BibTex RIS Kaynak Göster

Sosyal Ağ Sitelerinde Marka Temelli İçeriklerin Paylaşılmasına Yönelik Güdülerin İncelenmesi: Facebook Örneği

Yıl 2016, Cilt: 5 Sayı: 3, 611 - 633, 13.04.2016
https://doi.org/10.15869/itobiad.30002

Öz

Sosyal ağ siteleri, işletmelerin marka mesajlarını yaymak için önemli mecralardan birisidir. Bu
çalışmada tüketicilerin Facebook’ta marka temelli içerikleri yaymalarının temelindeki güdüler
sorgulanmıştır. Veriler bir odak grup görüşmesi ve bireysel mülakatlar aracılığıyla toplamda 22
katılımcıdan elde edilmiştir. Verilerin analizinde sürekli karşılaştırmalı analiz yöntemi
kullanılmıştır. Verilerin analizi sonucunda üç temel tema ve belirli alt temalara ulaşılmıştır: (1)
sürekli iletişimde kalma: (i) ağızdan ağıza iletişim, (ii) kolay ve hızlı erişim, (iii) fırsatları takip
etme; (2) Sosyal fayda: (i) referans grup etkisi; (3) eğlenme. Araştırma sonuçları tüketicilerin
sosyal ağlarda marka temelli içerikleri yaymalarının temelinde yer alan güdüleri ortaya
koymakta ve tüketici-marka etkileşiminde sosyal ağ sitelerinin önemini vurgulamaktadır.

