Research Article
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Year 2023, Volume: 17 Issue: 1, 217 - 221, 30.07.2023
https://doi.org/10.17261/Pressacademia.2023.1791

Abstract

References

  • Akenji, L. (2014). Consumer scapegoatism and limits to green consumerism. Journal of Cleaner Production, 63, 13-23.
  • Akhtar, R., Sultana, S., Masud, M. M., Jafrin, N., & Al-Mamun, A. (2021). Consumers’ environmental ethics, willingness, and green consumerism between lower and higher income groups. Resources, Conservation and Recycling, 168, 105274.
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  • Chan, E. S., & Hsu, C. H. (2016). Environmental management research in hospitality. International Journal of Contemporary Hospitality Management.
  • Chan, E. S., Hon, A. H., Chan, W., & Okumus, F. (2014). What drives employees’ intentions to implement green practices in hotels? The role of knowledge, awareness, concern and ecological behaviour. International Journal of Hospitality Management, 40, 20-28.
  • Chen, L., Wu, Q., & Jiang, L. (2022). Impact of Environmental Concern on Ecological Purchasing Behavior: The Moderating Effect of Prosociality. Sustainability, 14(5), 3004.
  • Cherrier, H. (2007). Ethical consumption practices: co‐production of self‐expression and social recognition. Journal of Consumer Behaviour: An International Research Review, 6(5), 321-335.
  • Crane, A. (1997). The dynamics of marketing ethical products: A cultural perspective. Journal of Marketing Management, 13(6), 561-577.
  • Croney, C. C., & Anthony, R. (2011). Invited review: Ruminating conscientiously: Scientific and socio-ethical challenges for US dairy production. Journal of dairy science, 94(2), 539-546.
  • Dangelico, R. M. (2016). Green product innovation: Where we are and where we are going. Business Strategy and the Environment, 25(8), 560-576.
  • Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563-586.
  • de Boer, J., & Aiking, H. (2022). Do EU consumers think about meat reduction when considering to eat a healthy, sustainable diet and to have a role in food system change?. Appetite, 105880.
  • de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & da Luz Soares, G. R. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), 1-12.
  • Dong, C., Liu, Q., & Shen, B. (2019). To be or not to be green? Strategic investment for green product development in a supply chain. Transportation Research Part E: Logistics and Transportation Review, 131, 193-227.
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  • Fux, P., & Čater, B. (2018). Analysis of interactions on nonprofit organization’s social media channel in the context of cruelty-free ethical consumerism. Dynamic Relationships Management Journal, 7(1), 29-46.
  • Gilitwala, B. ve Nag, A. K. (2021). Factors influencing youngsters' consumption behavior on high-end cosmetics in China. The Journal of Asian Finance, Economics and Business, 8(1), 443-450.
  • Graciano, P., Gularte, A. C., Lermen, F. H., & de Barcellos, M. D. (2021). Consumer values in the Brazilian market for ethical cosmetics. International Journal of Retail & Distribution Management.
  • Grappe, C. G., Lombart, C., Louis, D., & Durif, F. (2021). “Not tested on animals”: how consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?. International Journal of Retail & Distribution Management, 49(11), 1532-1553.
  • Grappe, C. G., Lombart, C., Louis, D., & Durif, F. (2022). Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims. Journal of Retailing and Consumer Services, 65, 102893.
  • Gustiani, L. G., vd. (2022). Effect Of Green Marketıng, Product Knowledge And Brand Personalıty On Purchasıng Decısıons (Study Case The Body Shop). Central Asıa And The Caucasus, 23(1).
  • Gürhan-Canli, Z., & Maheswaran, D. (2000). Cultural variations in country of origin effects. Journal of marketing research, 37(3), 309-317.
  • Halkos, G., & Nomikos, S. (2021). Corporate social responsibility: Trends in global reporting initiative standards. Economic Analysis and Policy, 69, 106-117.
  • Hong, Z., & Guo, X. (2019). Green product supply chain contracts considering environmental responsibilities. Omega, 83, 155-166.
  • Jabbour, J., & Flachsland, C. (2017). 40 years of global environmental assessments: A retrospective analysis. Environmental Science & Policy, 77, 193-202.
  • Jänicke, M. (2012). “Green growth”: From a growing eco-industry to economic sustainability. Energy policy, 48, 13-21.
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GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY

