Case Report
Year 2017,
Volume: 2 Issue: 2, 165 - 181, 31.12.2017
Abstract
Bu çalışmada alışveriş merkezlerinin yapısı, biçimsel nitelikleri
değerlendirilmiş, farklı bölümleri yer/yer-olmayan
karşıtlığı doğrultusunda ele alınmıştır. Alışveriş merkezleri gibi tüketim alanlarının düzenlenmesi, yalnızca
fiziksel niteliklerine göre değil, yaşam biçimi oluşumunun simgesel alanları
gibi de değerlendirilebilir. Bu nedenle alışveriş merkezlerine yüklenen
farklı değerler tanımlanmış, daha sonra alışveriş merkezi uzamıyla kent merkezi
uzamının benzerlikleri ve farklılıkları tartışılmıştır. Alışveriş merkezinin
bir heteretopya niteliği taşıdığı sonucuna varılmıştır.
References
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- Augé, Marc, Non-Lieux. Introduction a une anthropologie de la sur modernité, Seuil, Paris 1992.
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- Belk, Russel ve Bryce, Wendy, “Christmas shopping scenes: from modern miracle to postmodern mall”, International Journal of Research in Marketing, 10, 1993, s. 277-296.
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- Berdet, Marc, Fantasmagories du capital- L’invention de la ville marchandise, Zones, Paris 2013.
- Bloch, Peter H.; Ridgway, Nancy M.; Dawson Scott A., “The shopping Mall as a Consumer Habitat”, Journal of Retailing, 70,1994, s. 23-42.
- Chivallon, Christine; Marme, Nathalie; Prost Dominique () “Artefact de lieu et urbanité”, Annales de la recherche urbaine,78, 1998, s. 28-37.
- Corrigan, Peter, The Sociology of Consumption, Sage, Londra 1997.
- Daucé, Bruno, La diffusion de senteurs d’ambiance dans un ieu commercial: intérêts et tests des effets sur le comportement, École Doctorale de Sciences Économiques et de Gestion de l’Université de Rennes 1, Rennes 2000.
- Donovan, Robert; Rossiter, John, “Store Atmosphere: An Environmental Psychology Approach”, Journal of Retailing, 58: 1982, s. 34-57.
- Floch, Jean-Marie, “La contribution d’une sémiotique structurale a la conception d’un hypermarché”, Recherche et applications en Marketing, (2/89), 1989, s. 37-89.
- Floch, Jean-Marie, Sémiotique, marketing et communication, PUF, Paris 1990.
- Foucault, Michel, Des espaces autres, Gallimard, Paris 1967. Freitas, Ricardo Ferreira, Centres commerciaux: Iles urbaines de la post-modernité, L'Harmattan, Paris,1996.
- Harmon, Tracy R., “The Meaning Behind Marketing: Semiotic Oriented Research in Marketing and Consumer Research, The Future of Marketing Past”. Proceedings of the 12th Conference on Historical Analysis and Research in Marketing (CHARM), 12, Long Beach. 2005, s.144-150.
- Koehl, Jean-Luc, Les centres commerciaux, PUF, Paris 1990.
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- Lacour, Jean-Pierre, “Observation ethologique du consommateur dans une grande surface d’article de sport”, Revue française du marketing, 4/199, 2004, s.39-48.
- Lacour, Jean-Pierre, Circuit de magasinage dans un centre commercial d’hypermarché, Université Jean Moulin Lyon 3, Lyon 2009.
- Marin, Louis, “Disneyland, a Degenerate Utopia”, Johns Hopkins Textual Studies, Johns Hopkins Univ. Press, Baltimore, 1977, s. 50-66.
- Massefoli, Michel, Du nomadisme. Vagabondages initiatique, Biblio, Paris 1997. Mattioli, Fabio “Dimensions politiques et relations sociales dans les centres commerciaux”. Cités Territoires Gouvernance. http://base.citego.info/fr/corpus_analyse/fiche-analyse-50.html. (Erişim tarihi: 04.12.2016, saat: 8:30).
