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LEISURE EXPERIENCE DIMENSIONS: A STUDY ON PARTICIPANTS OF ANKARA FESTIVAL

Year 2010, Volume: 1 Issue: 2, 25 - 36, 11.05.2010

Abstract

Experience in leisure is a key area because leisure experience has become to be seen as the primary outcomes of leisure participation involving interactions with others. In this sense, the purpose of the study is to present the results of a study examining leisure participants’ experiences and experiential satisfaction and recommendation intentions. The concept of leisure experience dimensions are discussed in the light of current literature followed by empirical findings on the subject matter. Results revealed three aspects, which are “feeling and think experience”, “act and relate experience” and “sense experience”. The results of the study suggest that these experiential dimensions of leisure have significant effects on experiential satisfaction and recommendation intentions. The study has significant implications as to how well marketing practitioners and recreationist implement experiential marketing and experiential dimensions of leisure practices.

References

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  • Lee B, Shafer CS. The dynamic nature of leisure experience: An application of affect control theory, Journal of Leisure Research, 34(3): 290-310, 2002.
  • Lovelock CH, Patterson PG, Walker RH. Services Marketing: Australia and New Zealand, Sydney, Australia: Prentice-Hall International, 1998.
  • Lu L, Hu C. Personality, leisure experiences and happiness, Journal of Happiness Studies, 6: 325-342, 2005.
  • Maccarthy M, O’Neill M, Williams P. Customer satisfaction and scuba-diving: some insights from the deep, The Service Industries Journal, 26 (5): 537-555, 2006.
  • Manfredo MJ, Driver BL. Tarrant, M. A., Measuring Leisure Motivation: A metaanalysis of the recreation experience preference scales, Journal of Leisure Research, 28 (3): 188-213, 1996.
  • Marconi J. Creating the Marketing Experience: New Strategies for Building Relations with your Target Market, Australia: Thomson, 2005.
  • Mokhtarian PL, Salomon I, Handy SL. A taxonomy of leisure activities: the role of ICT, Institute of Transportation Studies, Paper UCD-ITS-RR-04-44, 2004, http://repositories.cdlib.org/itsdavis/UCD-ITS-RR-04-44, 05.09.2008.
  • Morgan M. Making Space for Experiences, Journal of Retail and Leisure Property, 5(4): 305-313, 2006.
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  • Odabasi Y, Argan M. Aspects of underlying Ramadan consumption patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
  • Ozdemir G, Culha O. Satisfaction and loyalty of festival visitors, An International Journal of Tourism and Hospitality Research, 20(2): 359-373, 2009.
  • Passmore A, Davina F. Development and administration of a measure to assess adolescents’ participation in leisure activities, Adolescence, 36(141): 67-75, 2001.
  • Pine BJ, Gilmore JH. The Experience Economy: Work is Theatre & Every Business A Stage: Goods & Services Are No Longer Enough, Harvard Business School Press, USA, 1999.
  • Schmitt B. Experiential Marketing; How to get customers to sense, feel, think, act and relate to your company and brands, Free Press, USA, 1999.
  • Tsaur SH, Chiu YT, Wang CH. The visitors behavioral consequences of experiential marketing; an empirical study on Taipei Zoo, Journal of Travel and Tourism Marketing, 21 (1): 47-64, 2006.
  • Westbrook RA. Oliver, R.L., The dimensionality of consumption emotion patterns and consumer satisfaction, Journal of Consumer Research, 18(1): 84-91, 1991.
  • Zhang JJ, Pennington-Gray L, Connaughton DP, Braunstein JR, Ellis MH, Lam etc., Understanding women’s professional football game spectators: sociodemographics, game consumption, and entertainment options, Sport Marketing Quarterly, 12(4): 228-243, 2003 in Odabasi Y, Argan M. Aspects of Underlying Ramadan Consumption Patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
Year 2010, Volume: 1 Issue: 2, 25 - 36, 11.05.2010