Year 2023, Volume: 17 Issue: 1, 217 - 221, 30.07.2023
https://doi.org/10.17261/Pressacademia.2023.1791

Abstract

Purpose- Having started of climate change’s impact in 21st century shaped businesses’ production process directly. Consumers’ attitude and behaviours that affected businesses has started to show in spect of corporate social responsibility. Since 1970s, sustainability has been highlighted as a topic reflected to corporate’s politics, as well. Environmental sustainability is an variety of sustainability takes environment on center and keep providing products and services. By green marketing, a lot of brands to get profit target take environment on center. From producing product packet to types of electric energy that use is factory, a lot of affects started turning to metaphorses with corporates’ environmental sustainability politics. In context of ethical production and environmental sustainability, animal testing is being removed while vegan product production is tried to develop. Aim of this research is to understand how environmental sustainability affects firms’/brands’ political process.
Methodology- In this research, case study is applied as a types of qualitative research designs. By Turkey’s representative of an eco-friendly cleaning firm that from Denmark, semi-structured in depth interview were conducted. Then, the semi-structure in depth interview transcripted and highlighted to topic which turned into codes. The codes were got together and tied to themes.
Findings- In result of the analysis reveals that 4 main themes which are 1) Scandinavian Moral and Ethical Production; 2) Green Sustainability; 3) Vegan Product; 4) Organic Product. For the analysis, Scandinavian moral has a big impacted to ethical production. Firm’s practices is related to green sustainability; almost all production processes become “green”. In context of climate change, vegan perspective is rising day by day in the marketplace; producing animal-derived resources evaluate a part of climate change. Organic production is assessing an aspect of ecological life which is related to environmental sustainability.
Conclusion- In green marketing perspective, environmental sustainability is one the most important issue, especially, while climate change gaining visibility. Basic marketing mix turning to “green marketing mix”. When brands and firms go green by politically, their production process goes directly green, as well. Climate change could be assessed like ethical issue in marketplace in context of environmental degradation. Firms and brands are interested in green conditions due vegan products and organic products, respectively, are positioned in environmental sustainability.

