Öz
Virtual and Augmented Reality (VR/AR) technology represents a revolutionary innovation with the potential to transform the dynamics of international trade. Through the capabilities offered by this technology, it is possible to move beyond the restrictive nature of borders, allowing for the modification of physical presence based on demand. The global trade arena is characterized by its ever-changing and evolving structure. In this domain, businesses are in a continuous search for innovative solutions to gain competitive advantages, enhance productivity, reduce costs, and overcome geographical constraints. VR/AR technology emerges as a result of this search, acting as a potential catalyst in the transformation of the global market. This research aims to evaluate the possible impacts of VR/AR technology on international trade, considering both its positive and negative aspects. The primary research method employed is secondary data analysis. Through this methodology, the findings reveal in-depth insights into the potential effects of VR/AR on trade. However, this study has certain limitations. Relying primarily on secondary data may pose constraints on the scope and depth of the findings. This study seeks to provide a comprehensive perspective on the advantages and challenges of VR/AR technology in international trade, aspiring to make a valuable contribution to the existing literature in the field.
Anahtar Kelimeler
International Trade Technology Virtual and Augmented Reality
Kaynakça
- Alqahtani, A. S., Daghestani, L. F. ve Ibrahim, L. F. (2017). Environments and system types of virtual reality technology in STEM: A survey. International Journal of Advanced Computer Science and Applications (IJACSA), 8(6).
- Berryman, D. R. (2012). Augmented reality: a review. Medical Reference Services Quarterly, 31(2), 212-218. Christensen, L., Marcik, W., Rafert, G., & Wong, C. (2016).
- The global economic impacts associated with virtual and augmented reality. Analysis Group. https://www.analysisgroup.com/globalassets/content/insights/publishing/analysis_group _vr_economic_impact_report.pdf (Erişim Tarihi: 21.02.2023).
- Dargan, S., Bansal, S., Kumar, M., Mittal, A. ve Kumar, K. (2023). Augmented Reality: A Comprehensive Review. Archives of Computational Methods in Engineering, 30(2), 1057-1080.
- Gandhi, R. D. ve Patel, D. S. (2018). Virtual reality–opportunities and challenges. Virtual Reality, 5(01), 2714-2724.
- Laghari, A. A., Jumani, A. K., Kumar, K. ve Chhajro, M. A. (2021). Systematic analysis of virtual reality & augmented reality. International Journal of Information Engineering & Electronic Business, 13(1).
- Lazareva, A. S. ve Belyaeva, Z. S. (2021). Effects of virtual and augmented reality technologies on the global economy. Весенние дни науки.—Екатеринбург, 2021, 48-52.
- Mekni, M. ve Lemieux, A. (2014). Augmented reality: Applications, challenges and future trends. Applied computational science, 20, 205-214.
- Milgram, P., Takemura, H., Utsumi, A. ve Kishino, F. (1995, December). Augmented reality: A class of displays on the reality-virtuality continuum. In Telemanipulator and Telepresence Technologies, 2351, 282-292.
- Rejeb, A., Keogh, J. G., Wamba, S. F. ve Treiblmaier, H. (2020). The potentials of augmented reality in supply chain management: A state-of-the-art review. Management review quarterly, 71, 1-38.
- Rejeb, A., Keogh, J. G., Leong, G. K. ve Treiblmaier, H. (2021). Potentials and challenges of augmented reality smart glasses in logistics and supply chain management: A systematic literature review. International Journal of Production Research, 59(12), 3747-3776.
- Remondino, M. (2020). Augmented reality in logistics: qualitative analysis for a managerial perspective. International journal of logistics systems and management, 36(1), 1-15.
- Sidiq, M., Lanker, T. ve Makhdoomi, K. (2017). Augmented reality VS virtual reality. International Journal of Computer Science and Mobile Computing, 6(6), 324-327.
- Singh, J., Singh, G. ve Maheshwari, S. (2022, September). Augmented reality technology: Current applications, challenges and its future. In 2022 4th International Conference on Inventive Research in Computing Applications (ICIRCA) (pp. 1722-1726). IEEE.
- Thomas, P. C. ve David, W. M. (1992, January). Augmented reality: An application of heads up display technology to manual manufacturing processes. In Hawaii International Conference on System Sciences (Vol. 2). ACM SIGCHI Bulletin.
