Araştırma Makalesi
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Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi

Yıl 2020, Cilt: 11 Sayı: 22, 412 - 430, 30.11.2020

Zehra Bozbay Habib Mehmet Akpınar

https://doi.org/10.47129/bartiniibf.754154
Cited By: 1

Öz

Çalışmanın amacı, tüketicilerin taraftarı oldukları takımın çevrimiçi alışveriş sitelerinden tüketim motivasyonlarının ve alışveriş sitelerine ilişkin elektronik hizmet kalitesi algılarının tüketicilerin satın alma niyetleri üzerindeki etkilerini incelemektir. Bu kapsamda çevrimiçi mağazalara sahip olan ve taraftar sayısı en çok olan dört futbol kulübü taraftarları araştırma kapsamına alınmıştır. Araştırmada anket yöntemi uygulanmış ve 368 tüketiciden veri toplanmıştır. Araştırmada elektronik hizmet kalitesinin ve sporda çevrimiçi tüketim motivasyonunun, çevrimiçi yeniden satın alma niyeti üzerinde etkili olduğu sonucuna ulaşılmıştır. Elektronik hizmet kalitesinin etkinlik ve gizlilik boyutlarının; sporda çevrimiçi tüketim motivasyonun ise ekonomik, kolaylık, çeşitlilik ve sosyalleşme boyutlarının yeniden satın alma niyeti üzerindeki etkilerinin anlamlı olduğu bulunmuştur.

Anahtar Kelimeler

Spor Pazarlaması Çevrimiçi Alışveriş Çevrimiçi Tüketim Motivasyonu Elektronik Hizmet Kalitesi Yeniden Satın Alma Niyeti

Kaynakça

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Toplam 48 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Zehra Bozbay 0000-0002-2728-8003

Habib Mehmet Akpınar 0000-0002-7035-4168

Yayımlanma Tarihi 30 Kasım 2020
Gönderilme Tarihi 17 Haziran 2020
Kabul Tarihi 10 Eylül 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 11 Sayı: 22

Kaynak Göster

APA Bozbay, Z., & Akpınar, H. M. (2020). Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi. Bartın Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 11(22), 412-430. https://doi.org/10.47129/bartiniibf.754154

Cited By

İNTERNET ARACILIĞIYLA SPOR ÜRÜNÜ SATIN ALMA NİYETİ ÖLÇEĞİ: TÜRKÇE UYARLAMA ÇALIŞMASI
Abant Sosyal Bilimler Dergisi
https://doi.org/10.11616/asbi.1021530
 Kapak Resmi İndir

Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Mayıs ve Kasım aylarında olmak üzere yılda iki defa yayımlanan, beş yılını doldurmuş çift kör hakemli uluslararası bir dergidir. Dergimiz 06.04.2015 tarihinden itibaren EBSCO Host’ta, Akademia Sosyal Bilimler İndeksi (ASOS), SOBIAD ve Google akademik indeksinde taranmaktadır. TR Dizin indeksinde taranması için de girişimlerde bulunulmuş olup değerlendirilme süreci devam etmektedir.