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Güveniyorum O Halde Korkuyorum: Sosyal Medyaya Güvenin ve Kullanıcı Teyitlerinin COVID-19 Korkusuna Etkisi

Year 2023, Issue: 63, 1 - 16, 28.09.2023
https://doi.org/10.47998/ikad.1129036

Abstract

COVID-19 pandemisinde, vaka ve ölüm oranları, virüsün tanımlanamayan özellikleri, tedavi ve salgının ne zaman sonlanacağı konusundaki belirsizlik, yeni dalgaların başlayacağına yönelik endişeler medyada salgın kapsamındaki bilgi akışına ilgiyi artırmıştır. Bu dönemde özellikle sosyal medya, bireylerin günlük hayatında ortaya çıkan boşlukları, her zamankinden daha fazla doldurmaya başlamıştır. Bu bağlamda sosyal medyada yayılan haber, bilgi ve içeriklerin COVID-19 korkusunu yoğunlaştırdığına yönelik tartışmalar önem kazanmaya başlamıştır. Bu araştırma, pandemi sürecinde sosyal medyaya güven ve teyit davranışları ile COVID-19 korkusu arasındaki ilişkiye odaklanmaktadır. Araştırma dijitalleşme sürecine yönelik farkındalığı ve sosyal medyaya katılım düzeyi yüksek olan üniversite gençliği ile yürütülmüştür. Nicel araştırma yöntemi kapsamında survey deseni ile tasarlanan araştırmanın örneklemini 757 üniversite öğrencisi oluşturmaktadır. Veriler tanıtıcı bilgi formu, “COVID-19 Korkusu Ölçeği”, “Sosyal Medya Haberlerine Güven ve Kullanıcı Teyit Alışkanlıkları Ölçeği” olmak üzere üç bölümden oluşan online anket aracılığıyla elde edilmiştir. Araştırmada sonuç olarak kadın öğrencilerin COVID-19 korku düzeylerinin, erkek öğrencilere kıyasla anlamlı düzeyde yüksek olduğu tespit edilmiştir. Kurumsal sosyal medya paylaşımlarına güvenin, COVID-19 korkusunun toplam varyansını açıklamada çok güçlü bir yordayıcı olduğu belirlenmiştir. Analiz sonuçlarına göre kurumsal sosyal medya paylaşımlarına yönelik güven, COVID-19 korkusunun %86’sını açıklamaktadır. Bu çerçevede, kamuoyunu ilgilendiren toplumsal düzeydeki riskler kapsamında kurumsal sosyal medya paylaşımlarına yönelik güvenin, bireyin en temel duygularından korkuyu yoğunlaştırdığı söylenebilir.

References

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I Trust, Therefore I Fear: The Effect of Verification Behaviours and Trust in Social Media on the Fear of COVID-19

Year 2023, Issue: 63, 1 - 16, 28.09.2023
https://doi.org/10.47998/ikad.1129036

Abstract

During the COVID-19 pandemic, the case and death rates, the unidentified characteristics of the virus, the uncertainty about the treatment and when the pandemic will end, and the concerns about the beginning of new waves have increased the interest in the information flow within the scope of the pandemic in the media. In this process, especially social media has started to fill the gaps in the daily life of individuals more than ever before. Discussions that the news, information, and content spread on social media intensify the fear of COVID-19 have come to the fore. This research focuses on the relationship between trust and verification behaviors in social media and the fear of COVID-19 during the pandemic. The research was conducted with university youth who have a high level of awareness of the digitalization process and participation in social media. The sample of this research, which was designed with a survey design within the scope of the quantitative research method, consists of 757 university students. The data were obtained through an online questionnaire consisting of three parts: the introductory information form, the “Fear of COVID-19 Scale”, the “Trust in Social Media News and User Verification Scale”. As a result of the study, it was determined that the fear of COVID-19 among female students was significantly higher than that of male students. It has been determined that trust in corporate social media posts is a very strong predictor of the total variance of fear of COVID-19. According to the results of the analysis, trust in corporate social media posts explains 86% of fear of COVID-19. In this context, it can be said that trust in corporate social media posts on social risks that concern the public intensifies fear, which is one of the most basic emotions of the individual.

