Araştırma Makalesi
Yıl 2022,
Cilt: 7 Sayı: 14, 182 - 211, 30.01.2022
Öz
The TikTok application, which was launched in China in 2016 as Douyin and outside of China as TikTok in August 2018, spread all over the world in a short time and turned into a social media application used by billions of users. TikTok, which is the most downloaded social media application in many countries, especially in the USA, has become the third most used social media application in Turkey in 2021. In this research, which focuses on TikTok and Turkish TikTokers; aims to reveal the content sharing practices of Turkish TikTokers. In this study, where the most followed 10 Turkish TikToker accounts were taken as a sample; in the first nine months of 2021, the most shared video contents in August (410) were coded by the quantitative content analysis method. As a result of the research; It is stated that Turkish TikTokers mostly adapt the trends in social media to their content and prepare content that puts them in front of the camera alone (40%) at home (50.24%), without clipping these content in Turkish (39.76%) or English (35.12%). It has been determined that he edited it with popular music in the language (43.66%) or with playback (20.49%). It can be said that Turkish TikTokers have experienced the platform with the perspective of the Musical.ly application, which is the starting point of TikTok. The study, by revealing the sharing practices of TikTokers in Turkish culture, fills an important gap on this subject, which has not been studied in the field.
Anahtar Kelimeler
TikTok TikTokers Turkey Social Media Influencers Social Media
Kaynakça
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Yıl 2022,
Cilt: 7 Sayı: 14, 182 - 211, 30.01.2022
Öz
Çin’de 2016 yılında Douyin, Çin dışında ise TikTok adıyla Ağustos 2018 yılında piyasa sürülen TikTok uygulaması, kısa bir sürede tüm dünyaya yayılarak milyarlarca kullanıcı tarafından kullanılan bir sosyal medya uygulamasına dönüştü. ABD başta olmak üzere birçok ülkede en çok indirilen sosyal medya uygulaması olan TikTok, 2021 yılında Türkiye’de en çok kullanılan üçüncü sosyal medya uygulaması konumuna sahip olmuştur. TikTok ve Türk TikTokerları konu edinen bu araştırmada, Türk TikTokerların içerik paylaşım pratiklerini ortaya çıkartmayı amaçlamıştır. En çok takip edilen 10 Türk TikToker hesabının örneklem alındığı bu çalışmada; 2021 yılının ilk dokuz ayı içerisinde en çok paylaşımın yapıldığı ağustos ayındaki video içerikleri (410), nicel içerik analizi yöntemince kodlanmıştır. Araştırma sonucunda; Türk TikTokerların daha çok sosyal medyadaki akımları içeriklerine uyarlayarak (%50,24) kendilerini evde (%40) tek başına kamera önüne çıkartan içerikler hazırladığı (%46,1), bu içerikleri herhangi bir kırpma yapmadan Türkçe (%39,76) veya İngilizce (%35,12) dilinde popüler olan müziklerle (%43,66) veya pleybekle (%20,49) kurguladığı tespit edilmiştir. Türk TikTokerların TikTok’un çıkış noktası olan Musical.ly uygulaması perspektifiyle platformu deneyimlediği söylenebilir. Çalışma Türk kültürü özelinde TikTokerların paylaşım pratiklerini ortaya koyarak alanda herhangi bir çalışma bulunmayan bu konu hakkında önemli bir açığı gidermektedir.
Anahtar Kelimeler
TikTok TikTokerlar Türkiye Sosyal Medya Fenomenleri Sosyal Medya
Kaynakça
- Akpınar, M. E. (2021). TikTok akımlarının sosyal medyadaki eleştirisi: Twitter üzerinden yapılan eleştirilerin incelenmesi. 19 Mayıs Sosyal Bilimler Dergisi, 2(2), 363-381. doi:10.52835/19maysbd.888628
- Anderson, K. E. (2020). Getting acquainted with social networks and apps: It is time to talk. Library Hi Tech News, 37(4), 7-12. doi:10.1108/LHTN-01-2020-0001
- Appannie. (2021). Top Apps on iOS, United States, Overall, September 21, 2021: https://www.appannie.com/en/apps/ios/top/united-states/overall/iphone/adresinden alındı (Erişim Tarihi: 21.09.2021).
- Bangs, C. D. (2020). Tiktok stars. New York: Grosset & Dunlap.