References

  • Akenji, L. (2014). Consumer scapegoatism and limits to green consumerism. Journal of Cleaner Production, 63, 13-23.
  • Akhtar, R., Sultana, S., Masud, M. M., Jafrin, N., & Al-Mamun, A. (2021). Consumers’ environmental ethics, willingness, and green consumerism between lower and higher income groups. Resources, Conservation and Recycling, 168, 105274.
  • Andreassen, T. A. (2021). Diversity clauses in job advertisements: Organisational reproduction of inequality?. Scandinavian Journal of Management, 37(4), 101180.
  • Annunziata, A., Ianuario, S., & Pascale, P. (2011). Consumers' attitudes toward labelling of ethical products: The case of organic and Fair Trade products. Journal of Food Products Marketing, 17(5), 518-535.
  • Bacinello, E., Tontini, G., & Alberton, A. (2021). Influence of corporate social responsibility on sustainable practices of small and medium‐sized enterprises: Implications on business performance. Corporate Social Responsibility and Environmental Management, 28(2), 776-785.
  • Balaji, M. S., Jiang, Y., & Jha, S. (2019). Green hotel adoption: a personal choice or social pressure?. International Journal of Contemporary Hospitality Management.
  • Balzarova, M. A. (2020). Blockchain technology–a new era of ecolabelling schemes?. Corporate Governance: The International Journal of Business in Society.
  • Baybars, M. & Ventura, K. (2020). Understanding new consumers through the lens of a promising market segment: Lohas. New Communication Approaches in the Digitalized World; Cambridge Scholars Publishing: Newcastle upon Tyne, UK, 468.
  • Bezençon, V., & Blili, S. (2010). Ethical products and consumer involvement: what's new?. European journal of marketing, 44(9/10), 1305-1321.
  • Blumberga, A., Blumberga, D., Bazbauers, G., Zogla, G., & Laicane, I. (2014). Sustainable development modelling for the energy sector. Journal of Cleaner Production, 63, 134-142.
  • Browne, A. W., Harris, P. J., Hofny-Collins, A. H., Pasiecznik, N., & Wallace, R. R. (2000). Organic production and ethical trade: definition, practice and links. Food policy, 25(1), 69-89.
  • Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior. Review of Managerial Science, 11(4), 959-991.
  • Burke, L., & Logsdon, J. M. (1996). How corporate social responsibility pays off. Long range planning, 29(4), 495-502.
  • Cantele, S., & Cassia, F. (2020). Sustainability implementation in restaurants: A comprehensive model of drivers, barriers, and competitiveness-mediated effects on firm performance. International Journal of Hospitality Management, 87, 102510.
  • Carroll, A. B. (2015). Corporate social responsibility: The centerpiece of competing and complementary frameworks. Organizational dynamics.
  • Chan, E. S., & Hsu, C. H. (2016). Environmental management research in hospitality. International Journal of Contemporary Hospitality Management.
  • Chan, E. S., Hon, A. H., Chan, W., & Okumus, F. (2014). What drives employees’ intentions to implement green practices in hotels? The role of knowledge, awareness, concern and ecological behaviour. International Journal of Hospitality Management, 40, 20-28.
  • Chen, L., Wu, Q., & Jiang, L. (2022). Impact of Environmental Concern on Ecological Purchasing Behavior: The Moderating Effect of Prosociality. Sustainability, 14(5), 3004.
  • Cherrier, H. (2007). Ethical consumption practices: co‐production of self‐expression and social recognition. Journal of Consumer Behaviour: An International Research Review, 6(5), 321-335.
  • Crane, A. (1997). The dynamics of marketing ethical products: A cultural perspective. Journal of Marketing Management, 13(6), 561-577.
  • Croney, C. C., & Anthony, R. (2011). Invited review: Ruminating conscientiously: Scientific and socio-ethical challenges for US dairy production. Journal of dairy science, 94(2), 539-546.
  • Dangelico, R. M. (2016). Green product innovation: Where we are and where we are going. Business Strategy and the Environment, 25(8), 560-576.
  • Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563-586.
  • de Boer, J., & Aiking, H. (2022). Do EU consumers think about meat reduction when considering to eat a healthy, sustainable diet and to have a role in food system change?. Appetite, 105880.
  • de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & da Luz Soares, G. R. (2020). Concepts and forms of greenwashing: A systematic review. Environmental Sciences Europe, 32(1), 1-12.
  • Dong, C., Liu, Q., & Shen, B. (2019). To be or not to be green? Strategic investment for green product development in a supply chain. Transportation Research Part E: Logistics and Transportation Review, 131, 193-227.
  • Elsharnouby, T. H., & Elbanna, S. (2021). Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector. Tourism Management, 82, 104184.
  • Fauziah, P., & Mulyana, M. (2018, November). Formulation of The Green Marketing Development Strategy for the Body Shop Botani Square Bogor. In International Conference On Accounting And Management Science 2018 (pp. 171-181).
  • Fux, P., & Čater, B. (2018). Analysis of interactions on nonprofit organization’s social media channel in the context of cruelty-free ethical consumerism. Dynamic Relationships Management Journal, 7(1), 29-46.
  • Gilitwala, B. ve Nag, A. K. (2021). Factors influencing youngsters' consumption behavior on high-end cosmetics in China. The Journal of Asian Finance, Economics and Business, 8(1), 443-450.
  • Graciano, P., Gularte, A. C., Lermen, F. H., & de Barcellos, M. D. (2021). Consumer values in the Brazilian market for ethical cosmetics. International Journal of Retail & Distribution Management.
  • Grappe, C. G., Lombart, C., Louis, D., & Durif, F. (2021). “Not tested on animals”: how consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?. International Journal of Retail & Distribution Management, 49(11), 1532-1553.
  • Grappe, C. G., Lombart, C., Louis, D., & Durif, F. (2022). Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims. Journal of Retailing and Consumer Services, 65, 102893.
  • Gustiani, L. G., vd. (2022). Effect Of Green Marketıng, Product Knowledge And Brand Personalıty On Purchasıng Decısıons (Study Case The Body Shop). Central Asıa And The Caucasus, 23(1).
  • Gürhan-Canli, Z., & Maheswaran, D. (2000). Cultural variations in country of origin effects. Journal of marketing research, 37(3), 309-317.
  • Halkos, G., & Nomikos, S. (2021). Corporate social responsibility: Trends in global reporting initiative standards. Economic Analysis and Policy, 69, 106-117.
  • Hong, Z., & Guo, X. (2019). Green product supply chain contracts considering environmental responsibilities. Omega, 83, 155-166.
  • Jabbour, J., & Flachsland, C. (2017). 40 years of global environmental assessments: A retrospective analysis. Environmental Science & Policy, 77, 193-202.
  • Jänicke, M. (2012). “Green growth”: From a growing eco-industry to economic sustainability. Energy policy, 48, 13-21.
  • Juknys, R., Liobikienė, G., & Dagiliūtė, R. (2014). Sustainability of catch-up growth in the extended European Union. Journal of cleaner production, 63, 54-63.
  • Kallmuenzer, A., Zach, F. J., Wachter, T., Kraus, S., & Salner, P. (2021). Antecedents of coopetition in small and medium-sized hospitality firms. International Journal of Hospitality Management, 99, 103076.
  • Kanji, G. K., & Chopra, P. K. (2010). Corporate social responsibility in a global economy. Total Quality Management, 21(2), 119-143.
  • Kapstein, E. B. (2001). The corporate ethics crusade. Foreign affairs, 105-119.
  • Kaur, B., Gangwar, V. P., & Dash, G. (2022). Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context. Sustainability, 14(10), 6107.
  • Kavaliauske, M., & Ubartaite, S. (2014). Ethical behaviour: Factors influencing intention to buy organic products in Lithuania. Economics and management, 19(1), 72-83.
  • Kent, T., & Stone, D. (2007). The Body Shop and the role of design in retail branding. International Journal of Retail & Distribution Management.
  • Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of consumer marketing.
  • Lim, M. H., Rey, C., Zamuco, M. P., & Castaño, M. C. (2022). Consumer Behavior and Practices towards Green Marketing of Food Enterprises. Journal of Business and Management Studies, 4(2), 79-99.
  • Lin, Y. E., Li, Y. W., Cheng, T. Y., & Lam, K. (2021). Corporate social responsibility and investment efficiency: Does business strategy matter?. International Review of Financial Analysis, 73, 101585.
  • Livesey, S. M., & Kearins, K. (2002). Transparent and caring corporations? A study of sustainability reports by The Body Shop and Royal Dutch/Shell. Organization & Environment, 15(3), 233-258.
  • Ludwig, P., & Sassen, R. (2022). Which internal corporate governance mechanisms drive corporate sustainability?. Journal of Environmental Management, 301, 113780.
  • Luke, T. W. (2019). Las Vegas as the anthropocene: the neoliberal city as desertification all the way down. In The Challenge of Progress. Emerald Publishing Limited.
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There are 92 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Articles
Authors

