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ANALYZING THE ACCEPTANCE OF MOBILE APPLICATIONS SELLING FASHION PRODUCTS WITHIN THE CONTEXT OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY II

Yıl 2021, Cilt: 16 Sayı: 55, 286 - 310, 30.01.2021
https://doi.org/10.14783/maruoneri.741104

Öz

In the twenty-first century, as smartphones become an inseparable part of life, consumers’ buying behavior is directed towards mobile applications. Thus, it is crucial to analyze the factors affecting the acceptance of mobile applications. In this study, we aim to analyze consumer’s acceptance of mobile shopping applications selling fashion products in the context of Unified Theory of Acceptance and Use of Technology II. Based on the theory, it is considered that performance expectancy, effort expectancy, social influence, facilitating conditions, hedonistic motivation, price value, and habit factors are found effective on repurchase intention. The data is collected from 401 consumers of mobile shoppers. As a result of the analysis, it is found that habit is the most effective factor on repurchase intention towards mobile shopping applications that sell fashion products. It is also concluded that the hedonistic motivation, effort expectancy, and price value factors have an impact on repurchase intention.

Kaynakça

  • Afshan, S. & Sharif, A. (2016). Acceptance of Mobile Banking Framework in Pakistan. Telematics and Informatics. 33 (2), 370-387.
  • Alalwan, A. A., Dwivedi, Y. K. & Rana, N. P. (2017). Factors Influencing Adoption of Mobile Banking by Jordanian Bank Customers: Extending UTAUT2 with Trust. International Journal of Information Management. 37 (3). 99-110.
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  • Alalwan, A. A., Dwivedi, Y. K., Rana, N. P. & Algharabat, R. (2018). Examining Factors Influencing Jordanian Customers’ Intentions and Adoption of Internet Banking: Extending UTAUT2 with Risk. Journal of Retailing and Consumer Services. 40. 125-138.
  • Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Kizgin, H. & Patil, P. (2019). Consumer Use of Mobile Banking (M-Banking) in Saudi Arabia: Towards an Integrated Model. International Journal of Information Management. 44, 38-52.
  • Balasubramanian, S., Peterson, R. A. & Jarvenpaa, S. L. (2002). Exploring The Implications of M-Commerce for Markets and Marketing. Journal of The Academy of Marketing Science. 30 (4), 348-361.
  • Baptista, G. & Oliveira, T. (2015). Understanding Mobile Banking: The Unified Theory of Acceptance and Use of Technology Combined with Cultural Moderators. Computers in Human Behavior. 50, 418-430.
  • Bauer, H. H., Falk, T. & Hammerschmidt, M. (2006). eTransQual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping. Journal of Business Research. 59, 866-875.
  • Bendall-Lyon, D. & Powers, T. L. (2004). The Impact of Structure and Process Attributes on Satisfaction and Behavioral Intentions. Journal of Services Marketing. 18(2), 114-121.
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  • Chen, L. Y. (2013). The Quality of Mobile Shopping System and Its Impact on Purchase Intention and Performance. International Journal of Managing Information Technology. 5 (2), 23-32.
  • Cheng, Y., Sharma, S., Sharma, P. & Kulathunga, K. M. M. C. B. (2020). Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending The UTAUT2 Model. Information. 11 (33), 1-24.
  • Chopdar, P. K., Korfiatis, N., Sivakumar, V. J. & Lytras, M. D. (2018). Mobile Shopping Apps Adoption and Perceived Risks: A Cross-Country Perspective Utilizing the Unified Theory of Acceptance and Use of Technology. Computers in Human Behaviour. 86, 109-128.
  • Chung, I. K. & Lee, M. M. (2003). A Study of Influencing Factors for Repurchase Intention in Internet Shopping Malls. In Proceedings International Parallel and Distributed Processing Symposium. IEEE.
  • Coşkun, R., Altunışık, R. & Yıldırım, E. (2017). Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamaları. Sakarya: Sakarya Yayıncılık.
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  • Dhiman, N. & Arora, N. (2018). Adoption of E-Recruitment Mobile Apps: A Study Based on UTAUT2 Framework. Journal of Organisation and Human Behaviour. 7 (2-3), 55-63.
  • Enginkaya, E. (2006). Elektronik Perakendecilik Elektronik Alışveriş. Ege Akademik Bakış Dergisi. 6 (1), 10-16.
  • Gao, T., Rohm, A. J., Sultan, F. & Pagani, M. (2013). Consumers Un-Tethered: A Three Market Empirical Study of Consumers’ Mobile Marketing Acceptance. Journal of Business Research. 66, 2536-2544.
  • Gupta, A. & Dogra, N. (2017). Tourist Adoption of Mapping Apps: A UTAUT2 Perspective of Smart Travellers. Tourism and hospitality management. 23 (2), 145-161.
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  • Hansen, T. & Jensen, J. M. (2009). Shopping Orientation and Online Clothing Purchases: The Role of Gender and Purchase Situation. European Journal of Marketing. 43 (9/10), 1154-1170.
  • Heerink, M., Kröse, B., Wielinga, B. & Evers, V. (2009). Measuring The Influence of Social Abilities on Acceptance of an Interface Robot and A Screen Agent by Elderly Users. Proceedings of The British Computer Society Conference on HCI. 430-439.
  • Hellier, P. K., Geursen, G. M., Carr, R. A. & Rickard, J. A. (2003). Customer Repurchase İntention. European Journal of Marketing. 37 (11), 1762-1800.
  • Hew, J. J., Lee, V. H., Ooi, K. B. & Wei, J. (2015). What Catalyses Mobile Apps Usage Intention: An Empirical Analysis. Industrial Managment & Data Systems. 15 (7), 1269-1291.
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MODA ÜRÜNLERİ SATAN MOBİL ALIŞVERİŞ UYGULAMALARININ KABULÜNÜN BİRLEŞTİRİLMİŞ TEKNOLOJİ KABUL VE KULLANIM TEORİSİ II ÇERÇEVESİNDE İNCELENMESİ

