Year 2020, Volume , Issue 32, Pages 220 - 240 2020-06-27

Halkla İlişkileri Sosyo-Kültürel Perspektiften Değerlendirmek: Kültürel Aracı Bir Meslek Olarak Halkla İlişkiler
Evaluating Public Relations Through Socio-Cultural Perspectives: Public Relations as a Cultural Intermediary Profession
Evaluation des relations publiques du point de vue socio-culturel : relations publiques comme métier intermédiaire culturel

Beris ARTAN ÖZORAN [1]


Halkla ilişkiler alanı uzun yıllar yönetim paradigmasının etkisinde kalmıştır. Halkla ilişkilerin bir “yönetim” aracı olarak ele alınması, alanın kültürle ilişkisinin geri planda kalmasına neden olmaktadır. Ancak 2000’li yıllardan sonra halkla ilişkilerle kültür arasındaki ilişkiyi irdeleyen çalışmaların artmaya başladığı görülmektedir. Kültürü merkeze alan araştırmaların ve çalışmaların artması, halkla ilişkiler alanında “sosyo-kültürel” bir dönüşüm yaşandığı tartışmasını başlatmıştır. Makalenin amacı halkla ilişkileri “kültürel aracı” bir meslek olarak konumlandıran görüşleri tartışmaktır. Bu bağlamda öncelikle, halkla ilişkileri alternatif bakış açılarıyla değerlendiren görüşlerin, yönetim paradigmasına yönelttiği eleştiriler üzerinde durulmuştur. Daha sonra halkla ilişkilerdeki sosyo-kültürel dönüşümün ne anlama geldiği tartışılmış ve halkla ilişkileri kültürel aracı olarak ele alan yaklaşımlar derlenmiştir. Son olarak, halkla ilişkilerin simgesel şiddet içeren bir kültürel aracı olarak değerlendirilen görüş tartışılmıştır.

Public Relations field has been influenced by management paradigm through long years. Evaluating public relations as a mean of “management” caused suppression of public relations’ relationship with culture. However, studies addressing the relationship between public relations and culture has begun to increase after 2000’s. The rise in the culture-centered studies generated a discussion about whether it is a “socio-cultural turn” or not. The main purpose of this article is to discuss arguments which evaluate public relations as a “cultural intermediary” profession. In this scope, firstly the criticisms of alternative perspectives towards management paradigm was emphasized. Thereafter, the meaning of “socio-cultural turn” in public relations and perspectives that argue this profession as a cultural intermediary was discussed. Finally, the approach that accepts public relations as a symbolically violent cultural intermediary was mentioned.

Pendant plusieurs années, le domaine des relations publiques était sous l’influence du paradigme de gestion. La considération des relations publiques en tant qu'outil de « gestion » cause l’affaiblissement des relations entre le domaine et la culture. Cependant, après les années 2000, il est possible d’observer que les études sur ces relations augmentent. L’augmentation des recherches et des études axées sur la culture, a entraîné un débat sur une éventuelle transformation « socio-culturelle » dans le domaine des relations publiques. Cet article a pour objectif de discuter les points de vu qui considèrent les relations publiques comme un métier « intermédiaire culturel ». Dans ce contexte, tout d'abord, les critiques envers le paradigme de gestion par les points de vu considérant les relations publiques sous des perspectives alternatives, ont été soulignés. Ensuite, il a été discuté de ce que l'on entend par transformations socioculturelles dans le domaine des relations publiques, et les approches considérant les relations publiques comme intermédiaires culturels ont été recueillies. Finalement, l'idée selon laquelle les relations publiques sont considérées comme intermédiaires culturels contenant une violence symbolique, a été discutée.

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Primary Language tr
Subjects Social
Journal Section Articles
Authors

Orcid: 0000-0002-1814-4323
Author: Beris ARTAN ÖZORAN (Primary Author)
Institution: Ankara Üniversitesi
Country: Turkey


Dates

Publication Date : June 27, 2020

APA Artan Özoran, B . (2020). Halkla İlişkileri Sosyo-Kültürel Perspektiften Değerlendirmek: Kültürel Aracı Bir Meslek Olarak Halkla İlişkiler . Galatasaray Üniversitesi İletişim Dergisi , (32) , 220-240 . DOI: 10.16878/gsuilet.668531