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How Can Behavioral Economics Contribute to Innovation? 5-Step-Method

Yıl 2020, Cilt: 11 Sayı: 22, 507 - 532, 30.11.2020
https://doi.org/10.47129/bartiniibf.788249

Öz

Behavioral economics has developed as an alternative view of the orthodox economy and has not seen the core stream in the innovation process. However, behavioral economics may actively contribute to new product development through its smart methods. This paper demonstrates how behavioral economics may contribute to the innovation process. The 5-steps method are developed: Business outcomes, personas, user needs, behavioral brainstorming, and hypothesizing. In a class activity, we test the process of learning management systems with students. The behavioral methods are explained. Team members interview with administration, teachers, and students. They provide insights and ideas by realizing how behavioral economics has much to offer a business world in which most management ideas and best practices are freely available to be replicated and exploited. Leaders now look to innovation as the primary source of differentiation and competitive advantage; they would succeed incorporating behavioral economics into the innovative process.

Kaynakça

  • American Achievers (2016). ExcelinEd and America Achieve Course Unlocks PISA Data for Districts. http://americaachieves.org/excelined-and-america-achieves-course-unlocks-pisa-data-for-districts/
  • Ariely, D. (2011). The Upside of Irrationality. Harper Perennial.
  • Ariely, D. (2013). The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves. Harper Perennial; Reprint edition.
  • Banerjee, A. (1992). A simple model of herd behavior. Quarterly Journal of Economics, 107, 797-817.
Toplam 4 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Ekonomi
Bölüm Makaleler
Yazarlar

Mustafa Şeref Akın 0000-0002-1850-9118

Yayımlanma Tarihi 30 Kasım 2020
Gönderilme Tarihi 31 Ağustos 2020
Kabul Tarihi 3 Kasım 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 11 Sayı: 22

Kaynak Göster

APA Akın, M. Ş. (2020). How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 11(22), 507-532. https://doi.org/10.47129/bartiniibf.788249

Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Mayıs ve Kasım aylarında olmak üzere yılda iki defa yayımlanan, beş yılını doldurmuş çift kör hakemli uluslararası bir dergidir. Dergimiz 06.04.2015 tarihinden itibaren EBSCO Host’ta, Akademia Sosyal Bilimler İndeksi (ASOS), SOBIAD ve Google akademik indeksinde taranmaktadır. TR Dizin indeksinde taranması için de girişimlerde bulunulmuş olup değerlendirilme süreci devam etmektedir. 

This work is licensed under CC BY-NC-SA 4.0