References

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  • Bitan, D. T., Grossman-Giron, A., Bloch, Y., Mayer, Y., Shiffman, N., & Mendlovic, S. (2020). Fear of COVID19 scale: Psychometric characteristics, reliability and validity in the Israeli population. Psychiatry Research. Advance online publication, 289, 113100. https://doi.org/10.1016/j.psychres.2020.113100
  • Bode, L., & Vraga, E. K. (2015). In related news, that was wrong: The correction of misinformation through related stories functionality in social media. Journal of Communication, 65(4), 619-638. https://doi.org/10.1111/jcom.12166
  • Bozkanat, E. (2021). Koronavirüs salgınında medya kullanımı: Küresel raporlar üzerinden bir derleme. Etkileşim, (7), 216-234. https://doi.org/10.32739/etkilesim.2021.7.125
  • Bozkurt, S., Güz, N., Meral, P. S., & Durmaz, Y. (2021). Corona günlerinde geleneksel medya ve yeni medya üzerine bir araştırma. Medya ve Kültürel Çalışmalar Dergisi, 3(1), 3-15. https://doi.org/10.29228/mekcad.1
  • Bozkurt, V. (2000). Gözetim toplumu ve internet: Özel yaşamın sonu mu? Birikim Dergisi, 136, 69-74.
  • Brandtzaeg, P. B., Lüders, M., Spangenberg, J., Rath-Wiggins, L., & Følstad, A. (2016). Emerging journalistic verification practices concerning social media. Journalism Practice, 10(3), 323-342. https://doi.org/10.1080/17512786.2015.1020331
  • Carr, D. J., Barnidge, M., Lee, B. G., & Tsang, S. J. (2014). Cynics and skeptics: Evaluating the credibility of mainstream and citizen journalism. Journalism & Mass Communication Quarterly, 91(3), 452-470. https://doi.org/10.1080/17512786.2015.1020331
  • Castells, M. (2013). Ağ toplumunun yükselişienformasyon çağı: Ekonomi, toplum ve kültür (E. Kılıç, Çev.). İstanbul Bilgi Üniversitesi.
  • Çömlekçi, M. F. (2019). Hakikat-Ötesi dönemde medyaya güven: uluslararası raporlar üzerinden bir inceleme. İletişim Kuram ve Araştırma Dergisi, 2019 (49), 107-121. https://dergipark.org.tr/en/pub/ikad/issue/69411/992328
  • Çömlekçi, M. F., & Başol, O. (2019). Sosyal medya haberlerine güven ve kullanıcı teyit alışkanlıkları üzerine bir inceleme. Galatasaray Üniversitesi İletişim Dergisi, (30), 55-77. https://doi.org/10.16878/gsuilet.518697
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  • Dereli, M. D. (2021). Nostalji, mit ve gerçeklik sarkacında salgını anlamlandırma: Dini toplulukların çevrimiçi anlatılarının söylemsel analizi. İçinde F. Karaarslan, & S. Doğan (Editörler), Rutin ve Hayret: Bir İmkân ve İmtihan Olarak Pandemi (ss.169-210). Dün Bugün Yarın Yayınları.
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  • Furedi, F. (2014). Korku kültürü: Risk almamanın riskleri (B. Yıldırım, Trans.). Ayrıntı. (Original work published 1997)
  • Garfin, D. R., Silver, R. C., & Holman, E. A. (2020). The novel coronavirus (COVID-2019) outbreak: Amplification of public health consequences by media exposure. Health Psychology, 39(5), 355-357. https://doi.org/10.1037/hea0000875
  • Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (1986). Living with television: The dynamics of the cultivation process. In J. Bryant & D. Zillman (Eds.), Perspectives on media effects (pp. 17-40). Lawrence Erlbaum Associates. https://web.asc.upenn.edu/gerbner/Asset.aspx?assetID=424
  • Giddens, A. (1990). The Consequences of Modernity. Polity Press.
  • Haktanir, A., Seki, T., & Dilmaç, B. (2020). Adaptation and evaluation of Turkish version of the fear of COVID-19 scale. Death Studies, 1-9. https://doi.org/10.1080/07481187.2020.1773026
  • Harvey, D. (1997). Postmodernliğin Durumu (S. Savran, Çev.). Metis.
  • Karadağ, G. & Ayten, A. (2020). A Comparative study of verificatıon/fact-checking organizations in Turkey: Dogrulukpayi.com and Teyit.org. Motif Akademi Halkbilimi Dergisi, 13(29) , 483-501. https://doi.org/10.12981/mahder.673262
  • Kavaklı, N. (2019). Yalan Haberle Mücadele ve İnternet Teyit/Doğrulama Platformları. Erciyes İletişim Dergisi. 6(1), 663-682. https://doi.org/10.17680/erciyesiletisim.453398
  • Kim, A., Moravec, P. L., & Dennis, A. R. (2019). Combating fake news on social media with source ratings: The effects of user and expert reputation ratings. Journal of Management Information Systems, 36(3), 931-968. https://doi.org/10.1080/07421222.2019.1628921
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There are 56 citations in total.

Details

Primary Language Turkish
Subjects Communication and Media Studies
Journal Section Research Articles
Authors

Çağdaş Ümit Yazgan 0000-0002-3290-4202

Early Pub Date September 28, 2023
Publication Date September 28, 2023
Submission Date June 17, 2022
Published in Issue Year 2023 Issue: 63

Cite

APA Yazgan, Ç. Ü. (2023). Güveniyorum O Halde Korkuyorum: Sosyal Medyaya Güvenin ve Kullanıcı Teyitlerinin COVID-19 Korkusuna Etkisi. İletişim Kuram Ve Araştırma Dergisi(63), 1-16. https://doi.org/10.47998/ikad.1129036