Gizli Hikâyelerin Örtüsünü Kaldırmak: Türkiye’de Muhafazakâr Kadın Blogları

Melike Aslı Sim

doi:10.16878/gsuilet.324191

EN FR TR

Unveiling The Secret Stories: Conservative Female Blogosphere in Turkey

Abstract

This article examines the conservative fashion blogosphere in Turkey from a gendered perspective, focusing on how blogging reshapes conservative women’s cultural environment and how these women negotiate disclosure, privacy and modesty in an age of extreme self-display. Presenting the findings from the content analysis of 27 fashion blogs in Turkey, the study reveals that home remains to be the “proper place” for conservative women but online interaction extends their private sphere to the public realm. Creating their own fashion styles as well as their own definitions of Islam, bloggers use their blogs as an advice-giving tool and a brand-making platform that in turn provides employment opportunities. Given its integration into the neoliberal economic system through a conservative framework, Turkey and its female blogosphere constitutes a good starting point to investigate the complicated articulation of Islamization with the global market system.

Keywords

fashion blogs,privacy,veiling,publicity,Islam,content analysis

Révéler les histoires secrètes : la blogosphère conservatrice de femmes en Turquie

Öz

Cet article examine la blogosphère de la mode conservatrice en Turquie d’un point de vue de genre, en se concentrant sur la façon dont les blogs réorganisent l’environnement culturel des femmes conservatrices et comment ces femmes gèrent la divulgation, la vie privée et la pudeur à une époque d’autodéclaration extrême. En présentant les résultats de l’analyse du contenu de 27 blogs de mode en Turquie, l’étude révèle que “l’endroit convenable” pour les femmes conservatrices est toujours la maison. Toutefois, l’interaction en ligne étend leur domaine privé au domaine public. En créant leurs propres styles de mode ainsi que leurs propres définitions de l’Islam, les blogueurs utilisent leurs blogs comme un outil de conseil et une plate-forme de marque qui, à son tour, offre des possibilités d’emploi. Compte tenu de son intégration dans le système économique néolibéral à travers un cadre conservateur, la Turquie et sa blogosphère féminine constituent un bon point de départ pour étudier l’articulation complexe de l’islamisation avec le système du marché mondial.

Anahtar Kelimeler

blog de mode,vie privée,voile,publicité,Islam,analyse de contenu

Gizli Hikâyelerin Örtüsünü Kaldırmak: Türkiye’de Muhafazakâr Kadın Blogları

Öz

Bu makale, Türkiye’deki muhafazakâr moda blog dünyasını, blog yazmanın muhafazakâr kadınların kültürel dünyasını yeniden şekillendirmesini ve günümüz gösteri çağında bu kadınların kendilerini açığa çıkarma, mahremiyet ve tevazu konularını nasıl tartıştıklarını, toplumsal cinsiyet perspektifinden inceliyor. Türkiye’deki 27 muhafazakâr moda blogunu, içerik analizi yöntemiyle inceleyen çalışma, kadın blog yazarlarının bu platformdaki aktivitelerini ve muhafazakâr kimliklerini İslam’ın şartlarına göre nasıl müzakere ettiğini araştırıyor. Sonuçlar gösteriyor ki; ev muhafazakâr kadınlar için “uygun alan” olarak kalırken, çevrimiçi etkileşim özel alanın sınırlarını genişleterek onu kamusal alana dönüştürüyor. Kendi moda stillerini yaratırken, İslam’ı da kendilerine göre tanımlayan Türkiye’nin muhafazakâr kadın blog yazarları bloglarını, hem bir tavsiye paylaşımı mekanizması hem de markalaşma platformu olarak kullanıyor. Muhafazakâr bir çerçevede neoliberal ekonomik sisteme entegre olan Türkiye ve onun kadın blog dünyası, global pazar sistemine karmaşık bir şekilde eklemlenen İslamlaşma sürecini araştırmak için iyi bir başlangıç noktası oluşturuyor.

Anahtar Kelimeler

moda blogları,mahremiyet,tesettür,tanınma,İslam,içerik analizi

References

Andrejevic, M. (2011). Surveillance and Alienation in the Online Economy. Surveillance&Society 8(3), 278-87.
Arab Social Media Report. (2011). The Role of Social Media in Arab Women’s Empowerment. 1(3). Dubai School of Government. Dubai. Retrieved June 20, 2016 (http://www.arabsocialmediareport.com/UserManagement/PDF/ASMR%20Report%203.pdf)
Arvidsson, A. (2008). The Ethical Economy of Customer Coproduction. Journal of Macromarketing 28(4), 326-338.
Atasoy, Y. (2009). Islam’s Marriage with Neoliberalism: State Transformation in Turkey. London: Palgrave Mcmillan.
Banet-Weiser, S. (2011). Branding the Post-Feminist Self: Girls’ Video Production and YouTube. M. C. Kearney, (Ed.), in Mediated Girlhoods: New Explorations of Girls’ Media Culture (277-294). New York: Peter Lang.
Boulanouar, A. W. (2006). The Notion of Modesty in Muslim Women’s Clothing: An Islamic Point of View. New Zealand Journal of Asian Studies 8(2), 134-156.
Bourdieu, P. (1984). Distinction: A Social Critique of the Judgment of Taste. Cambridge: Harvard University Press.
Buğra, A. and Savaşkan O. (2014). New Capitalism in Turkey: The Relationship between Politics, Religion and Business. Cheltenham: Edward Elgar.

