Araştırma Makalesi
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KOVİD-19 KAYGISININ PSİKOLOJİK SONUÇLARI: TÜKETİCİ BAKIŞ AÇISINDAN AÇIKLAYICI BİR ÇALIŞMA

Yıl 2023, Cilt: 16 Sayı: 1, 191 - 220, 31.01.2023

Hüseyin Erbil Özyörük Niray Tunçel

Öz

Bu çalışma, Kovid kaygısının bireyler üzerindeki psikolojik etkilerini tüketici bakış açısından incelemektedir. Spesifik olarak, mevcut araştırma, Covid kaygısının gelecek yönelimi, umutsuzluk ve kompulsif satın alma üzerindeki etkisiyle birlikte umutsuzluk ve gelecek yöneliminin kompulsif satın alma üzerindeki etkilerini incelemektedir. Bunların yanı sıra gelecek yönelimi ve umutsuzluk arasındaki ilişki de araştırılmaktadır. Bu kapsamda 350 kişiye çevrimiçi anket uygulanmış ve verilerin analizinde yapısal eşitlik modellemesi tekniğinden yararlanılmıştır. Kovid kaygısının, umutsuzluğu ve kompulsif satın alma eğilimini artırdığı ve gelecek yönelimini azalttığı doğrulanmıştır. Ayrıca sonuçlar umutsuzluğun kompulsif satın alma eğilimini yükselttiği, ancak gelecek yöneliminin bu eğilimi düşürdüğünü göstermektedir. Son olarak, umutsuzluk ile gelecek yönelimi arasında negatif bir ilişki olduğu tespit edilmiştir. Bu çalışma, pandemi sırasında önemli bilişsel değişikliklere neden olan ve kompulsif satın alma ile sonuçlanan çeşitli psikolojik faktörler arasındaki etkileşimlere yönelik bir iç görü sağlamaktadır. Ayrıca mevcut çalışma, Kovid kaygısını, umutsuzluğu, gelecek yönelimini ve kompulsif satın alma değişkenlerini kavramsal bir modelde ele alan öncü bir çalışmadır.

Anahtar Kelimeler

Covid kaygısı umutsuzluk gelecek yönelimi kompulsif satın alma pandemi tüketiciler

Kaynakça

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THE PSYCHOLOGICAL CONSEQUENCES OF COVID ANXIETY: AN EXPLANATORY STUDY FROM A CONSUMER PERSPECTIVE

Yıl 2023, Cilt: 16 Sayı: 1, 191 - 220, 31.01.2023

Hüseyin Erbil Özyörük Niray Tunçel

Öz

This study investigates the psychological effects of Covid anxiety on individuals from a consumer standpoint. Specifically, the current research looks at the impact of Covid anxiety on future orientation, hopelessness, and compulsive buying, as well as the influence of hopelessness and future orientation on compulsive buying. Future orientation and hopelessness link is also being investigated. In this context, 350 individuals are surveyed online, and the structural equation modeling technique is utilized to analyze the data. It is confirmed that Covid anxiety increases hopelessness and compulsive buying tendency and reduces future orientation. The results also demonstrate that hopelessness boosts compulsive buying, whereas future orientation declines this tendency. Finally, there is evidence of a negative link between hopelessness and future orientation. This study gives insight into the interactions among psychological factors that resulted in considerable cognitive changes and compulsive buying during the pandemic. Further, the current study is a pioneer one that integrates Covid anxiety, hopelessness, future orientation, and compulsive buying into a conceptual model.

