulsive) Mobile phone checking behavior out of fear of missing out: Development, psychometric properties and test-retest reliability of a c-fomo-scale. ANR, 610304.
  • Herman, D. (2000). Introducing short-term brands: A new branding tool for a new consumer reality. Journal of Brand Management, 7(5), 330-340.
  • Hodkinson, C. (2016). Fear of missing out (FoMO) marketing appeals: A conceptual model. Journal of Marketing Communications, 1-24.
  • Hutjens, M. (2012). The influence of fear on the buying behaviour of consumers in case of an animal disease outbreak. Retrieved 01.14.2022, from Wageningen University 900703378120 - MCB: https://edepot.wur.nl/318026
  • İşlek, M. (2012). Sosyal medyanın tüketici davranışlarına etkileri: Türkiye’deki sosyal medya kullanıcıları üzerine bir araştırma. (Unpublished master's thesis). Karamanoğlu Mehmetbey University, Social Sciences Institute.
  • JWTIntelligence. (2012). Fear of missing out (FoMO). Retrieved 14.12.2021, from https://www.slideshare.net/jwtintelligence/the-fear-of-missing-out-fomo-march-2012-update
  • Kanjer, H., & Bhatia, S. (2018). Impact of online shopping expertise on consumers' online shopping behavior. Sansmaran Research Journal, 1-7.
  • Karasar, N. (2009). Bilimsel araştırma yöntemi: Kavramlar-ilkeler-teknikler. Ankara, Turkey: Nobel Yayın Dağıtım.
  • Kaur, K., Kunasegaran, M., Singh, J., Salome, A., & Sandhu. S. K. (2020). Impact of the first phase of movement control order during the covid-19 pandemic in Malaysia on purchasing behavior of malaysian consumers. Journal of Humanities and Social Sciences Research, 131-144.
  • Kaya, M. (2020). Satın alma davranışında yorumların rolü: Trendyol müşterileri üzerinden bir değerlendirme. Maltepe Üniversitesi İletişim Fakültesi Dergisi, 7(1), 49-67.
  • Kılıç, S. (2016). Cronbach's alpha reliability coefficient. Psychiatry and Behavioral Sciences, 6(1), 47-48.
  • Koran, L., Faber, R., & Aboujaoude, E. (2006). Estimated prevalence of compulsive. American Journal of Psychiatric, (163), 1806-1812.
  • Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607-610.
  • Levy, P. (2001). Cyberculture. Minneapolis: University of Minnesota Press.
  • Manchiraju, S., Sadachar, A., & Ridgway, J. L. (2016). The compulsive online shopping. International Journal of Mental Health and Addiction, 14(6), 1-15.
  • Manovich, L. (2001). The language of new media. Cambridge: MIT Press.
  • Miller, S. (2012). Fear of missing out: Are you a slave to FOMO?Retrieved from ABC News:. Retrieved 01.12.2022, from https://abcnews.go.com/health/wellness/fear-missing-slave-fomo/story?id=16629972&singlePage=true#.T_Tg48015.wF.
  • Pazarlis, P., Katsigiannopoulos, K., Papazisis, G., Bolimou, S., & Garyfallos, G. (2008). Compulsive buying: A review. Annals of General Psychiatry, 7(1), 273.
  • Pérez-Latre, F. J., Portilla, I., & Blanco, C. S. (2011). Social networks, media and audiences: A literature review. Comunicación Y Sociedad, 24(1), 63.
  • Perriault, J. (2016). Genel sunum: İletişim bilimlerinin bilinmeyen kaynakları. In J. Perriault, (Ed.). İletişim bilimlerinin unutulmuş kökenleri (9-25). (H. Köse, Trans.) İstanbul: Ayrıntı Yayınları.
  • Phillips, D., & Young, P. (2009). Online public relations: A practical guide to developing an online strategy in the world of social media. London: CIPR.
  • Podoshen, J. S., & Andrzejewski, S. A. (2012). An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty. Journal of Marketing Theory and Practice, 20(3), 319-334. Przybylski, A., Murayama, K., DeHaan, C., & Gladwell, V. (2013). Motivational, emotional and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841-1848.
  • Reagle, J. (2015). Following the Joneses: FoMO and conspicuous sociality. First Monday, 20(10).
  • Roberts, D., Manolis, C., & Tanner Jr, J. F. (2008). Interpersonal influence and adolescent materialism and compulsive buying. Social Influence, 3(2), 114-131.
  • Rozgonjuk, D., Elhai, J. D., Ryan , T., & Scott, G. G. (2019). Fear of missing out is associated with disrupted activities from receiving smartphone notifications and surface learning in college students. Computer & Education, 1(40).
  • Stead, H., & Bibby, P. A. (2017). Personality, fear of missing out and problematic internet use and their relationship to subjective well-being. Computer in Behavior, 76, 534-540.
  • Steinfield, C., Ellison, N., Lampe, C., & Vitak, J. (2013). Online social network sites and the concept of social capital. In F. L. Lee., L. Leung., J. S. Qiu., & D. Chu, (Ed.). Frontiers in new media research (115-131). New York: Routledge.
  • Şahin, E., Çağlıyan, V., & Başer, H. H. (2017). Sosyal medya pazarlamasının tüketici satın alma davranışına etkisi: Selçuk Üniversitesi İ.İ.B.F. örneği. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 10(4), 67-86.
  • Tandoc, E. C., Ferrucci, P., & Duffy, M. (2015). Facebook use, envy, and depression among college students: Is facebooking depressing? Computers in Human Behavior, (43), 139-146.
  • Tanrıkulu, E., & Bakır, N. O. (2021). Tüketicilerin çevrimiçi alişverişteki faydacı ve hedonik alışveriş değerinin algılanan fayda ve risk üzerindeki etkisi: Trendyol ve Zara tüketicileri üzerine bir araştırma. Öneri Dergisi, 16(56), 634-667.
  • Tomczyk, Ł., & Selmanagic-Lizde, E. (2018). Fear of missing out (FoMO) among youth in Bosnia and Herzegovina - scale and selected mechanisms. Children and Youth Services Review, 88, 541-549.
  • Trendyol. (2019). Retrieved 14.12.2021, from https://cdn.dsmcdn.com/ty101/web-static-pages/yilda-200-milyon-urun-satisi-gerceklestirdigini-aciklayan-trendyol-un-one-cikan-sayilari.pdf
  • Trendyol. (2020). Retrieved 14.12.2021, from https://cdn.dsmcdn.com/web/static- pages/Trendyol_un_2020_de_istihdam_etkisi_1_1_milyon_kisi.pdf
  • Turkyilmaz, C. A., Erdem, S., & Uslu, A. (2015). The effects of personality traits and website quality on online impulse buying. Procedia-Social and Behavioral Sciences, (175), 98-105.
There are 58 citations in total.

Details

Primary Language English
Subjects Public Relations
Journal Section Research Articles
Authors

Müge Bekman 0000-0002-8400-0993

Publication Date October 15, 2022
Submission Date May 14, 2022
Published in Issue Year 2022 Volume: 15 Issue: 2

Cite

APA Bekman, M. (2022). The Effect of FoMO (Fear of Missing Out) on Purchasing Behavior in Public Relations Practices. Selçuk İletişim, 15(2), 528-557. https://doi.org/10.18094/josc.1116808