Abstract

References

  • Barnett LA. Measuring the ABCs of leisure experience: awareness, boredom, challenge, distress, Leisure Sciences, 27: 131-155, 2005.
  • Borrie WT. Measuring the Multiple, Deep and Unfolding Aspects of the Wilderness Experience Using the Experience Sampling Method, Faculty of the Virginia Polytechnic Institute and State University, Doct. Thesis, Blacksburg, Virginia, July 1995.
  • Chao C. Off-site benefits of recreation to participants’: An assessment of psychophysiological effects, Doct. Thesis, Clemson University, 2003.
  • Cotte JS. Deciding what to do: a behavioral framework for leisure consumption decisions, Doct. Thesis, University of Connecticut, 1998.
  • Gentile C, Spiller N, Noci G. How to sustain the customer experience: An overview of experience components that co-create value with the customer, European Management Journal, 25 (5): 395-410, 2007.
  • http-1 Journal of Strategic Direction, 24(10), 24-26, 2008, http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=Article&Filen ame=html/Output/Published/EmeraldFullTextArticle/Pdf/0560241008.pdf, 10.07.2009.
  • Kaiser HF. An index of factorial simplicity, Psychometrics, 39: 31-36, 1974 in Odabasi Y, Argan. M. Aspects of Underlying Ramadan Consumption Patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
  • Kao Y, Huang L, Wu C. effects of theatrical elements on experiential quality and loyalty intentions for theme parks, Asia Pacific Journal of Tourism Research, 13 (2): 163-174, 2008.
  • Kim SS, Lee C K, Klenosky DB. The influence push and pull factors at Korean National Parks, Tourism Management, New York USA, 24: 169-180, 2003 in Odabasi Y, Argan M. Aspects of Underlying Ramadan Consumption Patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
  • Kleiber DA, Hutchinson SL, Williams R. Leisure as a resource in transcending negative life events: Self-protection, sell-restoration, and personal transformation, Leisure Sciences, 24: 219-235, 2002.
  • Lee Y. How do individuals experience leisure?, Parks and Recreation, February, 1999a, http://web.ebscohost.com/ehost/pdf?vid=4&hid=4&sid=a03799ec-41874743-905c-9e5b8aa2126c%40sessionmgr14., 12.10.2009.
  • Lee B. The dynamic nature of emotions during a trail based leisure experiences: An application of affect control theory (ACT), Doct. Thesis, Texas A&M University, 1999b.
  • Lee B, Shafer CS. The dynamic nature of leisure experience: An application of affect control theory, Journal of Leisure Research, 34(3): 290-310, 2002.
  • Lovelock CH, Patterson PG, Walker RH. Services Marketing: Australia and New Zealand, Sydney, Australia: Prentice-Hall International, 1998.
  • Lu L, Hu C. Personality, leisure experiences and happiness, Journal of Happiness Studies, 6: 325-342, 2005.
  • Maccarthy M, O’Neill M, Williams P. Customer satisfaction and scuba-diving: some insights from the deep, The Service Industries Journal, 26 (5): 537-555, 2006.
  • Manfredo MJ, Driver BL. Tarrant, M. A., Measuring Leisure Motivation: A metaanalysis of the recreation experience preference scales, Journal of Leisure Research, 28 (3): 188-213, 1996.
  • Marconi J. Creating the Marketing Experience: New Strategies for Building Relations with your Target Market, Australia: Thomson, 2005.
  • Mokhtarian PL, Salomon I, Handy SL. A taxonomy of leisure activities: the role of ICT, Institute of Transportation Studies, Paper UCD-ITS-RR-04-44, 2004, http://repositories.cdlib.org/itsdavis/UCD-ITS-RR-04-44, 05.09.2008.
  • Morgan M. Making Space for Experiences, Journal of Retail and Leisure Property, 5(4): 305-313, 2006.
  • Nunnally JC. Psychometric theory, 2nd ed., New York: McGraw-Hall, 1978 in Odabasi Y, Argan M. Aspects of Underlying Ramadan Consumption Patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
  • Odabasi Y, Argan M. Aspects of underlying Ramadan consumption patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
  • Ozdemir G, Culha O. Satisfaction and loyalty of festival visitors, An International Journal of Tourism and Hospitality Research, 20(2): 359-373, 2009.
  • Passmore A, Davina F. Development and administration of a measure to assess adolescents’ participation in leisure activities, Adolescence, 36(141): 67-75, 2001.
  • Pine BJ, Gilmore JH. The Experience Economy: Work is Theatre & Every Business A Stage: Goods & Services Are No Longer Enough, Harvard Business School Press, USA, 1999.
  • Schmitt B. Experiential Marketing; How to get customers to sense, feel, think, act and relate to your company and brands, Free Press, USA, 1999.
  • Tsaur SH, Chiu YT, Wang CH. The visitors behavioral consequences of experiential marketing; an empirical study on Taipei Zoo, Journal of Travel and Tourism Marketing, 21 (1): 47-64, 2006.
  • Westbrook RA. Oliver, R.L., The dimensionality of consumption emotion patterns and consumer satisfaction, Journal of Consumer Research, 18(1): 84-91, 1991.
  • Zhang JJ, Pennington-Gray L, Connaughton DP, Braunstein JR, Ellis MH, Lam etc., Understanding women’s professional football game spectators: sociodemographics, game consumption, and entertainment options, Sport Marketing Quarterly, 12(4): 228-243, 2003 in Odabasi Y, Argan M. Aspects of Underlying Ramadan Consumption Patterns in Turkey, Journal of International Consumer Marketing, 21: 203-218, 2009.
There are 29 citations in total.

Details

Primary Language English
Journal Section SPORT MANAGEMENT
Authors

Müge Akyıldız

Metin Argan

Publication Date May 11, 2010
Published in Issue Year 2010 Volume: 1 Issue: 2

Cite

APA Akyıldız, M., & Argan, M. (2010). LEISURE EXPERIENCE DIMENSIONS: A STUDY ON PARTICIPANTS OF ANKARA FESTIVAL. Pamukkale Journal of Sport Sciences, 1(2), 25-36.