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ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS

Year 2020, Issue: 27, 123 - 140, 08.04.2020
https://doi.org/10.18092/ulikidince.582720

Abstract

Hamileliği takiben annelik kimliğinin inşası ve
müzakeresinde tüketimin rolünün önemi çeşitli çalışmalarda ifade edilmiştir
(bkz. Clarke, 2004:55; Ogle vd., 2013:136; Andersen vd., 2008: 94). Kadınlar
annelik kimliğine geçişi kolaylaştırmak için çeşitli ürün ve hizmetlerden
yardım almaktadırlar. Tüketici öz-kontrolü yiyecek tüketimi, duygusal tepkiler,
odaklanma ve harcamalar gibi farklı alanlarda değerlendirilebilmektedir (Tuk
vd,. 2015). Önemli bir tüketici grubu olan annelerin harcamalarındaki öz-kontrolünün
analizinin hâlihazırda son derece büyük ve halen gelişmekte olan anne-çocuk
pazarı için önemli bulgular ortaya koyacağı beklenmektedir. Bu bağlamda
araştırmanın amacı anneler özelinde tüketicilerin harcama öz-kontrolünün farklı
durumlarda (örneğin kişinin kendisi ve çocuğu için) ne şekilde farklılaştığının
ortaya konmasıdır. Anneler hem kendileri hem de çocukları için harcama
yaptıklarından dolayı araştırma sorusunun aydınlatılması açısından uygun
bulunmuşlar, araştırmanın örneklem grubu olarak bu sebeple
belirlenmişlerdir.  Çalışmanın literatüre
en önemli katkısının tüketicinin harcama öz-kontrolü ve alt boyutları açısından
durumsal olarak farklı davrandığını göstermesi olduğu ifade edilebilir. 

Supporting Institution

Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü

Project Number

18-İKT-003

Thanks

Bu proje Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü tarafından 18-İKT-003 kodu ile desteklenmektedir. Desteklerinden ötürü yazarlar Ege Üniversitesi Bilimsel Araştırma Projeleri Koordinatörlüğü’ne teşekkürlerini sunarlar. This project is supported by Ege University Scientific Research Projects Coordination Unit with project number 18-İKT-003. Authors would like to thank Ege University Scientific Research Coordination Unit for their support.

References

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  • Bartels, D. M., and Urminsky, O. (2015). To know and to care: How awareness and valuation of the future jointly shape consumer spending. Journal of Consumer Research, 41(6), 1469-1485.
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  • Hooper, D., Coughlan, J. and Mullen, M. R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods, 6(1), 53 – 60. http://www.ejbrm.com/vol6/v6-i1/v6-i1-papers.htm
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  • Hufmann, D. and Barenstein, M. (2005). A Monthly Struggle for Self-Control? Hyperbolic Discounting, Mental Accounting, and the Fall in Consumption Between Paydays. IZA Discussion Paper, No. 1430 in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY.
  • Hughes M.U., Kaigler-Walker K. and Bendoni W. (2015) Young Children as Parents’ Extended Selves, in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, eds. Robinson, Jr. L. Springer, pp: 600-607. Cham: Springer. DOI: 10.1007/978-3-319-10912-1_196
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  • Kelly, C.L., Crawford, T .J., Gowen, E., Richardson, K. and Sünram-Lea, S.I. (2017). A temporary deficiency in self-control: Can heightened motivation overcome this effect? Psychophysiology, 54(5), 773–779. DOI: 10.1111/psyp.12832.
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ANALYSIS OF MOTHERS' SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS

Year 2020, Issue: 27, 123 - 140, 08.04.2020
https://doi.org/10.18092/ulikidince.582720

Abstract

The importance of consumption in the
construction and negotiation of motherhood identity following pregnancy has
been expressed in several studies (see Clarke, 2004: 55; Ogle et al., 2013:
136; Andersen et al., 2008: 94). Women receive help from a variety of products
and services to facilitate the transition to motherhood identity. Consumer
self-control can be evaluated in different areas such as food consumption,
emotional responses, consumer spending 
etc. (Tuk et al., 2015). It is expected that the analysis of
self-control in expenditures of mothers, an important consumer group, will
reveal important findings for the extremely large and still developing mother-child
market. In this context, the aim of the research is to determine how the
consumption self-control of consumers varies in different situations (eg for
the person and the child). The mothers were found to be a promising sample for
clarifying the research question due to the fact that they spend for both
themselves and their children. It can be stated that the most important
contribution of the study to the literature is that it shows that the consumer
behaves differently in terms of spending self-control and sub-dimensions
depending on the context.