Castells, M. (2012). Networks of outrage and hope: Social movements in the Internet age. Cambridge, UK: Polity.
Chittenden, T. (2010). Digital dressing up: modelling female teen identity in the discursive spaces of the fashion blogosphere. Journal of Youth Studies 13(4), 505-520. Çeyiz Hesabı ve Devlet Katkısına Dair Yönetmelik. (2015). T.C. Resmi Gazete, 36510, 14 December 2015.
Dedeoğlu, S. (2012). Women workers in Turkey: Global industrial production in Istanbul. London: Tauris Academic Studies.
Deniz, E. (2014). Veiling Fashion, Consumption Culture and Identity: A Qualitative Analysis for Interpreting the Veiled Turkish Women’s Changing Clothing Practices. In Proceedings of SOCIOINT14- International Conference on Social Sciences and Humanities. (240-249) Istanbul.
Deuze, M. (2007). Media Work. Cambridge, MA: Polity Press.
Durakbaşa, A. (1998). The construction of women’s and men’s identities in the republic: the identity of the Kemalist woman and enlightened men. A. Berktay Hacımirzaoğlu, (Ed.) In Women and men in 75 years (29–50). Istanbul: Tarih Vakfı. Eltantawy, N. (2013). From Veiling to Blogging: Women and media in the Middle East. Feminist Media Studies, 13(5), 765-769.
Erdoğan, Tayyip. 2016, June 5. Speech on the opening ceremony of KADEM’s building. Retrieved June 25, 2016. http://www.cumhuriyet.com.tr/haber/siyaset/546155/Erdogan__Anneligi_reddeden__evini_cevirmeyen_kadin_yarimdir.html
Fuchs, C. (2014). Digital Labour and Karl Marx. NY: Routledge.
Gabriel, T. and Hannan, R. (2011). Islam and the Veil: Theoretical and Regional Contexts. London: A&C Black.
Gökarıksel, B. and Secor, A. J. (2009). New transnational geographies of Islamism, capitalism and subjectivity: the veiling-fashion industry in Turkey. Area, 41(1), 6-18. Gökarıksel, B. and Secor, A. J. (2010). Islamic-ness in the life of a commodity: veiling-fashion in Turkey. Transactions of the Institute of British Geographers, 35, 313–333.
Gökarıksel, B. and Secor, A. J. (2012). Even I Was Tempted: The Moral Ambivalence and Ethical Practice of Veiling-Fashion in Turkey. Annals of the Association of American Geographers, 102(4), 847-862.
Gökarıksel, B. and Secor, A. J. (2013). You can’t know how they are inside: the ambivalence of veiling and the discourses of the Other in Turkey. P. Hopkins, L. Kong, and E. Olson, (Eds.), in Religion and Place: Landscape, Politics, and Piety (95-114). USA: Springer.
Gökarıksel, B. and Mitchell, K. (2005). Veiling, Secularism and the Neoliberal Subject: National Narrative and Supranational Desires in Turkey and France. Global Networks, 5(2), 147–165.
Göle, N. (1996). The Forbidden Modern: Civilization and Veiling. Ann Arbor: University of Michigan Press.
Göle, N. (2002). Islam in Public: New Visibilities and New Imaginaries. Public Culture, 14(1), 173-190.
İlkkaracan, I. (2012). Why so few women in the labor market in Turkey? Feminist Economics, 18(1), 1-37.
İlyasoğlu, A. (1994). Örtülü kimlik. İstanbul: Metis Kadın Araştırmaları Dizisi. Jenkins, H. (2006). Convergence Culture. New York: NYU Press.
Kandiyoti, D. (Ed.) (1991). Women, Islam and the State. Philadelphia: Temple University Press.
Kaplan, A. M. and Haenlein, M. (2010). Users of the world unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.
Kasana, M. (2014). Feminisms and the Social Media Sphere. WSQ: Women's Studies Quarterly, 42(3-4), 236-249.
Kılıç, A. (2008). The Gender Dimension of Social Policy Reform in Turkey: Towards Equal Citizenship? Social Policy & Administration, 42, 487–503.
Kılıçbay, B. and Binark, M. (2002). Consumer Culture, Islam and the Politics of Lifestyle: Fashion for Veiling in Contemporary Turkey. European Journal of Communication, 17(4), 495-511.
Kogacioglu, D. (2004). The Tradition Effect. Framing Honor Crimes in Turkey. Differences: A Journal of Feminist Cultural Studies, 15(2), 119-151.
Kuehn, K. and Corrigan, T.F. (2013). Hope Labor: The Role of Employment Prospects in Online Social Production. The Political Economy of Communication, 1(1), 9-25.
Lewis, R. (2015). Muslim Fashion: Contemporary Style Cultures. Durham, NC: Duke University Press.
Mahmood, S. (2005). Politics of Piety: The Islamic Revival and the Feminist Subject. Princeton, NJ: Princeton University Press.
Marwick, A.E. (2013a). Status Update: Celebrity, Publicity, and Branding in the Social Media Age. New Haven.Yale University Press
Marwick, A.E. (2013b). They’re Really Profound Women, They’re Entrepreneurs: Conceptions of Authenticity in Fashion Blogging. Presented at the 7th International AIII Conference on Weblogs and Social Media (ICWSM). Cambridge, MA.
Moudouros, N. (2014). The ‘Harmonization’ of Islam with the Neoliberal Transformation: The Case of Turkey. Globalizations, 11(6), 843-857.
Özcan, E. (2015). Women’s headscarves in news photographs: A comparison between the secular and Islamic press during the AKP government in Turkey. European Journal of Communication, 30(6), 698-713.
Özdalga, E. (1998). The veiling issue, official secularism and popular Islam in modern Turkey. Richmond, UK: Curzon.
Pham, Minh-Ha T. (2011). Blog Ambition: Fashion, Feelings, and The Political Economy of The Digital Raced Body. Camera Obscura, 26(176), 1–37.
Piela, A. (2012). Muslim Women Online: Faith and Identity in Virtual Space. London and NY: Routledge
Radsch, C. C. and Khamis, S. (2013). In Their Own Voice: Technologically Mediated Empowerment and Transformation among Young Arab Women. Feminist Media Studies. Special Issue: Women and Media in the Middle East, 13(5), 881-890.
Roald, A. S. (2001). Women in Islam: The Western Experience. London and NY: Routledge.
Rocamora, A. (2011). Personal fashion blogs: screens and mirrors in digital self portraits. Fashion Theory: The Journal of Dress, Body and Culture, 15(4), 407-24.
Saktanber, A. (2002). Living Islam. London: I. B. Tauris. Sayan-Cengiz, F. (2016). Beyond Headscarf Culture in Turkey’s Retail Sector. US: Palgrave Macmillan.
Secor, A. (2002). The veil and urban space in Istanbul: Women’s dress, mobility, and Islamic knowledge. Gender, Place and Culture, 9(1), 5–22.
Sehlikoglu, S. (2015). The Daring Mahrem: Changing Dynamics of Public Sexuality in Turkey. G. Özyeğin (Ed.). In Gender and Sexuality in Muslim Cultures. (235-252). London: Ashgate.
Tarlo, E. and Moors, A. (2013). Islamic Fashion and Anti-Fashion: New Perspectives from Europe and North America. London: Bloomsbury Academic.
Tuğal, C. (2012). Fight or Acquiesce? Religion and Political Process in Turkey's and Egypt's Neoliberalizations. Development and Change, 43(1), 23-51.
Zareie, A. (2013). From Blog Writing to Self-Consciousness: A Study of Iranian Bloggers. Procedia-Social and Behavioral Sciences, 91, 66-71.