- Merrick, Amy, “Are malls over?”. http://www.newyorker.com/online/blogs/currency/2014/03/are-malls-over.html. (Erişim tarihi: 14.11.2016, saat: 10:50).
- Michaud-Trevinal, Aurélia, “Le shopping dans un centre commercial: typologie de parcours et expérience vécue”, 13ème Colloque E. Thil, La Rochelle 2010.
- Monnet, Jérôme, “Les dimensions symboliques de la centralité”, Cahiers de Géographie du Québec, 44/123, Québec 2000, s. 399-418.
- Oswald, Laura R., “The Place and Space of Consumption in a Material World”, Marketing Semiotics,12, 1996, s. 48-62.
- Péron, René, “Le près et le proche les formes recomposées de la proximité commerciale”, Les annales de la recherche urbaine, 78, 1993.
- Ritzer, George, Toplumun McDonaldlaştırılması. Çağdaş Toplum Yaşamının Değişen Karakteri Üzerine Bir İnceleme, Çev., Şen Süer Kaya, Ayrıntı Yayınları, İstanbul 1998.
- Ritzer, George, Büyüsü Bozulmuş Dünyayı Büyülemek, Çev., Şen Süer Kaya. Ayrıntı Yayınları, İstanbul 2000.
- Shields, Rob, Lifestyle Shopping: the Subject of Consumption, Routledge, Londra, 1992. Shields, Rob “The Logic of the Mall”, The Socialness of Things: Essays on the Socio-Semiotics of Objects, Stephen Harold Riggins (der.) içinde, Mouton de Gruyter, New York 1994.
- Tauber, Edward M., “Why do people
Year 2017,
Volume: 2 Issue: 2, 165 - 181, 31.12.2017
Abstract
In this work using a semiotic method we will
analyze the structure of the shopping malls. First we will take into account
the meaning created by the architectural structure of the shopping centers (the
path organization, heights and sizes...). Second, we will analyze the structure
of the shopping malls according to the opposition "places/non-places"
while explaining the consumption values that they reflect. Lastly we will
discuss oppositions and similarities between downtowns and shopping malls.
Keywords
References
- Andrieu, Françoise; Badot Olivier, Macé, Sandrine, “Le West Edmonton Mall: un échafaudage sensoriel au service d’une cosmogonie populaire?”. Revue française du marketing, 196 (1/5), 2004, s. 3-66.
- Augé, Marc, Non-Lieux. Introduction a une anthropologie de la sur modernité, Seuil, Paris 1992.
- Bachelard, Gaston, La poétique de l’espace, http://www.philo-online.com, (Erişim tarihi: 07.02.2017, saat12.45.
- Belk, Russel ve Bryce, Wendy, “Christmas shopping scenes: from modern miracle to postmodern mall”, International Journal of Research in Marketing, 10, 1993, s. 277-296.
- Benjamin, Walter, Pasajlar, Çev.. Ahmet Cemal, Yapı Kredi, İstanbul 1993.
- Berdet, Marc, Fantasmagories du capital- L’invention de la ville marchandise, Zones, Paris 2013.
- Bloch, Peter H.; Ridgway, Nancy M.; Dawson Scott A., “The shopping Mall as a Consumer Habitat”, Journal of Retailing, 70,1994, s. 23-42.
- Chivallon, Christine; Marme, Nathalie; Prost Dominique () “Artefact de lieu et urbanité”, Annales de la recherche urbaine,78, 1998, s. 28-37.
- Corrigan, Peter, The Sociology of Consumption, Sage, Londra 1997.
- Daucé, Bruno, La diffusion de senteurs d’ambiance dans un ieu commercial: intérêts et tests des effets sur le comportement, École Doctorale de Sciences Économiques et de Gestion de l’Université de Rennes 1, Rennes 2000.
