Öz
E-marketing orientation is a new era of marketing where digital solutions are integrated into marketing activities. This integrated marketing approach has been the preferred approach for many businesses during the Covid-19 pandemic. It is believed that e-marketing activities can provide a solution to the financial contraction caused by the pandemic crisis with cost advantage and ease of access. For this purpose, the study examined the orientation of 100 companies operating in OSTIM Organized Industrial Zone of Ankara province to e-marketing activities together with the Covid-19 pandemic process. At the same time, the effect of e-marketing orientation on the profitability of firms and the role of firm turnover in this relationship were investigated. In this context, quantitative analyses were carried out by collecting cross-sectional data from companies using the survey method. According to the results obtained, while there is a positive and significant relationship between e-marketing orientation and profitability, it has been revealed that turnover has a mediator role on this relationship. While the effect of e-marketing orientation is higher in companies with low turnover; this effect is also lower in companies with high turnover. It is desirable that the remarkable results revealed by the study contribute to both field researchers and marketing managers.