Araştırma Makalesi
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AUGMENTED REALITY AS A MEDIUM OF GAMIFICATION OF CONSUMPTION IN THE CONTEXT OF GLOBAL VILLAGE

Yıl 2018, Cilt: 8 Sayı: 2, 376 - 392, 01.04.2018

Öz














In today's world the differences
between the virtual and real have fairly diminished. In this context, the
virtual reality systems, which are the new means of communication and have the
characteristic qualifications of new media technologies, have changed the one
way communication model of traditional media. As a result of this
transformation of the communication model, the user has begun to interact with
the content producers. Therefore, the user is transformed from the passive role
to the active role and continues his/her life in a two-way communication model.
In this way, virtual environments, which the so called new media technology
devices has brought in, made it possible for the users to control and interact
with interfaces and this made it easy to send the message from the source to
the target. The communication notion stands in the basis of the technology,
which is produced for consuming; also it forms a basis for new media
technologies like virtual reality. Especially gamification of consumption and
by this way increasing the consuming behavior, this technology is the frontier
of continuously improving new media technologies. In this context, in this
study Huizinga’s game notion is related with augmented technology and IKEA’s
augmented technology is examined.








Kaynakça

  • Akyazı, Ayşenur. (2017). “Social Media As A New Platform In Corporate Communicatiıon: A Comparative Analysis Of Public And Foundation Universities In Istanbul”, Researches on Science and Art in 21st Century Turkey, Gece Publishing, Ed: Hasan Arapgirlioglu, Atilla Atık, Rubert L. Williott, Edward Turgeon, 1485-1496. Baldini, Massimo. (2000). “İletişim Tarihi”, Çev: Gül Batus, İstanbul, Avcıol Basımevi. Baudrillard, Jean. (2005). “Simülakrlar ve Simülasyon”, Ankara, Doğu Batı Yayınları. Chayko, Mary. (2018). “Süperbağ(lantı)lı: İnternet, Dijital Medya & Tekno-Sosyal Hayat” (Çevirmenler: Berkan Bayındır, Deniz Yengin ve tamer Bayrak) İstanbul: Der Yayınları. Fiske, John. (2014). “İletişim Çalışmalarına Giriş” (Çev: Süleyman İrvan). Ankara: Pharmakon Yayınevi. Güngör, Nazife. (2011). “İletişim, Kuram ve Yaklaşımlar”, Ankara: Siyasal Kitabevi. Karadağ, Gökmen Hakan. (2017a). “Reporting and Interviewing Styles of Professional and Citizen Reporters on Periscope”, Communication and Technology Congress-CTC2017, 22-23 November 2017, İstanbul Aydın University, 88-104. DOI: 10.7456/ctc_2017_07. Karadağ, Gökmen Hakan. (2017b). “What Does Periscope Offer To Professional And Citizen Reporters? A Sample Study From Turkey”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 7(4), 709-727. DOI: 10.7456/10704100/016. King, Brett. (2016). “Augmented”, MediaCat, İstanbul. Laughey, Dan. (2007). “Key Themes in Media Theory”, New York: Open University Press. Lister, Martin., Dovey, Jon., ve Diğerleri. (2009). “New Media: A Critical Introduction”, London: Routledge. Lyon, David. (2006). “Günlük Hayatı Kontrol Etmek: Gözetlenen Toplum”, İstanbul, Kalkedon Yayınları. Lyon, David. (1998). “The Information Society: Issues and Illisions”, Malden, Polity Press. Manovich, Lev. (2001). “The Language of New Media”, Cambridge,The MIT Press. Mcluhan, Marshall. (1964). “Understanding Media”, NY, Mcgrawhill. Ortaç, F. Rıfat & Akçay, Deniz. “Taxation of Social Media Advertisements”, Marmara Üniversitesi Öneri Dergisi, Cilt 12 Sayı 45, Ocak 2016, ISSN: 1300-0845, ss. 175-185. (DOI: 10.14783/od.v12i45.1000020009) Scoble, Robert. & Israel, Shel. (2017). “The Fourth Transformation”, US, Patrick Brewster. Turkle, S. (2011). Alone Together. New York: Basic Books. Uçak, Olcay. (2015). “Yeni Medyanın Yazılı ve Görsel İletilerde Kullandığı Gerçek Üstü Kodlar İle Oyun Gerçek Kavramlarındaki Anlam Dönüşümü”, 1. Ulusal Medya ve Haber Sempozyumu 2015, 21-23 Ekim 2015, İstanbul Aydın Üniversitesi, 97-118. Webster, Frank. (2006). “Theories of The Information Society”, New York, Routledge. Yengin, Deniz. (2014). “Yeni Medya ve Dokunmatik Toplum”, Derin Yayınları, İstanbul. Yengin, Deniz. (2015). “Yeni Medyanın Olanakları: Semantik Web”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 5(1), 44-53. DOI: 10.7456/10501100/004. Yengin, Deniz. (2017). “İletişim Çalışmalarında Araştırma Yöntemleri ve Uygulamaları”, Der Yayınları, İstanbul. Yengin, Deniz & Bayrak, Tamer (2018). “Sanal Gerçeklik”, Der Yayınları, İstanbul. Yengin, Deniz. (2017). “Virtual Reality as Technology”, Communication and Technology Congress-CTC2017, 22-23 November 2017, İstanbul Aydın University, 57-68. DOI: 10.7456/ctc_2017_05. Yengin, Deniz & Bayrak, Tamer (2017). “Public Opinion In Social Media”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 7(2), 376-386. DOI: 10.7456/10702100/019. Yengin, Deniz & Kınay, Ömür (2016). “Transformation of Leisure Time in New Media: Binge Watch”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 6(4), 351-379. DOI: 10.7456/10604100/001.
Yıl 2018, Cilt: 8 Sayı: 2, 376 - 392, 01.04.2018