Yıl 2021, Cilt: 16 Sayı: 55, 286 - 310, 30.01.2021
https://doi.org/10.14783/maruoneri.741104

Öz

Yirmi birinci yüzyılda akıllı telefonların hayatın ayrılmaz bir parçası haline gelmesi ile birlikte tüketicilerin satın alma davranışları mobil alışveriş uygulamalarına yönelmeye başlamıştır. Bu nedenle, tüketicilerin mobil alışveriş uygulamalarını benimsemelerinde etkili olan faktörlerin incelenmesi önemlidir. Bu araştırmada tüketicilerin moda ürünleri satan mobil alışveriş uygulamalarını benimsemelerinin Birleştirilmiş Teknoloji Kabul ve Kullanım Teorisi II çerçevesinde incelenmesi amaçlanmıştır. Çalışmada teori kapsamında etkili olduğu değerlendirilen performans beklentisi, çaba beklentisi, sosyal etki, kolaylaştırıcı koşullar, hazcı motivasyon, fiyat değeri ve alışkanlık faktörlerinin tekrar satın alma niyeti üzerindeki etkileri incelenmektedir. Araştırmanın verileri mobil alışveriş yapan 401 tüketiciden toplanmıştır. Analizlerin sonucunda alışkanlığın moda ürünleri satan mobil alışveriş uygulamalarının tekrar kullanılmasında en etkili faktör olduğu bulunmuştur. Hazcı motivasyon, çaba beklentisi ve fiyat değeri faktörlerinin de tekrar satın alma niyeti üzerinde etkili olduğu sonucuna ulaşılmıştır.