- Berelson, B. (1952). Content analysis in communication research. Glenco: Free Press.
- Boffone, T. (2021). Renegades: Digital dance cultures from dubsmash to TikTok. UK: Oxford University Press.
- Craig, D., Lin, J., & Cunningham, S. (2021). Wanghong as social media entertainment in China. Switzerland: Palgrave Macmillan. doi:10.1007/978-3-030-65376-7
- Creswell, J. (1998). Qualitative inquiry and research design: Choosing among fivetraditions. Thousand Oaks, CA: Sage.
- Dalkey, N., & Helmer, O. (1963). An experimental application of the Delphi method to the use of experts. INFORMS, 9(2), 458-467. https://www.jstor.org/stable/2627117 adresinden alındı (Erişim Tarihi: 26.09.2021).
- Domingues, P., Nogueira, R., Francisco, J. C., & Frade, M. (2020). Post-mortem digitalforensic artifacts of TikTok Android App. (s. 1-18). Virtual Event: In Proceedings of the 15th International Conference on Availability, Reliability and Security,August 25-28 2020.
- Donald, A. (1956). Content analysis in AV communication research. Audio VisualCommunication Review, 4(2), 102-108. doi:10.2307/30216776
- Etikan, İ., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4. doi:10.11648/j.ajtas.20160501.11
- Gedikoğlu, E. ve Atalay, G. E. (2021). Çevrim içi disinhibisyon etkisi ile değişen normlar, aşınan değerler: Sosyal medya dilenciliği. Yeni Medya, 10, 107-136. https://dergipark.org.tr/en/pub/yenimedya/issue/62586/925860 adresinden alındı (Erişim Tarihi: 29.09.2021).
- George, A. L. (2003). “İçerik çözümlemesinde nicel ve nitel yaklaşımlar”, iletişimaraştırmalarında içerik çözümlemesi. (M. S. Çebi, Çev.) Ankara: Alternatif.
- Gómez, A. R. (2019). Digital fame and fortune in the age of social media: A classification of social media influencers. aDResearch: Revista Internacional de Investigación en, 19, 8-29. doi:10.7263/adresic-019-01
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- Haber Global. (2021). TikTok fenomeni canlı yayında yaşamına son verdi. https://haberglobal.com.tr/magazin/tiktok-fenomeni-canli-yayinda-yasamina-son-verdi-145883 adresinden alındı (Erişim Tarihi: 04.10.2021).
- Hansen, A. (2000). “İçerik çözümlemesi”: İletişim araştırmalarında içerik çözümlemesi. (M. S. Çebi, Çev.) Ankara: Alternatif.
- Holsti, O. (1969). Content analysis for the social sciences and humanities. MA: Addison Wesley.
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- aydas, (01.08-31.08.2021). https://www.tiktok.com/@aydas
- cellat36, (01.08-31.08.2021). https://www.tiktok.com/@cellat36
- cemresolmaz, (01.08-31.08.2021). https://www.tiktok.com/@cemresolmaz
- cerenyaldz, (01.08-31.08.2021). https://www.tiktok.com/@cerenyaldz
- cilgindoncurmaci_. (01.08-31.08.2021). https://www.tiktok.com/@cilgindondurmaci_
- cznburak. (01.08-31.08.2021). https://www.tiktok.com/@cznburak
- korayzeynep, (01.08-31.08.2021). https://www.tiktok.com/@korayzeynep
- nnursema, (01.08-31.08.2021). https://www.tiktok.com/@nnursema
- nusr_et, (01.08-31.08.2021). https://www.tiktok.com/@nusr_et
- yesimresmi1, (01.08-31.08.2021). https://www.tiktok.com/@yesimresmi1
Toplam 86 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | İletişim ve Medya Çalışmaları |
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Ocak 2022 |
| Gönderilme Tarihi | 13 Ekim 2021 |
| Kabul Tarihi | 14 Ocak 2022 |
| Yayımlandığı Sayı | Yıl 2022 Cilt: 7 Sayı: 14 |
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https://doi.org/10.56075/egemiadergisi.1352576
Sexualising characteristics of adolescent on TikTok. Comparative study Great Britain–Spain
Convergence: The International Journal of Research into New Media Technologies
https://doi.org/10.1177/13548565231187728