Anahtar Kelimeler

Covid anxiety hopelessness future orientation compulsive buying pandemic consumers

Kaynakça

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  • Norum, P. S. (2008). The Role of Time Preference And Credit Card Usage In Compulsive Buying Behaviour. International Journal of Consumer Studies, 32(3), 269–275.
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  • Olsen, S. O., Khoi, N. H., & Tuu, H. H. (2022). The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life. Journal of Macromarketing, 42(1), 128–145. https://doi.org/10.1177/02761467211048751
  • Otero-López, J. M., Santiago, M. J., & Castro, M. C. (2021). Big Five Personality Traits, Coping Strategies And Compulsive Buying In Spanish University Students. International Journal of Environmental Research and Public Health, 18(2), 821.
  • Owusu, G. M. Y., Amoah Bekoe, R., Arthur, M., & Koomson, T. A. A. (2021). Antecedents And Consequences of Compulsive Buying Behaviour: The Moderating Effect Of Financial Management. Journal of Business and Socio-Economic Development, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JBSED-04-2021-0049
  • Pahlevan Sharif, S., She, L., Yeoh, K. K., & Naghavi, N. (2021). Heavy Social Networking and Online Compulsive Buying: The Mediating Role Of Financial Social Comparison And Materialism. Journal of Marketing Theory and Practice, 1–13.
  • Papastamatelou, J., Unger, A., Giotakos, O., & Athanasiadou, F. (2015). Is Time Perspective A Predictor Of Anxiety And Perceived Stress? Some Preliminary Results From Greece. Psychological Studies, 60(4), 468–477.
  • Passavanti, M., Argentieri, A., Barbieri, D. M., Lou, B., Wijayaratna, K., Foroutan Mirhosseini, A. S., Wang, F., Naseri, S., Qamhia, I., Tangerås, M., Pelliciari, M., & Ho, C.-H. (2021). The Psychological Impact Of COVID-19 And Restrictive Measures in The World. Journal of Affective Disorders, 283, 36–51. https://doi.org/10.1016/j.jad.2021.01.020
  • Philpot, L. M., Ramar, P., Roellinger, D. L., Barry, B. A., Sharma, P., & Ebbert, J. O. (2021). Changes In Social Relationships During an Initial “Stay-At-Home” Phase Of The COVID-19 Pandemic: A Longitudinal Survey Study In The US. Social Science & Medicine, 274, 113779. https://doi.org/10.1016/j.socscimed.2021.113779
  • Roberts, J. A., Petnji Yaya, L. H., & Gwin, C. (2015). Yielding To Temptation in Buying: Is It Simply A Matter Of Self-Control? Atlantic Marketing Journal, 4(2), 72–108.
  • Rossi, A. A., Marconi, M., Taccini, F., Verusio, C., & Mannarini, S. (2021). From Fear to Hopelessness: The Buffering Effect of Patient-Centered Communication in a Sample of Oncological Patients during COVID-19. Behavioral Sciences, 11(6), Article 6. https://doi.org/10.3390/bs11060087 Roy, D., Tripathy, S., Kar, S. K., Sharma, N., Verma, S. K., & Kaushal, V. (2020). Indian Population During COVID-19 Pandemic. Asian Journal of Psychiatry, 7.
  • Şahi̇n, F., & Karahan, M. O. (2022). Dürtüsel Ve Kompulsif Satın Alma Arasındaki Ilişkinin Açıklanmasında Tüketici Kaygısının Rolü: Covid19 Salgını Döneminde Nicel Bir Araştırma. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 25(47), Article 47. https://doi.org/10.31795/baunsobed.936733
  • Saricali, M., Satici, S. A., Satici, B., Gocet-Tekin, E., & Griffiths, M. D. (2020). Fear Of COVID-19, Mindfulness, Humor, And Hopelessness: A Multiple Mediation Analysis. International Journal of Mental Health and Addiction, 1–14.
  • Shabahang, R., Aruguete, M. S., Rezaei, S., & McCutcheon, L. E. (2021). Psychological Determinants and Consequences of COVID-19 Anxiety: A Web-Based Study in Iran. Health Psychology Research, 9(1), 24841. https://doi.org/10.52965/001c.24841
