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Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units

Year 2023, Issue: 43, 19 - 44, 27.10.2023

Müge Öztunç Ahmet Suerdem Umur Bedir

https://doi.org/10.17829/turcom.1308989

Abstract

In contemporary policy documents and academic literature, the significance of institutional actors, particularly universities, in the communication and interaction processes between science and society is increasingly emphasized. This study aims to explore the science communication activities carried out by central communication units of universities in Türkiye, the distribution of these activities among sub-units within universities, the priorities and motivations for such activities, and the problems encountered in the institutionalization of science communication. Using a qualitative research method, semi-structured in-depth interviews were conducted with senior officials from 20 public and foundation universities in Türkiye, and a thematic analysis approach was utilized to analyze the coded data. The results indicate that while there are noteworthy differences between public and foundation universities, central communication units prioritize routine and one-way science communication activities categorized as PR and Marketing, while Public Engagement and Public Affairs activities involving dialogue are carried out to a more limited extent. The primary motivation behind universities’ science communication is meeting specific institutional strategic goals rather than creating public benefit. Furthermore, institutionalizing science communication in universities has been hindered by personnel and budget constraints in communication offices, the lack of institutional autonomy, and undefined duties and authorities of these units under the legal regulations of the higher education system.

Keywords

Science Communication Universities Public Engagement Institutionalization Türkiye

Project Number

220K306

References

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Türkiye’deki Üniversitelerde Bilim İletişiminin Kurumsallaşması: Üniversitelerin Merkezi İletişim Birimleri Üzerine Nitel Bir Analiz

Year 2023, Issue: 43, 19 - 44, 27.10.2023

Müge Öztunç Ahmet Suerdem Umur Bedir

https://doi.org/10.17829/turcom.1308989

Abstract

Güncel politika belgelerinde ve akademik yazında, bilim ve toplum arasındaki iletişim ve etkileşim süreçlerinde kurumsal aktörlerin, özellikle de üniversitelerin önemi giderek daha fazla vurgulanmaktadır. Bu çalışma, Türkiye’de üniversitelerin merkezi iletişim birimleri tarafından yürütülen bilim iletişimi faaliyetlerini, eğer mevcut ise üniversiteler içinde iletişim birimi dışında kalan diğer alt birimlerin hangi bilim iletişim faaliyetlerini yürüttüklerini, iletişim birimlerinin bilim iletişiminde önceliklerini, motivasyonlarını ve bilim iletişiminin kurumsallaşmasında karşılaşılan sorunları ortaya koymayı amaçlamaktadır. Nitel bir araştırma yöntemi kullanılarak, Türkiye’deki 20 devlet ve vakıf üniversitesinden üst düzey yetkililerle yarı yapılandırılmış derinlemesine görüşmeler yapılmış ve kodlanan verilerin analizinde tematik analiz yaklaşımı kullanılmıştır. Sonuçlar, kamu ve vakıf üniversiteleri arasında dikkate değer farklılıkları göstermekle birlikte, merkezi iletişim birimlerinin Halkla İlişkiler ve Pazarlama olarak sınıflandırılan rutin ve tek yönlü bilim iletişimi faaliyetlerine öncelik verdiğini, diyalog içeren toplumun bilime katılımını ve kamusal faaliyetleri içeren etkinliklerin ise daha sınırlı ölçüde yürütüldüğünü göstermektedir. Üniversitelerin bilim iletişiminin ardındaki temel motivasyonun ise kamu yararı yaratmaktan ziyade belirli kurumsal stratejik hedefleri karşılamak olduğu görülmektedir. Ayrıca, üniversitelerde bilim iletişiminin kurumsallaşması, iletişim ofislerindeki personel ve bütçe kısıtları, kurumsal özerklik eksikliği ve yükseköğretim sisteminin yasal düzenlemeleri kapsamında bu birimlerin görev ve yetkilerinin tanımlanmamış olması nedeniyle engellenmektedir.