Selahattin Semih Karakurum 0000-0002-6121-8818

Publication Date July 30, 2023
Published in Issue Year 2023 Volume: 17 Issue: 1

Cite

APA Karakurum, S. S. (2023). GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY. PressAcademia Procedia, 17(1), 217-221. https://doi.org/10.17261/Pressacademia.2023.1791
AMA Karakurum SS. GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY. PAP. July 2023;17(1):217-221. doi:10.17261/Pressacademia.2023.1791
Chicago Karakurum, Selahattin Semih. “GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY”. PressAcademia Procedia 17, no. 1 (July 2023): 217-21. https://doi.org/10.17261/Pressacademia.2023.1791.
EndNote Karakurum SS (July 1, 2023) GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY. PressAcademia Procedia 17 1 217–221.
IEEE S. S. Karakurum, “GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY”, PAP, vol. 17, no. 1, pp. 217–221, 2023, doi: 10.17261/Pressacademia.2023.1791.
ISNAD Karakurum, Selahattin Semih. “GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY”. PressAcademia Procedia 17/1 (July 2023), 217-221. https://doi.org/10.17261/Pressacademia.2023.1791.
JAMA Karakurum SS. GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY. PAP. 2023;17:217–221.
MLA Karakurum, Selahattin Semih. “GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY”. PressAcademia Procedia, vol. 17, no. 1, 2023, pp. 217-21, doi:10.17261/Pressacademia.2023.1791.
Vancouver Karakurum SS. GREEN MARKETING PRACTICES IN CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY. PAP. 2023;17(1):217-21.

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