Öz
Kaynakça
- Avraham, E. (2004). Media Strategies for Improving an Unfavorable City Image. Cities, 21(6), 471—479.
- Bakan, Ö. (2008). Kurumsal Kimlik and İmaj. Ed. A. Kalender and M. Fidan, Halkla İlişkiler. Konya: Tablet Yayınları.
- Beerli, A. and Martin, J. D. (2004). Factors Influencing Destination Image. Annals of Tourism Research, 31(3), 657–681.
- Demirel, M. (2014). Burdur Kent İmajı: Mehmet Akif Ersoy Üniversitesi Öğrencileri Üzerine Bir Alan Araştırması, Mehmet Akif Ersoy Sosyal Biliminler Enstitüsü Dergisi, 6(10), 230-241.
- Dumbraveanu, D. (2010). Place Branding: A Challenging Process for Bucharest The Capital City of Romania. Human Geographies, Journal of Studies and Research in Human Geography, 4(2), 53-62.
- Drewes, T. and Michael, C. (2006). How Do Students Choose a Unıversıty: An Analysis of Applications to Universities in Ontario, Research in Higher Education, 47(7), 781-800.
- Engez, A. (2007). Küreselleşme Sürecinde Kentlerin İmaj ve Kimlikleri: Karşılaştırmalı İstanbul Örneği, Marmara Üniversitesi Sosyal Bilimler Enstitüsü İletişim Bilimleri ABD Halkla İlişkiler BD. Yüksek Lisans Tezi, İstanbul.
- Gecikli, F. (2012). Şehir İmajı Amasya Şehri Üzerine Bir Uygulama, Ankara: Fenomen Yayınları.
- Giritlioğlu, İ. and Avcıkurt, C. (2010). Şehirlerin Turistik Bir Ürün Olarak Pazarlanması, Örnek Şehirler and Turkey’deki Şehirler Üzerine Öneriler Derlemeden Oluşmuş Bir Uygulama, Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(4), 74-89.
- Özdamar, K. (1999). SPSS ile Biyoistatistik. Eskişehir: Kaan Kitabevi.
- Özdemir, Ş. and Karaca, Y. (2009). Kent Markası and Marka İmajının Ölçümü: Afyonkarahisar Kenti İmajı Üzerine Bir Araştırma. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi, 11(2), 113-134.
- Paşalı T., N. (2012). Mersin’in Kent Olma Sürecinde Liman ve Serbest Bölgeye İlişkin İnternet Pazarlaması Uygulamalarının Rolü. AJIT-e: Online Academic Journal of Information Tecnology, 3(6), 67-76.
- Rainisto, S. K. (2003). Success Factors of Place Marketing: A .Study of Place Marketing Practies in Nothern Europe and the United States. (Yayımlanmamış Doktora Tezi). Helsinki Univercity of Technology Institute of Strateggy and International Business.
- Sevindi, N. (2003). Kent ve Kültür. İstanbul: Alfa Yayınları.
- Shah, M. and Nair, C.S. (2010). Enrolling in Higher Education: The Perceptions of Stakeholders. Journal of Institutional Research, 15(1), 9– 15.
- Uçkaç, L. (2006). Kentsel Tasarımın Kent Kimliği Üzerine Etkileri: Keçiören Örneği, Ankara Üniversitesi Fen Bilimleri Enstitüsü Peyzaj Mimarlığı Anabilim Dalı. Yüksek Lisans Tezi. Ankara.
- Ünlü A. (1991). Çevresele Kalite, Algı ve Kentsel Tasarım. 1.Kentsel Tasarım ve Uygulamalar Sempozyumu, 328.
- Yuan, L. and Chong, C. (2007). The Effect of Festivals and Special Events on City İmage Desingn. Front Archit. Civ. Eng. China, 1(2), 255-259.
- http://www.haberturk.com/gundem/haber/1287736-en-gozde-universitelerde-bile-bos-kontenjan-var
- http://www.sinavtakvim.com/node/495
- https://tr.wikipedia.org/wiki/Turkey%27deki_üniversiteler_listesi
THE INFLUENCE OF CITY IMAGE ON THE UNIVERSITY SELECTIONS OF STUDENTS STUDYING IN THE DEPARTMENT OF MARKETING
Öz
Purpose - This study analyses the influence of city image on
university students. The question "How are students influenced by city
image when they are making their school selections?" is the main topic of
the study.
Methodology - The questionnaire form was created after a literature
search and subjected to a pilot scheme after it was revised based on the
opinions of specialist academicians. When determining research questions,
studies by Demirel (2014) and Özdemir and Karaca (2009) were drawn upon, and
its validity and reliability were tested by administering 40 pilot
questionnaires before putting it into its final form. Data obtained were
subjected to an SPSS analysis, and the influence of city image on university
selections was analysed with the help of regression and correlation analyses
and comparative tables.