Details

Primary Language

Turkish

Subjects

-

Journal Section

Research Article

Authors

Melike Aslı Sim

Publication Date

June 30, 2017

Submission Date

December 7, 2016

Acceptance Date

-

Published in Issue

Year 2017 Number: 26

DOI

https://doi.org/10.16878/gsuilet.324191

IZ

https://izlik.org/JA97JK25HK

Cite

RIS / Bibtex

APA

Sim, M. A. (2017). Gizli Hikâyelerin Örtüsünü Kaldırmak: Türkiye’de Muhafazakâr Kadın Blogları. Galatasaray Üniversitesi İletişim Dergisi, 26, 39-63. https://doi.org/10.16878/gsuilet.324191

Unveiling The Secret Stories: Conservative Female Blogosphere in Turkey

Unveiling The Secret Stories: Conservative Female Blogosphere in Turkey

Abstract

Keywords

Révéler les histoires secrètes : la blogosphère conservatrice de femmes en Turquie

Öz

Anahtar Kelimeler

Gizli Hikâyelerin Örtüsünü Kaldırmak: Türkiye’de Muhafazakâr Kadın Blogları

Öz

Anahtar Kelimeler

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite

Cited By

A Quantitative Approach: Hope Labor Among Turkish Female Bloggers

From Hidayet novels to pious women's literature: Changing agency in negotiation with feminism

İSLAMİ FEMİNİZM, DİJİTAL YAZI VE TÜRKİYE ORNEĞİ OLARAK REÇEL BLOG