Research Fields
Communication and Media Studies
Communication Theories
Transmedia
Digital Advertising
Advertising Studies
Advertising Analysis
Ad Writing
Anlatıbilim
Anlatısal Reklamcılık
Bio
Recep Yilmaz, Ph.D., has been working as Associate Professor at Ondukuz Mayis University, Public Relations and Publicity Department since August 15, 2018. He authored eleven books (Narrative Theory and Therapy in the Post-Truth Era, Handbook of Research on Narrative Interactions, Handbook of Research on Narrative Advertising, Handbook of Research on Transmedia Storytelling and Narrative Strategies, Narrative Advertising Models and Conceptualization in the Social Media Age, Traditional and Digital Advertising in 150 Questions, Handbook Research on Effective Advertising Strategies in the Social Media Age, Advertising in 99 Questions, Keywords in Advertising, Scenarios: How is it written? How are they writing?, Leadership and its Contemporary Dimensions), and he published numerous papers in several journals, conference proceedings, and chapters in edited books. Dr. Yılmaz also has a published novella (a philosophical horror story) called “Çerçici.” His majors are Narrative Theory and Advertising. He also studies Theoretical Communication. Some of the courses he teaches are Narrative in Literature, Cinema and Advertisement, Advertising Scriptwriting, and Creative Writing.
Institution
Ondokuz Mayıs University
Publications
Articles published in
Editorship
Editorial Board Memberships
Reviews
Publications
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