Project Number

18-İKT-003

References

  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. DOI: 10.1016/0749-5978(91)90020-T
  • Arnould, Eric J. and Thompson C. J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 31 (March), 868–882. DOI: 10.1086/426626
  • Arnould, Eric J. and Price, L. L. (2000). Authenticating Acts and Authoritative Performances: Questing for Self and Community, in The Why of Consumption: Contemporary Perspectives on Consumers Motives, Goals, and Desires, eds. S. Ratneshwar, D. G. Mick, C. Huffman, pp: 140-163. London: Routledge.
  • Askegaard, S., and Linnet, J. T. (2011). Towards an epistemology of consumer culture theory. Marketing Theory, 11(4), 381–404. DOI: 10.1177/1470593111418796.
  • Ayadi, N., Giraud, M. and Gonzalez, C. (2013). An investigation of consumers’ self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales. Journal of Retailing and Consumer Services, 20 (2013), 272–281. DOI: 10.1016/j.jretconser.2013.01.010
  • Banerjee, M. S. (2017). A Study on Mothers’ Buying Behavior for Their Kids: A Mumbai Perspective. International Journal of Research in Finance and Marketing, 7(6), 101-118. http://euroasiapub.org/wp-content/uploads/2017/07/11FMJune-5063.pdf
  • Banister E. and Hogg, M. (2007). The Self-Determination Processes of New Mothers, in E - European Advances in Consumer Research Vol. (8), eds. Stefania
  • Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, pp: 399-401. MN : Association for Consumer Research.
  • Bartels, D. M., and Urminsky, O. (2015). To know and to care: How awareness and valuation of the future jointly shape consumer spending. Journal of Consumer Research, 41(6), 1469-1485.
  • Baumeister, R. F. (2002). Yielding to Temptation: Self-Control Failure, Impulsive Purchasing and Consumer Behavior. Journal of Consumer Research, 28(4), 670-676. DOI: 10.1086/338209.
  • Baumeister, R. F. and Vohs, K. D. (2007). Self-Regulation, Ego Depletion, and Motivation. Social and Personality Psychology Compass 1/1, 115–128. DOI: 10.1111/j.1751-9004.2007.00001.x
  • Baumeister, R. F., Gailliot, M., DeWall, N. and Oaten, M. (2006). Self-Regulation and Personality: How Interventions Increase Regulatory Success, and How Depletion Moderates the Effects of Traits on Behavior. Journal of Personality, 74(6), 1773-1802. DOI: 10.1111/j.1467-6494.2006.00428.x
  • Baumeister, R. F., Sparks, E. A., Stillman, T. F. and Vohs, K. D. (2008). Free will in consumer behavior: Self-control, ego depletion, and choice. Journal of Consumer Psychology, 18 (2008), 4–13. DOI: 10.1016/j.jcps.2007.10.002
  • Bearden, W. O. and Haws, K. L. (2012). How low spending control harms consumers. Journal of the Academy of Marketing Science, 40(1), 181–193. DOI: 10.1007/s11747-011-0282-1
  • Belk, R. W. (1975). Situational Variables and Consumer Behavior. Journal of Consumer Research, 2 (3), 157-164. www.jstor.org/stable/2489050.
  • Cheema, A. and Dilip, S. (2006). Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consumption Decisions. Journal of Consumer Psychology, 16(1), 33–44. DOI: 10.1207/s15327663jcp1601_6
  • Darley, W. K. and Lim, J. S. (1986). Family Decision Making in Leisure-Time Activities: an Exploratory Investigation of the Impact of Locus of Control, Child Age Influence Factor and Parental Type on Perceived Child Influence, in NA - Advances in Consumer Research Vol. 13, eds. Richard J. Lutz. Pp: 370-374. Provo, UT : Association for Consumer Research.
  • Davis, S. W. (2005). The (In)Effectiveness of Self-Control Interventions. Dissertation submitted to the Office of Graduate and Professional Studies of Texas A&M University.
  • Dewitte, S., Pandelaere, M., Briers, B. and Warlop, L. (2005). Cognitive Load has Negative After Effects on Consumer Decision Making (October 2005). Working paper DOI:10.2139
  • Diamantopoulos, A. and Siguaw, J.A. (2000). Introducing LISREL. London: Sage
  • Dilley, R. M. (2002). The problem of context in social and cultural anthropology. Language & Communication, 22(4), 437–456. DOI: 10.1016/s0271-5309(02)00019-8