Kaynakça

  • [Agarwal, R., Karahanna, E. (2000), Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-694.] Aktaran Usluel, Y. K., ve Vural, F. K. (2009). Bilişsel Kapılma Ölçeği’nun Türkçeye Uyarlama Çalışması. Ankara University, Journal of Faculty of Educational Sciences, 42(2), 77-92.
  • Andrews, D., C., (2002), ''Audience-specific online community design'', Communications of the ACM, 45(4), 64-68.
  • Atadil, H., A., Berezina, K., Yılmaz, B. S., ve Çobanoglu, C. (2010), ''An analysis of the usage of Facebook and Twitter as a marketing tool in hotels'', Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 11(2).
  • Akar, E. (2010), ''Sanal toplulukların bir türü olarak sosyal ağ siteleri-bir pazarlama iletişimi kanalı olarak işleyişi'', Anadolu Üniversitesi Sosyal Bilimler Dergisi, 1, 107–122.
  • Aghakhani, N., ve Karimi, J. (2013), ''Acceptance of Implicit and Explicit ewom: a Factor Based Study of Social Networking Sites'', Proceedings of the Nineteenth Americas Conference on Information Systems, Chicago, Illinois, 15-17.
  • Bulunmaz, B. (2011), ''Otomotiv sektöründe sosyal medyanın kullanımı ve Fiat örneği'', Yeditepe Üniversitesi Global Media Journal, 2(3), 19-50.
  • Barbour, R. S. (1999), ''The case for combining qualitative and quantitative approaches in health services research'', Journal of health services research and policy, 4(1), 39-43.
  • Bushelow, E. E. (2012), ''Facebook pages and benefits to brands'', Elon Journal of Undergraduate Research in Communications, 3(2). 5-17
  • Cvijikj, I. P., ve Michahelles, F. (2013), ''Online engagement factors on Facebook brand pages'', Social Network Analysis and Mining, 3(4), 843-861.
  • De Vries, L., Gensler, S., ve Leeflang, P. S. (2012), ''Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing'', Journal of Interactive Marketing, 26(2), 83-91.
  • Dholakia, Utpal M., Richard P. Bagozzi, ve Lisa K. Pearo (2004), “A Social Influence Model of Consumer Participation in Network and Small-Group-Based Virtual Communities,” International Journal of Research in Marketing, 21, 3, 241–63.
  • Di Pietro, L., ve Pantano, E. (2012), ''An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook'' Journal of Direct, Data and Digital Marketing Practice, 14(1), 18-29.
  • Ellison, N., B., (2007), ''Social network sites: Definition, history, and scholarship'', Journal of Computer‐Mediated Communication, 13(1), 210-230.
  • Eröz, S. S., ve Doğdubay, M. (2013), ''Turistik ürün tercihinde sosyal medyanın rolü ve etik ilişkisi'', Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 27(1).
  • Goh, K. Y., Heng, C. S., ve Lin, Z. (2013), ''Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content'', Information Systems Research, 24(1), 88-107.
  • Global Web Index, (2014), Digital in Turkey, http://www.wearesocial.sg/blog/2014/07/social-digital-mobile-menat/, (Erişim: 17.12.2015).
  • Hoffman, D.L., Novak, T.P. ve Chatterjee, P. (1995), “Commercial scenarios for the web: opportunities and challenges”, Journal of Computer-Mediated Communication,1(3).
  • Holzner, Steven (2008), Facebook Marketing: Leverage Social Media to Grow Your Business. Indianapolis: Que..
  • Hughes, D. J., Rowe, M., Batey, M., ve Lee, A. (2012), ''A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage'', Computers in Human Behavior, 28(2), 561-569.
  • İşlek, M. S. (2012), ''Sosyal Medyanın Tüketici Davranışlarına Etkileri Türkiye'deki Sosyal Medya Kullanıcıları Üzerine Bir Araştırma'', (Yüksek Lisans Tezi, Karamanoğlu Mehmetbey Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı).
  • Jackson, N. (2011), “Infographic: Using Social Media to Build Brand Loyalty”, http://www.theatlantic.com/technology/archive/2011/07/infographic-using-social-media-to-build-brand-loyalty/241701/, (Erişim: 11.12.2015).
  • Kazançoğlu, İ., Üstündağli, E., ve Baybars, M. (2012), ''Tüketicilerin Sosyal Ağ Sitelerindeki Reklamlara Yönelik Tutumlarının Satınalma Davranışları Üzerine Etkisi: Facebook Örneği'', Uluslararası İktisadi Ve İdari İncelemeler Dergisi, (8).
  • Kang, J., Tang, L., ve Fiore, A. M. (2014), ''Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation'' International Journal of Hospitality Management, 36, 145-155.
  • Kara, Y., ve Coşkun, A. (2012), ''Sosyal Ağların Pazarlama Aracı Olarak Kullanımı: Türkiye’deki Hazır Giyim Firmaları Örneği'', Journal Of Economics & Administrative Sciences/Afyon Kocatepe Üniversitesi Iktisadi Ve Idari Bilimler Fakültesi Dergisi, 14(2).
  • Kerpen, D. (2011), ''Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook & other social networks)'', McGraw Hill Professional.
