Öz
The purpose of this research is to introduce national and international data sources related to Muslim-friendly tourism (MFT) and review past studies. By doing so, this research aims to highlight the importance of addressing both the strengths and weaknesses of previous research on MFT and providing recommendations to stakeholders based on the findings. The research also includes a bibliometric analysis of national and international studies conducted on MFT between 2011 and 2021. Moreover, this research aims to contribute detailed information and suggestions to researchers interested in working in this field, thus making a valuable contribution to the literature. In this research, document analysis is utilized as the primary method of data collection. The findings indicate that the concept of MFT is still evolving, and there are relatively few qualitative and quantitative studies available under this topic. Furthermore, the quality and rigor of existing studies vary significantly, with some relying on subjective and anecdotal evidence rather than robust empirical data. Despite these limitations, the existing research demonstrates that MFT can make significant contributions to the tourism industry by offering services tailored to the unique needs and preferences of Muslim travelers. Therefore, this research provides a comprehensive analysis of existing research, emphasizes the current state of MFT research, and fills an important gap by offering practical recommendations to stakeholders for enhancing and promoting MFT initiative.
Anahtar Kelimeler
Muslim-friendly tourism data challenges travel preferences bibliometric analyses
Kaynakça
- Abas, A., Ramli, N., & Zawawi, M. (2017). Muslim Friendly Hospitality Services: Beyond Providing Halal Food. Proceedings Books, 1304.
- Abd Razak, N. A., Yusof, R. N. R., & Ab Aziz, Y. (2019). Challenges in implementing Muslim friendly hospitality services (MFHS) in Shariah-Compliant hotels in Malaysia. International Journal of Academic Research in Business and Social Sciences, 9(10), 67-72.
- Abdelkader, A. A. (2015). Measuring service quality of the Muslim friendly hotels in England and its impact on behavioral intention. International Journal of Customer Relationship Marketing and Management (IJCRMM), 6(3), 1-24.
- Abdul Aziz, A. H. (2020). Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka.
- Abdul-Latif, S. A., & Adnan, N. A. (2020). Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In Transcending Cultural Frontiers (141-158). Springer, Singapore.
- Abror, A., Patrisia, D., Trinanda, O., Omar, M. W., & Wardi, Y. (2020). Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity. Journal of Islamic Marketing, 12(4), 882-899.
- Ahmad Puad, M. S., Alaa Nimer, A., & Kishor, C. (2020). Towards a muslim friendly destination: halal certification and its imperative to hotel industry in South Korea. International Journal of Innovation, Creativity and Change, 14(7), 1360-1373.
- Ahmad Puad, M. S., Yahaya, I., Wan Abd Aziz, W. M. A., & Myzatul Aini, M. (2017). Readiness Of Malaysia's East Coast As A Muslim Friendly Tourism Destination. In: International Conference of Social Transformation, Comunity And Sustainanble Development, 7-9 November 2017, Promenade Hotel, Kota Kinabalu
- Aliyu, M. B. (2017). Efficiency of Boolean search strings for Information retrieval. American Journal of Engineering Research, 6(11), 216-222.
- Amer Nordin, N. S. (2020). Compliance with the Malaysian standard for Muslim-friendly hospitality Services (MS 2610: 2015) requirements: a comparative study between selected Islamic Quality Standard (IQS) awarded hotels in Malaysia (Doctoral dissertation, Universiti Teknologi MARA).
- Amer Nordin, N. S., & Abd Rahman, F. (2018). A Critical Review of the Muslim-Friendly Hospitality Services Standard (MS 2610: 2015) in Malaysia. In Proceedings of the 3rd International Halal Conference (INHAC 2016) (pp. 211-222). Springer Singapore.
