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A Survey Conducted on the Janitors (Caretakers) of Anadolu University in Terms of the Cultivating Role of Television

Year 2007, Issue: 6, 159 - 179, 01.06.2007

Yrd. Doç. Dr. İzlem K. Vural

Abstract

As soon as private television broadcasting came to life in Turkey, news began to be presented in various reporting applications in terms of both the content and the image. It's no doubt that the commercial dimension plays the major role in creating this difference. In recent years, different news content variations have been formed just in favour of increasing ratings and maximizing commercial incomes. The images and news containing violence have been observed to be increasing day by day in this process. Violence has been used as one of the factors that make watching news tempting and therefore ensure the highest rating. This survey aims to determine the cultivating role of television, the common and frequent use of which puts it in the first place among mass media means, within the framework individuals perceive the world and conceptualize social reality. The survey was conducted on 237 people working as janitors (caretakers) in the faculties offering formal education at Anadolu University. The evaluations concerning the cultivating role were carried out by means of George Gerbner's Cultural Indicators Project. As the theoretical foundation within this framework, the Message System and Institution Process components of the Project were briefly defined and the Cultivation Analysis component was presented in detail. After the findings of the survey were presented, the conclusions were drawn.

Keywords

cultivation theory Gerbner violence television

A Survey Conducted on the Janitors (Caretakers) of Anadolu University in Terms of the Cultivating Role of Television

Year 2007, Issue: 6, 159 - 179, 01.06.2007

Yrd. Doç. Dr. İzlem K. Vural

Abstract

Le contenu et l'image des nouvelles ont change depuis le développement de la télévision privée en Turquie. Il est évident que la dimension commerciale joue un rôle primordiale dans la création de cette différence. Les images et les nouvelles de violences on gagne de jour en jour de l'importance lors de ce processus. La violence est un élément qui attire l'attention et donc de attirer du spectateur. Dans cet article la violence utilisée dans les nouvelles télévisées sera analysée a partir de la théorie de cultivation puis on tentera de démontrer, a partir d'une enquette realisée auprès d'un groupe de spectateurs, comment cette violence est reçue et définie.

Keywords

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A Survey Conducted on the Janitors (Caretakers) of Anadolu University in Terms of the Cultivating Role of Television

Year 2007, Issue: 6, 159 - 179, 01.06.2007

Yrd. Doç. Dr. İzlem K. Vural

Abstract

Türkiye'de özel televizyon yayıncılığının başlamasıyla birlikte haberin gerek içerik, gerekse görüntü olarak farklı habercilik uygulamalarıyla sunulduğunu görmekteyiz. Kuşkusuz bu farklılığın yaratılmasında ticari boyut en üst düzeyde tutulmaktadır. Televizyon haber bültenlerinde özellikle son yıllarda izlenme oranlarını arttırmak ve dolayısıyla ticari getiriyi maksimuma çıkartmak adına haberde farklı içerikler oluşturulmuştur. Sözü edilen bu süreçte şiddet içeren görüntü ve haberlerin günden güne arttığı gözlenmektedir. Şiddet haberin izlenmesini çekici kılan ve bu bağlamda en çok izleme oranını sağlayan unsurlardan biri olarak kullanılmaktadır. Bu çalışmada öncelikle televizyon haber bültenlerinde kullanılan şiddet öğesi Ekme Kuramı çerçevesinde incelenecek, daha sonra denek bir izleyici grubu üzerinde yapılacak olan anket çalışmasıyla izleyicinin haber bültenlerinde gördüğü şiddet öğelerini nasıl algıladığı ve anlamlandırdığı saptanacaktır.

Keywords

ekme kuramı Gerbner şiddet televizyon

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Details

Primary Language Turkish
Journal Section Articles
Authors

Yrd. Doç. Dr. İzlem K. Vural

Publication Date June 1, 2007
Published in Issue Year 2007 Issue: 6

Cite

APA Vural, Y. D. D. İ. K. (2007). A Survey Conducted on the Janitors (Caretakers) of Anadolu University in Terms of the Cultivating Role of Television. Galatasaray Üniversitesi İletişim Dergisi(6), 159-179.
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