Öz

Kaynakça

  • Akyazı, Ayşenur. (2017). “Social Media As A New Platform In Corporate Communicatiıon: A Comparative Analysis Of Public And Foundation Universities In Istanbul”, Researches on Science and Art in 21st Century Turkey, Gece Publishing, Ed: Hasan Arapgirlioglu, Atilla Atık, Rubert L. Williott, Edward Turgeon, 1485-1496. Baldini, Massimo. (2000). “İletişim Tarihi”, Çev: Gül Batus, İstanbul, Avcıol Basımevi. Baudrillard, Jean. (2005). “Simülakrlar ve Simülasyon”, Ankara, Doğu Batı Yayınları. Chayko, Mary. (2018). “Süperbağ(lantı)lı: İnternet, Dijital Medya & Tekno-Sosyal Hayat” (Çevirmenler: Berkan Bayındır, Deniz Yengin ve tamer Bayrak) İstanbul: Der Yayınları. Fiske, John. (2014). “İletişim Çalışmalarına Giriş” (Çev: Süleyman İrvan). Ankara: Pharmakon Yayınevi. Güngör, Nazife. (2011). “İletişim, Kuram ve Yaklaşımlar”, Ankara: Siyasal Kitabevi. Karadağ, Gökmen Hakan. (2017a). “Reporting and Interviewing Styles of Professional and Citizen Reporters on Periscope”, Communication and Technology Congress-CTC2017, 22-23 November 2017, İstanbul Aydın University, 88-104. DOI: 10.7456/ctc_2017_07. Karadağ, Gökmen Hakan. (2017b). “What Does Periscope Offer To Professional And Citizen Reporters? A Sample Study From Turkey”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 7(4), 709-727. DOI: 10.7456/10704100/016. King, Brett. (2016). “Augmented”, MediaCat, İstanbul. Laughey, Dan. (2007). “Key Themes in Media Theory”, New York: Open University Press. Lister, Martin., Dovey, Jon., ve Diğerleri. (2009). “New Media: A Critical Introduction”, London: Routledge. Lyon, David. (2006). “Günlük Hayatı Kontrol Etmek: Gözetlenen Toplum”, İstanbul, Kalkedon Yayınları. Lyon, David. (1998). “The Information Society: Issues and Illisions”, Malden, Polity Press. Manovich, Lev. (2001). “The Language of New Media”, Cambridge,The MIT Press. Mcluhan, Marshall. (1964). “Understanding Media”, NY, Mcgrawhill. Ortaç, F. Rıfat & Akçay, Deniz. “Taxation of Social Media Advertisements”, Marmara Üniversitesi Öneri Dergisi, Cilt 12 Sayı 45, Ocak 2016, ISSN: 1300-0845, ss. 175-185. (DOI: 10.14783/od.v12i45.1000020009) Scoble, Robert. & Israel, Shel. (2017). “The Fourth Transformation”, US, Patrick Brewster. Turkle, S. (2011). Alone Together. New York: Basic Books. Uçak, Olcay. (2015). “Yeni Medyanın Yazılı ve Görsel İletilerde Kullandığı Gerçek Üstü Kodlar İle Oyun Gerçek Kavramlarındaki Anlam Dönüşümü”, 1. Ulusal Medya ve Haber Sempozyumu 2015, 21-23 Ekim 2015, İstanbul Aydın Üniversitesi, 97-118. Webster, Frank. (2006). “Theories of The Information Society”, New York, Routledge. Yengin, Deniz. (2014). “Yeni Medya ve Dokunmatik Toplum”, Derin Yayınları, İstanbul. Yengin, Deniz. (2015). “Yeni Medyanın Olanakları: Semantik Web”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 5(1), 44-53. DOI: 10.7456/10501100/004. Yengin, Deniz. (2017). “İletişim Çalışmalarında Araştırma Yöntemleri ve Uygulamaları”, Der Yayınları, İstanbul. Yengin, Deniz & Bayrak, Tamer (2018). “Sanal Gerçeklik”, Der Yayınları, İstanbul. Yengin, Deniz. (2017). “Virtual Reality as Technology”, Communication and Technology Congress-CTC2017, 22-23 November 2017, İstanbul Aydın University, 57-68. DOI: 10.7456/ctc_2017_05. Yengin, Deniz & Bayrak, Tamer (2017). “Public Opinion In Social Media”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 7(2), 376-386. DOI: 10.7456/10702100/019. Yengin, Deniz & Kınay, Ömür (2016). “Transformation of Leisure Time in New Media: Binge Watch”, The Turkish Online Journal of Design, Art and Communication–TOJDAC, 6(4), 351-379. DOI: 10.7456/10604100/001.
Toplam 1 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Deniz Yengin 0000-0002-6846-0770

Tamer Bayrak Bu kişi benim 0000-0003-0776-1606

Özge Topçu Bu kişi benim 0000-0003-3729-7509

Berkan Bayındır Bu kişi benim 0000-0001-7629-3928

Yayımlanma Tarihi 1 Nisan 2018
Gönderilme Tarihi 11 Aralık 2017
Kabul Tarihi 25 Mart 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 8 Sayı: 2

Kaynak Göster

APA Yengin, D., Bayrak, T., Topçu, Ö., Bayındır, B. (2018). AUGMENTED REALITY AS A MEDIUM OF GAMIFICATION OF CONSUMPTION IN THE CONTEXT OF GLOBAL VILLAGE. Turkish Online Journal of Design Art and Communication, 8(2), 376-392.


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