  • Fishbein, M., and Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
  • Fusaro, M. A. (2008). Debit vs Credit: A Model of Self-Control with Evidence From Checking Accounts. Working Paper, (East Carolina University, 2008).
  • Gonçalves, D. (2012). Self-Regulation: Consumer Non-Behavior. Psychology Today. https://www.psychologytoday.com/us/blog/there-are-free-lunches/201201/self-regulation-consumer-non-behavior Date of access: March 5th, 2019.
  • Haws, K. L., Bearden, W. O. and Nenkov, G. Y. (2012). Consumer Spending Self Control Effectiveness and Outcome Elaboration Prompts. Journal of the Academy of Marketing Science, 40(5), 695-710.
  • Haws, K. L., Davis, S., Dholakia, U. and Yoon, Y. (2014). Control Over What? Assessing General and Domain- Specific Self-Control, in NA - Advances in Consumer Research eds. Cotte J. and Wood, S. Vol. 42, pp. 506-507. Duluth, MN : Association for Consumer Research.
  • Hays, S. (1996). The Cultural Contradictions of Motherhood. New Haven: Yale University.
  • Hoch, S. J. and Loewenstein, G. F. (1991). Time-Inconsistent Preferences and Consumer Self-Control. Journal of Consumer Research, 17(3), 492-507. DOI: 10.1086/208573
  • Hofmann, W., Strack, F., and Deutsch, R. (2008). Free to buy? Explaining self-control and impulse in consumer behavior. Journal of Consumer Psychology 18 (1), 22–26. DOI: 10.1016/j.jcps.2007.10.005.
  • Hooper, D., Coughlan, J. and Mullen, M. R. (2008). Structural Equation Modelling: Guidelines for Determining Model Fit. The Electronic Journal of Business Research Methods, 6(1), 53 – 60. http://www.ejbrm.com/vol6/v6-i1/v6-i1-papers.htm
  • Hoyer, W. D., MacInnis, D. J. and Pieters, R. (2018). Consumer Behavior. 7th Edition. Boston: Cengage Learning.
  • Hu, Li-tze and Bentler, Peter M. (1999) Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. DOI: 10.1080/10705519909540118
  • Hufmann, D. and Barenstein, M. (2005). A Monthly Struggle for Self-Control? Hyperbolic Discounting, Mental Accounting, and the Fall in Consumption Between Paydays. IZA Discussion Paper, No. 1430 in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY.
  • Hughes M.U., Kaigler-Walker K. and Bendoni W. (2015) Young Children as Parents’ Extended Selves, in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, eds. Robinson, Jr. L. Springer, pp: 600-607. Cham: Springer. DOI: 10.1007/978-3-319-10912-1_196
  • Karlsson, N. (2003). Consumer Self-Control Strategies: An Empirical Study of Their Structure and Determinants. Journal of Consumer Policy, 26, 23–41. DOI: 10.1023/A:1022631106077
  • Keinan, A. and Kivetz, R. (2008). Remedying Hyperopia: The Effects of Self- Control Regret on Consumer Behavior. Journal of Marketing Research, 45, 676–689. DOI: 10.1509/jmkr.45.6.676
  • Kelly, C.L., Crawford, T .J., Gowen, E., Richardson, K. and Sünram-Lea, S.I. (2017). A temporary deficiency in self-control: Can heightened motivation overcome this effect? Psychophysiology, 54(5), 773–779. DOI: 10.1111/psyp.12832.
  • Kemp, S. (2016). Digital 2016: Turkey. https://datareportal.com/reports/digital-2016-turkey. Date of access: May 15th, 2019.
  • Khuong, M. N. and Tran, T. B. (2015). Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase. International Journal of Trade, Economics and Finance, 6(4), 223-229. DOI: 10.7763/IJTEF.2015.V6.473.
  • Krishnamurthy, P. and Prokopec, S. (2010). Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control. Journal of Consumer Research, 37(1), 68– 79. DOI: 10.1086/649650.
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There are 65 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Miray Baybars 0000-0002-8494-6770

Ayla Özhan-dedeoğlu 0000-0002-0179-0644

Project Number 18-İKT-003
Publication Date April 8, 2020
Published in Issue Year 2020 Issue: 27

Cite

APA Baybars, M., & Özhan-dedeoğlu, A. (2020). ANALYSIS OF MOTHERS’ SELF-CONTROL OF SPENDING FOR THEIR OWN AND THEIR KIDS. Uluslararası İktisadi Ve İdari İncelemeler Dergisi(27), 123-140. https://doi.org/10.18092/ulikidince.582720

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