I obtained a BA and MA in Cultural Studies from Sabancı University, then proceeded to finish my Ph.D. in Advertising from the Marmara University Faculty of Communication in Istanbul.

During my Ph.D. research, I studied the commodification of social movements from a critical advertising and branding perspective. After gaining my Ph.D. in 2015, I continued my scholarly work as a research assistant at the Department of Advertising on the critical studies of advertisements from critical/cultural studies perspectives. During this period, I also published my first book in Turkish, “Nation Branding: Theory and Practice”.

In 2018, I was given the title of associate professor in the same department. Subsequently, my initial book written in English, “Media Representations of the Cultural Other in Turkey”, was published by Palgrave Macmillan. In addition to my academic work, I was keen on participating in the creation of theoretical knowledge by serving as a peer reviewer in prominent international journals such as Feminist Media Studies, Asian Journal of Communication, Critical Studies in Media Communication, The International Spectator, International Journal of Consumer Studies, Journal of Marketing Management, and NORA – Nordic Journal of Feminist and Gender Research. I am currently employed in the Department of Advertising, carrying out research on critical studies in advertising, branding studies and Turkish cultural studies, as well as producing a podcast on media and popular culture in Turkish on CultPost Podcast.