Researchers Merve Yıldırım
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Merve Yıldırım MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
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Research Fields

Consumer Behaviour Product and Brand Management Marketing (Other)

Institution

MARMARA ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Publications

AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION
Authors: Merve Yıldırım , Sibel Aydoğan
Published: 2023 , Journal of Research in Business
DOI: 10.54452/jrb.1370307
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Articles published in
Journal of Research in Business
Journal of Research in Business
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