- Vafadar, M. (2013). Virtual reality: opportunities and challenges. International Journal of Modern Engineering Research (IJMER), 3(2), 1139-1145.
- Vasista, K. (2022). Augmented Reality Vs. Virtual Reality. Central Asian Journal of Mathematical Theory and Computer Sciences, 3(3), 1-4.
- Veres, P., Cservenák, Á., Skapinyecz, R., Illés, B., Bányai, T., Akylbek, U. ve Tamás, P. (2020). The role of augmented and virtual reality technologies in developing logistics processes. Journal of Engineering Research and Reports, 13(2), 55-62.
- Virtual Reality Society, (n.d.). History Of Virtual Reality. https://www.vrs.org.uk/virtual reality/history.html (Erişim Tarihi: 04.02.2023).
- Wang, W., Wang, F., Song, W. ve Su, S. (2020). Application of augmented reality (AR) technologies in inhouse logistics. In E3S Web of Conferences (Vol. 145, p. 02018). EDP Sciences.
- Wedel, M., Bigné, E. ve Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, 37(3), 443-465.
- Xiaozhi, L. (2022). The application of VR Technology in e-commerce. Innovative Approaches in Computer Science within Higher Education—InnoCSE-2021.—Екатеринбург, 2022, 24-26.
- Yuen, S. C. Y., Yaoyuneyong, G. ve Johnson, E. (2011). Augmented reality: An overview and five directions for AR in education. Journal of Educational Technology Development and Exchange (JETDE), 4(1), 11.
Öz
Sanal ve Artırılmış Gerçeklik (SG/AG) teknolojisi, uluslararası ticaretin dinamiklerini değiştirme potansiyeline sahip devrim niteliğinde bir yeniliktir. Bu teknolojinin sunduğu olanaklar sayesinde, sınırların kısıtlayıcı doğasının ötesine geçilerek, fiziksel varlığın isteğe bağlı olarak değiştirilmesi mümkün hale gelmiştir. Küresel ticaret arenası, sürekli değişen ve gelişen bir yapıya sahip olup, bu alanda faaliyet gösteren işletmeler, rekabetçi avantaj elde edebilmek, verimliliği artırmak, maliyetleri düşürmek ve coğrafi kısıtlamaları aşmak için sürekli yenilikçi çözümler arayışı içindedir. SG/AG teknolojisi, bu arayışın bir sonucu olarak karşımıza çıkan ve küresel pazarın dönüşümünde katalizör rolü oynayabilecek bir araçtır. Bu araştırma, SG/AG teknolojisinin uluslararası ticaretteki olası etkilerini, olumlu ve olumsuz yönleriyle değerlendirmeyi amaçlamaktadır. Kullanılan ana araştırma yöntemi, ikincil veri analizi olup, bu metodoloji aracılığıyla elde edilen bulgular, SG/AG'nin ticaret üzerindeki potansiyel etkilerini derinlemesine ortaya koymaktadır. Ancak, bu çalışmanın bazı sınırlılıkları bulunmaktadır. Özellikle ikincil verilere dayalı olması, bazı kapsam ve derinlik sınırlamalarını beraberinde getirebilir. Bu çalışma, uluslararası ticarette SG/AG teknolojisinin olumlu ve olumsuz yönleri hakkında kapsamlı bir perspektif sunarak, alandaki mevcut literatüre değerli bir katkı sağlamayı hedeflemektedir.
Anahtar Kelimeler
Uluslararası Ticaret Teknoloji Sanal ve Artırılmış Gerçeklik
Kaynakça
- Alqahtani, A. S., Daghestani, L. F. ve Ibrahim, L. F. (2017). Environments and system types of virtual reality technology in STEM: A survey. International Journal of Advanced Computer Science and Applications (IJACSA), 8(6).
- Berryman, D. R. (2012). Augmented reality: a review. Medical Reference Services Quarterly, 31(2), 212-218. Christensen, L., Marcik, W., Rafert, G., & Wong, C. (2016).
- The global economic impacts associated with virtual and augmented reality. Analysis Group. https://www.analysisgroup.com/globalassets/content/insights/publishing/analysis_group _vr_economic_impact_report.pdf (Erişim Tarihi: 21.02.2023).