  • Köksal, Y., ve Özdemir, Ş. (2013), ''Bir İletişim Aracı Olarak Sosyal Medya’nın Tutundurma Karması İçerisindeki Yeri Üzerine Bir İnceleme An Investıgatıon On Place Of Socıal Medıa In Promotıon Mıx.'', Suleyman Demirel University Journal of Faculty Of Economics & Administrative Sciences, 18(1).
  • Klaassen, A. (2007), "Facebook's Bid Ad Plan: If Users Like You, They'll be Your Campaign", http://adage.com/digital/article?article_id=121806&search_ph, (Erişim: 11.07.2015 ).
  • Kwok, L., ve Yu, B. (2013), ''Spreading Social Media Messages on Facebook An Analysis of Restaurant Business-to-Consumer Communications'', Cornell Hospitality Quarterly, 54(1), 84-94.
  • Lee, D., Kim, H. S., ve Kim, J. K. (2011), ''The impact of online brand community type on consumer's community engagement behaviors: Consumer-created vs. marketer-created online brand community in online social-networking web sites'', Cyberpsychology, Behavior, and Social Networking, 14(1-2), 59-63.
  • Lillqvist, E., ve Louhiala-Salminen, L. (2014), '' Facing Facebook Impression Management Strategies in Company–Consumer Interactions'', Journal of Business and Technical Communication, 28(1), 3-30.
  • Lin, Kuan-Yu ve Hsi-Peng Lu (2011), “Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory,” Computers in Human Behavior, 27(3), 1152–61.
  • Lucibello, Lisa, (2014), “Brand Loyalty: College Student Loyalty to Brands with Social Media Outlets”, https://www.rit.edu/cla/communication/sites/rit.edu.cla.communication/files//images/2135%20Lisa%20Lucibello.pdf, (Erişim: 04.04.2015)
  • Morgan, D. L. (1997). The focus group guidebook, Vol. 1., Sage publications.
  • Muntinga, D. G., Moorman, M., ve Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46.
  • Onat, F., ve Alikılıç, Ö. A. (2008), ''Sosyal Ağ Sitelerinin Reklam ve Halkla İlişkiler Ortamları Olarak Değerlendirilmesi'', Journal of Yaşar University, 3(9), 1111-1143.
  • Olczak, A., ve Sobczyk, R. (2013), ''Brand engagement on Facebook based on mobile phone operators activity within four European countries'', http://www.sbc.org.pl/Content/83917/SE_150.pdf, (Erişim: 17.02.2015).
  • Park, N., Kee, K., F. ve Valenzuela, S., (2009), “Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes,” Cyberpsychology & Behavior, 12(6), 729–33.
  • Roy, D., (2014), “Social Media-The Easiest Way to Commnucate and Build Brand Loyalty Through Advertising” International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 2014, 1.(6), 242-252.
  • Rosen, D. L., ve Olshavsky, R. C. (1987). The dual role of informational social influence: Implications for marketing management. Journal of Business Research, 15(2), 123–144
  • Shih, C., (2009), ''The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff'', Prentice Hall.
  • Simon, C., Brexendorf, T., O., ve Fassnacht, M. (2013), ''Creating Online Brand Experience on Facebook'', Marketing Review St. Gallen, 30(6), 50-59.
  • Smith, A., N., Fischer, E., ve Yongjian, C. (2012), ''How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?'', Journal of Interactive Marketing, 26(2), 102-113.
  • Tuğrul, T. O., (2014), ''Brand Experıence Effects On Consumer Socıal Medıa Marketıng Perceptıons And Brand Value'', Journal of Global Strategic Management, 16, December.
  • Torlak, Ö., ve Ay, U., (2014), ''Facebook'ta Bulunma Amacı ve Facebook Reklamlarına Duyulan İlgi Arasındaki İlişki'', Anadolu University Journal of Social Sciences, 14(4).
  • Valenzuela, S., Park, N., ve Kee, K. F. (2009), ''Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation'', Journal of Computer‐Mediated Communication, 14(4), 875-901.
  • Taprial, V., ve Kanwar, P., (2012) “Understanding Social Media”, Ventus Publishing, United States
  • Weman, E. A. (2011), ''Consumer motivations to join a brand community on Facebook'', Master's thesis'', Hanken School of Economics, Helsinki, https://helda.helsinki.fi/bitstream/handle/10227/798/weman.pdf?sequence.. (Erişim: 17.05.2015)
  • Yıldız, Y. (2014), ''Tüketici Davranışları Üzerinde Sosyal Medya Etkileri: Apple ve Samsung Örneği '', Kastamonu University Journal of Economics & Administrative Sciences Faculty, 4(2).
  • Zywica, J., ve Danowski, J. (2008), ''The faces of Facebookers: Investigating social enhancement and social compensation hypotheses; predicting Facebook™ and offline popularity from sociability and self‐esteem, and mapping the meanings of popularity with semantic networks'', Journal of Computer‐Mediated Communication, 14(1), 1-34.
  • Zailskaite-Jakste, L., ve Kuvykaite, R. (2012), ''Consumer Engagement in Social Media by Building the Brand'', Electronic International Interdisciplinary Conference, September, 1(1), 194-202.
Yıl 2016, Cilt: 5 Sayı: 3, 611 - 633, 13.04.2016
https://doi.org/10.15869/itobiad.30002

