Yıl 2018, Cilt , Sayı 28, Sayfalar 239 - 255 2018-06-28

Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine
Les magazines comme une source de la promotion pour la consommation pour la santé : une comparaison entre « Women’s Health » et « Men’s Health
Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine

Eda Turancı [1] , Elif Eşiyok [2]

60 91

Sağlıklı yaşamın giderek önem kazandığı günümüzde popüler bir konu haline gelen sağlık, medyanın da üzerinde durduğu konuların başında gelmektedir. Medya aracılığıyla izleyiciler, sağlıkla ilgili çok sayıda öneri ve tavsiyeyle karşılaşmakta ve birey, sağlıklı olmak için daha fazla tüketmeye yönlendirilmektedir. Öte yandan, kitle iletişim araçları arasında dergilerin, bireyleri tüketime yönlendirmek açısından daha etkili olduğu varsayılmaktadır. Bu doğrultuda çalışmada, sağlık dergileri olarak sınıflandırılan ve 2016 yılında en yüksek tiraja sahip olan “Women’s Health” ve “Men’s Health” dergileri, okuyucuları sağlıkları için tüketime nasıl yönlendirdikleri açısından incelenmektedir. Elde edilen sonuçlar, yönlendirme içeren yazıların çoğunun Women’s Health dergisinde yer aldığını ortaya çıkarmıştır. Dergide yer alan her yazının bir uzmanın/doktorun veya hastanenin adına yer vererek, okuyucuyu bu doğrultuda bir tüketime doğru yönlendirdiği tespit edilmiştir. 

Dans le monde d’aujourd’hui où la vie saine a une grande importance, la santé est un sujet populaire et devient aussi un domaine important pour les médias. A travers les médias, le public est exposé à de nombreux conseils et recommandations liés à la santé et cela conduit les individus à consommer plus afin d’être en bonne santé. D’autre part, on suppose que parmi les médias de masse, les magazines sont ceux qui pousse plus les gens à consommer. Cette étude vise à analyser les magazines de santé « Women’s Health» et «Men›s Health» qui ont le taux de circulation le plus élevé en 2016 en termes de diriger leurs lecteurs à consommer pour leur santé. Les résultats ont montré que la majorité des articles publiés étaient intitulés « Women›s Health ». Nous avons constaté que ce magazine dirige le lecteur est vers la consommation dans chaque article en mentionnant un nom de spécialiste / médecin ou de l’hôpital.

Health has become a popular subject and a leading feature for media in today’s world where healthy living has gained considerable importance. In fact, the audience is exposed to numerous advices and recommendations related to health through media messages that manipulate individuals to consume more in order to be healthy. On the other hand, it has been assumed that health magazines are more influential in terms of motivating people to consume more compared to other mass media. Accordingly, this study aims to analyze the magazines “Women’s Health” and “Men’s Health” which have the highest circulation rate in 2016 in terms of leading readers to consume for a better health. It has been revealed that majority of the articles mentioning a specialist/doctor or hospital name in order to direct readers towards consumption related to their institutions was published in Women’s Health magazine. 

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Birincil Dil en
Konular Sosyal ve Beşeri Bilimler
Dergi Bölümü Makaleler
Yazarlar

Yazar: Eda Turancı (Sorumlu Yazar)
Kurum: Gazi Üniversitesi İletişim Fakültesi
Ülke: Turkey


Yazar: Elif Eşiyok
Kurum: ATILIM ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Bibtex @araştırma makalesi { gsuilet436047, journal = {Galatasaray Üniversitesi İleti-ş-im Dergisi}, issn = {1305-2411}, eissn = {2548-124X}, address = {Galatasaray Üniversitesi}, year = {2018}, volume = {}, pages = {239 - 255}, doi = {10.16878/gsuilet.436047}, title = {Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine}, key = {cite}, author = {Eşiyok, Elif and Turancı, Eda} }
APA Turancı, E , Eşiyok, E . (2018). Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine. Galatasaray Üniversitesi İleti-ş-im Dergisi, (28), 239-255. DOI: 10.16878/gsuilet.436047
MLA Turancı, E , Eşiyok, E . "Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine". Galatasaray Üniversitesi İleti-ş-im Dergisi (2018): 239-255 <http://iletisimdergisi.gsu.edu.tr/issue/37677/436047>
Chicago Turancı, E , Eşiyok, E . "Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine". Galatasaray Üniversitesi İleti-ş-im Dergisi (2018): 239-255
RIS TY - JOUR T1 - Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine AU - Eda Turancı , Elif Eşiyok Y1 - 2018 PY - 2018 N1 - doi: 10.16878/gsuilet.436047 DO - 10.16878/gsuilet.436047 T2 - Galatasaray Üniversitesi İleti-ş-im Dergisi JF - Journal JO - JOR SP - 239 EP - 255 VL - IS - 28 SN - 1305-2411-2548-124X M3 - doi: 10.16878/gsuilet.436047 UR - http://dx.doi.org/10.16878/gsuilet.436047 Y2 - 2018 ER -
EndNote %0 Galatasaray Üniversitesi İleti-ş-im Dergisi Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine %A Eda Turancı , Elif Eşiyok %T Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine %D 2018 %J Galatasaray Üniversitesi İleti-ş-im Dergisi %P 1305-2411-2548-124X %V %N 28 %R doi: 10.16878/gsuilet.436047 %U 10.16878/gsuilet.436047
ISNAD Turancı, Eda , Eşiyok, Elif . "Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine". Galatasaray Üniversitesi İleti-ş-im Dergisi / 28 (Haziran 2018): 239-255. http://dx.doi.org/10.16878/gsuilet.436047