- Dargan, S., Bansal, S., Kumar, M., Mittal, A. ve Kumar, K. (2023). Augmented Reality: A Comprehensive Review. Archives of Computational Methods in Engineering, 30(2), 1057-1080.
- Gandhi, R. D. ve Patel, D. S. (2018). Virtual reality–opportunities and challenges. Virtual Reality, 5(01), 2714-2724.
- Laghari, A. A., Jumani, A. K., Kumar, K. ve Chhajro, M. A. (2021). Systematic analysis of virtual reality & augmented reality. International Journal of Information Engineering & Electronic Business, 13(1).
- Lazareva, A. S. ve Belyaeva, Z. S. (2021). Effects of virtual and augmented reality technologies on the global economy. Весенние дни науки.—Екатеринбург, 2021, 48-52.
- Mekni, M. ve Lemieux, A. (2014). Augmented reality: Applications, challenges and future trends. Applied computational science, 20, 205-214.
- Milgram, P., Takemura, H., Utsumi, A. ve Kishino, F. (1995, December). Augmented reality: A class of displays on the reality-virtuality continuum. In Telemanipulator and Telepresence Technologies, 2351, 282-292.
- Rejeb, A., Keogh, J. G., Wamba, S. F. ve Treiblmaier, H. (2020). The potentials of augmented reality in supply chain management: A state-of-the-art review. Management review quarterly, 71, 1-38.
- Rejeb, A., Keogh, J. G., Leong, G. K. ve Treiblmaier, H. (2021). Potentials and challenges of augmented reality smart glasses in logistics and supply chain management: A systematic literature review. International Journal of Production Research, 59(12), 3747-3776.
- Remondino, M. (2020). Augmented reality in logistics: qualitative analysis for a managerial perspective. International journal of logistics systems and management, 36(1), 1-15.
- Sidiq, M., Lanker, T. ve Makhdoomi, K. (2017). Augmented reality VS virtual reality. International Journal of Computer Science and Mobile Computing, 6(6), 324-327.
- Singh, J., Singh, G. ve Maheshwari, S. (2022, September). Augmented reality technology: Current applications, challenges and its future. In 2022 4th International Conference on Inventive Research in Computing Applications (ICIRCA) (pp. 1722-1726). IEEE.
- Thomas, P. C. ve David, W. M. (1992, January). Augmented reality: An application of heads up display technology to manual manufacturing processes. In Hawaii International Conference on System Sciences (Vol. 2). ACM SIGCHI Bulletin.
- Vafadar, M. (2013). Virtual reality: opportunities and challenges. International Journal of Modern Engineering Research (IJMER), 3(2), 1139-1145.
- Vasista, K. (2022). Augmented Reality Vs. Virtual Reality. Central Asian Journal of Mathematical Theory and Computer Sciences, 3(3), 1-4.
- Veres, P., Cservenák, Á., Skapinyecz, R., Illés, B., Bányai, T., Akylbek, U. ve Tamás, P. (2020). The role of augmented and virtual reality technologies in developing logistics processes. Journal of Engineering Research and Reports, 13(2), 55-62.
- Virtual Reality Society, (n.d.). History Of Virtual Reality. https://www.vrs.org.uk/virtual reality/history.html (Erişim Tarihi: 04.02.2023).
- Wang, W., Wang, F., Song, W. ve Su, S. (2020). Application of augmented reality (AR) technologies in inhouse logistics. In E3S Web of Conferences (Vol. 145, p. 02018). EDP Sciences.
- Wedel, M., Bigné, E. ve Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, 37(3), 443-465.
- Xiaozhi, L. (2022). The application of VR Technology in e-commerce. Innovative Approaches in Computer Science within Higher Education—InnoCSE-2021.—Екатеринбург, 2022, 24-26.
- Yuen, S. C. Y., Yaoyuneyong, G. ve Johnson, E. (2011). Augmented reality: An overview and five directions for AR in education. Journal of Educational Technology Development and Exchange (JETDE), 4(1), 11.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | Uluslararası Ticaret (Diğer) |
| Bölüm | Araştırma Makaleleri |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Nisan 2024 |
| Gönderilme Tarihi | 25 Haziran 2023 |
| Yayımlandığı Sayı | Yıl 2024 Cilt: 4 Sayı: 1 |