Kaynakça

  • Afshan, S. & Sharif, A. (2016). Acceptance of Mobile Banking Framework in Pakistan. Telematics and Informatics. 33 (2), 370-387.
  • Alalwan, A. A., Dwivedi, Y. K. & Rana, N. P. (2017). Factors Influencing Adoption of Mobile Banking by Jordanian Bank Customers: Extending UTAUT2 with Trust. International Journal of Information Management. 37 (3). 99-110.
  • App Annie, The State of the Turkish App Economy, 2018. https://s3.amazonaws.com/files.appannie.com/ presentations/1808+App+Annie+Turkish+Report+.pdf?mkt_tok=eyJpIjoiTTJOak5XWmlPVFF4Tm1SaCIsInQiOiIzNmNOSnhEZ1gzNGZwQ25oVjVoSXpqOFRSQWZGVjBibCtrdUVDbERmSEJmb1g3dGpCa0poSTBqTEtBb3hUXC9US1FuUzNtaVJxZG84cjAySGx5VlNyT2daWkVaR3FXcDE- 3OTN0UmdPQ25VZk5lcVJPTDc3aXJiajlLUWtxSVR5dWkifQ%3D%3D adresinden alındı.
  • Alalwan, A. A., Dwivedi, Y. K., Rana, N. P. & Algharabat, R. (2018). Examining Factors Influencing Jordanian Customers’ Intentions and Adoption of Internet Banking: Extending UTAUT2 with Risk. Journal of Retailing and Consumer Services. 40. 125-138.
  • Baabdullah, A. M., Alalwan, A. A., Rana, N. P., Kizgin, H. & Patil, P. (2019). Consumer Use of Mobile Banking (M-Banking) in Saudi Arabia: Towards an Integrated Model. International Journal of Information Management. 44, 38-52.
  • Balasubramanian, S., Peterson, R. A. & Jarvenpaa, S. L. (2002). Exploring The Implications of M-Commerce for Markets and Marketing. Journal of The Academy of Marketing Science. 30 (4), 348-361.
  • Baptista, G. & Oliveira, T. (2015). Understanding Mobile Banking: The Unified Theory of Acceptance and Use of Technology Combined with Cultural Moderators. Computers in Human Behavior. 50, 418-430.
  • Bauer, H. H., Falk, T. & Hammerschmidt, M. (2006). eTransQual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping. Journal of Business Research. 59, 866-875.
  • Bendall-Lyon, D. & Powers, T. L. (2004). The Impact of Structure and Process Attributes on Satisfaction and Behavioral Intentions. Journal of Services Marketing. 18(2), 114-121.
  • Can, A. (2017). SPSS ile Nicel Veri Analizi (5. Baskı). Ankara: Pegem Akademi Yayıncılık. Carlsson, C.,
  • Carlsson, J., Hyvönen, K., Puhakainen, J. & Walden, P. (2006). Adoption of Mobile Devices/Services – Searching for Answers with The UTAUT. Proceedings of the 39th Hawaii International Conference on System Sciences. 1-10.
  • Chen, L. Y. (2013). The Quality of Mobile Shopping System and Its Impact on Purchase Intention and Performance. International Journal of Managing Information Technology. 5 (2), 23-32.
  • Cheng, Y., Sharma, S., Sharma, P. & Kulathunga, K. M. M. C. B. (2020). Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending The UTAUT2 Model. Information. 11 (33), 1-24.
  • Chopdar, P. K., Korfiatis, N., Sivakumar, V. J. & Lytras, M. D. (2018). Mobile Shopping Apps Adoption and Perceived Risks: A Cross-Country Perspective Utilizing the Unified Theory of Acceptance and Use of Technology. Computers in Human Behaviour. 86, 109-128.
  • Chung, I. K. & Lee, M. M. (2003). A Study of Influencing Factors for Repurchase Intention in Internet Shopping Malls. In Proceedings International Parallel and Distributed Processing Symposium. IEEE.
  • Coşkun, R., Altunışık, R. & Yıldırım, E. (2017). Sosyal Bilimlerde Araştırma Yöntemleri SPSS Uygulamaları. Sakarya: Sakarya Yayıncılık.
  • Criteo Global Commerce Review, Q1, 2018 https://www.asymbo.com/55-of-online-transactions-in-europehappen-on-mobile-devices-criteo-2018/ adresinden alındı (22.06.2019).
  • Demirgünes, B. K. (2015). Satış Elemanının Etik Davranışı: Tüketici Algısının Güven, Memnuniyet ve Tekrar Satın Alma Davranışı Üzerindeki Etkisi. İş Ahlakı Dergisi. 8 (1), 5-46.
  • Dhiman, N. & Arora, N. (2018). Adoption of E-Recruitment Mobile Apps: A Study Based on UTAUT2 Framework. Journal of Organisation and Human Behaviour. 7 (2-3), 55-63.
  • Enginkaya, E. (2006). Elektronik Perakendecilik Elektronik Alışveriş. Ege Akademik Bakış Dergisi. 6 (1), 10-16.