Öz
Müslüman-dostu turizm (MDT) ile ilgili istatistikler ve diğer verilere ulaşabilme noktasında ulusal ve uluslararası veri kaynaklarının tanıtılması, yapılan geçmiş çalışmaların incelenmesi bu bölümün amacını oluşturmaktadır. Böylelikle Müslüman-dostu turizm ile ilgili yapılan çalışmalar hakkında yeterli ve yetersiz kalan yönlerin açıklanması ve sonuçlar doğrultusunda paydaşlara öneriler sunulacak olması çalışmanın önemini ortaya koymaktadır. Çalışma kapsamında 2011-2021 yılları arasındaki MDT ile ilgili yapılan ulusal ve uluslararası çalışmaların bibliyometrik analizi yapılmıştır. Ayrıca çalışma ile bilimsel olarak bu alanda çalışma yapacak olan araştırmacılara detaylı bilgiler ve öneriler sunularak literatüre katkı sağlayacağı düşünülmektedir. Bu araştırma kapsamında ana veri toplama yöntemi olarak doküman incelenmesi yoluyla verilere ulaşılmıştır. Bulgular, MDT kavramının gelişmekte olduğunu, bu başlık altında nitel/nicel yönlü oldukça az sayıda çalışma olduğunu ortaya koymuştur. Ek olarak, mevcut çalışmaların kalitesi ve sıkılığı önemli ölçüde farklılık göstermektedir ve bazı çalışmalar sağlam ampirik veriler yerine öznel ve anekdotik kanıtlara dayanmaktadır. Tüm bu sınırlamalara rağmen, mevcut çalışmalar, MDT'nin Müslüman seyahat edenlerin benzersiz ihtiyaç ve tercihlerine uygun hizmetler sunarak turizm sektörüne önemli katkılar sağlayabileceğini göstermektedir. Bu nedenle, araştırmamız, mevcut çalışmaların kapsamlı bir analizini sunarak, MDT üzerine yapılan araştırmaların mevcut durumunu vurgulayarak ve paydaşların MDT girişimlerini geliştirmeleri ve tanıtmaları için pratik öneriler sunarak bu önemli boşluğu doldurmaktadır.
Anahtar Kelimeler
Müslüman dostu turizm bibliyometrik analiz tüketici tercihleri veri zorluğu
Kaynakça
- Abas, A., Ramli, N., & Zawawi, M. (2017). Muslim Friendly Hospitality Services: Beyond Providing Halal Food. Proceedings Books, 1304.
- Abd Razak, N. A., Yusof, R. N. R., & Ab Aziz, Y. (2019). Challenges in implementing Muslim friendly hospitality services (MFHS) in Shariah-Compliant hotels in Malaysia. International Journal of Academic Research in Business and Social Sciences, 9(10), 67-72.
- Abdelkader, A. A. (2015). Measuring service quality of the Muslim friendly hotels in England and its impact on behavioral intention. International Journal of Customer Relationship Marketing and Management (IJCRMM), 6(3), 1-24.
- Abdul Aziz, A. H. (2020). Muslim tourist perceived value on satisfaction in Muslim-friendly tourism in Kuala Lumpur and Melaka.
- Abdul-Latif, S. A., & Adnan, N. A. (2020). Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In Transcending Cultural Frontiers (141-158). Springer, Singapore.
- Abror, A., Patrisia, D., Trinanda, O., Omar, M. W., & Wardi, Y. (2020). Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity. Journal of Islamic Marketing, 12(4), 882-899.
- Ahmad Puad, M. S., Alaa Nimer, A., & Kishor, C. (2020). Towards a muslim friendly destination: halal certification and its imperative to hotel industry in South Korea. International Journal of Innovation, Creativity and Change, 14(7), 1360-1373.
- Ahmad Puad, M. S., Yahaya, I., Wan Abd Aziz, W. M. A., & Myzatul Aini, M. (2017). Readiness Of Malaysia's East Coast As A Muslim Friendly Tourism Destination. In: International Conference of Social Transformation, Comunity And Sustainanble Development, 7-9 November 2017, Promenade Hotel, Kota Kinabalu
- Aliyu, M. B. (2017). Efficiency of Boolean search strings for Information retrieval. American Journal of Engineering Research, 6(11), 216-222.
- Amer Nordin, N. S. (2020). Compliance with the Malaysian standard for Muslim-friendly hospitality Services (MS 2610: 2015) requirements: a comparative study between selected Islamic Quality Standard (IQS) awarded hotels in Malaysia (Doctoral dissertation, Universiti Teknologi MARA).
- Amer Nordin, N. S., & Abd Rahman, F. (2018). A Critical Review of the Muslim-Friendly Hospitality Services Standard (MS 2610: 2015) in Malaysia. In Proceedings of the 3rd International Halal Conference (INHAC 2016) (pp. 211-222). Springer Singapore.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | Turizm (Diğer) |
| Bölüm | MAKALELER |
| Yazarlar | |
| Yayımlanma Tarihi | 29 Aralık 2023 |
| Gönderilme Tarihi | 22 Temmuz 2023 |
| Yayımlandığı Sayı | Yıl 2023Cilt: 6 Sayı: 2 |