Öz

Kaynakça

  • [Agarwal, R., Karahanna, E. (2000), Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4), 665-694.] Aktaran Usluel, Y. K., ve Vural, F. K. (2009). Bilişsel Kapılma Ölçeği’nun Türkçeye Uyarlama Çalışması. Ankara University, Journal of Faculty of Educational Sciences, 42(2), 77-92.
  • Andrews, D., C., (2002), ''Audience-specific online community design'', Communications of the ACM, 45(4), 64-68.
  • Atadil, H., A., Berezina, K., Yılmaz, B. S., ve Çobanoglu, C. (2010), ''An analysis of the usage of Facebook and Twitter as a marketing tool in hotels'', Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi, 11(2).
  • Akar, E. (2010), ''Sanal toplulukların bir türü olarak sosyal ağ siteleri-bir pazarlama iletişimi kanalı olarak işleyişi'', Anadolu Üniversitesi Sosyal Bilimler Dergisi, 1, 107–122.
  • Aghakhani, N., ve Karimi, J. (2013), ''Acceptance of Implicit and Explicit ewom: a Factor Based Study of Social Networking Sites'', Proceedings of the Nineteenth Americas Conference on Information Systems, Chicago, Illinois, 15-17.
  • Bulunmaz, B. (2011), ''Otomotiv sektöründe sosyal medyanın kullanımı ve Fiat örneği'', Yeditepe Üniversitesi Global Media Journal, 2(3), 19-50.
  • Barbour, R. S. (1999), ''The case for combining qualitative and quantitative approaches in health services research'', Journal of health services research and policy, 4(1), 39-43.
  • Bushelow, E. E. (2012), ''Facebook pages and benefits to brands'', Elon Journal of Undergraduate Research in Communications, 3(2). 5-17
  • Cvijikj, I. P., ve Michahelles, F. (2013), ''Online engagement factors on Facebook brand pages'', Social Network Analysis and Mining, 3(4), 843-861.
  • De Vries, L., Gensler, S., ve Leeflang, P. S. (2012), ''Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing'', Journal of Interactive Marketing, 26(2), 83-91.
  • Dholakia, Utpal M., Richard P. Bagozzi, ve Lisa K. Pearo (2004), “A Social Influence Model of Consumer Participation in Network and Small-Group-Based Virtual Communities,” International Journal of Research in Marketing, 21, 3, 241–63.
  • Di Pietro, L., ve Pantano, E. (2012), ''An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook'' Journal of Direct, Data and Digital Marketing Practice, 14(1), 18-29.
  • Ellison, N., B., (2007), ''Social network sites: Definition, history, and scholarship'', Journal of Computer‐Mediated Communication, 13(1), 210-230.
  • Eröz, S. S., ve Doğdubay, M. (2013), ''Turistik ürün tercihinde sosyal medyanın rolü ve etik ilişkisi'', Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 27(1).
  • Goh, K. Y., Heng, C. S., ve Lin, Z. (2013), ''Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content'', Information Systems Research, 24(1), 88-107.
  • Global Web Index, (2014), Digital in Turkey, http://www.wearesocial.sg/blog/2014/07/social-digital-mobile-menat/, (Erişim: 17.12.2015).
  • Hoffman, D.L., Novak, T.P. ve Chatterjee, P. (1995), “Commercial scenarios for the web: opportunities and challenges”, Journal of Computer-Mediated Communication,1(3).
  • Holzner, Steven (2008), Facebook Marketing: Leverage Social Media to Grow Your Business. Indianapolis: Que..
  • Hughes, D. J., Rowe, M., Batey, M., ve Lee, A. (2012), ''A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage'', Computers in Human Behavior, 28(2), 561-569.