  • Gao, T., Rohm, A. J., Sultan, F. & Pagani, M. (2013). Consumers Un-Tethered: A Three Market Empirical Study of Consumers’ Mobile Marketing Acceptance. Journal of Business Research. 66, 2536-2544.
  • Gupta, A. & Dogra, N. (2017). Tourist Adoption of Mapping Apps: A UTAUT2 Perspective of Smart Travellers. Tourism and hospitality management. 23 (2), 145-161.
  • Gupta, A., Dogra, N. & George, B. (2018). What Determines Tourist Adoption of Smartphone Apps?. Journal of Hospitality and Tourism Technology. 9 (1), 50-64.
  • Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate Data Analysis, A Global Perspective (7. Baskı). NJ: Pearson, Upper Saddle River.
  • Hansen, T. & Jensen, J. M. (2009). Shopping Orientation and Online Clothing Purchases: The Role of Gender and Purchase Situation. European Journal of Marketing. 43 (9/10), 1154-1170.
  • Heerink, M., Kröse, B., Wielinga, B. & Evers, V. (2009). Measuring The Influence of Social Abilities on Acceptance of an Interface Robot and A Screen Agent by Elderly Users. Proceedings of The British Computer Society Conference on HCI. 430-439.
  • Hellier, P. K., Geursen, G. M., Carr, R. A. & Rickard, J. A. (2003). Customer Repurchase İntention. European Journal of Marketing. 37 (11), 1762-1800.
  • Hew, J. J., Lee, V. H., Ooi, K. B. & Wei, J. (2015). What Catalyses Mobile Apps Usage Intention: An Empirical Analysis. Industrial Managment & Data Systems. 15 (7), 1269-1291.
  • Hsu, Y. W., Gardner, L. & Srinivasan, A. (2014). Exploring The Phenomenon of Consumer Repurchase Behaviours in Auction Websites. Twentieth Americas Conference on Information Systems, Savannah. 1-9.
  • Hubert, M., Blut, M., Brock, C., Backhaus, C. & Eberhardt, T. (2017). Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context. Psychology & Marketing. 34 (2), 175-194.
  • İslam, R., İslam, R. & Manzumder, T. A. (2010). Mobile Application and Its Global Impact. International Journal of Engineering and Technology. 10 (6), 104-111.
  • Jambulingam, M. (2013). Behavioural Intention to Adopt Mobile Technology Among Tertiary Students. World Applied Sciences Journal. 22 (9), 1262-1271.
  • Kalinić, Z., Marinković, V., Djordjevic, A. & Liebana-Cabanillas, F. (2019). What Drives Customer Satisfaction and Word of Mouth in Mobile Commerce Services? A UTAUT2-Based Analytical Approach. Journal of Enterprise Information Management. 33 (1), 71-94.
  • Kim, S. S. & Malhotra, N. K. (2005). A Longitudinal Model of Continued IS Use: An Interactive View of Four Mechanisms Underlying Postadoption Phenomena. Managment Science. 51 (5), 741-755.
  • Kuo, Y. F. & Wu, C. M. (2012). Satisfaction and Post-Purchase Intentions with Service Recovery of Online Shopping Websites: Perspectives on Perceived Justice and Emotions. International Journal of Information Management. 32 (2). 127-138.
  • Kurtuluş, K. (2010). Araştırma Yöntemleri. İstanbul: Türkmen Kitapevi.
  • Kwateng, K. O., Atiemo, K. A. O. & Appiah, C. (2019). Acceptance and Use of Mobile Banking: An Application of UTAUT2. Journal of Enterprise Information Management. 32 (1), 118-151.
  • Lariviére, B., Joosten, H., Malthouse, E. C., van Birgelen, M., Aksoy, P., Kunz, W. H. & Huang, M. (2013). Value Fusion: The Blending of Consumer and Firm Value in The Distinct Context of Mobile Technologies and Social Media. Journal of Services Managment. 24 (3), 268-293.
  • Lewis, C. C., Fretwell, C. E., Ryan, J. & Parham, J. B. (2013). Faculty Use of Established and Emerging Technologies in Higher Education: A Unified Theory of Acceptance and Use of Technology Perspective. International Journal of Higher Education. 2 (2), 22-34.
  • Liao, C., Palvia, P. & Lin, H. (2006). The Roles of Habit and Website Quality in E-Commerce. International Journal of Information Management. 26, 469-483.
  • Magrath, V. & McCormick, H. (2013a). Branding Design Elements of Mobile Fashion Retail Apps. Journal of Fashion Marketing and Managment: An International Journal. 17 (1), 98-114.
