Objective: The aim of this study is to analyse oral health campaigns
according to their use of social marketing in Turkey.
Method: 35 oral health campaigns regarding oral health were
assessed according to social marketing principles including message,
target group, aim, communication strategies and tactics, and mass media
Results: The prominent aims of the campaigns were to facilitate
awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13),
preventative oral healthcare and applications (16.4%, n=8). Since 22 of
the 35 campaigns had more than one aim, different factors regarding
target group and communication tools were combined. 7 campaigns
used only communication tools such as billboard posters (5.71%, n=2),
brochures (8.57%, n=3), TV programmes (2.86%, n=1), and CDs (2.86%,
n=1) for oral health education.
Conclusion: Since it is essential to organise campaigns for
improving oral health in the population, social marketing professionals
could help health professionals in planning new campaigns. Thus, the
effectiveness of new campaigns will be increased.
keywords: social marketing, oral health, campaigns
|APA||MUMCU, KÖKSAL, ŞİŞMAN, G . (). . , 0 (0), 53-72. Retrieved from http://iletisimdergisi.gsu.edu.tr/issue/7383/96658|
|MLA||MUMCU, KÖKSAL, ŞİŞMAN, G . "". 0 (): 53-72 <http://iletisimdergisi.gsu.edu.tr/issue/7383/96658>|
|Chicago||MUMCU, KÖKSAL, ŞİŞMAN, G . "". 0 (): 53-72|
|RIS||TY - JOUR T1 - AU - Gonca, Leyla, Nur MUMCU, KÖKSAL, ŞİŞMAN Y1 - 2014 PY - 2014 N1 - DO - T2 - Galatasaray University Journal of Communication JF - Journal JO - JOR SP - 53 EP - 72 VL - 0 IS - 0 SN - 1305-2411-2548-124X M3 - UR - Y2 - 2018 ER -|
|EndNote||%0 Galatasaray University Journal of Communication %A Gonca, Leyla, Nur MUMCU, KÖKSAL, ŞİŞMAN %T %D 2014 %J Galatasaray University Journal of Communication %P 1305-2411-2548-124X %V 0 %N 0 %R %U|