  • İşlek, M. S. (2012), ''Sosyal Medyanın Tüketici Davranışlarına Etkileri Türkiye'deki Sosyal Medya Kullanıcıları Üzerine Bir Araştırma'', (Yüksek Lisans Tezi, Karamanoğlu Mehmetbey Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı).
  • Jackson, N. (2011), “Infographic: Using Social Media to Build Brand Loyalty”, http://www.theatlantic.com/technology/archive/2011/07/infographic-using-social-media-to-build-brand-loyalty/241701/, (Erişim: 11.12.2015).
  • Kazançoğlu, İ., Üstündağli, E., ve Baybars, M. (2012), ''Tüketicilerin Sosyal Ağ Sitelerindeki Reklamlara Yönelik Tutumlarının Satınalma Davranışları Üzerine Etkisi: Facebook Örneği'', Uluslararası İktisadi Ve İdari İncelemeler Dergisi, (8).
  • Kang, J., Tang, L., ve Fiore, A. M. (2014), ''Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation'' International Journal of Hospitality Management, 36, 145-155.
  • Kara, Y., ve Coşkun, A. (2012), ''Sosyal Ağların Pazarlama Aracı Olarak Kullanımı: Türkiye’deki Hazır Giyim Firmaları Örneği'', Journal Of Economics & Administrative Sciences/Afyon Kocatepe Üniversitesi Iktisadi Ve Idari Bilimler Fakültesi Dergisi, 14(2).
  • Kerpen, D. (2011), ''Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook & other social networks)'', McGraw Hill Professional.
  • Köksal, Y., ve Özdemir, Ş. (2013), ''Bir İletişim Aracı Olarak Sosyal Medya’nın Tutundurma Karması İçerisindeki Yeri Üzerine Bir İnceleme An Investıgatıon On Place Of Socıal Medıa In Promotıon Mıx.'', Suleyman Demirel University Journal of Faculty Of Economics & Administrative Sciences, 18(1).
  • Klaassen, A. (2007), "Facebook's Bid Ad Plan: If Users Like You, They'll be Your Campaign", http://adage.com/digital/article?article_id=121806&search_ph, (Erişim: 11.07.2015 ).
  • Kwok, L., ve Yu, B. (2013), ''Spreading Social Media Messages on Facebook An Analysis of Restaurant Business-to-Consumer Communications'', Cornell Hospitality Quarterly, 54(1), 84-94.
  • Lee, D., Kim, H. S., ve Kim, J. K. (2011), ''The impact of online brand community type on consumer's community engagement behaviors: Consumer-created vs. marketer-created online brand community in online social-networking web sites'', Cyberpsychology, Behavior, and Social Networking, 14(1-2), 59-63.
  • Lillqvist, E., ve Louhiala-Salminen, L. (2014), '' Facing Facebook Impression Management Strategies in Company–Consumer Interactions'', Journal of Business and Technical Communication, 28(1), 3-30.
  • Lin, Kuan-Yu ve Hsi-Peng Lu (2011), “Why People Use Social Networking Sites: An Empirical Study Integrating Network Externalities and Motivation Theory,” Computers in Human Behavior, 27(3), 1152–61.
  • Lucibello, Lisa, (2014), “Brand Loyalty: College Student Loyalty to Brands with Social Media Outlets”, https://www.rit.edu/cla/communication/sites/rit.edu.cla.communication/files//images/2135%20Lisa%20Lucibello.pdf, (Erişim: 04.04.2015)
  • Morgan, D. L. (1997). The focus group guidebook, Vol. 1., Sage publications.
  • Muntinga, D. G., Moorman, M., ve Smit, E. G. (2011). Introducing COBRAs: Exploring motivations for brand-related social media use. International Journal of Advertising, 30(1), 13-46.
  • Onat, F., ve Alikılıç, Ö. A. (2008), ''Sosyal Ağ Sitelerinin Reklam ve Halkla İlişkiler Ortamları Olarak Değerlendirilmesi'', Journal of Yaşar University, 3(9), 1111-1143.