  • Magrath, V. & McCormick, H. (2013b). Marketing Design Elements of Mobile Fashion Retail Apps. Journal of Fashion Marketing and Management. 17 (1), 115-134.
  • Mahfuz, M. A., Khanam, L. & Hu, W. (2017). Mobile Banking Services Adoption: Insight from Brand Name Perspectives based on UTAUT2 Model. Independent Business Review. 10 (1), 21-42.
  • Maldonado, U. P. T., Khan, G. F., Moon, J. & Rho, J. J. (2009). E-Learning Motivation, Student’s Acceptance Use of Educational Portal in Developing Countries. Fourth International Conference on Computer Sciences and Convergence Information Technology. 1431-1441.
  • Martins, C., Oliveira, T. & Popovič, A. (2014). Understanding The Internet Banking Adoption: A Unified Theory of Acceptance and Use of Technology and Perceived Risk Appilication. International Journal of Information Management. 34, 1-13.
  • Merhi, M., Hone, K. & Tarhini, A. (2019). A Cross-Cultural Study of the Intention to Use Mobile Banking Between Lebanese and British Consumers: Extending UTAUT2 with Security, Privacy and Trust. Technology in Society. 59, 1-12.
  • Monsuwé, T. P., Dellaert, B. G. & De Ruyter, K. (2004). What Drives Consumers to Shop Online? A Literatüre Review. International Journal of Service Industry Managment. 15 (1), 102-121.
  • Nakip, M. & Yaraş, E. (2016). SPSS Uygulamalı Pazarlama Araştırmalarına Giriş (5. Baskı). Ankara: Seçkin Yayıncılık.
  • Natarajan, T., Balasubramanian, S. A. & Kasilingam, D. L. (2017) Understanding the Intention to Use Mobile Shopping Applications and Its Influence on Price Sensitivity. Journal of Retailing and Consumer Services. 37, 8-22.
  • Natarajan, T., Balasubramanian, S. A. & Kasilingam, D. L. (2018). The Moderating Role of Device Type and Age of Users on The Intention to Use Mobile Shopping Applications. Technology in Society. 53, 79-90.
  • Niehaves, B. & Plattfaut, R. (2010). What is The Issue with Internet Acceptance Among Elderly Citizens? Theory Development and Policy Recommendations for Inclusive E-Government. International Conference on Electronic Government, Berlin, Heidelberg. 275-288.
  • Nikou, S. & Bouwman, H. (2014). Ubiquitous Use of Mobile Social Network Services. Telematics and Informatcs. 31, 422-433.
  • Oechslein, O., Fleischmann, M. & Hess, T. (2014). An Application of UTAUT2 on Social Recommender Systems: Incorporating Social Information for Performance Expectancy. 47th Hawaii International Conference on System Science. 3297-3306.
  • Oliveira, T., Thomas, M., Baptista, G. & Campos, F. (2016). Mobile Payment: Understanding The Determinants of Customer Adoption and Intention to Recommend the Technology. Computers in Human Behavior. 61, 404-414.
  • Özçelik, A. B., Gegez, E. E. & Burnaz, Ş. (2017). Mobil İnternet, Tüketici Materyalizmi ve Alışveriş Bağımlılığı: Alışveriş Motivasyonlarının Düzenleyici Etkisi Üzerine Bir Araştırma. Pazarlama Teorisi ve Uygulamaları Dergisi. 3 (2), 1-20.
  • Palau-Saumell, R., Forgas-Coll, S., Sánchez-García, J. & Robres, E. (2019). User Acceptance of Mobile Apps for Restaurants: An Expanded and Extended UTAUT-2. Sustainability. 11 (4), 1-24.
  • Pantano, E. & Priporas, C. V. (2016). The Effect of Mobile Retailing on Consumers’ Purchasing Experiences: A Dynamic Perspective. Computers in Human Behaviour. 61, 548-555.
  • Pazarlamasyon.com (2017), https://pazarlamasyon.com/hm-magaza-kapatiyor/ adresinden alındı (15.07.2019).
  • Pett, M. A., Lackey, N. R. & Sullivan, J. J. (2003). Making Sense of Factor Analaysis: The Use of Factor Analysis for Instrument Development in Health Care Research. Sage Publications (Kitaba Google Books aracılığıyla erişilmiştir).
  • Rahi, S., Ghani, M. & Ngah, A. (2018). A Structural Equation Model for Evaluating User’s Intention to Adopt Internet Banking and Intention to Recommend Technology. Accounting. 4 (4), 139-152.
  • Rodríguez, E. T. & Trujillo, C. E. (2014). Online Purchasing Tickets for Low Cost Carriers: An Application of the Unified Theory of Acceptance and Use of Technology (UTAUT) Model”. Tourism Management. 43, 70-88.
