The primary purpose of the Journal of Marketing and Marketing Research is to publish scholarly research articles in the fields of marketing and marketing research. We encourage contributions from the field of marketing-related topics such as Sociology, Psychology, Management Science, and Entrepreneurship. As the official journal of the Marketing and Marketing Association (PPAD), the Journal of Marketing and Marketing Research is published three times in a year. All the papers are subjected to a double-blind refereeing process. The scientific and linguistic responsibility of the articles published in this journal belongs to their authors. Articles published in the journal cannot be used without reference. The Journal of Marketing and Marketing Research is indexed in “ULAKBİM”, "Advanced Sciences Index (ASI)”, “AcademicKeys", "CiteFactor" and "ASOS Index"
2024 - Volume: 17 Issue: 1
Research Article
A Qualitative Study on the Determination of Balancing Factors in the Relationship between Products, Consumers and Package Schema on the Basis of Balance Theory