  • Olczak, A., ve Sobczyk, R. (2013), ''Brand engagement on Facebook based on mobile phone operators activity within four European countries'', http://www.sbc.org.pl/Content/83917/SE_150.pdf, (Erişim: 17.02.2015).
  • Park, N., Kee, K., F. ve Valenzuela, S., (2009), “Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes,” Cyberpsychology & Behavior, 12(6), 729–33.
  • Roy, D., (2014), “Social Media-The Easiest Way to Commnucate and Build Brand Loyalty Through Advertising” International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 2014, 1.(6), 242-252.
  • Rosen, D. L., ve Olshavsky, R. C. (1987). The dual role of informational social influence: Implications for marketing management. Journal of Business Research, 15(2), 123–144
  • Shih, C., (2009), ''The Facebook era: Tapping online social networks to build better products, reach new audiences, and sell more stuff'', Prentice Hall.
  • Simon, C., Brexendorf, T., O., ve Fassnacht, M. (2013), ''Creating Online Brand Experience on Facebook'', Marketing Review St. Gallen, 30(6), 50-59.
  • Smith, A., N., Fischer, E., ve Yongjian, C. (2012), ''How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?'', Journal of Interactive Marketing, 26(2), 102-113.
  • Tuğrul, T. O., (2014), ''Brand Experıence Effects On Consumer Socıal Medıa Marketıng Perceptıons And Brand Value'', Journal of Global Strategic Management, 16, December.
  • Torlak, Ö., ve Ay, U., (2014), ''Facebook'ta Bulunma Amacı ve Facebook Reklamlarına Duyulan İlgi Arasındaki İlişki'', Anadolu University Journal of Social Sciences, 14(4).
  • Valenzuela, S., Park, N., ve Kee, K. F. (2009), ''Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation'', Journal of Computer‐Mediated Communication, 14(4), 875-901.
  • Taprial, V., ve Kanwar, P., (2012) “Understanding Social Media”, Ventus Publishing, United States
  • Weman, E. A. (2011), ''Consumer motivations to join a brand community on Facebook'', Master's thesis'', Hanken School of Economics, Helsinki, https://helda.helsinki.fi/bitstream/handle/10227/798/weman.pdf?sequence.. (Erişim: 17.05.2015)
  • Yıldız, Y. (2014), ''Tüketici Davranışları Üzerinde Sosyal Medya Etkileri: Apple ve Samsung Örneği '', Kastamonu University Journal of Economics & Administrative Sciences Faculty, 4(2).
  • Zywica, J., ve Danowski, J. (2008), ''The faces of Facebookers: Investigating social enhancement and social compensation hypotheses; predicting Facebook™ and offline popularity from sociability and self‐esteem, and mapping the meanings of popularity with semantic networks'', Journal of Computer‐Mediated Communication, 14(1), 1-34.
  • Zailskaite-Jakste, L., ve Kuvykaite, R. (2012), ''Consumer Engagement in Social Media by Building the Brand'', Electronic International Interdisciplinary Conference, September, 1(1), 194-202.
Toplam 50 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Hakan Cengiz

Mustafa Karaarslan

Elif Akçalan Bu kişi benim

Engin Malkoç Bu kişi benim

Yayımlanma Tarihi 13 Nisan 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 5 Sayı: 3

Kaynak Göster

APA Cengiz, H., Karaarslan, M., Akçalan, E., Malkoç, E. (2016). Sosyal Ağ Sitelerinde Marka Temelli İçeriklerin Paylaşılmasına Yönelik Güdülerin İncelenmesi: Facebook Örneği. İnsan Ve Toplum Bilimleri Araştırmaları Dergisi, 5(3), 611-633. https://doi.org/10.15869/itobiad.30002
İnsan ve Toplum Bilimleri Araştırmaları Dergisi  Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.