  • San Martín, H. & Herrero, Á. (2012). Influence of The User’s Psychological Factors on The Online Purchase Intention in Rural Tourism: Integrating Innovativeness to The UTAUT Framework. Tourism Management. 33, 341-350.
  • Shin, J. I., Chung, K. H., Oh, J. S. & Lee, C. W. (2013). The Effect of Site Quality on Repurchase Intention in Internet Shopping Through Mediating Variables: The Case of University Students in South Korea. International Journal of Information Management. 33 (3), 453-463.
  • Shankar, V. & Balasubramanian, S. (2009). Mobile Marketing: A Synthesis and Prognosis. Journal of Interactive Marketing. 23, 118-129.
  • Shaw, N. & Sergueeva, K. (2019). The Non-Monetary Benefits of Mobile Commerce: Extending UTAUT2 with Perceived Value. International Journal of Information Management. 45, 44-55.
  • Smith, A. K., Bolton, R. N. & Wagner, J. (1999). A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery. Journal of Marketing Research. 36 (3), 356-372.
  • Suhaily, L. & Soelasih, Y. (2017). What Effects Repurchase Intention of Online Shopping. International Business Research. 10 (12), 113-122.
  • Tak, P. & Panwar, S. (2017). Using UTAUT 2 Model to Predict Mobile App Based Shopping: Evidences from India. Journal of Indian Business Research. 9 (3), 248-264.
  • Teo, T. & Noyes, J. (2014). Explaining The Intention to Use Technology Among Pre-Service Teachers: A MultiGroup Analysis of the Unified Theory of Acceptance and Use of Technology. Interactive Learning Environments. 22 (1), 51-66.
  • TÜSİAD. “Dijitalleşen Dünyada Ekonominin İtici Gücü: E-Ticaret https://www.slideshare.net/webrazzi/trkiyeeticaret-raporu-2017-turkish-ecommerce-report adresinden alındı (22 Mayıs 2019).
  • Ünal, G., Nilüfer. “Alışverişin Mobil Profili”, https://bkmexpress.com.tr/alisverisin-mobil-profili/ adresinden alındı (22.06.2019).
  • Venkatesh, V., Morris, M. G., Davis, G. B. & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27 (3), 425-478.
  • Venkatesh, V., Thong, J. Y. & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly. 36 (1), 157-178.
  • We Are Social & Hootsuiter, “Digital in 2019”, https://wearesocial.com/global-digital-report-2019 adresinden alındı (9.06.2019).
  • Wen, C., Prybutok, V. R. & Xu, C. (2011). An Integrated Model for Customer Online Repurchase Intention. Journal of Computer Information Systems. 52 (1), 14-23.
  • Wong, S. H. R. (2012). Which Platform Do Our Users Prefer: Website or Mobile App?. Reference Services Review. 40 (1), 103-115.
  • Wong, C. H., Tan, G. W., Loke, S. P. & Ooi, K. B. (2014). Mobile TV: A New Form of Entertainment?. Industrail Managment and Data Systems, 114 (7), 1050-1067.
  • Yang, K. (2010). Determinants of US Consumer Mobile Shopping Services Adoption: Implications for Designing Mobile Shopping Services. Journal of Consumer Marketing. 27 (3), 262-270.
  • Yu, C. S. (2012). Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from The UTAUT Model. Journal of Electronic Commerce Research. 13 (2), 104-121.
  • Zhou, L. & Wong, A. (2004). Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets. Journal of International Consumer Marketing, 16 (2), 37-53.
  • Zhou, T. (2011). Understanding Mobile Internet Continuance Usage from The Perspectives of UTAUT and Flow. Information Development. 27 (3), 207-218.
Toplam 81 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makale Başvuru
Yazarlar

Elif Kizir 0000-0002-9389-6074

Zehra Bozbay 0000-0002-2728-8003

Yayımlanma Tarihi 30 Ocak 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 16 Sayı: 55

Kaynak Göster

APA Kizir, E., & Bozbay, Z. (2021). MODA ÜRÜNLERİ SATAN MOBİL ALIŞVERİŞ UYGULAMALARININ KABULÜNÜN BİRLEŞTİRİLMİŞ TEKNOLOJİ KABUL VE KULLANIM TEORİSİ II ÇERÇEVESİNDE İNCELENMESİ. Öneri Dergisi, 16(55), 286-310. https://doi.org/10.14783/maruoneri.741104

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