Yıl 2013, Cilt 0, Sayı 0, Sayfalar 53 - 72 2014-10-27

An Analysis of Oral Health Campaigns from a Social Marketing Perspective

Gonca, Leyla, Nur MUMCU, KÖKSAL, ŞİŞMAN [1]

245 472

Objective: The aim of this study is to analyse oral health campaigns according to their use of social marketing in Turkey. Method: 35 oral health campaigns regarding oral health were assessed according to social marketing principles including message, target group, aim, communication strategies and tactics, and mass media tools.Results: The prominent aims of the campaigns were to facilitate awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13), preventative oral healthcare and applications (16.4%, n=8). Since 22 of the 35 campaigns had more than one aim, different factors regarding target group and communication tools were combined. 7 campaigns used only communication tools such as billboard posters (5.71%, n=2), brochures (8.57%, n=3), TV programmes (2.86%, n=1), and CDs (2.86%, n=1) for oral health education.Conclusion: Since it is essential to organise campaigns for improving oral health in the population, social marketing professionals could help health professionals in planning new campaigns. Thus, the effectiveness of new campaigns will be increased.

Objective: The aim of this study is to analyse oral health campaigns
according to their use of social marketing in Turkey.
Method: 35 oral health campaigns regarding oral health were
assessed according to social marketing principles including message,
target group, aim, communication strategies and tactics, and mass media
tools.
Results: The prominent aims of the campaigns were to facilitate
awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13),
preventative oral healthcare and applications (16.4%, n=8). Since 22 of
the 35 campaigns had more than one aim, different factors regarding
target group and communication tools were combined. 7 campaigns
used only communication tools such as billboard posters (5.71%, n=2),
brochures (8.57%, n=3), TV programmes (2.86%, n=1), and CDs (2.86%,
n=1) for oral health education.
Conclusion: Since it is essential to organise campaigns for
improving oral health in the population, social marketing professionals
could help health professionals in planning new campaigns. Thus, the
effectiveness of new campaigns will be increased.

keywords: social marketing, oral health, campaigns

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Yazar: Gonca, Leyla, Nur MUMCU, KÖKSAL, ŞİŞMAN

Bibtex
APA MUMCU, KÖKSAL, ŞİŞMAN, G . (). . , 0 (0), 53-72. Retrieved from http://iletisimdergisi.gsu.edu.tr/issue/7383/96658
MLA MUMCU, KÖKSAL, ŞİŞMAN, G . "". 0 (): 53-72 <http://iletisimdergisi.gsu.edu.tr/issue/7383/96658>
Chicago MUMCU, KÖKSAL, ŞİŞMAN, G . "". 0 (): 53-72
RIS TY - JOUR T1 - AU - Gonca, Leyla, Nur MUMCU, KÖKSAL, ŞİŞMAN Y1 - 2014 PY - 2014 N1 - DO - T2 - Galatasaray Üniversitesi İleti-ş-im Dergisi JF - Journal JO - JOR SP - 53 EP - 72 VL - 0 IS - 0 SN - 1305-2411-2548-124X M3 - UR - Y2 - 2018 ER -
EndNote %0 Galatasaray Üniversitesi İleti-ş-im Dergisi %A Gonca, Leyla, Nur MUMCU, KÖKSAL, ŞİŞMAN %T %D 2014 %J Galatasaray Üniversitesi İleti-ş-im Dergisi %P 1305-2411-2548-124X %V 0 %N 0 %R %U
ISNAD MUMCU, KÖKSAL, ŞİŞMAN, Gonca, Leyla, Nur . "An Analysis of Oral Health Campaigns from a Social Marketing Perspective". Galatasaray Üniversitesi İleti-ş-im Dergisi 0 / 0 (Ekim 2014): 53-72.