  • She, L., Rasiah, R., Waheed, H., & Sharif, S. P. (2021). Excessive Use of Social Networking Sites And Financial Well-Being Among Young Adults: The Mediating Role Of Online Compulsive Buying. Young Consumers.
  • Shemeis, M., Asad, T., & Attia, S. (2021). The Effect of Big Five Factors of Personality on Compulsive Buying: The Mediating Role of Consumer Negative Emotions. https://doi.org/10.5281/zenodo.4587359
  • Somasiri, S., & Chandralal, L. (2018). Theorizing Deviant Consumer Socialization: With Special Reference to Compulsive Buying Behavior. A Review of Literature. European Academic Research, 6(1), 405–432.
  • Spears, N., Lin, X., & Mowen, J. C. (2000). Time Orientation in the United States, China, and Mexico: Measurement and Insights for Promotional Strategy. Journal of International Consumer Marketing, 13(1), 57–75. https://doi.org/10.1300/J046v13n01_05
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  • Tarka, P., & Kukar-Kinney, M. (2022). Compulsive Buying Among Young Consumers In Eastern Europe: A Two-Study Approach To Scale Adaptation And Validation. Journal of Consumer Marketing.
  • Tarka, P., Kukar-Kinney, M., & Harnish, R. J. (2022). Consumers’ Personality and Compulsive Buying Behavior: The Role Of Hedonistic Shopping Experiences And Gender In Mediating-Moderating Relationships. Journal of Retailing and Consumer Services, 64, 102802.
  • Tee, M. L., Tee, C. A., Anlacan, J. P., Aligam, K. J. G., Reyes, P. W. C., Kuruchittham, V., & Ho, R. C. (2020). Psychological impact of COVID-19 pandemic in the Philippines. Journal of Affective Disorders, 277, 379–391. https://doi.org/10.1016/j.jad.2020.08.043
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  • Unger, A., Lyu, H., & Zimbardo, P. G. (2018). How Compulsive Buying Is Influenced by Time Perspective—Cross-Cultural Evidence from Germany, Ukraine, And China. International Journal of Mental Health and Addiction, 16(3), 525–544.
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  • Venaik, S., Zhu, Y., & Brewer, P. (2013). Looking Into the Future: Hofstede Long Term Orientation Versus GLOBE Future Orientation. Cross Cultural Management: An International Journal, 20(3), 361–385. https://doi.org/10.1108/CCM-02-2012-0014
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  • Weinstein, A., Maraz, A., Griffiths, M. D., Lejoyeux, M., & Demetrovics, Z. (2016). Compulsive Buying—Features and Characteristics of Addiction. In Neuropathology of Drug Addictions and Substance Misuse (pp. 993–1007). Elsevier. https://doi.org/10.1016/B978-0-12-800634-4.00098-6
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  • Zaleski, Z. (2006). Future Orientation and Anxiety. In Understanding Behavior in The Context Of Time (pp. 135–151). Psychology Press.
  • Zheng, L., Lippke, S., Chen, Y., Li, D., & Gan, Y. (2019). Future Orientation Buffers Depression in Daily and Specific Stress. PsyCh journal, 8(3), 342–352.
  • Zimbardo, P. G., Keough, K. A., & Boyd, J. N. (1997). Present Time Perspective as A Predictor Of Risky Driving. Personality and Individual Differences, 23(6), 1007–1023. https://doi.org/10.1016/S0191-8869(97)00113-X
Toplam 114 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Hüseyin Erbil Özyörük 0000-0003-2359-1854

Niray Tunçel 0000-0002-4299-6462

Yayımlanma Tarihi 31 Ocak 2023
Gönderilme Tarihi 2 Aralık 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 1

Kaynak Göster

APA Özyörük, H. E., & Tunçel, N. (2023). THE PSYCHOLOGICAL CONSEQUENCES OF COVID ANXIETY: AN EXPLANATORY STUDY FROM A CONSUMER PERSPECTIVE. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 16(1), 191-220.
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