Studies on Marketing Insights (SOMI), twice a year publication of the department of marketing at Akdeniz University, is one of the premier refereed scholarly journals of the marketing discipline. The language of publication is Turkish and English. Articles accepted as journal articles are published online. SOMI is a double peer-reviewed (blind) open access journal. SOMI will be played a significant role in the dissemination of marketing knowledge grounded in scholarly research, as well as in shaping the content and boundaries of the discipline.
Trademark Registration was obtained from Turkish Patent and Trademark Authority. (Brand No: 2018 69921)
Appropriate Editorial Content
- Articles that critically reexamine existing concepts and theories in marketing
- Articles that provide insights into evolving concepts and theories in marketing
- Articles integrating concepts from allied disciplines such as economics, strategic management, finance, accounting, organizational behavior, sociology, psychology, and anthropology into marketing.
- Articles providing critical syntheses and reviews of relevant areas within marketing.
- Articles reporting generalizable empirical findings.
- Articles focusing on important forces, events, and trends affecting the present and future of marketing