Research Fields
Marketing
Digital Marketing
Service Marketing
Marketing Research Methodology
Marketing Communications
Advertisement
Consumer Behaviour
International Marketing
Product and Brand Management
Marketing (Other)
Bio
Selen Ozturk, Ph.D. works as an assistant professor at Marketing Department, School of Business, Istanbul University. Her research interests include marketing research, e-commerce, retailing, marketing communication, and consumer behavior
Institution
İSTANBUL ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