Findings- In this study, it is concluded that students primarily
choose those schools which are in a close distance to where they live. As a
result of increasing competition, many schools have begun to acquire students
from their own region. Factors like natural and historical attractions and
social environment also shape the selections of students. When making these
selections, students consult with those around them such as their friends, and
thus they obtain the first information about a certain school from them.
Conclusion- It is seen when the findings of the study were
assessed in general that students make their university selections primarily
based on the city in which universities are located. Proximity of a school to
where they live and factors shaping the image of a city such as sociality and
cultural/natural richness also become influential in this selection. Those
students who act according to city images become happier during their educational
lives, and their level of satisfaction with their university tends to
increase.
Anahtar Kelimeler
City image university students university selection consumer preferences city development
Kaynakça
- Avraham, E. (2004). Media Strategies for Improving an Unfavorable City Image. Cities, 21(6), 471—479.
- Bakan, Ö. (2008). Kurumsal Kimlik and İmaj. Ed. A. Kalender and M. Fidan, Halkla İlişkiler. Konya: Tablet Yayınları.
- Beerli, A. and Martin, J. D. (2004). Factors Influencing Destination Image. Annals of Tourism Research, 31(3), 657–681.
- Demirel, M. (2014). Burdur Kent İmajı: Mehmet Akif Ersoy Üniversitesi Öğrencileri Üzerine Bir Alan Araştırması, Mehmet Akif Ersoy Sosyal Biliminler Enstitüsü Dergisi, 6(10), 230-241.
- Dumbraveanu, D. (2010). Place Branding: A Challenging Process for Bucharest The Capital City of Romania. Human Geographies, Journal of Studies and Research in Human Geography, 4(2), 53-62.
- Drewes, T. and Michael, C. (2006). How Do Students Choose a Unıversıty: An Analysis of Applications to Universities in Ontario, Research in Higher Education, 47(7), 781-800.
- Engez, A. (2007). Küreselleşme Sürecinde Kentlerin İmaj ve Kimlikleri: Karşılaştırmalı İstanbul Örneği, Marmara Üniversitesi Sosyal Bilimler Enstitüsü İletişim Bilimleri ABD Halkla İlişkiler BD. Yüksek Lisans Tezi, İstanbul.
- Gecikli, F. (2012). Şehir İmajı Amasya Şehri Üzerine Bir Uygulama, Ankara: Fenomen Yayınları.
- Giritlioğlu, İ. and Avcıkurt, C. (2010). Şehirlerin Turistik Bir Ürün Olarak Pazarlanması, Örnek Şehirler and Turkey’deki Şehirler Üzerine Öneriler Derlemeden Oluşmuş Bir Uygulama, Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(4), 74-89.
- Özdamar, K. (1999). SPSS ile Biyoistatistik. Eskişehir: Kaan Kitabevi.
- Özdemir, Ş. and Karaca, Y. (2009). Kent Markası and Marka İmajının Ölçümü: Afyonkarahisar Kenti İmajı Üzerine Bir Araştırma. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi, 11(2), 113-134.
- Paşalı T., N. (2012). Mersin’in Kent Olma Sürecinde Liman ve Serbest Bölgeye İlişkin İnternet Pazarlaması Uygulamalarının Rolü. AJIT-e: Online Academic Journal of Information Tecnology, 3(6), 67-76.
- Rainisto, S. K. (2003). Success Factors of Place Marketing: A .Study of Place Marketing Practies in Nothern Europe and the United States. (Yayımlanmamış Doktora Tezi). Helsinki Univercity of Technology Institute of Strateggy and International Business.
- Sevindi, N. (2003). Kent ve Kültür. İstanbul: Alfa Yayınları.
- Shah, M. and Nair, C.S. (2010). Enrolling in Higher Education: The Perceptions of Stakeholders. Journal of Institutional Research, 15(1), 9– 15.
- Uçkaç, L. (2006). Kentsel Tasarımın Kent Kimliği Üzerine Etkileri: Keçiören Örneği, Ankara Üniversitesi Fen Bilimleri Enstitüsü Peyzaj Mimarlığı Anabilim Dalı. Yüksek Lisans Tezi. Ankara.
- Ünlü A. (1991). Çevresele Kalite, Algı ve Kentsel Tasarım. 1.Kentsel Tasarım ve Uygulamalar Sempozyumu, 328.
- Yuan, L. and Chong, C. (2007). The Effect of Festivals and Special Events on City İmage Desingn. Front Archit. Civ. Eng. China, 1(2), 255-259.
- http://www.haberturk.com/gundem/haber/1287736-en-gozde-universitelerde-bile-bos-kontenjan-var
- http://www.sinavtakvim.com/node/495
- https://tr.wikipedia.org/wiki/Turkey%27deki_üniversiteler_listesi
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Bölüm | Articles |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Mart 2018 |
| Yayımlandığı Sayı | Yıl 2018 Cilt: 5 Sayı: 1 |
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