- Donovan, Robert; Rossiter, John, “Store Atmosphere: An Environmental Psychology Approach”, Journal of Retailing, 58: 1982, s. 34-57.
- Floch, Jean-Marie, “La contribution d’une sémiotique structurale a la conception d’un hypermarché”, Recherche et applications en Marketing, (2/89), 1989, s. 37-89.
- Floch, Jean-Marie, Sémiotique, marketing et communication, PUF, Paris 1990.
- Foucault, Michel, Des espaces autres, Gallimard, Paris 1967. Freitas, Ricardo Ferreira, Centres commerciaux: Iles urbaines de la post-modernité, L'Harmattan, Paris,1996.
- Harmon, Tracy R., “The Meaning Behind Marketing: Semiotic Oriented Research in Marketing and Consumer Research, The Future of Marketing Past”. Proceedings of the 12th Conference on Historical Analysis and Research in Marketing (CHARM), 12, Long Beach. 2005, s.144-150.
- Koehl, Jean-Luc, Les centres commerciaux, PUF, Paris 1990.
- Kowinski, William Severini, The Malling of America: An inside look at the great consumer paradise, William Morrow and co, New York 1985.
- Lacour, Jean-Pierre, “Observation ethologique du consommateur dans une grande surface d’article de sport”, Revue française du marketing, 4/199, 2004, s.39-48.
- Lacour, Jean-Pierre, Circuit de magasinage dans un centre commercial d’hypermarché, Université Jean Moulin Lyon 3, Lyon 2009.
- Marin, Louis, “Disneyland, a Degenerate Utopia”, Johns Hopkins Textual Studies, Johns Hopkins Univ. Press, Baltimore, 1977, s. 50-66.
- Massefoli, Michel, Du nomadisme. Vagabondages initiatique, Biblio, Paris 1997. Mattioli, Fabio “Dimensions politiques et relations sociales dans les centres commerciaux”. Cités Territoires Gouvernance. http://base.citego.info/fr/corpus_analyse/fiche-analyse-50.html. (Erişim tarihi: 04.12.2016, saat: 8:30).
- Merrick, Amy, “Are malls over?”. http://www.newyorker.com/online/blogs/currency/2014/03/are-malls-over.html. (Erişim tarihi: 14.11.2016, saat: 10:50).
- Michaud-Trevinal, Aurélia, “Le shopping dans un centre commercial: typologie de parcours et expérience vécue”, 13ème Colloque E. Thil, La Rochelle 2010.
- Monnet, Jérôme, “Les dimensions symboliques de la centralité”, Cahiers de Géographie du Québec, 44/123, Québec 2000, s. 399-418.
- Oswald, Laura R., “The Place and Space of Consumption in a Material World”, Marketing Semiotics,12, 1996, s. 48-62.
- Péron, René, “Le près et le proche les formes recomposées de la proximité commerciale”, Les annales de la recherche urbaine, 78, 1993.
- Ritzer, George, Toplumun McDonaldlaştırılması. Çağdaş Toplum Yaşamının Değişen Karakteri Üzerine Bir İnceleme, Çev., Şen Süer Kaya, Ayrıntı Yayınları, İstanbul 1998.
- Ritzer, George, Büyüsü Bozulmuş Dünyayı Büyülemek, Çev., Şen Süer Kaya. Ayrıntı Yayınları, İstanbul 2000.
- Shields, Rob, Lifestyle Shopping: the Subject of Consumption, Routledge, Londra, 1992. Shields, Rob “The Logic of the Mall”, The Socialness of Things: Essays on the Socio-Semiotics of Objects, Stephen Harold Riggins (der.) içinde, Mouton de Gruyter, New York 1994.
- Tauber, Edward M., “Why do people
There are 30 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Architecture |
| Journal Section | Makaleler |
| Authors | |
| Publication Date | December 31, 2017 |
| Published in Issue | Year 2017 Volume: 2 Issue: 2 |
