Araştırma Makalesi
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Yıl 2022, Cilt: 10 Sayı: 1, 109 - 129, 01.03.2022
https://doi.org/10.30519/ahtr.915136

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Kaynakça

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Investigating Which Services are Effective on Recommendation of the Airline Companies

Yıl 2022, Cilt: 10 Sayı: 1, 109 - 129, 01.03.2022
https://doi.org/10.30519/ahtr.915136

Öz

This study aimed to determine which services provided by airlines had an influence on recommendations. The authors collected passenger scores from the years between 2014 to 2019 concerning the top 10 airline companies of 2019 from the website www.AirlineQuality.com, which is the site most commonly used by passengers to evaluate airline companies and airports worldwide. In total, we analyzed 5512 ratings. Binary logistic regression was applied to test the hypothesis. According to the results, the most influential criterion is value for money. The second most important criterion is customer relations. Seat and cabin space and meals and beverages follow customer relations. The least important criterion related to recommendations is in-flight entertainment. Previous studies were conducted using surveys. The present study used online ratings to determine airline attributes with the most and least influence on recommendations.

Kaynakça

  • Akamavi, R. K, Mohamed, E., Pellmann, K., & Xu, Y. (2015). Key determinants of passenger loyalty in the low-cost airline business. Tourism Management, 46, 528-545.
  • Al-Refaie, A., Bata, N., Eteiwi, D., & Jalham I. (2014). Examining factors that affect passenger’s overall satisfaction and loyalty: Evidence from Jordan Airport. Jordan Journal of Mechanical and Industrial Engineering, 8(2), 94-101.
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Toplam 135 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turizm (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Seden Doğan 0000-0001-8547-7702

Emrah Özkul 0000-0002-7938-6916

Gamze Kaya 0000-0002-7634-3101

Yayımlanma Tarihi 1 Mart 2022
Gönderilme Tarihi 13 Nisan 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 10 Sayı: 1

Kaynak Göster

APA Doğan, S., Özkul, E., & Kaya, G. (2022). Investigating Which Services are Effective on Recommendation of the Airline Companies. Advances in Hospitality and Tourism Research (AHTR), 10(1), 109-129. https://doi.org/10.30519/ahtr.915136


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