Yıl 2016, Cilt 0, Sayı 24, Sayfalar 145 - 164 2016-10-27

Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements

Alparslan NAS [1]

830 523

Critical studies on Orientalism interrogates the hierarchies of power constructed between the East and the West. It has been stated that orientalist discourse has been instrumentalized by the West as a vehicle to sustain hegemony over the East. Approaching the notion of Orientalism from a national perspective, this article aims to critically analyze the manifestation of Turkey’s center-perphery relations in the advertising discourse. For this purpose, this article undertakes a critical discourse analysis of two Turkish Airlines advertisements about the opening of Iğdır and Ordu-Giresun Airports in Turkey’s peripheral provinces. Accompanied by the discourses of nationalist and consumerist ideologies, this article argues that advertisements constitue an orientalist discourse that situates the peripheral other vis-à-vis the Western self, represented by the technological, modern, developed and civilizational values of Turkish Airlines.
şarkiyatçılık, Türkiye, doğu, batı, reklam, söylem
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Yazar: Alparslan NAS
E-posta: alparslan.nas@marmara.edu.tr

Bibtex @ { gsuilet258975, journal = {Galatasaray Üniversitesi İleti-ş-im Dergisi}, issn = {1305-2411}, address = {Galatasaray Üniversitesi}, year = {2016}, volume = {0}, pages = {145 - 164}, doi = {10.16878/gsuilet.258975}, title = {Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements}, key = {cite}, author = {NAS, Alparslan} }
APA NAS, A . (2016). Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements. Galatasaray Üniversitesi İleti-ş-im Dergisi, 0 (24), 145-164. DOI: 10.16878/gsuilet.258975
MLA NAS, A . "Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 (2016): 145-164 <http://iletisimdergisi.gsu.edu.tr/issue/24432/258975>
Chicago NAS, A . "Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 (2016): 145-164
RIS TY - JOUR T1 - Imagining the Periphery: The Construction of Orientalist Discourse in Turkish Airlines Advertisements AU - Alparslan NAS Y1 - 2016 PY - 2016 N1 - doi: 10.16878/gsuilet.258975 DO - 10.16878/gsuilet.258975 T2 - Galatasaray Üniversitesi İleti-ş-im Dergisi JF - Journal JO - JOR SP - 145 EP - 164 VL - 0 IS - 24 SN - 1305-2411-2548-124X M3 - doi: 10.16878/gsuilet.258975 UR - http://dx.doi.org/10.16878/gsuilet.258975 Y2 - 2018 ER -
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