Keywords

Bilim İletişimi Üniversiteler Kamusal Katılım Kurumsallaşma Türkiye

Supporting Institution

Tübitak 1002

Project Number

220K306

References

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  • Autzen, C., & Weitkamp, E. (2019). 22. Science communication and public relations: Beyond borders. In A. Leßmöllmann, M. Dascal, & T. Gloning (Eds.), Science communication (pp. 465–484). De Gruyter Mouton.
  • Bauer, M. W. (2008). Paradigm change for science communication: Commercial science needs a critical public. In D. Cheng, M. Claessens, T. Gascoigne, J. Metcalfe, B. Schiele, & S. Shi (Eds.), Communicating science in social contexts: New models, new practices (pp. 7–25). Springer.
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  • Bedir, U. (2020). Yeni medya ve bilim iletişimi: Türkiye’de çevrimiçi bilim anlatıcılığı. In U. Bedir (Ed.), Bilim iletişimi: Aktörler, mecralar ve sorunlar (pp. 158–206). Eğitim Yayınevi.
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  • Bélanger, C. H., Bali, S., & Longden, B. (2014). How Canadian universities use social media to brand themselves. Tertiary Education and Management, 20(1), 14–29. DOI: https://doi.org/10.1080/13583.883.2013.8522 37
  • Borchelt, R. E., & Nielsen, K. H. (2014). Public relations in science: Managing the trust portfolio (2nd ed.). Routledge.
  • Bucchi, M., & Trench, B. (2014). Science communication research: Themes and challenges In M. Bucchi & B. Trench (Eds.), Routledge handbook of public communication of science and technology (pp. 17–30). Routledge.
  • Burakgazi, S. G. (2017). Kritik olaylar, politik dokümanlar, raporlar ve araştırmalar ışığında Türkiye’de bilim iletişimi. Selçuk İletişim, 10(1), 232–261. DOI: https://doi.org/10.18094/josc.303022
  • Burchell, K. (2015). Factors affecting public engagement by researchers: Literature review. University of Westminster. Retrieved September 04, 2023, from https://westminsterresearch.westminster.ac.uk/item/ q17q1/factors-affecting-public- engagement-by-researchers-literature-review
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  • Claessens, M. (2014). Research institutions: Neither doing science communication norpromoting ‘public’relations. Journal of Science Communication, 13(3), 1–5. DOI:https://doi.org/10.22323/2.13030303
  • Çoban, S., & Tüfekçi, S. (2015). Kurumsal iletişim bağlamında Türkiye’deki devletüniversitelerinin web sayfaları üzerine bir inceleme. Journal of Turkish Studies, 10(6),387–402. DOI: http://dx.doi.org/10.7827/ TurkishStudies.8117
  • Duke, S. (2002). Wired science: Use of world wide web and e-mail in science publicrelations. Public Relations Review, 28, 311–324. DOI: https://doi.org/10.1016/S0363-8111(02)00135-2
  • Dursun, Ç. (2010). Dünyada bilim iletişiminin gelişimi ve farklı yaklaşımlar: Toplum için bilimden toplumda bilime. Kurgu Online International Journal of Communication Studies, 23(1), 1–31.
  • Dursun, O. (2021). Bilimin krizinin kamusal temsilkcisi olarak medya: Bilim, medya ve kamu: Hepsi pozitif. In Ç. Dursun & O. Dursun (Eds.), Bilim iletişimi (pp. 177–206). Siyasal Kitabevi.
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  • Entradas, M., Bauer, M. W., O’Muircheartaigh, C., Marcinkowski, F., Okamura, A., Pellegrini, G., Besley, J., Massarani, L., Russo, P., & Dudo, A. (2020). Public communication by research institutes compared across countries and sciences: Building capacity for engagement or competing for visibility? PLoS One, 15(7), 1–17. DOI: https://doi.org/10.1371/journal.pone.0235191
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There are 61 citations in total.

Details

Primary Language English
Subjects Mass Media
Journal Section Research Articles
Authors

Müge Öztunç 0000-0002-4514-7386

Ahmet Suerdem 0000-0001-5692-8594

Umur Bedir 0000-0002-6313-4028

Project Number 220K306
Publication Date October 27, 2023
Submission Date June 2, 2023
Published in Issue Year 2023 Issue: 43

Cite

APA Öztunç, M., Suerdem, A., & Bedir, U. (2023). Institutionalization of Science Communication in Universities of Türkiye: A Qualitative Analysis of Central Communication Units. Türkiye İletişim Araştırmaları Dergisi(43), 19-44. https://doi.org/10.17829/turcom.1308989